MARKETING PRESENTATION - Jeffrey Shore Sotheby's International Realty 15308 Sunset Boulevard Pacific Palisades, CA 90272 Office: ...
←
→
Page content transcription
If your browser does not render page correctly, please read the page content below
MARKETING
PRESENTATION
Jeffrey Shore
Sotheby's International Realty
15308 Sunset Boulevard
Pacific Palisades, CA 90272
Office: 310.770.7179
Email: Jeffrey@JeffreyShore.com
Prepared for:
PACIFIC PALISADES BROKERAGE LOCAL EXPERTISE. EXTRAORDINARY RESULTS. Sotheby’s International Realty’s Pacific Palisades Brokerage is consistently an industry leader in the area. We proudly represent from Downtown Los Angeles to Malibu and everything in-between. We boast an intimate knowledge of the local community, its history, culture, local concerns, and distinctive properties. Our office is located in the heart of the Palisades Village on Sunset Boulevard and Swarthmore. The environment of the office fosters dedication that leads to extraordinary results. Sotheby’s International Realty was founded in 1976 as a real estate service for the discerning clients of Sotheby’s auction house, which was founded more than two centuries before. Since that time, it has become one of the world’s leading luxury residential brokerage firms, meeting the needs of today’s marketplace while remaining true to the principles of quality and service that Sotheby’s was founded on. Sotheby’s International Realty offers several benefits that are available through us alone. The expertise and skill of our agents, combined with the one-of-a-kind resources, reputation, and access to discerning clients that our global brand provides, are powerful advantages that set us apart. Inviting. Discreet. Savvy. Refined. PACIFIC PALISADES BROKERAGE 15308 Sunset Boulevard | Pacific Palisades, CA 90272 | 310.454.0080 Vice President & Brokerage Manager, Dave Osman sothebyshomes.com/losangeles Sotheby’s International Realty and the Sotheby’s International Realty logo are registered (or unregistered) service marks used with permission. Operated by Sotheby’s International Realty, Inc. If your property is listed with a real estate broker, please disregard. It is not our intention to solicit the offerings of other real estate brokers. We are happy to work with them and cooperate fully. Real estate agents affiliated with Sotheby’s International Realty, Inc. are independent contractor sales associates and are not employees of Sotheby’s International Realty, Inc.
C O M PA N Y | M I S S I O N
OUR MISSION
Sotheby’s International Realty, Inc. provides a comprehensive approach to selling distinctive properties,
delivering unparalleled real estate services and expertise by anticipating and meeting the needs of our
clients and the marketplace both locally and worldwide.
B R A N D | N E T WO R K
A LEGACY OF SERVICE
AND EXPERTISE
SOTHEBY’S HAS A LONGSTANDING TRADITION OF BRINGING TOGETHER
BUYERS AND SELLERS OF FINE PROPERTY
Since Sotheby’s founding and inaugural sale of rare books in 1744, its name has earned renown as a
marketer of the world’s most unique and valuable possessions. In 1976, Sotheby’s International Realty
was formed to serve Sotheby’s clients in a valuable new way by offering a complete package of real
estate services. Continuing the auction house’s tradition of exceptional service and expertise, our
brand is known today both for the distinctive properties we represent and the price records we have
set with the sale of many spectacular homes, while still maintaining a strategic marketing relationship
with Sotheby’s auction house.
!"#$%&&'& ()34/29
!&"(#)*#($&
+#,("#!,+)#!-&%"!#$
4 ( % 9 3 ! 9 9 / 5 ! 2 % + . / 7 . " 9 4 ( % # / - 0 ! . 9 9 / 5 + % % 0 3 / - % / & 4 ( % 7 / 2, $ g 3
-/34 $)3#%2.).' "59%23 +%%0 #/-0!.9 7)4( 53
,./012.013&435&530/467&.4530/8&903.6:8;5&&.0156&.36/>
B R A N D | h e R i tAg e
THE BRAND
SOTHEBY’S INTERNATIONAL REALTY®
The year is 1976. Sotheby’s recognizes that the firm can serve its auction clients in a valuable new
®
way with a complete package of estate disposition services. Founded on the same commitment to
exceptional service that characterized the firm’s dealings for more than two centuries, the Sotheby’s
International Realty® brand is born and soon becomes known around the world for the distinctive
properties it represents. Today we continue that focus by employing our brand’s vision of artfully
uniting extraordinary homes with extraordinary lives.
Houses at the Seine River used with permission
Sotheby’s International Realty and the Sotheby’s International Realty logo are registered (or
unregistered) service marks used with permission. Operated by Sotheby’s International Realty, Inc.
B R A N D | N E T WO R K
WORLD PRESENCE
THE NETWORK’S REACH
The Sotheby’s International Realty® network was established to connect the finest real estate companies to
the most prestigious clientele in the world, and today boasts nearly 16,000 sales associates, located in
approximately 730 offices in 56 countries and territories.
