MEDIA KIT 2022 - Endeavor Energy
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| MEDIA KIT 2022 AUDIENCE | MARKETING SOLUTIONS | DIGITAL ADS | NEWSLETTERS | CONTENT CALENDAR | SPECS | SALES
AUDIENCE INSIGHTS
Utility Products provides product information to the decision-makers and specifiers in the power, telephone and CATV markets.
Our goal is to provide readers with an interesting, reliable source of information prior to making purchasing decisions.
109,957 COMPANIES THAT ENGAGE
Average Monthly Reach
JOB FUNCTION
General or Corporate Management 56.23%
Engineering Design, Specifying, Safety 18.28%
Installation and Maintenance; Line Construction
and Maintenance Supervision 14.32%
Purchasing Including Materials Coordinator 3.57%
Fleet Management 3.92%
The Audience Engagement Report provides an integrated view of the Utility Products community. Data provided within is obtained via internal and third party sources, including Google Analytics and Omeda.
VIEW THE COMPLETE H1 AUDIENCE ENGAGMENT REPORT
2
AUDIENCE ENGAGEMENT
33,476 69,188
Average Monthly Sessions
s 5.0% vs Monthly Average for Previous 6 Months 28,492 Average Monthly Page Views
24,943
Average Unique Monthly Visitors Combined Social Following
60.1%
Desktop Visitors Average Monthly
38.2%
Mobile Visitors Average Monthly
E-NEWSLETTER EQUIPMENT SHOWCASE
13,443 15.66%
28,028 eNewsletter Reach Monthly Average Average Unique Open Rate
PRODUCT INDUSTRY NEWS
15.13% Average Unique
Open Rate
14,585 14.59%
Monthly Average Average Unique Open Rate
VIEW THE COMPLETE H1 AUDIENCE ENGAGMENT REPORT
3
PRINT SUBSCRIBERS
QUALIFIED CIRCULATION BY ISSUE SUBSCRIBERS BY REGION
in the last 6 months U.S. REGION BREAKOUT OF ONLINE SUBSCRIBERS
2021 issues Print Digital Total Qualified
January/February 17,662 5,877 23,539 2,078
March 17,790 5,710 23,500
3,315
April/May 17,753 5,747 23,500
1,470
8,809 7,400
29,329
June 17,764 5,736 23,500
Total Qualified
17,742 5,768 23,510
Circulation
5,708
2,468
117
VIEW THE COMPLETE H1 AUDIENCE ENGAGMENT REPORT 4
PRINT CIRCULATION BREAKDOWN
Utility Products Job Function June 2021
Utility Products Business & Industry Grand % General or Engineering Installation and Maintenance; Purchasing Fleet Other/
June 2021 Total Corporate Design, Line Construction and Including Management No
Management Specifying, Safety Maintenance Supervision Materials Answer
(Note 1) (Note 2) (Note 3) Coordinator
Electric Utilities (Investor-Owned, Rural Co- 13,673 58.18% 6,971 3,056 2,345 412 499 390
ops, Municipalities and others) Combined
Electric Utilities (Investor-Owned, Rural, and 8,916 37.94% 4,139 2,528 1,493 284 213 259
Others)
Municipalities 4,757 20.24% 2,832 528 852 128 286 131
Industrial/Commercial Contractors 2,500 10.64% 1,674 386 232 88 64 56
Dealers/Distributors 1,905 8.11% 1,194 135 57 148 157 214
Service/Repair/Maintenance Companies 1,765 7.51% 1,031 216 303 71 97 47
Telephone Companies 984 4.19% 704 107 125 24 15 9
Overhead/Underground Contractors 686 2.92% 470 67 116 16 9 8
Cable/CATV Company/CATV Contractors/ 636 2.71% 399 127 76 11 9 14
Satellite
Telecom Contractors 619 2.63% 433 99 57 14 9 7
Others allied to the field 732 3.11% 409 99 45 26 30 123
Total Qualified Subscribers 23,500 158.18% 13,285 4,292 3,356 810 889 868
56.53% 18.26% 14.28% 3.45% 3.78% 3.69%
Note 1: General or Corporate Management includes the following: General Managers, Owners, Presidents and Vice Presidents
Note 2: Engineering Design, Specifying, Safety includes the following: Specifying Engineer, Safety Engineer, Design/Systems Engineer and Electrical Engineer.
Note 3: Installation and Maintenance; Line Construction and Maintenance Supervision includes the following: Electric Maintenance and Line Supervision.
VIEW THE COMPLETE H1 AUDIENCE ENGAGMENT REPORT 5
MEET THE INFLUENCERS
EDITORS & CONTRIBUTORS
TECHNICAL &
EDITORIAL
EXPERTISE
Delivering technical and editorial
development expertise that ensures
content is accurate, engaging and focused
on the topics that professionals need to
know in today’s rapidly changing business
environment.
