Media Kit 2018 - Caxton Magazines
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Media Kit
2018
Cape Town 26 Old Mill Road, Ndabeni, Cape Town, 7405 • tel 021 530 8600
durban 115 Escom Rd, New Germany, Durban, 3610 • tel 031 716 4444
JOHANNESBURG 368 Jan Smuts Avenue, Craighall, 2196 • PO Box 1610, Parklands, 2121 • tel 011 889 0600
WEBSITE www.caxtonmags.co.za CAXTONmagazines
ABOUT THE BRAND
ADOPTING WITHIN YOUR FAMILY: WHAT YOU NEED TO KNOW
ENGLISH
EDITION
ENGLISH January 2018
JANUARY 2018 BONA.CO.ZA
R17,00 (VAT incl)
GET YOUR Plus-size?
You can wear
B BEAUTIFUL
holiday crop tops
beauty
B ENTERTAINED
TIPS HERE
HOW TO
B INSPIRED
Stick to your
savings goal CAN YOU
Make healthy
DATE
B STYLISH
smoothies YOUR BROTHER’S
Keep your family FRIEND?
B HEALTHY
hydrated
Kelly
Other countries R14,91 (tax excl)
CAXTON MAGAZINES
I’M HERE TO LIVE!
Brand insights
BONA is the go-to brand for today’s black family. The brand promise ‘Be Who You Want to Be’
says it all. We give our audience the inspiration, advice and confidence they need to be better at
everything they touch. From their wardrobes to their finances and health, BONA helps the
audience take steps (small or big) towards an improved life.
BONA is the only South
African publication
available
in four languages:
English, isiZulu, seSotho
and isiXhosa
BRAND AND PLATFORMS
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ENGLISH December 2017
ENGLISH October 2017
DECEMBER 2017 BONA.CO.ZA
OCTOBER 2017 BONA.CO.ZA R17,00 (VAT incl)
R17,00 (VAT incl)
Women can be DIVE INTO
Fashion Thandiswa
& Beauty Summer
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bullies, too!
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ADOPTING WITHIN
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ENGLISH January 2018
NOVEMBER 2017 BONA.CO.ZA
RAMI CHUENE
R17,00 (VAT incl)
Other countries R14,91 (tax excl)
fashion Land JANUARY 2018 BONA.CO.ZA
CAXTON MAGAZINES
R17,00 (VAT incl)
beauty reform Plus-size?
B BEAUTIFUL
GET YOUR
CAXTON MAGAZINES
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explained You can wear
B BEAUTIFUL
holiday
Other countries R14,91 (tax excl)
Bridal hair &
crop tops
B ENTERTAINED
make-up
Spring scents beauty
GETTING A
B ENTERTAINED
to try TIPS HERE
Must-have DIVORCE?
B INSPIRED
tops & HOW TO
sandals
B INSPIRED
Stick to your
HOW TO
savings goal CAN YOU
B STYLISH
MAKE Make healthy
DATE
B STYLISH
DELICIOUS
YOGHURT smoothies YOUR BROTHER’S
B HEALTHY
DESSERTS Keep your family FRIEND?
B HEALTHY
hydrated
TALITHA
LITEBOHO Kelly
Other countries R14,91 (tax excl)
CAXTON MAGAZINES
Other countries R14,91 (tax excl)
On seizing the moment
CAXTON MAGAZINES
I’M HERE TO LIVE!
www.bona.co.za
Digital ADOPTING WITHIN YOUR FAMILY: WHAT YOU NEED TO KNOW
ENGLISH
EDITION
ENGLISH January 2018
JANUARY 2018 BONA.CO.ZA
Website: 86 528 UBS
R17,00 (VAT incl)
GET YOUR Plus-size?
You can wear
B BEAUTIFUL
holiday
Facebook: 99 645
crop tops
beauty
B ENTERTAINED
TIPS HERE
Twitter: 28 140 HOW TO
B INSPIRED
Stick to your
savings goal CAN YOU
Instagram: 33 473 DATE
Make healthy
B STYLISH
smoothies YOUR BROTHER’S
Keep your family FRIEND?