Anguilla Dominican Republic Mexico St. Barth’s
Argentina Estonia Monaco St. Lucia
Aruba France New Zealand Sweden
Australia Germany Panama Switzerland
Bahamas Gibraltar Peru Taiwan
Barbados Greece Philippines Thailand
Belgium Hong Kong Portugal Turkey
Bermuda Israel Puerto Rico Turks and Caicos Islands
British Virgin Islands Italy Russia United Kingdom
Canada Japan Saudi Arabia United States
Cayman Islands Latvia Slovakia U. S. Virgin Islands
Costa Rica Lithuania South Africa Uruguay
Czech Republic Malta Spain Vietnam
brand | reSponSIbIlIty
© Conservation International/Photo by Sterling Zumbrunn
© Conservation International/Photo by Sterling Zumbrunn © Conservation International/Photo by John Martin
LOCAL EXPERTS
GLOBAL CONCERNS
WE SUPPORT CONSERVATION INTERNATIONAL IN ITS MISSION
TO CARE FOR NATURE FOR THE WELL BEING OF HUMANITY
Sotheby’S InternatIonal realty donatIonS have already helped to protect
over 33,000 acreS of foreSt and almoSt 650 Square mIleS of ocean
In addition to important local causes, our agents and offices work to support an international organization in its
efforts to sustain the fundamental benefits that nature provides. Conservation International empowers societies
to responsibly and sustainably care for nature and its gifts – a stable climate, fresh water, healthy oceans and
reliable food – in order to ensure a better life for everyone everywhere. Our agents’ contributions along with
matching company donations to Conservation International’s “Protect an Acre” and “Save a Mile of Ocean”
programs help to protect tropical forest areas and endangered ocean environments and the thousands of species
they contain. For more information on Conservation International, please visit conservation.org.
B R A N D | N E T WO R K
GLOBAL CONNECTIONS
THE NETWORK’S STRENGTH
Where will the buyer for your property be found? While real estate by nature is local, today the
market for property is national and even global. This is where we offer tremendous advantages. The
Sotheby’s International Realty® network was established to connect the finest real estate companies to
the most prestigious clientele in the world, and today boasts nearly 14,500 sales associates, located in
approximately 700 offices in 52 countries and territories. Our referral system helps to unite thousands
of buyers with the properties our network represents, attracting interest from far beyond our local
markets. Even if the buyer for your property is just around the corner, the broad exposure we offer
creates a sense of urgency that prompts the best local offers.
Photography: © Alexander Frank.
BRAND | REFERRALS
REFERRALS
DISTINGUISHED CONNECTIONS
Helping our clients navigate the world of real estate sets us apart. Another differentiator is our ability to connect buyers
and sellers globally. Our referral system boasts hundreds of connections per month coming from two channels – realty
and auction. With a dedicated liaison stationed at the Sotheby’s auction house and the Sotheby’s International Realty®
corporate headquarters, we are able to help unite thousands of buyers with the properties our network represents.
IN 2014 SOTHEBY’S INTERNATIONAL REALTY GENERATED APPROXIMATELY $1.7 BILLION IN REFERRALS.B R A N D | R E S U LT S
top: Sold in Carpinteria, CA, 2013: $10,600,000,
bottom left:: Sold in Los Angeles, CA, 2013: $5,500,000,
bottom right: Sold in Palm Beach, FL, 2013: $28,500,000,
EXPERTISE IN ALL
PRICE RANGES
SOTHEBY’S INTERNATIONAL REALTY OFFERS A COMPREHENSIVE APPROACH
TO SELLING PROPERTY THAT IS UNMATCHED IN THE INDUSTRY
These 2013 results prove our success in selling fine property in a range of prices, styles and locations.
t 119 transaction sides for properties $10 million and above
t Average selling pricing of $1.58 million for 2013 (national average for existing homes is $196,000)
t 58% of transactions were for properties under $1 million
Source: NAR Existing Home Sales 2013
Sotheby’s International Realty and the Sotheby’s International Realty logo are registered (or
unregistered) service marks used with permission. Operated by Sotheby’s International Realty, Inc.B R A N D | R E S U LT S
58+31+65
2013 Transactions by Closed Sides
5%
6%
Under $1M
$1M - $3M
31%
58%
$3M - $5M
Above $5M
21+35+1430
2013 Transactions by Closed Volume
21% Under $1M
30%
$1M - $3M
$3M - $5M
14% 35%
Above $5M
top: Sold in Carpinteria, CA, 2013: $10,600,000,
bottom: Sold in Los Angeles, CA, 2013: $5,500,000,
EXPERTISE IN ALL
PRICE RANGES
SOTHEBY’S INTERNATIONAL REALTY OFFERS A COMPREHENSIVE APPROACH
TO SELLING PROPERTY THAT IS UNMATCHED IN THE INDUSTRY
These 2013 results prove our success in selling fine property in a range of prices, styles and locations.
t 119 transaction sides for properties $10 million and above
t Average selling pricing of $1.58 million for 2013 (national average for existing homes is $196,000)
t 58% of transactions were for properties under $1 million
Source: NAR Existing Home Sales 2013
Sotheby’s International Realty and the Sotheby’s International Realty logo are registered (or
unregistered) service marks used with permission. Operated by Sotheby’s International Realty, Inc.D I G I TA L | M A R K E T I N G
Internet Agent Other
Yard Sign Newspapers & Magazines Source: 2014 NAR Profile of Home Buyers and Sellers
ONLINE ADVANTAGE
WHEN IT COMES TO MATCHING BUYERS AND SELLERS,
THE INTERNET FAR OUTPERFORMS PRINT MARKETING
In the past decade, the role of the Internet in real estate sales has increased steadily and dramatically.
In 2014, research conducted by the National Association of Realtors® found that 92% of all home
buyers utilized the Internet in their search. This research also demonstrated that the Internet is the
most effective marketing medium. While just 1% of buyers found the home they ultimately purchased
through print advertising, 43% found it online.
The Internet is also the only buyer source that is accessible from virtually anywhere in the world.
