Media-Information 2020 - Print + Digital - www.krafthand.de
←
→
Page content transcription
If your browser does not render page correctly, please read the page content below
Print + Digital
Media-Information 2020
www.krafthand.de
Your contact persons
at the publishing house
Torsten Schmidt Klaus P. Lang
Editor in Chief Head of Media Sales Print/Digital,
Media Sales WerkstattKatalog
+ 49 (0) 82 47/30 07-72 + 49 (0) 82 47/30 07-62
torsten.schmidt@krafthand.de klaus.lang@krafthand.de
Index page Index page
Media profile 03 Eye-catching advertising 20 Sebastian Hoffmann
Media Sales Print/Digital,
Publishing and circulation analysis 04 Informative advertising 22 Project Support Digital
Readership analysis 06 Advertorial in Topic-based Special 24 + 49 (0) 82 47/30 07-61
Topics and publication schedule 10 Digital rate card 26 sebastian.hoffmann@krafthand.de
Advertisement Rate Card 14 Content licensing 28
Digital products 18 Markenhelden 30
Maximilian Dodl
Media Sales Print/Digital
Krafthand Medien GmbH + 49 (0) 82 47/30 07-33
maximilian.dodl@krafthand.de
Walter-Schulz-Straße 1 · 86825 Bad Wörishofen
Phone +49 (0) 82 47 / 30 07-52 · Fax +49 (0) 82 47 / 30 07-76
anzeigen.kh@krafthand.de · www.krafthand.de
www.krafthand-medien.de · www.facebook.com/KrafthandMedien Dominik Tietze
Processing Manager
you will also find this + 49 (0) 82 47/30 07-52
media information online: www.krafthand.de dominik.tietze@krafthand.de
Media profile
KRAFTHAND – the independent specialist media concept
since 1927
KRAFTHAND – the independent specialist media concept
for the automotive trade. For 90 years, this technical journal
has served as a guide for automotive companies and
garage professionals.
19 issues
With 19 issues per year and supplementary digital channels,
KRAFTHAND is a consistent media concept offering
specialist information for the automotive trade.
Expertise
Our core content is provided directly in-house by our dedicated editoral staff. Our team
delivers high-quality editorial expertise in the areas of workshop practice, parts and systems,
automotive technology, specific legal obligations for garages, and business practices.
Media profile 02 I 03
Publishing and circulation analysis
1 Circulation
KRAFTHAND, one conception to set your advertisment objectives right.
Most powerful beyond all media channels.
Printed copies (in total) 21.206
KRAFTHAND-Magazine
Newsletter Subscribers 2.897
KRAFTHAND-Newsletter
Page Impressions (per month) 78.478
Krafthand.de
Facebook-Followers 3.413
Facebooksite KRAFTHAND
Status quo: August 2018
2 Regions by postal code 3 Analysis of circulation
Average circulation per issue within one year Average circulation per issue within one year
(July 1st 2018 – June 30th 2019) (July 1st 2018 – June 30th 2019)
Postal code Postal code
region 3 region 2
2.186 copies 1.987 copies Printed copies 21.427 copies
10,4 % 9,5 %
Total circulation (Npc*) 21.206 copies
Postal code Postal code
region 4 region 1
2.137 copies 1.538 copies
10,2 % 7,3 % Total net paid circulation 12.232 copies
Postal code Postal code
Free copies 8.974 copies
region 5 region 0
2.249 copies 1.963 copies
10,7 % 9,4 %
Remainer, file and checking copies 221 copies
Postal code Postal code
region 6 region 9
1.853 copies 2.248 copies
8,9 % 10,7 %
Postal code Postal code
4 Circulation control
region 7 region 8 Informationsgemeinschaft zur Feststellung
2.332 copies 2.432 copies der Verbreitung von Werbeträgern e. V.