Vice President of Content – Energy Senior Editor Field Editor
IDEATION &
DEVELOPMENT
TERESA HANSEN JOHN DOBBERSTEIN AMY FISCHBACH
thansen@endeavorb2b.com jdobberstein@endeavorb2b.com amyfischbach@gmail.com
Media Leadership • Journalism • Senior Editor for Utility Journalism • EUO Editor Collaborate with our topic experts to
Power Delivery and Generation Products, contributes to T&D World, more Over 10 years of industry experience develop topics that will attract target
Over 25 years of industry experience than 30 years’ experience writing and audiences, validate market perceptions
editing, 12 years of that experience as B2B and ensure content marketing success.
magazine senior editor.
DATA & INSIGHTS
Deep industry knowledge paired with
data and insights from analytic tools
provides us the ability to leverage metrics
for content decision making and deliver the
right content, in the right channel, to the
right audience, at the right time.
6
FOCUSED CONTENT
TRANSMISSION & DISTRIBUTION VEHICLES & ACCESSORIES TOOLS & SUPPLIES
• Power Line Cable • Trucks • Rugged Computing
• Transformers • Worker Lifts • Cutting Tools
• Substation Equipment • Vegetation Management Gear • Line Worker Tools
• Automation Projects • Earth Movers • Power Tools
• T&D Engineering and Design • Load Binders • Cable Pullers
• Electrician Gear
SAFETY LINE CONSTRUCTION & MAINTENANCE TEST & MEASUREMENT
• Safety Culture • Siting • Drones/UAVs
• Fall Protection • Permitting • Electric Meters
• COVID-19 prevention • Engineering • Sensors
• Hearing & Vision Protection • Construction • Surveying Tools
• Fire-Resistant PPE • Line Worker Techniques • Thermal Cameras and More
• Wearables • Physical Security
• Labor Savers
• T&D Construction Gear
72022 PRINT EDITORIAL CALENDAR
JANUARY/FEBRUARY MARCH APRIL/MAY JUNE
Extreme Weather & Storm
FEATURES Workforce Training Field Worker Safety Outage Response
Hardening
Physical & Cyber Security
Arrestors & Surge Protectors
Fall Protection Mobile Workforce Management
Drones & Inspections
Line Worker Tools Test & Measurement Digital Solutions
PROJECT FOCUS TOPICS Utility Communications
Preventative Maintenance Computers & Software Transmission Wire & Cable
Test & Measurement
Transmission & Distribution Distributed Energy Resources Safety
Gloves and Boots
NRECA TechAdvantage
SHOW COVERAGE/
IEEE PES T&D
BONUS DISTRIBUTION NTEA Work Truck Show
AD CLOSE 1/4/22 2/16/22 3/30/22 5/17/22
MATERIAL DUE 1/12/22 2/24/22 4/7/22 5/25/22
82022 PRINT EDITORIAL CALENDAR
JULY/AUGUST SEPTEMBER OCTOBER/NOVEMBER DECEMBER
FEATURES New Products Guide System Hardening Vegetation Management Vehicles & Accessories
Substations Utility Communications Computers & Software Asset Management
Test, Monitoring & Control Vehicles & Accessories Pole Maintenance Utility Communications
Communications Systems and
PROJECT FOCUS TOPICS Fire Resistant Gear Utility Data Analytics Workforce Safety
GIS
Drones and Inspections Line Construction & Maintenance Transmission Siting & Planning Meters & Metering Devices
Gloves and Boots Gear for Women Wearable Technology Fire Resistant Gear
SHOW COVERAGE/
UAA Trees and Utilities Lineman’s Rodeo
BONUS DISTRIBUTION
AD CLOSE 7/13/22 8/2/22 10/5/22 11/7/22
MATERIAL DUE 7/21/22 8/10/22 10/13/22 11/15/22
9PRINT ADVERTISING RATES | SPECS
Dimensions (inches) Live Area Trim Bleed
RATES
Spread 15 x 10 15.5 × 10.5 15.75 × 10.75
1x 4x 7x 13x 18x 24x
Full Page 7.25 x 10 7.75 × 10.5 8 × 10.75
Full Spread $10,550 $10,045 $9,650 $9,245 $8,770 $7,940
2/3 Page 4.5 × 10 5 × 10.5 5.25 × 10.75
2/3 Page Non-Bleed 4.375 × 9.5 Full page $6,010 $5,910 $5,675 $5,440 $5,160 $4,670
1/2 Spread 15 × 5 15.5 × 5.5 15.75 × 5.75 2/3 Page $5,145 $4,905 $4,610 $4,375 $4,140 $3,725
1/2 Island 4.5 × 7.375 5 × 7.875 5.25 × 8.125 1/2 Island $3,545 $3,370 $3,250 $3,130 $3,015 $2,720
1/2 Island Non-Bleed 4.4375 × 7.375 1/3 Page $2,840 $2,620 $2,540 $2,365 $2,245 $2,010
1/2 Page Horizontal 7.25 × 4.875 7.75 × 5.375 8 × 5.625 1/4 Page $2,100 $2,010 $1,890 $1,830 $1,745 $1,535
1/2 Page Horizontal Non-Bleed 7 × 4.875 1/6 Page
1/2 Page Vertical 3.375 × 10 3.875 × 10.5 4.125 × 10.75 Classified $1,270 $1,210 $1,150 $1,095 $1,035 $945
Ads only
1/2 Page Vertical Non-Bleed 3.25 × 9.5
1/3 Square 4.4375 × 4.875
1/3 Page Horizontal 7.25 × 3.375 7.75 x 3.875 8 × 4.125
1/3 PageHorizontal Non-Bleed 7 × 3.3125 SPECIAL POSITIONS
Outside Back Cover............................................................................... Earned rate +25%
1/3 Page Vertical 2.25 × 10 2.75 x 10.5 3 × 10.75
Inside Front Cover................................................................................. Earned rate +15%
1/3 Page Vertical Non-Bleed 2.125 × 9.5 Inside Back Cover ................................................................................. Earned rate +10%
1/4 Page 3.25 × 4.875 Opposite Contents Page ..................................................................... Earned rate +10%
Island Advertisement ........................................................................... Earned rate +15%
1/6 Page 2.125 × 4.875
Facing Matter.......................................................................................... Earned rate +10%
* Ads with bleed – extend bleed 0.25 inches beyond the trim.