Having a brand name that is recognized and respected around the globe provides our company
with a powerful advantage in this international marketplace. We leverage that advantage through
a comprehensive online marketing effort that includes a presence on three branded websites
(sothebyshomes.com, sothebysrealty.com and sothebys.com), extensive listing distribution programs
and online advertising partnerships.D I G I TA L | M A R K E T I N G
ANNUAL UNIQUE VISITORS: March 2014 - March 2015
sothebyshomes.com sothebysrealty.com Sotheby’s International Realty Combined
937,235 2,764,546 3,701,781
coldwellbankerpreviews.com christiesrealestate.com luxuryportfolio.com luxuryrealestate.com
137,956 483,128 658,564 752,686
Source: Compete.com
A LEADING
WEB PRESENCE
DIRECTING MORE TRAFFIC TO YOUR HOME
According to the independent web analytics provider Compete, Sotheby’s International Realty’s®
proprietary websites are visited far more often than those of the other residential real estate networks
targeting high-end buyers. Sothebysrealty.com and sothebyshomes.com together receive more than twice
as many unique visitors as the closest competitor.
Sotheby’s International Realty and the Sotheby’s International Realty logo are registered
(or unregistered) service marks used with permission. Operated by Sotheby’s International Realty, Inc.D I G I TA L | M A R K E T I N G
INCLUDED Agent Branding
FEATURED ONLINE
BRANDING
HIGHLIGHTING YOUR HOME WITH THE INDUSTRY’S MOST POWERFUL
ONLINE BR ANDING PROGR AM
We maximize the online presence of our listings with consistent branding and featured placements on the 7 most visited real
estate portals on the web. Through our unique program, we prominently display our listings to an audience of over 200 million
visitors each month.
Featured Online Branding allows us to achieve strong search result placements on these portals, which means your home
will be seen by even more potential clients. These clients are then more likely to inquire about your listing, because of the
prominent agent contact information and clear association with our brand. In fact, listings featured through this program
receive a 270% increase in views and a 260% increase in leads. Your home deserves the benefit of the most powerful online
branding program in the industry.D I G I TA L | M A R K E T I N G
SOTHEBYSREALTY.COM
SHARING OUR LISTINGS WITH A SOPHISTICATED GLOBAL COMMUNITY
Sotheby’s International Realty’s proprietary websites are designed to provide buyers from around the world an
online real estate experience that is unlike any other. As a result, our websites are visited far more often than those
of the other residential real estate networks targeting high-end buyers, according to the independent web analytics
provider Compete.
Sothebysrealty.com, the website of our global affiliate network, showcases our listings with the elegance and
distinction they deserve. Superior photography with zoom-in capability, language translation (15 languages),
currency conversion (51 currencies updated three times daily), listing videos (five languages) and enhanced
property profiles make the site a premier real estate experience for over 580,000 average monthly visitors seeking
extraordinary homes in over 52 countries and territories.D I G I TA L | M A R K E T I N G
sothebyshomes.com
Note: Streeteasy.com for
New York City market
INTERNET EXPOSURE
AS THE WEB REACHES MORE BUYERS, OUR LISTINGS REACH MORE OF THE WEB
In the past decade, online real estate searches have increased dramatically, rising to nearly 92% of all home buyers in 2014.
A National Association of Realtors® survey of recent home buyers asked where they learned about the properties they
ultimately purchased. The survey demonstrated that the internet is delivering over ten times the value of traditional advertising.
Only real estate professionals themselves were more successful in bringing buyers and sellers together. As an internationally
recognized off-line brand, Sotheby’s International Realty enjoys a major advantage in the essential online marketplace. We
leverage that advantage through marketing and distribution arrangements with several key websites. This allows us to target a
broad and qualified audience of purchasers more effectively than ever before.
1
2014 National Association of Realtors® Profile of Home Buyers and Sellers
Sotheby’s International Realty and the Sotheby’s International Realty logo are registered (or
unregistered) service marks used with permission. Operated by Sotheby’s International Realty, Inc.D I G I TA L | M A R K E T I N G
PROPERTY
SHOWCASE SITES
AN EASY, ELEGANT AND EFFECTIVE WAY TO HIGHLIGHT YOUR HOME ONLINE
Every distinctive property deserves its own website. Using our innovative Property Showcase Site program, we can
quickly create an individual site dedicated exclusively to the presentation of your home. We will identify an appropriate
url and develop a website that offers an engaging tour of your property, including high-quality photos, descriptive copy
and floor plans, if available. Our Property Showcase Sites provide a sophisticated way to display your home outside the
environment of our company and network websites. They are an impressive piece for our agents to send to potential
purchasers and for visitors to share on social media. This unique program is just one of the many innovative tools we
offer to connect purchasers and sellers around the world.D I G I TA L | M A R K E T I N G
SOCIAL MEDIA
SOCIAL MEDIA CAN OPEN THE DOOR TO YOUR HOME
Sotheby’s International Realty® is dedicated to navigating the different strengths of social networks, a key factor
in promoting the sale of your home in today’s media culture. Our Facebook pages are attractive and informative
hubs where visitors can learn about our brand and offerings, and stay up to date with local and national real estate
trends. On Twitter we publicize open houses and other important announcements to drive traffic to our listings.
LinkedIn is a professional network where we lead conversations on the luxury market and connect our agents and
clients. Pinterest allows us to share our beautiful property images with the online community. By leveraging the
many benefits of social media, we can provide significant exposure before an audience of qualified buyers.D I G I TA L | M A R K E T I N G
THE BBC
REACHING 133 COUNTRIES VIA THE WORLD’S LARGEST BROADCASTING CORPORATION
AND DRIVING 58 MILLION MEDIA IMPRESSIONS
Headquartered in London, the British Broadcasting Corporation is the largest broadcast news gathering
operation in the world. Founded in 1922, this British public service broadcasting company has provided
service for over 90 years through mediums including television, radio and now, their proprietary website.