11,1 % 11,6 %
Publishing and circulation analysis 04 I 05
Readership analysis
Company structural data
1 Type of workshop 2 Areas of activity
46,5 % Independent garages 92,6 % Vehicle electrics
15,0 % Single-brand garages 92,4 % Car garages
16,3 % Multi-brand garages 76,6 % Wheel and tyre dealers
14,5 % Workshop system operations 75,4 % Spare parts dealers
In-house workshops belonging to
4,8 % a private company or public body
70,5 % Accessories dealers
2,2 % Other sectors 68,0 % Cooperation with monitoring organisations
0,7 % Not specified 61,6 % Bodyword garages
49,1 % Car dealers
Source: KRAFTHAND readership analysis 2014 Multiple responses allowed
Summary: 97%
of the companies are automobile garages
Summary: 92 %
run their business as a car garage
3 Company size 4 Position in company
Owners (including tenants),
shareholders
52 %
Directors, operation
managers
18 %
1 – 9 employees Assistant to the
77 % managing director
1%
10 – 19 employees Workshop mangers
11 % 18 %
20 – 49 employees Custom service
6% managers
2%
50 – 99 employees Sales managers
3% 1%
100 employees Technical managers
or more 1%
2%
Customer service and
Not specified workshop employees
1% 4%
Others
2%
Not specified
1%
Source: KRAFTHAND readership analysis 2014
Readership analysis 06 I 07
Readership analysis
1 What makes KRAFTHAND special
We represent the aftermarket
KRAFTHAND is top-rated
in terms of readability
and recommendation.
74 %
KRAFTHAND’s readership is made up of loyal and regular
readers with an average subscription length of 9 years.
We have access
to decision-makers: 95%
of KRAFTHAND readers make decisions
Each copy of KRAFTHAND
is read by
on purchasing and investment.
72 ,100 readers on average..
2 Effective advertising
75.4 %
of KRAFTHAND readers agree,
that companies who advertise in
KRAFTHAND are important suppliers
93.7%
on the market.
Interested in
advertising:
of KRAFTHAND readers think that
KRAFTHAND contains interesting and
useful product advertisement.
Advertising
87. 2 %
activation rates:
of KRAFTHAND readers are activated by the advertisment and
seek out the contact channels of companies placing adverts.
Source: KRAFTHAND readership analysis 2014
Readership analysis 08 I 09
Focus topics 2020
At a glance
Workshop equipment Workshop practice IT Workshop planning
• Battery • Battery test Issues: 9, 17 and equipment
• Brake • Brake Issue: 9
• Testing • Testing
Lubricants and operating materials
• Diagnostics • Diagnostics
• Offers
• Driver assistance systems • Driver assistance systems
• Operating materials
• Lifting equipment • Suspension and steering
• Fluid management
• Lighting systems • Clutch and transmission
• Tools • Lighting systems Issues: 7, 12, 17, 21
• Accident repair • Engine technology E-mobility/
• Value-based repair
alternative drives
Tyres and wheels Issue: 12, 16, 17
Issues: 1-2, 3-4, 5, 6, 8, 9, 10,
Issues: 1-2, 3-4, 6, 8, 9, 10 11, 12, 15, 17, 18-19, 21, 22 • Fitting, service, purchase
11, 12, 13-14, 15, 17, 18-19, Special edition
Issues: 6, 11, 20
20, 21, 22, 23-24
Spare parts
Published with issues 8 and 22.