* All live matter not intended to bleed should be kept 0.25 inch from trim. Spread ads should
allow a total of 0.1875 inch safety in gutter.
Cancellations: Cancellations must be submitted Printing Method: Web Offset To FTP Transfer:
in writing and will not be accepted after the For large files over 10MB, please send via ftp, such as the
published ad material deadline. Cover positions Publication Trim Size: 7.75 x 10.5 inches free service: www.wetransfer.com
cannot be canceled. Verbal cancellations will
not be accepted. Binding Method: Saddle-Stich Please use ebm-admaterial@endeavorb2b.com in
the [Email To] field for your upload. Please include
Multi-Page and Inserts: Contact Account To Email: advertiser name, publication name, and issue date in
Manager for Rates and Specifications For files up to 10MB, please email your ad to: the message field.
ebm-admaterial@endeavorb2b.com
Gross Rates Apply: Gross rates based on number Please include advertiser name, publication name, and
of insertions within a 12-month period. issue date.
10ELECTRIC UTILITY OPERATIONS
Electric Utility Operations is the monthly demographic edition within every issue of T&D World, sent to 11,448 operations and
lineman subscribers. This is the perfectly targeted advertising option for manufacturers of safety equipment, tools, protective
clothing, bucket trucks and more.
EDITORIAL CALENDAR DEMOGRAPHICS BY BUSINESS INDUSTRY
JANUARY: Storm Restoration Utility (Gas Electric or Water)...................................................................................................5,678
FEBRUARY: Live Line Work Management / Engineering Consultant................................................................................1,400
MARCH: Drones and Overhead Inspections Commission/National Lab/Government..............................................................................1,020
Energy Service Company............................................................................................................. 973
APRIL: System Hardening
Vendor............................................................................................................................................. 855
MAY: Vegetation Management Developer/Independent Power Producer................................................................................ 721
JUNE: Mobile Workforce Management Energy End User............................................................................................................................ 357
JULY: Renewable Energy University/Association/Publisher.............................................................................................. 347
AUGUST: Underground Infrastructure
SEPTEMBER: Fall Protection
RATES
Full 1/2 1/4
OCTOBER: Substation Maintenance
1x $4,006 $2,935 $2,147
NOVEMBER: Disaster Planning
4x $4,629 $2,857 $2,095
DECEMBER: Lineman’s Rodeo Roundup
7x $4,478 $2,780 $2,028
13x $4,351 $2,724 $2,008
MONTHLY FEATURES 18x $4,145 $2,600 $1,977
24x $3,949 $2,481 $1,925
LIFELINE This department profiles those who have made a
valuable contribution to the industry.
PARTING SHOT This department features a full-page photo 2022 LINEMAN’S SUPPLEMENT FEATURES
of linemen at work, a one-paragraph caption, and a photo CHASING STORMS: This story will highlight the hard-working and dedicated linemen who
credit.
hit the road to respond to severe storm events and emergencies nationwide.
FIELD APPLICATIONS This one-page case study explores
how a field crew solves a problem on the job with a product INSPIRING FUTURE LINEMEN: This article will profile lineman instructors who are making
or technology. a difference by training the future generation of linemen.
SAFETY TALK This how-to department describes how COMMUNITY HEROES: Linemen not only work long hours to keep the lights on for their
companies are protecting their field workforce. customers, but some also volunteer out in their communities to help those in need.
FEATURES Our stories often focus on utility projects,
FUTURE OF THE LINE TRADE: This article will explore what’s in store for linemen with the
crews’ response to storms, and ways that utilities are using
technology to improve efficiency or safety. evolution of new technologies and work practices in the utility industry.
The Lineman’s Supplement is published in September to
112023 BUYERS’ GUIDE
Get Listed. Move Product. Market Services
Published annually every December, this guide is referred to throughout the year by decision makers you need to reach.