We have a unique relationship with BBC.com, which attracts 58 million unique visitors each month. In
addition to driving brand awareness in markets all around the world, our partnership provides entrée into
unique and exclusive content-sharing options designed to create exposure for the listings we represent.D i g i ta l | M a r k e t i n g
THE WALL STREET JOURNAL
DIGITAL NETWORK
ACCESSING THE BUSINESS ELITE THROUGH AN EXCLUSIVE AND CUSTOM APPROACH
Page Views: 265,850 | Male / Female Skew: 58% / 42%
®
The Sotheby’s International Realty brand has engaged in a unique, exclusive partnership with The Wall
Street Journal, providing us with significant exposure on wsj.com and its sister sites. Our partnership
allows us to display a portrait unit in the Mansion section of wsj.com, prominently positioning our
lifestyle expertise and listing inventory in front of more than 40 million visitors. We also showcase our
listings in prime editorial environments throughout the site. Wsj.com is one of the most highly respected
and influential resources in the world, and a wonderful place to feature our listings.D I G I TA L | M A R K E T I N G
eGALLERY
YOUR LISTING, NOW SHOWING AROUND THE WORLD
eGallery is a real time, online property slideshow designed to provide immediate worldwide reach for
our listings. Exclusively presented on large plasma screens in Sotheby’s International Realty® offices and
Sotheby’s auction house locations around the world, eGallery allows us to showcase your property like
no other company can.
Operated by Sotheby’s International Realty, Inc.P R I N T | A DV E RT I S I N G
MA
SEPYT–O
201CT
4 201 4
PR EF ER
RE D
XU BIN
BO LD G’S
AR T AT
CH AT SW
OR TH |
NIG O®
XU BING
+ PH AR
BOLD AR’S
RE
CHATSW T AT
LL | TR
NIGO® +
PHARRE
LL
ORTH TREASU
EA SU
RE
THE HOSO S FROM
KAWA CL
RE S FR
SARAH JES AN
PARTNE SICA PARKER
RS
OM
WITH CIN
DY CHAO
TH E HO
WA SO KA
SEP T –
OC T 201
4
PRINT ADVERTISING
PARTNERING WITH GLOBAL MEDIA ICONS THAT PROVIDE TARGETED REACH AND VAST EXPOSURE
The Sotheby’s International Realty® cooperative advertising program provides a range of options for promoting
your listing. This program leverages high-profile publications from around the world, focused on different areas and
lifestyles, and offering targeted reach and vast worldwide exposure.P R I N T | A DV E RT I S I N G
THE GLOBE AND MAIL
PROVIDING ADVERTISING IN OVER 60 COUNTRIES AND EXPOSURE
BEFORE A SOPHISTICATED EUROPEAN READERSHIP
Circulation: 372,468 | Average Household Income: $100,000+
In print for 165 years, The Globe and Mail is Canada’s leading news source, consistently delivering the country’s
best and deepest coverage of national, international and business news. This publication is a daily must-read for
Canadians who want to know about the essential issues, facts and opinions that affect our world.P R I N T | A DV E RT I S I N G
PREFERRED
NIGO® + PHARRELL
XU BING’S TREASURES FROM
THE HOSOKAWA CLAN
BOLD ART AT SARAH JESSICA PARKER
CHATSWORTH PARTNERS
WITH CINDY CHAO
SEPT – OCT 2014
SOTHEBY’S PREFERRED
MAGAZINE
A CELEBRATION OF EXTRAORDINARY ARTS AND OBJECTS ON THE INTERNATIONAL MARKET
Circulation: 10,000 | Average Household Income: $2.5 million
Sotheby’s Preferred magazine showcases the full range of Sotheby’s offerings around the world. It unites the most
important pieces of fine and decorative art and precious objects offered at each of Sotheby’s auction house
locations. Each issue of Sotheby’s Preferred magazine also features an exclusive and dedicated real estate advertising
section which grants essential reach to some of the most affluent, educated and international readers to
precisely market your home.P R I N T | A DV E RT I S I N G
sothebysrealty.com
TUSCA NY RESID
villa. Large livingENCE, ARUBA
Luxury detached
with island, covered and dining area, ELEUTHER
A , BA
Luxury villa on 16HA M AS
garage and spacious patio, 3 BR each with its own kitchen Governors Harbour.
roof terrace. Property. bath, property. Best location. PAR ADISE
Oceanfront PenthouseISL AND, BAHA
ID: 4000026195 The estate offers acres of beachfront
. a 5 BR main house casual
terraces for loungingwith en-suite baths, outdoorisland living, 4.5 baths, with 7,224 in Ocean Club Estates. MAS P OI N T SHA
Aruba Sotheby’s and alfresco dining.
offshore. WEB: 4000029565 decks and 18-hole golf course, sf onsite amenities: 4 BR, RES, BERMU
+297.586.1010 International Realty Jonathan.Morris@Sothe
Life
. $4,500,000 US. is less taxing private
concierge service. 2 swimming pools, fitness beach club,
Exquisite waterfront
estate on a DA CALGA
| sothebyrealty-aruba.c Damianos Sotheby’s bysRealty.com
The Bahamas has center and breathtaking views. magnificent peninsula
displays impressive Close to the city of Hamilton, RY, A B, C A
om
242.332.2820 International
or capital gains taxes.
Nick.Damianos@Sotheb
no income, inheritance
WEB: 4000030837 landscaped grounds.architectural design and beautifully
with
“Seaforth” Traditional luxury, NA DA
perched on 2 acres modern decadence in this gated GULF ISL
This breathtakin ANDS , B C, CANA
| SIRbahamas.com Realty . $7,900,000 US.