• Exhaust gas treatment Care, car body + paintwork
Air-conditioning • Aftermarket KRAFTHAND
• Smart and spot repair alternative and mobile
• Filter technology • Batteries • Painting
• Service • Brake Special edition for new mobility and
• Accident repair
• DPF drive concepts
Issues: 5, 7, 9, 12, 17 • Glass repair
• Clutch and transmission • Alternative drives in the workshop
• Engine technology and Issues: 7, 8, 10, 13-14, 23-24 • Alternative drive technologies in detail
Experts attachment parts • How the motor vehicle industry and
car dealerships can prepare for new
• Services Classic cars mobility concepts
• GI Issues: 1-2, 3-4, 5, 8, 9, 12, • Training offer • New service providers and concepts
13-14, 15, 17, 18-19, 21, 22, for dealerships and workshops
Issues: 3-4, 10, 15, 17, 22 23-24 Issue: 6
Topics and publication schedule for 2020
(19 issues in the year, 5 of which were double issues)
Print edition Online special
Issue Deadlines Topics Trade fairs + exhibitions
• Diagnostics, maintenance and repair • Augmented/virtual reality in motor vehicle operations
1-2 PD 25/01/20
• Brake service ▶ Insert: Bundesliga calendar –
January CD 07/01/20 • Service on the clutch and transmission Second half of 2019/2020
• Service and technology of lighting
3-4 PD 15/02/20
systems
• Future concepts in wholesale
February CD 24/01/20 • Expert services
• Spare parts suppliers and their services
5 PD 07/03/20 • Air-conditioning service • Exhaust gas treatment
▶
Genfer Autosalon
05/03 – 15/03/2020
March CD 14/02/20 • Engine technology and attachment parts Insert: 2020 training and trade fair planner
Online special PD 16/03/20
• Diagnostics/engine management
March CD 09/03/20
• Purchasing tyres/wheels • Driver assistance systems in service
6 PD 21/03/20
• Tyre service and fitting • Classic cars in the workshop
Techno-Classica, Essen
25/03 – 29/03/2020
March CD 28/02/20 • Diagnostics, maintenance and repair
• Air-conditioning service
• Car wash, vehicle care and preparation
7 PD 04/04/20 • Filter technology
• Workshop chemicals
April CD 13/03/20 • Lubricants and operating materials/
• Market overview: air-conditioning service stations
fluid management
▶ Insert: Online
• Smart and spot repair
8 PD 18/04/20
• Accident repair and vehicle paintwork
workshop catalogue 1/2020
▶ Special edition: KRAFTHAND
April CD 27/03/20 • Energy management in the vehicle
alternative and mobile
ET = Erscheinungstermin · AS = Anzeigenschluss
Topics and publication schedule for 2020 10 I 11Topics and publication schedule for 2020
(19 issues in the year, 5 of which were double issues)
Print edition Online special
Issue Deadlines Topics Trade fairs + exhibitions
• 2020 workshop special: modern • Tools for motor vehicle pros
9 PD 09/05/20 workshop planning and equipment
• Workshop 4.0
• Air-conditioning service
Top issue
May CD 17/04/20 • Market overview:
• Charging infrastructure workshop trolleys
10 PD 23/05/20 • Diagnostics, maintenance and repair • Suspension and steering technology
May CD 30/04/20 • Car glass business • Expert services
11 PD 06/06/20 • Purchasing tyres/wheels • Suspension and steering technology
▶
THE TIRE, Köln
09/06 – 12/06/2020
June CD 15/05/20 • Tyre service and fitting Insert: European Football Championship calendar
Online special PD 15/06/20
• E-mobility/alternative drives
June CD 08/06/20
• Air-conditioning service
12 PD 20/06/20
• Lubricants and operating materials/
• E-mobility/alternative drives
June CD 29/05/20 • Brake service
fluid management
• Value-based repairs
13-14 PD 18/07/20
• Smart and spot repair
• Valuable brands in the aftermarket WERTVOLLE
MARKE
July CD 26/06/20 • Vehicle care and preparation im Aftermarket
• Accident repair and vehicle paintwork
• Diagnostics, maintenance and repair
• Market overview: calibration systems
• Driver assistance systems in service
15 PD 08/08/20
• Occupational health and safety
for driver assistance systems
▶ Insert: Bundesliga calendar –
Preview
automechanika
August CD 17/07/20 in the workshop
First half of 2020/2021 + REIFEN
• Expert services
• Augmented/virtual reality Preview
• Suspension and steering technology
16 PD 22/08/20
• Engine technology and attachment parts
in motor vehicle operations
▶ Insert: automechanika
automechanika