Mailer: 6 153
B HEALTHY
hydrated
Kelly
Other countries R14,91 (tax excl)
CAXTON MAGAZINES
I’M HERE TO LIVE!
BonamagSA @Bona_mag
@Bonamag
ABC: Jul-Sep 2017
Effective Measure, Everlytic and Individual Social Media (Oct 2017)
Source: AMPS 2015
print DEMOGRAPHICS
Race
bLACK 99%
male 37% female 63%
coloured/
indian 1%
Gender LSM
R12 000-R 19 999
25%
R20 000+
R6 000-R11 999
7-10
R0-R5 999
30% 28% 16% 12% 14%
oTHER
52% 36% 9% 13% 0% 75%
4-6 15-24 25-34 35-44 45-54 55+
HH Income
Age
66% 34%
WEBSITE
LSM
20% 80%
Gender
7-10 4-6
Effective Measure (October 2017)
R12 000-R 19 999
R20 000+
R6 000-R11 999
41% 37% 14% 8%
R0-R5 999
15-24 25-34 35-44 45+
Effective Measure (October 2017)
32% 12% 10% 17%
HH Income Age
Effective Measure (October 2017)
Source: AMPS 2015
ABOUT THE AUDIENCE
Food & home
*68% foodie influencers
*66% home and décor influencers
74% are interested in cooking and entertaining content
73% regularly cook for pleasure
55% are interested in home & décor content
Family
*68% family life and parenting influencers
59% are interested in family life and parenting content
87% believe regular family meals are important
84% spend a lot of time with their family
Celebrity and Entertainment
84% say music is an essential part of their culture
72% say entertainment is important to them
Fashion and Beauty
*70% fashion and beauty influencers
88% like to dress well
72% are interested in fashion and beauty content
70% enjoy keeping up with the latest trends, fashions and styles
Online
84% have a Facebook account
62% download/stream videos/ music
Health
*78% health influencers
67% are interested in health and well-being content
*Influencers
BrandMapp indicates influencer level by asking the following:
• How interested are you in the content category AND what is the likelihood of friends and
family to ask your advice about a content category?
• More than 50% of the audience consider themselves to be highly influential to their networks
in this content category.
Sources: AMPS 2015 AB (Jan 15-Dec 15), CREAM 2015, BrandMapp 2016
MOOD BOARD BUTTERFLY
SNAP SHOT
Who is the BONA woman?
She is a BUTTERFLY
A young woman looking to transform her life into something beautiful with
the help and guidance of BONA magazine.
Brave:
B U T T E R F L Y
She shows inner strength
Up-and-coming:
She is upwardly mobile and she wants to better herself
Trendy:
She is fashion conscious and wants to know the latest trends
Tireless:
She is hardworking and ambitious. She knows how to hustle
Encouraged:
She wants to feel inspired and confident
Real:
She is genuine and true. She is rooted in her culture and immediate society
Family Orientated:
Her family comes first and she wants the best for her children. She looks
out for tips and advice
Looks Forwards:
She is hopeful about life
Yearns for Better:
She aspires and dreams and therefore she seeks out opportunities
2018
Print rate card
Cost
Full Colour
DPS R 83 800.00
FP R 41 900.00
1/2 DPS R 62 500.00
1/2 Hor/Ver R 31 200.00
1/3 Hor/Ver R 29 000.00
Special Positions
Inside Front R 51 900.00
Inside Back R 47 800.00
Outside Back R 49 900.00
1st Double Page Spread R 91 600.00
2nd Double Page Spread R 91 600.00
3rd Double Page Spread R 91 600.00
Any Guaranteed Full Page R 45 700.00
Advertorial Rates
Double Page Spread R 114 500.00
Full Page Full Colour R 57 300.00
Half Page R 43 100.00
Deadlines
Issue Date Advertorial Advertising Final Advert Deliver all On sale
closing date closing date material date added value date
January 2018 2-Nov 15-Nov 23-Nov 29-Nov 18-Dec
February 2018 23-Nov 6-Dec 13-Dec 19-Dec 15-Jan
March 2018 4-Jan 17-Jan 29-Jan 1-Feb 19-Feb
April 2018 1-Feb 14-Feb 26-Feb 1-Mar 19-Mar
May 2018 8-Mar 22-Mar 2-Apr 5-Apr 23-Apr
June 2018 5-Apr 18-Apr 30-Apr 3-May 21-May
July 2018 3-May 16-May 28-May 31-May 18-Jun
August 2018 7-Jun 20-Jun 2-Jul 5-Jul 23-Jul
September 2018 5-Jul 18-Jul 30-Jul 2-Aug 20-Aug
October 2018 2-Aug 15-Aug 27-Aug 30-Aug 17-Sep
November 2018 6-Sep 19-Sep 1-Oct 4-Oct 22-Oct
December 2018 4-Oct 17-Oct 29-Oct 1-Nov 19-Nov
All deadlines to be understood as 12 NOON on each respective day.