Damianos Sotheby’s ysRealty.com $18,500,000 US. 5 BR, 8 baths, pool just west of Calgary
unparalleled countryside estate
242.376.1841 International
Realty
Buddy Rego. and 2 docks.
6 BR, 4+ car garage,
that
living with 11,000+boasts
sf of luxury, sandy beaches, g 780-acre private island has it DA HUDS ON, QUÉB
| SIRbahamas.com Rego Sotheby’s and panoramic mountainindoor pool, 9,000
bottle
views. $8,950,000. wine cellar
residence, guestJack Nicklaus golf course, a 5,000
house and gamescottages, private air strip and sf
all - white
Sublime residence EC, CANA DA
441.292.3921 International Realty Corinne Poffenroth. located in Hudson’s
golf course. Beautifully Valley Estates on
| regosothebysrealty.co Sotheby’s Internatio kitchens, and a room, electric vehicles, gym,docks, pool home boasts a luxuriousdesigned for gracious living, the
m
403.804.2444 nal Realty Canada & Alan Johnson.store. $75,000,000. Mark Lesterlibrary, kitchen and family master BR suite, this
| sothebysrealty.ca room and in-ground open concept
Sotheby’s Internatio family and entertaining
604.632.3345 nal Realty Canada Cassandra Aurora ! $1,650,000 CAD.pool. Perfect for
| SpecializedAssets.com and Penelope Vilagos.
Sotheby’s Internatio
514.779.5122 nal Realty Québec
| sothebysrealty.ca
MONT RÉAL,
The Residences at QUÉBE
the Ritz-Carlton C, CANAD A
privileged few who will always be for MONT RÉAL,
elegance and highestwill enjoy the outstanding
service,
the Spectacular 4-level QUÉBE C,
gated stone residence CANAD A MONT
the fabled Golden level of security in the heart
Square Mile. 60% of luxury and grandeur. of unparalleled RÉAL, QUÉBE
+ sold. been transformed This majestic heritage building Urbane sophisticatio C, CANAD A
+ txs. Liza Kaufman. elegance, taste into an outstanding
style. The private testament to
has re-designed duplex n at its best! Sleek and stylish PA R I S , F R A
a serene haven.and
$11,750,000 CAD. grounds provide 333 Sherbrooke penthouse located in the prestigious This elegant 19th NC E
514.232.5932 lkaufman@sothebysrea Liza Kaufman. the St-Lawrence Est offering sprawling vistas of set on a 1,000 century freestone
“Hôtel Particulier” AT H E RTON
| residence.ritzmontre Sotheby’s Internatio lty.ca
River and its environs.
luxury in the heart Enjoy
Montréal,
a stone’s throwsq.m. plot in the prestigious is Traditional home, , CA
al.com nal Realty Québec txs. Sacha Brosseau.of the Plateau Mont-Royal.unparalleled from the Champs Neuilly area just
theater, cottage, art3 levels of luxury, wine cellar, B E LV E
Belvedere’s mostDE R E , C A
514.232.5932 offers
| greystonemansion.ca sbrosseau@sothebysrea $3,800,000 + fitted 772 sq.m. of floor space on Elysees. The mansion studio, 4-car garage, billiards,
Sotheby’s Internatio lty.ca basement. Guesthouse two floors plus a security, a/v, climate
& lighting controlledpool, spa. Integrated
514.924.6229 nal Realty Québec Price upon request. and caretaker’s house. opportunity to
adjoining lot, creating by 10 iPads. Rare J. M. Howells at authentic Mission Revival style B E V E R LY H
| 333sherbrooke.com Frank WEB: 0085474.buy curved parapet the height of its popularity, circa built by ILLS
l Contemporary, C A
Paris Ouest Sotheby’s Sylvaire. $9,750,000 a grand estate. Dramatic architectura
+331 773.76767 International
Realty Sotheby’s Internatio or $11,950,000. Arthur Sharif. roof. Terrace w/ at the gable ends, quatrefoil
unobstructed views
1912, w/ its
windows and tile estate on nearly tennis
| parisouest-sothebysr San Francisco nal Realty San Francisco skyline. of approximately one flat acre in prime Beverly court/pool
ealty.com
650.804.4770 Brokerage back in time. $11,750,0007 BR, 5.5 baths, &Golden Gate Bridge & 20’ ceilings, zinc9,500 sf. Includes light filled living
Hills with
| athertonartistestate.c Decker Bullock . Bill Bullock &aLydia
wonderful step
Guest house. WEB: fireplace, and 6 BR area
in courtyard floor with
om Sarkissian. 0026451. $10,995,000
415.517.7720 Sotheby’s International Realty Sotheby’s Internatio . Jory Burton.
plan.
| globalestates.com Beverly Hills Brokerage nal Realty
310.766.5679
| LexingtonRd.com
1920’s Spanish 3
BR + den, 4 baths
3,376 sf with stunning and
views over the Losapproximately
NA PA , CA
from downtown Angeles Breathtaking views
pied-a-terre for to the Pacific Ocean. The perfect basin World class wine from approx 20,000 sf handcrafted PA L M
Stunning PalmSP R I NG S , C A
international executives country location;
and families. Visit caretaker residence. vineyard, lake, barn,villa.