August CD 31/07/20 • Mobility and workshop of the future
workshop compass 2020 + REIFEN
Automechanika
• Strategies for fitters and suppliers Frankfurt
• Automechanika + REIFEN
17 PD 05/09/20
• KRAFTHAND TechAward
in the mobility transformation
▶ Insert: Online
Exhibition 08/09 – 12/09/2020
September CD 14/08/20 • Digitalisation in the workshop Edition IAA Commercial
workshop catalogue 2/2020 Vehicles Hanover
24/09 – 01/10/2020)
Online special
PD 07/09/20
Septem- • automechanika (innovations, products, solutions)
CD 31/08/20
ber
• Service and technology of lighting
18-19 PD 02/10/20
systems
• Testing and repairing vehicle
electronics/electrics
October CD 11/09/20 • Online parts market
Review
• automechanika reporting: • Purchasing tyres/wheels
20 PD 24/10/20
parts and systems • Tyre service and fitting
automechanika
October CD 02/10/20 + REIFEN
• automechanika reporting: REIFEN • Market overview: wheel alignment machines
• automechanika reporting: • Brake service
21 PD 07/11/20
workshop equipment • Lubricants and operating materials/ Review
November CD 16/10/20 • Tools for motor vehicle pros fluid management automechanika
Online special
PD 16/11/20
Novem- • Driver assistance systems/calibration
CD 09/11/20
ber
• Diagnostics, maintenance, repair ▶ Insert: Poster –
22 PD 21/11/20 • Driver assistance systems in service 2021 wall calendar
▶ Special edition: KRAFTHAND
Essen-Motor Show
27/11 – 06/12/2020
November CD 30/10/20 • Engine technology and attachment parts
• Expert services alternative and mobile
• Spare parts suppliers and their services
23-24 PD 12/12/20
• Smart and spot repair
• Exhaust gas treatment
▶
AutoZum Salzburg
20 – 23/01/2021
December CD 20/11/20 Insert: Product overview 2020/2021
• Accident repair and vehicle paintwork
PD = Publication date · CD = Closing date
Topics and publication schedule for 2020 12 I 13Advertisement Rate Card 62
valid from January 1st, 2020
1 Advertisment format and prices
All prices are exclusive the applicable VAT rate.
Format price digital
rd
Preferentail position cover
Preferentail position cover: rate ca
6/27
Cover (w × h)*
4 colour page 2
portrait 150 x 220 mm 6.900,– €
* additional amount for bleed: 3 mm per trimmed edge portrait
Advertorial
Adver- bleed size
4 colour
torial (w × h)*
1/1 page 210 x 297 mm 3.950,– €
1/2 page 210 x 154 mm 2.035,– €
portrait landscape
1/1 page inside type area: 1/1 page outside type area:
inside type area bleed size basic price
1/1 (w × h) (w × h)* b/w
4 colour
portrait 187 x 270 mm 210 x 297 mm 6.420,– € 8.160,– €
* additional amount for bleed: 3 mm per trimmed edge portrait portrait
Juniorpage inside type area: Juniorpage outside type area:
Junior- inside type area bleed size basic price
4 colour
page (w × h) (w × h)* b/w
portrait 139 x 190 mm 150 x 211 mm 3.560,– € 4.895,– €
* additional amount for bleed: 3 mm per trimmed edge portrait portrait
1/2 page inside type area: 1/2 page outside type area:
inside type area bleed size basic price
1/2 (w × h) (w × h)* b/w
4 colour
portrait 91 x 270 mm 102 x 297 mm
3.215,– € 4.545,– €
landscape 187 x 134 mm 210 x 154 mm
* additional amount for bleed: 3 mm per trimmed edge portrait landscape portrait landscape
1/3 page inside type area: 1/3 page outside type area:
inside type area bleed size basic price
1/3 (w × h) (w × h)* b/w
4 colour
portrait 59 x 270 mm 70 x 297 mm
2.140,– € 3.415,– €
landscape 187 x 90 mm 210 x 110 mm
* additional amount for bleed: 3 mm per trimmed edge portrait landscape portrait landscape
1/4 page inside type area: 1/4 page outside type area:
inside type area bleed size basic price
1/4 (w × h) (w × h)* b/w
4 colour
2 columns 91 x 134 mm 102 x 154 mm
portrait 43 x 270 mm 54 x 297 mm 1.605,– € 2.715,– €
landscape 187 x 65 mm 210 x 82 mm
* additional amount for bleed: 3 mm per trimmed edge 2 columns portrait landscape 2 columns portrait landscape
More Information on next page
Advertisement Rate Card 62 14 I 15Advertisement Rate Card 62
valid from January 1st, 2020
1/8 page inside type area:
inside type area bleed size basic price
1/8 (w × h) (w × h)* b/w
4 colour
2 columns 91 x 65 mm
portrait 43 x 134 mm – 800,– € 1.160,– €
landscape 187 x 32 mm
* additional amount for bleed: 3 mm per trimmed edge 2 columns portrait landscape
Supplements
Supplements weight cost per 1.000 ex.