December 2022 Issue
Give your customers what they are searching for–products & solutions that are relevant
40,000
to utilities and a resource for selecting trusted industry partners
Print Listings Options
TOTAL CIRCULATION
250+ Digital Listings Options
PRODUCT & SERVICES AUGUST 2017 tdworld.com tdworld.com
CATEGORY LISTING
150+
DISPLAY ADVERTISERS BUYERS
GUIDE
A Who’s Who in the Power
Utility Industry
60%
READERS REFERENCED
THE BUYER’S GUIDE
809TDBGFC1b.indd 1 6/26/2019 3:24:40 PM
THROUGHOUT THE The 2023 T&D World Buyers Guide — T&D World’s signature supplier program to stay
YEAR in front of end-users as they’re looking for solution providers year-round.
80% How to Participate:
HAVE TAKEN ACTION Contact your sales Reserve your space Provide your company
AFTER REFERENCING representative with a print and digital profile information
package
THE BUYER’S GUIDE
122023 BUYERS’ GUIDE PACKAGES
Published annually every December, this guide is referred to throughout the year by decision makers you need to reach.
December 2022 Issue
BASIC | $495 | View digital Sample Gold | $3,495 | View digital Sample
Print Options (must opt in) Print Options (must opt in)
• 3 category listings, company name, address, phone, URL • 20 category listings
• Company name, address, phone, URL
Digital Options: • Company logo, company description, product highlight
• Includes links to: pre-existing stories that mention the company on tdworld.com • 10 sales office/person contacts
• 3 category listings, company name, address, phone, website, email, company logo • 1/2 page print ad in December 2022 issue
FREE LISTING | View digital Sample Digital Options:
Print Options (must opt in) • Includes links to: pre-existing stories that mention the company on tdworld.com,
• 1 category listings, company name, address, phone, URL company “Product Announcements”
• 20 category listings
Digital Options: • Company name, address, phone, website, email, company logo, company
• Includes links to: pre-existing stories that mention the company on tdworld.com description, social media links, request more information link for direct lead
• 1 category listing, company name, address, phone, website, email, company logo generation
Platinum | $6,495 | View digital Sample
BRONZE | $1,795 | View digital Sample Print Options (must opt in)
Print Options (must opt in) • Unlimited category listings
• 5 category listings
• Company name, address, phone, URL
• Company name, address, phone, URL, logo, 1 sales office/person contacts
• 1/6 page print ad in December 2022 issue • Company logo, company description, product highlight
• 10 sales office/person contacts
Digital Options: • Full page print ad in December 2022 issue
• Link to pre-existing stories that mention the company on tdworld.com
• 5 category listings Digital Options:
• Company name, address, phone, website, contact email, company logo,
• Company page includes links to:
company description
• Pre-existing stories that mention the company on tdworld.com
• Company “Product Announcements”
Silver | $2,495 | View digital Sample • Company “Videos & Resources”
Print Options (must opt in)
• Unlimited category listings
• 10 category listings
• Company name, address, phone, URL, logo, 5 sales office/person contacts • Company name, address, phone, website, email, company logo, company
• 1/4 page print ad in December 2022 issue description, social media links, request more information link
Digital Options: Ad Close: September 28
• Includes links to: pre-existing stories that mention the company on tdworld.com, Print Ad Material Due Date: October 5
company “Product Announcements” Ship to Printer: November 6
• 10 category listings
• Company name, address, phone, website, email, company logo, company description
13DIGITAL ADVERTISING
Advertising that Reaches Decision Makers in the Moment
Showcase your brand to highly targeted audiences in popular channels with our portfolio of display and rich media banners.
DISPLAY BANNERS
Banners appear on the home page and article pages. Standard display banners appear on
desktop, tablet and mobile.
Ad Type Ad Size Rate
Leaderboard 970x90; 728x90 & 320x50* $85
Sticky Leaderboard 970x90, 728x90 & 320x50* $90
Billboard 970x250 & 300x250* $80
970x90, 970x415; 728x90, 728x415; 320x50,
Pushdown $75
320x415*
Rectangle 300x250 $65
Expanding Rectangle 300x250 & 600x250* $70
Half Page 300x600 $75
Expanding Half page 300x600 and 600x600* $85 WEBSITE SPECIFICATIONS:
Reskin Contact your Sales Representative for specs $2k/week Click here for specs
Welcome ad 640x480 & 300x416 or 300x250* $2.5/week Materials due:
Seven business days prior to publication.
In-banner video Click here for specs $70
Aspect Ratio: 16:9 (4:3 not supported); MP4 or VAST Send Website Banner Ads To:
In-article video $65
(tag); 30 second max length Click here for specs webtraffic@endeavorb2b.com
1280x720 (or 16:9 ratio), Headline and body copy
Native ad $60
Click here for specs Check out our advertiser site for more information:
*
Please provide all sizes listed. energy.endeavorb2b.com/utility-products
VIEW FULL SPECIFICATIONS
14NATIVE ADVERTISING
Replicating Form and Function to Gain Views for Your Content
Establish credibility, gain views and drive traffic to your website or landing pages with native advertising.