. Brian Ades. space. Estate retreat Approx 650 acres bordering Springs mid-centur
area with a dramatic y home. Oversized S A N DI E G O,
Harbor view 2 BR C A
$35,000,000. Tina 1.5 hrs to San Francisco. WEB: huge open fireplace & unique living San Diego
Shone & Donald A natural flow curved
Sotheby’s Internatio Van de Mark. 0243204. area that boastsfrom the indoor to the outdoor wall design. and security. 5 luxury residence S A N F R A NC
Wine Country nal Realty
Brokerage
privacy and majestic
Price upon request. living/pool
mountain views. Full concierge minutes to San Diego Internation offers privacy
Once in a generation ISC
opportunity toO, CA
707.933.1515 / 707.337.222
Marc Lange. marc@iamt
hedesert.com restaurants andservices, security parking, marvelous
al Airport. extraordinary acquire an S A N F R A NC
7 | sothebyshomes.com/n Capitis Sotheby’s
shops. Price upon
request. Victoria WEB: 0085582.Gold Coast legend in the making. Russian Hill. 6 BR, I S C O, C A
orcal 760.834.5484 International
Realty
Crown. $38,500,000. Anthony
& Bernadette Lamothe. Kwiecien 6 bath + 2 powder
masterpiece. Beautiful S A N F R A NC
| iamthedesert.com Pacific Sotheby’s
International
amenities. WEB:
0085689. $14,900,000
rooms. Willis Polk
garden, 4-car parking
and luxury Russian Hill. Bay I S C O, C A
and city views from
619.977.3174 Realty Sotheby’s Internatio & Bernadette Lamothe. . Anthony Kwiecien apartment in a premier this cooperative
| onlinesandiegohomes San Francisco nal Realty available floor plan full-service
.com Brokerage
415.296.2228 / 415.296.222 Sotheby’s Internatio home. WEB: 0085718. is configured as building. Rarely
a spacious 3 BR,
6 | sothebyshomes.com/n San Francisco nal Realty $6,500,000. Betty 3 bath
Brokerage Brachman.
orcal 415.296.2228 / 415.296.222 Sotheby’s Internatio
6 | sothebyshomes.com/n San Francisco nal Realty
orcal Brokerage
415.296.2215
| ImperialRoyalTower
s.com
ST. H E
views. Great location Fashioned on L E NA , C A
in doorman building
at the foot of from 16th, 17tha Bavarian Hunting Lodge. Building
and 18th centuries. materials
T I BU RON , CA
spectacular views, 9 fireplaces. Private, Rare opportunity
hike property. WEB:
SaintHelenaMasterpiece 0243295.
to build your dream
last available buildable WO OD SI DE
.com. $18,950,000
. Latife Hayson. front row seats
home on one of
beachfront lots on
Mar
the Woodside luxury , CA
Sotheby’s Internatio Francisco Bay, to the ever changing landscape East. Imagine French country estate. Approximat
ely 14,000 sf gated W E STON , C
Wine Country nal Realty twinkling lightsfrom Raccoon Straits and Angel of San estate with wine
controlled, carriage cellar,
and guest house. security, iPad Privacy and gracious T
707.738.4820
Brokerage Melissa Crawfordof the East bay and beyond. $1,450,000.
Island to the
WoodhavenManor.com Park-like setting. The main house living abound in W E ST P ORT,
this ultimate
| sothebyshomes.com
/norcal Decker Bullock
and Sherry Ramzi.
Anna Boucher. . WEB: 0085178.
$39,500,000. barn/antique car offers 7,800+ sf plus a guest house, retreat. Build the house CT
415.302.0057 / Sotheby’s International Realty
415.902.7344 |
Sotheby’s Internatio
nal Realty
and pool house. garage, free standing greenhouse
Exquisite grounds , pool Cove. Find peaceof your dreams on prestigious
and tranquility on Compo W E ST P ORT, C T
mareastbeachfront.c San Francisco
Brokerage
bridges and waterfall. with
WEB: 98537323. lake, river, antique
beach on Long Island your 100’ of privateMill
Sound. Westport,
This gracious jewel
om 415.860.13 Wright-Kelley. $8,995,000. creative arts, is one and elegance with in Old Hill blends
99 | sothebysh
omes.com/norcal William Pitt Sotheby’s 1 hour to New York of the nation’s most a vibrant center of cosmopolita
superb layout of a tranquil and private wooded n design
City. WEB: 98534987. affluent towns. Just 10,000 sf is impeccably setting. A
203.856.0527 Internatio Jill Bregy. $5,500,000. luxurious amenities
| williampitt.com nal Realty William Pitt Sotheby’s
finished
WEB: 98531474. and state-of-the-art systems. with
203.227.0917 Internatio Wright-Kelley. 34stonybrookroad.com. $4,500,000.
| williampitt.com nal Realty William Pitt Sotheby’s
203.247.5868 Internatio
| williampitt.com nal Realty
L ONG B OAT K E Y, F
This 4,100 sf home L
Harbor. Perfectly is located in prestigious Emerald L ONG B OAT
sailboat water positioned on the widest canal Located in desirable K E Y, F L
Waterway, andand direct access to the with
bay, Intracoastaldeep pool home is sited Country Club Shores, this M A RC O I SL
a short walk to their
the Gulf of Mexico.
$1,525,000. Jaci private beach access on beautiful Sarasota on a deep boating bayou withwaterfront A N D,
Private gated entry
to this estate of qualityF L
Mark Huber. free-form heated Bay beyond. Large lanai with the
M A RC
Longest beach O I SL A N D, F L
Krawtschenko & 5 BR. Boasting 11,662
Premier Sotheby’s 16,000 lb. lift. A pool, and a private 36’ boat dock
pergola,
opening to an expansive sf of lavish interior and elegance.
International $1,150,000. Judieshort walk to deeded beach access. with Endless water views,
living space
7,300+ sf multi-tiered Floor-to-ceilingfrontage of any single Marco M IA M I
941.284.3789
| premiersothebysreal Realty
ty.com Premier Sotheby’s
Berger.
293’ seawall, 225’ easy access to the
dock. $11,950,000
lanai.