up to 25 g 325,– €
up to 30 g 340,– €
up to 35 g 355,– €
each additional 5 g 15,– €
Inserts
Inserts Umfang cost per 1.000 ex.
1 sheet = 2 pages* 6.420,– €
* discountable:
2 sheet = 4 pages* 9.630,– € 1 sheet = 1 advertising page
2 sheet = 1,5 advertising page
Clued on Post-Cards please call
2 Discounts
within 12 months:
Contract discount frequency rate
3 adverts 5% 1 page 5%
6 adverts 10 % 2 pages 10 %
12 adverts 15 % 3 pages 15 %
24 adverts 20 % 6 pages 20 %
9 pages 25 %
Front page is not discountable, but is added to the final account
as a 1/1 page in the contract discount resp. 1x in the frequency rate.
3 Occasional advertisement 5 WerkstattKatalog
per mm, 1 column, 43 mm wide. Offers professional mechanics a compact and versatile decision-making aid for
Job offers*, sells, bids, real estate, business connections, buying their workshop equipment.
miscellaneous Publication dates: 2 × anual
reduced basic price per mm and column (1 column = 43 mm wide):
1/2020: 18/04/2020 (KRAFTHAND 8)
b/w 3,20 €; 2-colours 3,95 €; 3-colours 4,65 €; 4-colours 5,40 €
Closing date: 06/03/2019
Job requests*: b/w 1,50 €
2/2020: 05/09/2020 (KRAFTHAND 17)
box number and administration surcharge: 5,– € (non-recurring fee) Closing date: 27/07/2019
Discounts: published twice 10 %
Contact person: Maximilian Dodl
published three times 15 %
Media Sales Print/Digital
Phone: + 49 (0) 8247/ 3007-33
E-Mail: maximilian.dodl@krafthand.de
4 Payment terms
Payment within 30 days. Payment within 8 days: 2 % discount.
Direct debit and prepayment: 3 % discount. WK short facts price
Bank accounts:
· Sparkasse Memmingen-Lindau-Mindelheim 1/1 1/1 page print + up to 12 products online per half year 2.200,– €
IBAN: DE92 7315 0000 0000 1031 84; SWIFT (BIC): BYLADEM1MLM 1/2 1/2 page print + up to 6 products online per half year 1.100,– €
· Postbank München
IBAN: DE44 7001 0080 0047 9398 07; SWIFT (BIC): PBNKDEFF 1/4 1/4 page print + up to 3 products online per half year 550,– €
Advertisement Rate Card 62 16 I 17Digital products
About our digital products
Why digital advertising?
As renowned specialists in this medium we offer efficient opportunities for taking full
advantage of your advertising with specific targeting in terms of content and reach.
Measures perceived as both, eye-catching and informative are particularly relevant for
you in achieving your advertising and communication objectives.
What is digital advertising with KRAFTHAND?