NATIVE ADS
Feature your high-performing content on our brand site through native
ad placements and benefit from our highly trafficked sites that attract qualified
professionals. Native ad deliverables include an image + text with URL that link
back to your website. Labeled as Sponsored Content and sold on a Share of
Voice basis or CPM.
NATIVE ADS
SPONSORED CONTENT
Your content in our channels. Sponsored Content with native advertising
placements showcase your content in our channels, replicating form and
function and attracting users to quality content. Sponsored Content + Native Ad
deliverables include one article posted on our brand site, a native ad to drive
traffic to the article and display banner ads that will serve on the article page,
driving traffic to your website. Clearly labeled as Sponsored Content and sold
on a per article basis.
NATIVE ADS
SPONSORED VIDEO
Your high performing video content displayed within our site. Sponsored
Video with native advertising placements showcase your content in our
channels, replicating form and function and attracting users to quality content.
Sponsored Video + Native Ad deliverables include one video posted on our
brand site, a native ad to drive traffic to the video and display banner ads that
will serve on the article page, driving traffic to your website. Clearly labeled as
Sponsored Content and sold on a per video.
VIEW NATIVE MARKETING SOLUTIONS Contact your sales representative for pricing and specs.
15NEWSLETTERS
Established Frequency, Trusted Content and Engaged Audiences
Share your message within a relevant and responsive environment designed to deliver engagement and traffic.
INDUSTRY NEWS
Delivers the latest developments on major projects happening in the electric utility sector in North America and worldwide, information on the tools you need to do the job
right, plus exciting new technology applications to keep workers performing their jobs safely and efficiently. Twice-a-Month (2nd & 4th Thursdays)
STATS: NET PER ISSUE:
Subscribers.............................................. 14,585 1st Position - Leaderboard (600x100).......................................... $1,250
Avg Total Open Rate................................ 15.66% Rectangle – 3 available per issue (300x250)................................. $1,000
Half Page (300x600)..................................................................... $1,000
Native/Sponsored Content – 4 available per issue (320x180)..........$750
MORE INFO:
Industry News Dimensions Specs: • Headline: 70 max character • One Click through URL
Leaderboard: 600x100; Rectangle: 300x250; (including spaces and punctuation)
Materials due: Seven business days prior to
Half Page: 300x600 • Body Copy: 450 max character
publication.
(including spaces and punctuation),
Native/Sponsored Content:
One Paragraph, No bullet points, No Send Banner Ads to: webtraffic@endeavorb2b.com
• Image: 320 (w) x 180 (h) px jpg, png
custom formatting (bold, italics,
color), No hyperlinked text
EQUIPMENT SHOWCASE
Delivering the latest product announcements in the field of electric utilities, including power tools, line construction gear, safety equipment and PPE, rugged computing,
testing equipment, vehicles and more Monthly (4th Thursday)
STATS: NET PER ISSUE:
Subscribers.............................................. 13,443 Leaderboard – 3 available per issue (600x100) ...............................$1,250
Avg Total Open Rate................................ 14.59% Product listing – 10 available per issue (320x180)............................. $675
MORE INFO:
Equipment Showcase Product Specs: • Body Copy: 400 characters max (including spaces • One Click through URL
• Leaderboard: 600x100 and punctuation), 1 paragraph, No bullet points, • No Logos
No custom formatting (bold, italics, color), No
Product Listing: hyperlinked text Materials due: Seven business days prior to
• Product Image: 320 (w) x 180 (h) px jpg, png • Call to Action Text: 34 characters max (including publication.
• Headline: 36 characters max (including spaces and spaces and punctuation)
punctuation) Send Banner Ads to: webtraffic@endeavorb2b.com
The data provided within is obtained via internal and third party sources, including Google Analytics, Oracle Cloud-Eloqua, and Omeda.
VIEW NEWSLETTER SAMPLES
16MARKETING SOLUTIONS GUIDE
Our portfolio of media and advertising • RESEARCH
solutions are built to leverage trusted content • ADVERTISING
and high-performing channels. The result is • CONTENT MARKETING
successful campaigns that drive conversion for • LEAD GENERATION
• DIRECT MARKETING
marketers through intelligence gathering, content • VIDEO
development, interactive storytelling, targeted • EVENTS
campaigns and lead generation.
17RESEARCH
Start with Insights to Guide your Marketing Strategy
Rely on our research development and data analysis expertise to ensure your program delivers meaningful and relevant insights.
Subject matter experts help guide thought leadership topics and ensure statistically valid results from target audiences.