Gulf by boat, Gulf and naturalglass throughout, wide viewslot on 152’. Wide water views, FL
941.928.3424 International
| premiersothebysrealRealty . Cathy Rogers. appointments in habitats. Quality craftsmanshof beach,
a private, beachfront, ip & luxury located in guard and no bridges to bay! Waterfront NA P L E S , F L
ty.com Premier Sotheby’s modern masterpiece custom-built, over $1 million gated Gables Estates. A smart home Classic Bermuda
239.821.7926 International
Realty Jim Prange & Nicki . Offered furnished. $4,100,000.
Carroll. cameras, Crestonin electronics, surround sound,house with architecture in a
a Port Royal masterpiece lushly landscaped
| premiersir.com/id/21 lighting. Spectacular
with NS tennis court. security . Of note: open floor setting,
201937 Premier Sotheby’s pool and patio area wide water views plan with
International mayi@onesothebysrealt Price upon request. kitchen, first-and of Naples Bay with Gulf access,
239.642.2222 Realty y.com Mayi de la Vega. second-floor master cook’s
| premiersir.com/id/20 ONE Sotheby’s pool, outdoor kitchen
9003265 suites, negative-ed
305.778.7990 International Realty Karen Van Arsdale. and fireplace. $10,900,000
.
ge
| onesothebysrealty.co Premier Sotheby’s
m International
239.860.0894 Realty
| premiersir.com/id/21
1520808
S A R AS OTA
Resort-like bliss , F L
front estate. Builtawaits you in this exquisitely S A R AS OTA
designed with in 2008, this Harbor Acres crafted bay The epitome of , FL
durability. Theattention to elegance, comfortproperty was modern luxurious
location, this grand living in a coveted S A R AS OTA
$8,850,000. Matt
and lasting
Florida lifestyle!perfect location for enjoying the
South guest house sits custom-designed
estate home with An exquisitely , FL
& Maureen Morris. North Creek andon private lush grounds on the lakefront home,unique, richly appointed Spanish-sty SI E STA K E Y,
Premier Sotheby’s one of Sarasota’s is nestled in a pristine natural banks of
communities–Themost sought after golf and country preserve in gourmet kitchen,completely rebuilt in 2006. Soaring le, This stunning estate FL
941.320.3960 International
Realty custom salt-water chiseled marble flooring, 2 gas ceilings, Sanderling Club home rests on over T E TON VA L
| premiersothebysreal
ty.com Premier Sotheby’s
Oaks. $2,450,000.
Joel Schemmel.club kitchen with serenerock pool with waterfall and fireplaces,
water view. $1,000,000. summer
1.5 acres
direct beachfronton world famous Siesta Key. Overin the L E Y, I D
Huntsman Springs.
941.587.4894 International Judie Berger. spaces, extraordinawith spectacular Gulf front outdoor
150’ of this award winning Nestled against the Teton Mountains B O STON
The Mason House. , M A
| premiersothebysreal Realty ry water and beach
Premier Sotheby’s living quarters views and dramatic McClay Kidd. Custom golf course was designed
ty.com
941.928.3424 International
Realty Joel Schemmel.and resort like amenities. $8,700,000. 2 mile boardwalk 5 BR, 5.5 baths, 4,482 by David with a significant Historic mansion on Commonwe
| premiersothebysreal sf home. A
protected lands. meanders through the 500 acres
ty.com Premier Sotheby’s WEB: 4278306. classic & grand 3 year renovation. A magnificent alth Ave
941.587.4894 International
Realty
of
$1,950,000. Ed Liebzeit. Bay homes. 11+interior being one of Boston’s grandest ly restored
| premiersothebysreal BR, 9 full and 5 half
ty.com Jackson Hole Sotheby’s 14 fireplaces & elevator baths, au pair suite,Back
307.739.8010 International garden & roof terrace. to all floors. Enormous
| jhsir.com Realty $16,500,000. Beth landscaped
Gibson Sotheby’s Dickerson.
617.510.8565 International
| GibsonSothebysReal Realty
ty.com
B E R NA R D S
An aura of genteel VIL LE, NJ
magnificent 15 acreEuropean elegance surrounds P R I NC E
private estate on
Bernardsville Mountain. prestigious
this A sycamore-shadedTON , N J
Spectacular views, Totally revitalized adds to the allure site along Princeton’s RUM S ON , N
theatre, pool and
and expanded.
level with home professional kitchens, entertainme of this French Provincial.famed Hodge Road
brick, copper fittings,
& slate roof seamlesslyWhitewashed
Riverfront Oasis…Trav J
$14,800,000. Erica caretaker’s cottage. nt el no further than TEWK
Foxhill Farm, SBU RY, N J
Levey. the formal main transition from backyard for an
house to the inviting your
Kienlen Lattmann town center, Princeton addition. Just blocks property set on exquisite resort-like getaway. own
908.625.8488 Sotheby’s Internatio
| TheStevensEstate.com nal Realty
Philadelphia. $4,750,000. University & trains
to New York to waterfront. The 5.5 private acres with over 700’One-of-a-kind an 8,000 sf, a magnificent 50 acre country
spaces plus pool,12,000 sf home features grand of 16 BRIDG E HA M P TON
Callaway Henderson info@CallawayHenderson.comCity/ quarters, tennisroom main residence, barn withestate, includes
beautifully executed, N Y
interior Close to ocean beaches,
609.921.1050 Sotheby’s Internatio Karen Murphy. spa, pool house & dock. $7,795,000. court, pool complex
and kitchen. Breathtakin 2 BR guest
with spa, pool house, on 2.5± sprawling BRONX VILLE
| CallawayHenderson.c nal Realty landscaping, antique g countryside views. Extensive en-suite bedroomsacres with mature flowering manor home P.O., TUCKA
sited on a wonderfully HOE, NY
om/2042320 Heritage House Beautiful Colonial
stone walls & stone trees. Five
732.337.4300 Sotheby’s International Realty Debra Ross. patios. $4,900,000. heated gunite pool and bonus room. English squash property with stunning
| heritagehousesotheb Kienlen Lattmann and separate 2-car
tennis. WEB: 0036537. garage. Room court, high ceilings, fine gardens. Features landscaped
ysrealty.com include 6 BR,
908.285.0666 Sotheby’s Internatio Sotheby’s Internatio$9,995,000. Beate V. Moore. for kitchen. Relax architectural details, large designer
| FoxHillFarmNJ.com nal Realty Bridgehampton nal Realty MLS: 3218402.on the patio or canopied
$1,225,000. Kathleen deck.
