MEDIA KIT 2023 - qtxasset.com

Page created by Leon Payne
 
CONTINUE READING
MEDIA KIT 2023 - qtxasset.com
MEDIA KIT 2023
MEDIA KIT 2023 - qtxasset.com
CLUB INDUSTRY, a division of Questex, is the fitness and
                   wellness industry’s most trusted source for news, trends, and
                     inspirational content. Serving an audience of professionals
                   who know no limits, from C-level executives, club owners and
                   managers, instructors, technology, and athletic directors, Club
                    Industry provides the content the industry demands to move
                      forward. The combination of unparalleled digital solutions,
                     comprehensive, relevant content, and first-rate live events,
                   including sister brand Sibec, makes Club Industry the premier
                       resource for fitness and wellness professionals globally.

clubindustry.com                                  2                                  sibecevents.com
MEDIA KIT 2023 - qtxasset.com
THE QUESTEX FAMILY OF BRANDS

           Club Industry is part of the Questex Wellness & Travel Group
           with publications and live events that cover every sector of the
           spa, beauty, travel, and fitness industries.

           Club Industry’s extensive partner network includes American
           Spa magazine, the International Esthetics, Cosmetics & Spa
           Conferences (IECSC), the International Beauty Shows (IBS);
           Spatec; the Spa Industry Association, Luxury Travel Advisor
           magazine, and AmericanSalon.com.

clubindustry.com                                                          3           sibecevents.com
MEDIA KIT 2023 - qtxasset.com
OUR AUDIENCE = YOUR CUSTOMERS

         Integrated digital, social, web & event platforms attract the professional audience you want to engage with. Plus, as part of the
     Questex family of brands, Club Industry has access to data and insights for multiple verticals including the hospitality and spa markets.

                              COMPANY TYPE                                          NEWSBEAT                                                              JOB FUNCTION

                                     37%
                           SUPPLIER/SERVICE
                                                                                                             41K
                              PROVIDER
                                                                                                        OPT-IN NEWSLETTER
                                                                                                                                                        55%
                                                                                                          SUBSCRIBERS
                                                                                                                                                   OWNER/C-LEVEL/              18%
                                                   32%
                                                                                                             72   %                                EXECUTIVE MGMT        GENERAL MANAGER/
                                                                                                                                                                           CLUB MANAGER
                      4%                       COMMERCIAL
                                                  CLUB                                                       AVERAGE
                       4%                                                                                   OPEN RATE                                                          13%
                                                                                                                                                                               SALES/
                        4%             19%
                                                                                                           2.28     %                                                        MARKETING
                                MEDICAL AND
                                 WELLNESS                                                                                                                               9%
                                                                                                              AVERAGE
                                                                                                        CLICK-THROUGH RATE
                                                                                                                                                               5%

                   NOT-FOR-PROFIT/         UNIVERSITY/                                                                                                 PROGRAM/DEPT.         TRAINER/
                                                            STUDIO
                   GOVERNMENT              COLLEGE REC                                                                                                 DIRECTOR OR           INSTRUCTOR
                                                                                                                                                       MANAGER

                   30K+
                   COMBINED                      6.4K          2.5K         14.5K        5.3K
                                                                                                                              86,000+                            123,000+
              Social Media followers             FACEBOOK     INSTAGRAM      TWITTER     LINKEDIN
                                                                                                                             Unique Website Visitors                   Total Audience
                                                FOLLOWERS     FOLLOWERS     FOLLOWERS   FOLLOWERS

clubindustry.com                                                                                    4                                                                              sibecevents.com
MEDIA KIT 2023 - qtxasset.com
DIGITAL MARKETING OPPORTUNITIES

        WEBSITE                                                                 NEWSLETTERS                                                                                                                 NEWSLETTERS

        Fitness and wellness industry leaders turn to                           Club Industry caters to its diverse readership with its newsletters.                                                        Native ads are assimilated
        ClubIndustry.com for news, insights and education                                                                                                                                                   into our site design and
                                                                                Newsbeat
        that impact the direction and operation of their                                                                                                                                                    are designed for brands
                                                                                The latest news about people on the move, mergers & acquisitions, and supplier
        brands. Leveraging this website for advertising,                                                                                                                                                    who want to make their
                                                                                news, as well as how-to articles, industry trends, educational opportunities and
        research and data is the ultimate resource to target                                                                                                                                                content discoverable while
                                                                                more.Delivered Bi-Weekly
        executives at commercial clubs, studios, YMCAs,                                                                                                                                                     increasing awareness with
        JCCs, medical wellness centers, university rec                                                                                                                                                      our engaged audience.
                                                                                Resourcebeat
        centers, and parks and rec facilities.
                                                                                Get an in-depth look at some of the hottest topics facing the health and wellness
                                                                                industry, including insights from experts, health club operators, and vendors.
                                                                                Delivered 3x per year

                                                                                BANNER ADS                                                                               WEBINARS                           EMAILS
                                                                                Advertisers can showcase their product                                                   Reach fitness professionals with   Reach our database of qualified fitness professionals with targeted emails, a 5-day
                                                                                or service in front of our audience                                                      a webinar featuring a topic of     Email Course - designed to heighten awareness and boost engagement with fitness
                                                                                with run-of-network, run-of-site and                                                     your choice.                       professionals, or Custom Connect - an exclusive advertorial e-newsletter written in
                                                                                contextual targeting positions.                                                                                             collaboration with our expert editorial team.