advertising Rates
•All advertising rates exclude vat
•All rates are nett of any agency fees and/or complete material discounts.
Classifieds
SIZE cost
FULL COLOUR
3 x 1 30mm height x 45mm width R 855.79
6 x 1 60mm height x 45mm width R 1 711.49
6 X 2 60mm height x 92mm width R 3 422.98
12 X 1 120mm height x 45mm width R 3 422.98
6 X 4 60mm height x 180mm width R 6 845.96
12 X 2 120mm height x 92mm width R 6 845.96
24 X 2 240mm height x 92mm width R 13 692.02
12 X 4 120mm height x 180mm width R 13 692.02
Advert Sizes:
300 DPI, CMYK, PDF Format
Insert rates
LOOSE PRE-PRINTED BOUND/STITCHED PRE-PRINTED
INSERTS(PER 1000) INSERTS (PER 1000)
PAGES COST COST
2 R340.00 R370.00
4 R470.00 R520.00
6+8 R510.00 R600.00
10+12 R570.00 R670.00
16 R670.00 R750.00
20 R730.00 R820.00
24 R850.00 R940.00
32 R900.00
36 R1 020.00
40 R1 120.00 ALL NON-STANDARD
44 R1 240.00 BOUND INSERTS REQUIRE
PRE-INSERTION.
48 R1 290.00
R480 PER 1000 COPIES
52 R1 350.00
56 R1 400.00
60 R1 470.00 LOOSE INSERTS LARGER
64 R1 520.00 THAN 32 PAGES REQUIRE
68 R1 570.00 BAGGING R950 PER
72 R1 630.00 1000 COPIES
76 R1 690.00
80 R1 740.00
advertising and other rates
•All rates exclude vat
•All rates are nett of any agency fees and/or complete material discounts.
2018
Digital rate card
ELEMENT PLACEMENT SPECS / GUIDELINES COST
Digitorials Standard digitorial One page. Includes one visual and top or bottom R10 000
banner when required. Hosted for the campaign duration.
Digitorial hosting fee Excluding monthly updates. R3 000
Digitorial hosting fee Including monthly updates (design or content updates). R5 000
PREMIUM DIGITORIAL Max 3 pages. Includes one visual per page and top or bottom R12 500
banner when required. Hosted for the campaign duration.
Digitorial hosting fee Excluding monthly updates. R3 000
Digitorial hosting fee Including monthly updates (design or content updates). R8 000
Competitions 1 page with entry form Prize value must be over R3 500. R5 000
Social media Facebook Per post (does not include ad spend) - includes eCard. R5 000
Twitter Per post (does not include ad spend) - includes eCard. R4 000
Instagram Per post (does not include ad spend) - includes eCard. R3 500
ENDORSEMENTS Sharing client’s social media posts on Caxton Magazines’
social media platforms.
Endorsements - Facebook No ad spend and no metrics. At editorial discretion. R8 500
Max. 1 post per week per campaign.
Endorsements - Twitter No ad spend and no metrics. At editorial discretion. R7 500
Max. 1 post per week per campaign.
SOCIAL MEDIA AD SPEND Social media ad spend is mandatory on campaigns in
order to meet the client’s goals.
Facebook post ad spend Min. R3 500 per brand, per campaign. **R4 025
Any campaign period. Not more than 6 posts.