Clearly differentiating your advertising impact is important. You can strengthen the perception
of your brand with eye-catching advertising and reach, as well as defining your brand essence
with informative perception and content solutions for the target group.
What are the benefits of digital advertising with KRAFTHAND?
• Optimum cost-effectiveness with banner advertising. We have qualified reach at reasonable prices.
• Targeted approach with your online advertorials. Our specialist editors can also help you prepare the contents.
• The combination of digital advertising and analogue advertising with KRAFTHAND works!
KRAFTHAND.de
KRAFTHAND.de is the responsive online magazine for all experts in the
automotive repair trade Experts can find everything they need here for
their work and their practical expertise, day in, day out – from current
industry trends to exclusive online expert articles and practical videos.
KRAFTHAND Newsletter
The fortnightly KRAFTHAND Newsletter lets readers know about the most
relevant articles in the online magazine. It provides summaries and looks
ahead to future content. Here you will be surrounded by selected highly
relevant content and able to achieve an impact.
KRAFTHAND Content
Content marketing is the approach by which your company and products are positioned within your
specialist field. With our relevant content and through dissemination to relevant target groups, your native
advertising can access new and effective opportunities. At the same time, we can also combine all our
channels in order to achieve outstanding impacts and interactions among your target group.
Digital products 18 I 19Digital products
About our digital products
Eye-catching advertising
For your target group, it’s all about attracting attention, impact and reach. To ensure
that this is successful, we offer you banners on special topics and particularly relevant
key points, as well as reach-intensive banner displays with guaranteed target group
extension.
Unabhängiges Technikmagazin für das Kraftfahrzeug-Handwerk Unabhängiges Technikmagazin für das Kraftfahrzeug-Handwerk Unabhängiges Technikmagazin für das Kraftfahrzeug-Handwerk
Leaderboard Rectangle Skyscraper
1 How it works 2 How you benefit
Professionals use krafthand.de The user receives a cookie, marking We guarantee 60,000 advertising imperssions through
to stay up-to-date on the them as someone interested in the
automotive industry. automotive sector. dissemination among our partner networks.
1 2
This allows you to increase your brand recognition among
your target group, even beyond KRAFTHAND.de
Our partner network are an effective way of expanding
your range with zero waste of coverage.
We can then find the user on We display our adverts to the
thirdparty websites all over the user on the websites they Comprehensive reporting every month enables
internet, on any device. subsequently visit.
custommade optimisations.
3 4
You give us the banners, and we do the rest!
The user is forwarded In this way, we bring you together
to your website or to a special with potential interested parties:
landing page.
+ Extra range
5 6 + Increased attention
+ Access to the core target group
+ More points of contact
+ Increased online advertising time
Digital products 20 I 21Digital products
About our digital products
Informative advertising
Here it’s all about content, added value and conveying practical knowledge for the workshop pro. KRAFTHAND offers
you a topic-based environment for this, which provides the best possible representation of your brand, your product
and your solutions. That means that you will be everywhere our target audience gets the information they need to
make investment decisions. This is achieved with online advertorials created by yourselves, or with the expertise of
our specialist copywriters who create specifically tailored content.
Unabhängiges Technikmagazin für das Kraftfahrzeug-Handwerk Unabhängiges Technikmagazin für das Kraftfahrzeug-Handwerk
Website of KRAFTHAND.de View of Advertorial-Article
1 Advertorials
You can present your company in the highly relevant A standard advertorial always includes the following services when it is booked:
environment of KRAFTHAND.de. Up-to-date reports and • A text that you supply, the layout of which is adapted by us
well-researched specialist magazine articles are placed • 1-3 pictures with a resolution of at least 300 dpi
online every day. Within this framework, your advertorial • The links in the text and in the contact fields
will have a similar impact to editorial content. • A revision cycle to make changes and adjustments in line with your wishes
Optional:
• All other services, such as text creation, research and additional corrections
are charged on a time and material basis.