INDUSTRY STATE OF THE BRAND VIRTUAL
INSIGHTS MARKET PERCEPTION FOCUS GROUPS
Leverage research as a lead Develop thought leadership Better understand how Narrow the gap with
generator by providing your and generate high-quality decision-making professionals customers and target markets
audience with research- leads with this market-facing perceive your brand, products using qualitative marketing
backed data on hot-button research report that will help your or solutions. Gauge purchase research that offers a powerful
issues. Measure pain points, target audience understand the intent and deliver insights into the feedback loop. Led by a trained
organizational impact and future forces at play and gain insights for positioning of your brand among moderator, these structured
outlooks on specific topics, use smart decision-making. your competitors so you can take discussion sessions stimulate
data points to drive your content your marketing strategy to the next lively group discussions and
marketing strategy. level. prompt respondents to share
experiences.
CUSTOM RESEARCH Contact your sales representative for more information.
VIEW RESEARCH SOLUTIONS
18CONTENT MARKETING &
LEAD GENERATION
Drive Engagement and Build Credibility with Quality Content
Engage target audiences with content that tells your story, addresses challenges and offers insight. Partner with
us to ensure the right content is in front of the right audience and benefit from high quality lead generation.
STRATEGY & PLANNING CONTENT CREATION LEAD GENERATION
Cohesive, relevant, and masterfully Leveraging in depth analytics and Generating high-quality leads requires
designed content marketing programs tapping into subject matter experts understanding the priorities of target
have powerful impact. Our team of ensures that the content we create audiences and expertise in successful
content, marketing, and digital experts gets noticed. Our portfolio of solutions marketing strategies. Our team is
know our industries and understand offers short and long form content passionate about the markets we serve,
the trends; we craft programs that drive types, all backed by stellar marketing has deep understanding about the trends
engagement with your target markets and and design support. We help marketers that are shaping the future and leverages
deliver on time and to goal. efficiently create lead generation assets behavioral data to deliver successful
that can be promoted to our audiences programs that meet goals.
and in brand channels.
VIEW CONTENT MARKETING & LEAD GENERATION SOLUTIONS
19SHORT FORM CONTENT
A Must-Have for Content Marketing Success
Easy-to-execute content types, condensed deliverables and design services make short form content a go-to for savvy
marketers. Promotional campaigns that engage busy decision makers, delivering the highlights while positioning your
brand as a source for helpful information.
ASK THE FAQ’S TOP TIPS INFOGRAPHICS
EXPERT
Shine a light on your in- Answer common questions Feature 5 to 10 brief tips or Draw a wider viewing
house expertise and position about a particular topic, steps, with graphic design, that audience with one of the most
your brand with thought issue or trend and convey will help your audience better popular forms of content on
leadership with this quick-hit your industry expertise. Our understand a topic or guide them the web today. Powerful for
asset built off of an interview proven format creates high- toward a purchase decision. helping users translate data
conducted by our subject quality content while requiring into insights and a great tool for
matter expert. minimal deliverables from your increasing social engagement
product team. and sharing.
VIEW SHORT FORM CONTENT SOLUTIONS
20LONG FORM CONTENT
Deliver Solutions for the Most Complex Challenges
Complex topics require long form content that addresses very specific needs to help accelerate decision making. Promotional
campaigns built to target decision makers and influencers leverage our 1st party data and insights.
WHITE PAPERS EBOOKS CASE STUDIES
Introduce emerging technologies, Help solve problems and deliver Bring to the forefront an outside
expand on research results or know-how through a fully perspective on your solutions.
explain a complex topic with a designed eBook format. Leverage Showcase success stories from real
white paper hosted on our site. This our existing high-performing content customers and deliver an authentic
content type is useful for driving to create a collection of valuable representation of your solutions and
prospects through the consideration evergreen articles on a compelling challenges they can solve.
phase and accelerating purchase topic that is relevant to audiences.
decisions.
VIEW LONG FORM CONTENT SOLUTIONS
21VIDEO
Creative Solutions for Video at any Budget
Rely on our technology platforms, proven techniques and design skills to create video that gets views. Choose from a variety
of formats that are designed to meet your goals and suitable for multi-channel content strategy.
QUICKCHAT VIDEO PRODUCT & SOLUTION VIDEO
Capture key insights from your experts through Deliver a quick and engaging perspective on
these 10-15 minute editorially-driven video your product or solution’s key attributes and the
interviews that help to deliver broader context to the challenges it helps address. Collaborate with our
issues being covered. Leverage our topic expertise, experienced video producers to create high-impact
technology platform and light video editing to create a product videos and images that enhance your product
powerful video asset. launch and sales strategy.
EXPLAINER VIDEO CUSTOM VIDEO PRODUCTION
Break down complex topics into simple and easy- Take control of your video content strategy,
to-digest animated videos that are 30-45 seconds optimizing the medium to best serve your brand
long. This alternative video type requires minimal and your marketing goals. Our team of production
deliverables from you, making for easy, cost effective and design experts will consult with you to create video
production. Great for social promotions. that reflects your brand, tells your story, and showcases
your products and services.
VIEW VIDEO SOLUTIONSCUSTOM LEAD GEN
Lead Generation Programs Built for Your Goals
Programs that are the perfect combination of push and pull marketing to ensure maximum
ROI and high-quality leads. Promotional campaigns custom built to meet your objectives and
exclusively branded environments that showcase your best content.