Twitter ad spend Min. R5 000 per brand, per campaign. **R5 750
Any campaign period. No limit on tweets.
Instagram ad spend Min. R5 000 per brand, per campaign. **R5 750
Any campaign period. Not more than 6 posts.
Branded Facebook cover Cost per day. Design included. R 5 500
Commercial content video execution Video production includes:
Video From R30 000
• producer • editing
• storyboard artist • sound – music or ambient sound
• scriptwriter (excludes final mix)
• treatment • ingredients (R500 per video)
• stylist (food/fashion) • wardrobe (subject to the shoot)
• photographer • make-up artist
• videographer (subject to the shoot)
Excludes: additional venue hire, additional equipment hire,
travelling (included provided it’s within 30km one way). Any
additional stock footage or images will be negotiated.
Campaign video/Flipagram Still images with captions and basic animation. R18 000
GIF 3-second loop, no sound. R 8 000ELEMENT PLACEMENT Specs / GUIDELINES COST
BANNER Roadblock 728x90, 300x250, 300x600, 320x50 R1 500 per day
takeovers
Page takeover 728x90, 300x250, 300x600, 320x50 R1 500 per day
Sectional sponsorship 728x90, 300x250, 300x600, 320x50 R2 500 per day
Site takeover 728x90, 300x250, 300x600, 320x50 R3 500 per day
WEB Leaderboard 728x90 R300 CPM
banners
Half page 300x600 R300 CPM
MPU/medium rectangle 300x250 R300 CPM
ROS 728x90, 300x250, 300x600, 320x50 R300 CPM
Banner package - 10 000 impressions Includes design of 4 banners created by Caxton Creative Studio. R 4 000
Banner package - 20 000 impressions Includes design of 4 banners created by Caxton Creative Studio. R 8 000
Premium targeted banners Includes design of 4 banners, rate is based on how targeted the POA
audience is. Building and retargeting an audience is available.
mobile Mobile banner 320x50 R150 CPM
banners
MPU/medium rectangle 300x250 R300 CPM
Mobile adhesive 320x50 R250 CPM
newsletter Newsletter mention 1 x Editorial mention on a newsletter. This may only click through R 6 500
to a digitorial/content article on a Caxton Magazines’ website.
Newsletter banner 1 x Banner on a newsletter, this can click through R 3 000
to a client’s page or Caxton Magazines’ website.
Sponsored newsletter Newsletter sent out to our database. Content consists of all R 10 000
articles and assets created for a campaign.
Min. 4 x digitorials need to exist for this type of newsletter.
DIGITAL Microsite/website development R950 p/h development fee *POA
EXTENSIONS
Navigation tab and special section to Flat rate for 1 month R 25 000
house sponsored content and digitorials
*POA - Price on application ** Ad spend includes management fee of 15%
All display rates are CPM (cost per thousand impressions). Rates subject to change with 2018 supplier increases.
Cost is subject to client brief, ACTIVATION mechaniSM, production requirements and editorial approval.
All rates exclude vat, all rates are Nett of any agency fees and/or complete material discounts.
rates are subject to the standard Terms and Conditions of Caxton Magazines.
If content is supplied ‘booked as’, no changes will be made except agreed upon otherwise.
Production costs P/hour
Studio design or content creation R850
Animation costs R750
Digital development R950
Rich media creative is generally
supplied material from client/agency
Additional stock images charged R500
Additional music track charged R1 500
campaign reporting
Campaign Reporting: Campaign feedback documents and insights (PowerPoint) are provided for all campaigns developed by Studio to the value of R100 000. Campaign
feedback data (Excel) will be supplied for campaigns below R100 000. PR Packages that have a campaign attached to them will only get one report at the end of the
campaign. If feedback is required before the end of the full campaign, it will only be data. Clients can purchase full campaign feedback documents (PowerPoint) for
R5 000 if required.2018
PR Packages
Package Description Cost
Tweet Tweet Buzz Maximum 4 magazine brands R 30 000
6 x Tweets per brand (24 Total)
Total posts = 24
Be Like the Cool Kids Maximum 6 magazine brands R 90 000
10 x Tweets per brand (60 Total)
1 x Facebook post per brand (6 Total)
1 x Instagram per brand (6 Total)
Total posts = 72
Break the Internet Maximum 10 magazine brands R 125 000
10 Tweets per brand (100 Total)
1 Facebook post per brand (10 Total)
1 Instagram per brand (10 Total)
Total posts = 120
Add-On Item Cost To Add-On Details
Twitter Ad Spend Recommended POA Per post Will be advised at strategy stage if needed.