Digital products 22 I 23Digital products
About our digital products
2 Advertorial in Topic-based Special
This advertorial will be placed within an editorially selected
key-topic framework. Our editorial team reports on particularly
hot topics four times a year (see “Online publication schedule”).
This enables you to position your company, products or
services in the optimum way in a particularly relevant context.
3 Topic-based Specials 2019 Online
Issue Dates Themes
Online Special PD: 16/03/20
• Diagnostics/engine management
March CD: 09/03/20
Online Special PD: 15/06/20
• E-mobility/alternative drives
June CD: 08/06/20
Online Special PD: 07/09/20
September • automechanika (innovations, products, solutions)
CD: 31/08/20
Online Special PD: 16/11/20
• Driver assistance systems/calibration
November CD: 09/11/20
Digital products 24 I 25Digital rate card
valid from January 1st, 2020
1 Format and prices
Prices
t-
format
Unabhängiges Technikmagazin für das Kraftfahrzeug-Handwerk
for Prin s
Advert
Leaderboard (w x h)
price per month
4/15
page 1
head 728 x 90 px 1.680,– €
Data supply:
• Possible data formats:
Unabhängiges Technikmagazin für das Kraftfahrzeug-Handwerk
GIF, JPG, HTML
format • The customary standards must be
Rectangle (w x h)
price per month
adhered to for HTML5 banners. It is
essential that you send us a sample
medium rectangle 300 x 250 px so that we can check in advance that
1.680,– € it will work.
video rectangle 300 x 250 px • Animated banners must become
static after 30 seconds.
• The banners must not be larger than
150 KB.
Supply of ad bundles:
Unabhängiges Technikmagazin für das Kraftfahrzeug-Handwerk
• Leaderboard
format
Skyscraper (w x h)
price per month • Rectangle
• Skyscraper
This is necessary so that we can place
your campaign correctly on our partner
right 160 x 600 px 1.680,– € websites.
Unabhängiges Technikmagazin für das Kraftfahrzeug-Handwerk Unabhängiges Technikmagazin für das Kraftfahrzeug-Handwerk
Advertorial format price per month
teaser of article in content-stream
with own landing-page of KRAFTHAND.de
3.950,– €
(1)
Theme special
Unabhängiges Technikmagazin für das Kraftfahrzeug-Handwerk Unabhängiges Technikmagazin für das Kraftfahrzeug-Handwerk
format
price per month (2)
banner (w x h)
leaderboard (1) 728 x 95 px 890,– €
billboard (2) 970 x 250 px 1.085,– €
Theme special
Unabhängiges Technikmagazin für das Kraftfahrzeug-Handwerk Unabhängiges Technikmagazin für das Kraftfahrzeug-Handwerk
format price per month Advertorial data delivery:
advertorial • a text that you supply, the layout
of which is adapted by us
teaser of article in content-stream • 1-3 pictures with a resolution of
with subsite in "Themenspezial-Kanal"
1.565,– € at least 300 dpi
• the links in the text and in
the contact fields
• a revision cycle to
make changes and adjustments
in line with your wishes
Newsletter format price per
Unabhängiges Technikmagazin für das Kraftfahrzeug-Handwerk
Optional:
banner (w x h) distribution • all other services, such as text
creation, research and additional
corrections are charged on a time
banner 468 x 60 px 270,– € and material basis.
Digital rate card 26 I 27Content licensing:
Use our contents!
Did you particularly enjoy an article in our KRAFTHAND trade journal and would like to use it for your
communication?
Then use the high-quality contents published by our editors for your product, image and brand communication
and benefit from the reputation of our media brand. We would be pleased to provide the requested contents
licensed for your specific publications and advertising activities in print form or for digital dissemination on your
online presence and in your social media channels.
Incidentally, this also applies for video, image and audio material. The contents are licensed specifically for you
and authorise you to disseminate them using your desired channels. Use Krafthand Medien as your editorial
service provider! We put together the right package, without complicated evidence of use, and prepare the
contents in your desired format.