CONTENT SYNDICATION PROGRAMS
Syndicate your valuable thought leadership content across our brand channels and reach highly
relevant audiences with interest in the topic. Registration is required to view the content and campaign
report metrics are provided with full contact information for each lead.
AMPLIFY
Accelerate the decision-making process and guide prospects with this 3 step lead nurturing program that
leverages unique email promotions and landing pages to engage an audience based on your specific criteria.
CONTENT ENGAGEMENT CENTERS
Aggregate your premium content and lead gen assets into a digital hub designed to accelerate decision
making through an immersive experience where prospects can self-educate, content binge and nurture
themselves. Benefit from increased conversion rates and more sales ready leads.
STORYDESIGN
Tell your story with a visual approach and take your in-depth content marketing asset (White Paper, eBook or
Webinar) to the next level, hosting it surrounded by interactive graphics and video to deliver deep engagement
from target audiences.
VIEW CUSTOM LEAD GEN SOLUTIONS
23WEBINARS
Proven Formats that Generate Highly Qualified Leads
Unique formats, subject matter experts and engaged audiences that are looking for answers to their biggest challenges.
Promotional campaigns target the audience you want and engagement metrics help you score leads.
WEBINARS WEBCHATS VIRTUAL WEBINAR
Position your company Rethink traditional ROUND EXECUTIVE
as an industry expert
and connect with
hour-long webinars
and engage busy
TABLE SUMMARY
Assemble your team of Gain greater return
prospects who are seeking decisionmakers with
topic experts and give on your webinar
education on a key topic or 30 minutes of topic-
users the opportunity investment by engaging
solution to their challenge. based conversation
to connect through a live leads immediately
Create powerful, engaging and interactivity.
streaming experience. after your event with this
content that generates This new, video-based
Perfect for delivering customer developed
qualified leads and allows format features your
industry know-how from Executive Summary and
you to connect with subject matter expert
a variety of perspectives series of three emails to
decision makers. generating powerful
and helping professionals webinar registrants.
Includes: Promotional Program, thought leadership while
understand the impact of Includes: 2 page Executive Summary,
Lead Information, 2 Custom generating leads.
industry trends. 3x Post Event Email Campaign,
Questions, Engagement Metrics Engagement Metrics
Includes: Promotional Program, Lead
Includes: Promotions of two Information, 2 Custom Questions,
dedicated emails to audience Engagement Metrics
size of 10,000, Lead Information,
1 Custom Question, Engagement
Metrics
VIEW WEBINAR SOLUTIONS
24VIRTUAL EVENT SERVICES
Reimagine Your Virtual Event Strategy
The secret is out — digital marketers have discovered the power of virtual events & online learning as an opportunity to con-
nect, engage and attract customers. Unfortunately, creating an immersive virtual event experience that delivers quality leads
and insightful engagements is not as easy as it seems. That is where we can help! Our virtual events team has produced 60+
virtual events, ranging from 2-hour roundtables to 5-day conference events. We are going beyond the standard “virtual trade
show floor” that you have seen for over a decade and focusing on immersive experiences, that deliver meaningful networking
and content experiences.
CONSULTING SPEAKER MANAGEMENT
Our virtual event playbook & experienced Let us you organize and coordinate speaker
team helps you kick off your virtual event at materials, dress rehearsals and recording of
faster pace to ensure you have built a solid sessions.. Additional options for recruitment
concept to meet your KPIs. of speakers or editorial moderation.
PLATFORM SELECTION PRODUCTION & REPORTING
With hundreds of event platforms, how do Watch your event come to life when
you know which one to choose? Good news production team builds and updates the new
we already vetted multiple platforms to event platform. Based on predetermined
help you select the right one that creates an metrics we will build out a lead report and
unique user engagement experience and overall event performance overview.
meets your business needs.
PROJECT MANAGEMENT MARKETING
Did you know the average time it takes for Utilizing our database with demographic and
develop 2-day virtual events is over 350 behavioral data; we will create a marketing
hours? Let us help your company mange the plan to assist with your attendee promotional
day-to-day logistics to ensure event deadlines efforts. Plans can include targeted email,
are met. online, social and print marketing.
VIEW VIRTUAL EVENT SERVICES
25DIRECT & TARGETED MARKETING
Leverage our First-Party Data Through Direct & Targeted Marketing
Target prospects or customers with highly effective campaigns that zero in on decision makers and keep you top of mind.
Leverage our brand list or tap into Endeavor’s database of over 9 million professionals all with first-party data insights.
THIRD PARTY EMAILS AUDIENCE EXTENSION
Using our first-party data and insights Partner with our team of engagement marketers and data
we reach your targeted audience through analysts to build custom campaigns that will target business
personalized emails. Our team of direct decision makers in our in-house channels and extended
marketing experts will set up and deploy networks based on your criteria.