Facebook Ad Spend Recommended R 500 Per post Will be advised at strategy stage if needed.
Instagram Ad Spend Recommended R 500 Per post Will be advised at strategy stage if needed.
Digitorials R 5 000 Per post One sign-off client to provide press release + brand assests [e.g.:
fonts, colours, CI] inlcudes one image + client branded top banner
Editorial Attendance R 1 000 Per brand During work hours offsite for client launch,
media day, event, activations etc.
Photography R 12 000 Per day Includes: 1 x photgrapher, 1 x art director, 1 x stylist, ingredients
and/or props to the max. value of R 1500.
Green Room Events R 25 000 Min. charge POA - to discuss with Marketing Team.
Social Listening R 5 000 Per package Full campaign listening beyond PR Package analysis (includes:
client performance + Caxton performance + other influencer
performance) recommended for bigger national client events
e.g.: World Food Day, Slipper Day, Valentines Day.
PR package rules
Subject to availability. Highest bidder for key events. Only 12 packages per year, 1 per month. Any other launches must be discussed before engaging with client. Calendar
supplied Q1 for available annual dates. We cannot guarantee an event to trend – it has to be trend worthy and valuable content for our users. Ideally needs to be part of a
bigger campaign. Caxton Magazines have full editorial control, no client approval on social media elements. Excludes production, travelling and accommodation costs, ad
spend, volume discounts and VAT. Client can request a social listening post-campaign PowerPoint/Excel report at an additional cost of R5 000.
POST PR PACKAGE FEEDBACK
The post campaign recon will be provided 14 working days after the PR Package has been concluded in an Excel spreadsheet. If a post campaign analysis is
required, this will be billed at R5 000 - this includes a full campaign performance overview and feedback in a PowerPoint document.CAXTON EVENTS & SPECIAL ISSUES
Caxton Events provides the opportunity to engage with readers on a more intimate level. Whether the
event concept is small or majestic, Caxton Events puts the stylish BONA stamp on every event, scouting the
hottest venues and most in-demand décor trends to ensure your brand integration makes maximum
impact. Events are designed based on client requirements and a tailor-made package is applied to each
event, ensuring maximum consumer engagement.
BONA Food for Fun & Funds Food for Fun & Funds Events (Until October)
It is a skills development programme that teaches the Bona market how to bake and cook for
profit and uplift themselves. The programme has been going strong for more than 5 years
with Bona magazine and we have changed a lot of lives. The events are centred around BONA Women Helping Women Events
cooking demonstrations where our skilled chefs (Dorah Sitole & Lesley Jacobs) demonstrate
new recipes and recipes that were featured in the magazine to the attendees. The chefs 4 x events nationwide - Each Saturday of August
constantly promote the sponsors’ products. There is also a lot of branding opportunities The journey of womanhood is one of both great
around these events. difficulty and joy. It is one of self discovery and
growth. BONA want to give women a platform to
Each event hosts 200 guests. share their stories with other like minded women.
Sponsorship sold to 3 – 4 non-competing brands Ladies will be encouraged to share both their
Sponsorship: R680 000.00 excluding VAT & agency comm successes and failures in life and how they have
managed to overcome them. The events will
feature one national ambassador that will travel to
60th Anniversary (September) Fashion & Beauty Trends (October)
different locations where the event will take place.
There will be a representative for each province
the event takes place in. This will be a tea party
themed event. Topics will mainly focus on, but are
not limited to marriage, pregnancy, parenting and
women in business.
Each event hosts 60 guests.
Sponsorship: R440 000 excluding VAT & agency
comm
For more information, please contact: Reinhard Lotz,
Group Marketing Manager reinhardl@caxton.co.zaYou can also read