Christian Häfele
Head of Sales & Licensing Models
+ 49(0)8247/3007-164
christian.haefele@krafthand.de
What we licence for you:
Articles and editorial contents in PDF format for dissemination on your
online platforms and all your social media channels. Or in the form of
special print runs in various quantities, editions, paper grades and
finishes for dissemination at trade fairs, in offices or to support sales
representatives.
Videos, pictures and graphics prepared by our editorial department in all
formats and resolutions for your requested purpose, such as web- Why licensing?
optimised or full HD for online or even in a printable resolution.
The editorial contents of our trade journal are renowned for their
We also offer special services in this respect, such as high-quality information content and practicality and are therefore highly
• the editorial preparation and customisation of the content respected in the industry. This journalistic quality requires expertise as
• graphic customisation and image processing well as extensive research on the part of the editorial staff.
• the production of an individual intro/outro (video)
The protection of editorial contents, including video, image and audio
material, as well as the media brand is essential for specialist publishers.
Particularly in the era of “copy - paste”, contents need to be protected
against unauthorised dissemination and secondary use in line with the
applicable copyright and ancillary copyright act.
So take advantage of our offer and licence our contents! By acquiring
licences, we grant you the rights of use that entitle you to disseminate
the contents via the desired channels. This ensures that you always have
(legal) certainty.
Content licensing 28 I 29What is Markenhelden?
We are the media and agency partner of choice when it comes to the profitable communication of your company, your brand, your products or your
services. Why? Simple: we create the communication universe that you as the true hero need to release your brand’s super powers. We create,
organise, coordinate and develop content-based ideas, create communication solutions and present your brand and your products in the perfect
light. We make sure that all of this is also easy on the budget so that the costs do not act as kryptonite to your marketing strategy.
IPAF JOURNAL Hella Gutmann Solutions Westfalia-Automotive JAB Becker HELLA GmbH & Co. KGaAt Messe Frankfurt WM SE
Corporate print Corporate multimedia Corporate web solution Corporate film Corporate web solution Corporate multimedia Corporate editing
Editorial coordination, editorial and Design, storyboard and editorial Design, web development and Design, storyboard, editing, Research, editorial implementation Design, storyboard, editing, Research, editorial implementation
graphic implementation of the implementation, film production, design, technical implementation of translation, shooting, film editing, as well as image and graphic work shooting, film editing, intro/outro as well as image and graphic work
entire journal, production, finishing web design and development, an “eLearning portal”, production intro/outro production, scoring production, scoring and finishing
and distribution of the journal photo production, social media of “how to” video series on profes- and finishing
campaign, creation of a specialist sional retrofitting, storyboard and
publication, incl. research, imple- creation of the general multilingual
mentation of the content and promotional film
graphics, dissemination
What can Markenhelden do?
Consulting and development of a communication and editorial concept
Definition of the media channels (integrative approach)
Editorial implementation in text/image/video/audio
Graphics, layout, design, production of digital and analogue media
Printing, packaging, delivery
Dissemination (magazines, brochures, internal databases, mobile, social media)
Quality control, reporting
MARKENHELDEN
a Krafthand Medien GmbH brand
Walter-Schulz-Straße 1
86825 Bad Wörishofen, Germany
SEBASTIAN HOFFMANN
SALES/PROJECT MANAGEMENT T 08247 90818-10
M 0151 65663543
E sebastian.hoffmann@marken-helden.com
W www.marken-helden.com
Markenhelden 30 I 31KRAFTHANDNEWSLETTER
KRAFTHANDFACHBUCH
KRAFTHANDFACEBOOK
KRAFTHAND.DE
AGB 24 I 25
Krafthand Medien GmbH
Walter-Schulz-Straße 1 I 86825 Bad Wörishofen I Phone: +49 (0) 8247 3007 -10 I Fax: +49 (0) 8247 3007 -70
www.krafthand-medien.de I E-Mail: info@krafthand.de www.krafthand.deYou can also read