HTML email that attracts decision makers. Full
reporting metrics provided. Privacy compliant. WEBSITES & MOBILE
Leverage our 1st party data and create campaigns targeting
the business decision makers who match your criteria on websites
and social ONLY to those who fit your targeted profile.
PROGRAMMATIC Includes: Banner, Native, and Video Pre-Roll on Professional Websites & Mobile.
GUARANTEED
Programmatic Guaranteed deals provide
you with an automated buying solution
SOCIAL
Drive higher CTR% and conversions using Facebook, Instagram
to place your display banner ads on our
and LinkedIn. We’ll manage your campaign using your banner,
sites. Programmatic Guaranteed deals allow
video and native ads and create targets based on our first party data.
you to execute your campaign directly with
Includes: Banner, Native, and Video Pre-Roll on Professional Websites & Mobile.
us, while eliminating the manual process of
sending us your creative, troubleshooting any
discrepancies, giving you piece of mind that
your ads will display to your target audience
CONNECTED TV (CTV)
Target and deliver your :15 or :30 second video on connected
and removes the hassle of dealing with TVs and streaming apps using our B2B IP targeting methods and
multiple invoices. validated data sources.
Includes: Video Placement only
VIEW DIRECT & TARGETED MARKETING SOLUTIONS
26IN-PERSON EVENT
Live Events that Create Connections and Generate High Quality Leads
Industry leading events that attract professionals audiences seeking new products, services and solutions to solve their
biggest challenges.
ATTENDEE FACTS
3,400+ The Premier Event of its Kind… After more than 35 years, the International Lineman’s Rodeo & Expo still proves
to be the industry’s most valued premier event of its kind for the electric utility industry. As an exhibitor ,your
VERIFIED ATTENDEES
company can’t afford to miss this unique event that allows you to showcase your products to so many potential
248
users. No other event in the world offers exhibitors a niche arena in which to interact with the world’s top electric
utility linemen, foremen, superintendents, training, safety and management personnel.
JOURNEYMAN TEAMS In addition to the exhibition you will have the opportunity to participate in the safety conference and Rodeo
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competition as well as enjoy some of Kansas City’s finest barbeque at the Friday night BBQ & trade night and
Saturday night awards banquet and dinner.
APPRENTICES
OCTOBER 12-15, 2022 | OVERLAND PARK, KS
95% For more information about exhibiting at the Lineman’s Rodeo, contact:
OF ATTENDEES WOULD Sam Posa | 800.525.9154 | sposa@endeavorb2b.com
RECOMMEND
LEARN MORE ABOUT OUR EVENTS
27CONTACTS
SALES CONTACTS
DIRECTOR OF SALES AND INTERNATIONAL CUSTOMERS VICE PRESIDENT, ENERGY GROUP
DAVID BLAZA MARK JOHNSON
415-819-7440 | dblaza@endeavorb2b.com 720-371-1799 | mjohnson@endeavorb2b.com
ACCOUNT MANAGER, MIDWEST, CANADA SALES SUPPORT MANAGER
STEVE LACH DEBBIE BRADY
708-542-5648 | slach@endeavorb2b.com dabrady@endeavorb2b.com
ACCOUNT MANAGER, EASTERN US
HUNTER RAMIREZ
303-946-3764 | hramirez@endeavorb2b.com
BRAND RESOURCES
ACCOUNT MANAGER, WESTERN US BRAND WEBSITE: utilityproducts.com
BRENT EKLUND MARKETING WEBSITE: energy.endeavorb2b.com
303-888-8492 | beklund@endeavorb2b.com
FACEBOOK: facebook.com/UtilityProducts
ACCOUNT MANAGER, SOUTHEASTERN US
LINKEDIN: linkedin.com/showcase/utility-products
TRIPPER O’MARA
TWITTER: twitter.com/UtilityProducts
415-422-9051 | tomara@endeavorb2b.com
CONTACT OUR SALES REPRESENTATIVES TO DISCUSS YOUR MARKETING PLANS
28Modern marketers wanting to engage Energy Audiences rely on a multi-step approach for keeping their funnels full and driving conversion. Our
portfolio of solutions can help you do just that – from generating awareness and driving traffic to your site, to educating users through virtual
bootcamps or creating distraction free environments that allow users to binge on content and move them further along in their journey. We have the
target audiences you need to reach, the industry and marketing expertise to engage them and the solutions that will help you meet your goals.
VISIT ENERGY.ENDEAVORB2B.COM
RESEARCH CONTENT ADVERTISING CONNECTION LEAD
•
•
Insights
Marketing Trends
MARKETING •
•
Print
Newsletters
•
•
Live Events
Virtual Events
GENERATION
• Video • Webinars
• Benchmarking • Webinars • Digital • Webinars • Virtual Events
• Co-Branded • White Papers • Mobile • WebChat Videos • Long Form Content
• Proprietary • Visual Storytelling • Rich Media • FastChat Videos • Short Form Content
• Content Creation • Sponsorships • Custom Programs
• Live Events
ENDEAVORBUSINESSMEDIA.COM
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