        SPECIAL REPORTS                                                         PODCASTS                                                                         SOCIAL MEDIA                                                                 AUDIENCE AMPLIFICATION
                                                                FEBRUARY 2022

        This downloadable, lead gen                                             Club Industry offers the                                                         Take advantage of Club                                                       Audience Amplification finds and targets
        report is a combination of                                              ability to sponsor radiostyle                                                    Industry’s superior social                                                   decision-makers from our websites and
                                                        A ROADMAP
        trends selected by our editors                     TO 2022:             audio sessions, hosted by                                                        media reach with Lives,                                                      database of subscriptions, lead generation
                                                        FITNESS INDUSTRY

                                                                                a featured subject matter                                                        Stories, Posts, Takeovers,
                                                        TRENDS TO WATCH

        and submitted by select spon-                                                                                                                                                                                                         initiatives, and presents them with ads on sites
        sors. Reports are delivered via                                         expert so you can reach                                                          Contests, and more.                                                          they visit throughout their workday.
        Resourcebeat.                                                           your buyer in a listening
                                                                                environment at their leisure.

        Technology Report - April 2023
        Top 100 Report - Sept 2023
        Top Financials Report Sept 2023
        Trends of 2024 - Dec 2023

clubindustry.com                                                                                                                                         5                                                                                                                         sibecevents.com
MEDIA KIT 2023 - qtxasset.com
DIGITAL AD OPPORTUNITIES

                                              DESKTOP
                                          DESKTOP      HOME PAGE
                                                  HOME PAGE                                                          ARTICLE PAGE
                                                                                                                       ARTICLE PAGE

               Prelude, Gravity, Roller                                                  Prelude, Gravity, Roller
                                          Super                                                                     Super
                                          Leaderboard,                POS=1                                         Leaderboard,
                                          Billboard or                300x250                                       Billboard or
                                          Pushdown                    300x600                                       Pushdown
                                          Sponsored                   Sponsored
                                          Native                      Native Content
                                          Content                                                                   POS=1
                                                                      POS=2                                         300x250               POS=1
                                                                      300x250                                                             Sticky
                                          POS=1                                                                                           300x250
                                                                      300x600
                                          300x250                                                                                         300x600
                                                                      POS=3                                         POS=2
                                                                      Sticky                                        300x250
                                          POS=1                       300x250                                       300x600
                                          300x250                     300x600                 Hover,
                                          300x600                                            Standard                                     Super
                                                                                                                    POS=3                 Leaderboard,
                                                                                                                    Sticky                Billboard or
                                                                      Super                                                               Pushdown
                   Hover, Premium                                                                                   300x250
                                                                      Leaderboard,
                                                                      Billboard or                                  300x600
                                                                      Pushdown
                                          Super
                                          Leaderboard,
                                          Billboard or                                                                                    POS=1
                                          Pushdown                    POS=1                                                               Sticky
                                                                      Sticky                Hover, Premium                                300x250
                                                                      300x250                                                             300x600
                                                                      300x600
                                                            +                                                                         +

clubindustry.com                                                                     6                                                        sibecevents.com
MEDIA KIT 2023 - qtxasset.com
2023 RATE CARD

                                               To view digital specs, visit https://specs.questex.com/

                   E-Newsletter Advertising:

                      E-NEWSLETTER ADS                               SIZE (PIXELS)                                  INVESTMENT

                      Newsbeat Leaderboard                                600x100                                     $1,750 /month
                      Ad Package (exclusive)                        (includes both units)

                      Newsbeat News                                 600x100 / 7 available                             $900 /month
                      Section Ads

                      Special Report                            600x100 (Requires submission                              $4,000
                      - Resourcebeat                                of a 600-word article)                           per sponsorship

                     DISPLAY ADVERTISING                                RICH MEDIA              Ask about other rich media ad unit opportunities.

                                                                       Sponsored content $2,500             Audience Amplification $85 CPM
                     970 x 90                   300 x 250
                     320 x 50 mobile            $900/month             Special Reports $5,000               Sponsored Webinars $5,000
                     $1,200 /month                                     Email Campaigns $1,500               In-read Video: Call for Quote
                                                                       Gravity Ad $2,500

clubindustry.com                                                                7                                                                   sibecevents.com
MEDIA KIT 2023 - qtxasset.com
VIRTUAL EVENTS

               With a large audience and open to anyone in
               the industry, Future of Fitness is a virtual event
               populated with expert insights on relevant industry
               topics. Your sponsorship builds your company’s
               value and level of trust with the audience.

               Pre-event promotions drive attendance to this
               event while establishing expertise and rapport.
               $5,000 - $7,500 per event

               Sponsorship includes:
               • 10-minute presentation
               • Video to run during break
               • Poll question during break
               • Content inclusion on Resource Hub
               • Inclusion in the Q&A session
               • Post event attendee list

clubindustry.com                                                           8          sibecevents.com
MEDIA KIT 2023 - qtxasset.com
LIVE EVENTS

             The Questex Fitness Group curates the industry’s most
             valuable live events that focus on networking, education, and
             getting business done. Sibec, the fitness industry’s longest-
             running one-to-one event, will be offering three opportunities for
             global suppliers to meet one-to-one with owners and operators
             –key decision makers at fitness facilities in the Americas,
             Europe, and the Middle East.

                                                                                      Sibec Americas           Club Industry
                                                                                      May 7-10, 2023           Executive Summit/
                                                                                      PGA National Resort      Sibec Autumn
                                                                                      Palm Beach Gardens, FL   Fall 2023

                                                                                      Sibec EMEA
                                                                                      26-29 September 2023
                                                                                      Hilton Sorrento Palace
                                                                                      Sorrento, Italy

clubindustry.com                                                                  9                                            sibecevents.com
MEDIA KIT 2023 - qtxasset.com
CONTACT US

                   For more information:

MARTY MCCALLEN                             CRYSTAL WHEELER
Managing Director                          Client Relations Account Manager
mmccallen@questex.com                      cwheeler@questex.com
516-526-4138                               303.434.9772
You can also read