631.613.7316 Brokerage Collins.
| sothebyshomes.com Julia B. Fee Sotheby’s
/hamptons Internatio
914.620.8682
| juliabfee.com nal Realty
sothebysrealty.c
om
INTERNATIONAL
NEW YORK TIMES
THE GLOBAL EDITION OF THE NEW YORK TIMES IS AVAILABLE AT WORLD CLASS EVENTS
Circulation: 226,267 | Average Household Income: $303,040 |
Audience: Europe, Asia, Pacific, Middle East, N. Africa, Americas
The International New York Times (formerly the International Herald Tribune) is the international voice of The New York
Times, and its authoritative journalism reaches 180 countries. The International New York Times is written for people
interested in how global events and trends affect their work and their lives. Our partnership with this key daily
newspaper goes beyond just the pages in which we advertise. Through four-page color wraparound editions of the
newspaper with targeted bonus distribution, we are able to showcase our listings at some of the most prestigious
events in the world including Wimbledon and the Cannes Film Festival.P R I N T | A DV E RT I S I N G
FT
FINANCIAL TIMES & FT.com
ONE OF THE WORLD’S LEADING BUSINESS NEWS ORGANIZATIONS
Circulation: 375,000 | Average Household Income: $365,000
Financial Times is one of the world’s most respected business newspapers, recognized internationally for its
authority, integrity and accuracy. FT provides extensive news, commentary and analysis, to their global readership.
Our robust media plan with the Financial Times provides maximum global exposure for our network listings with
strategically placed media rich banners on their flagship website, FT.com. Providing entrance to over 2.7 million
unique monthly visitors, FT.com drives unsurpassed impressions to our brand and thus, your listing.PRINT | 05",)#!4)/.3
QUALITY PUBLICATIONS
7% 0/3)4)/. 02/0%24)%3 4/ 15!,)&)%$ !5$)%.#%3 5.)15%,9 !.$ 7)4( 349,%
Sotheby's At Auction
Published by Sotheby's auction house to showcase the most important objects and works of art offered at
Sotheby's worldwide auction locations. Every issue features a gallery of select properties for sale.
Circulation 40,000+ • Mailed to key Sotheby's clients and subscribers globally
Sotheby's International Realty RESIDE ®
The Sotheby’s International Realty® Network’s semi-annual magazine, featuring property listings and
editorial along with lifestyle news and trends.
Circulation 140,000+ • Poly-bagged and mailed to subscribers of Sotheby’s At Auction
and to select subscribers of our media partners
Regional Catalogs
Targeted catalogs featuring properties for sale by region, published 1-3 times per year.
Circulation 25,000 - 50,000+ • Distribution to active and potential clients by mail, local distribution
arrangements and email (available in electronic format)
Property Brochures
Beautifully designed with images and detailed information and distributed to local and distant buyers.
Circulation 50 - 5,000 • Provided to active and potential clients via mail and in person at appointments,
events and inquiry desksP R I N T | A DV E RT I S I N G
E T WO
/ VO L U M
RLD / 2012
UND T H E WO
FESTY L E S A RO
AND LI
HOMES E T WO
L U X U RY / VO L U M
RLD / 2012
UND T H E WO
FESTY L E S A RO
AND LI
HOMES
L U X U RY
IEGO
F SAN D
RED JE WELS O
DISCOVE
THE UN OD LIFE ).*%3)$.&24$&
/(2(&
ING THE GO $02//1*'/$(
PLUS LIV $,%-&./$0%./%&$()&1. ORLD &24$&/(2(&
!"#$%&'($)*
+& ND THE W LIFE ).*%3)$.
MES FROM
AR OU E GOOD%./%&$()&1.$02//1*'/$(
INARY HO LIVING TH
+&$,%-&./$0 GTON D.C
.
EXTRAORD !"#$%&'($)* WASHIN
ENERGY OF THE WOR
LD
E UNIQUE AROUND
PLUS TH
ARY HO MES FROM
IN
EXTRAORD
RESIDE PROPRIETARY
®
MAGAZINES
AN AWARD WINNING CELEBRATION OF HOME, ART AND LIVING
Circulation: 14,000 | Average Income: $600,000
Access to many of the world’s wealthiest clientele is available through the pages of RESIDE magazine, the exclusive
publication of the Sotheby’s International Realty network. Recently awarded the coveted Hermes Platinum Award,
which recognizes outstanding design and editorial creative excellence, RESIDE includes The Gallery, a property
section designed to showcase our network’s homes to an audience of over 140,000 wealthy and accomplished
readers. RESIDE is also distributed with the Sotheby’s at Auction magazine granting us exclusive reach to the
landestine Sotheby’s Auction House client base.P R I N T | A DV E RT I S I N G
ROBB REPORT
COLLECTION
AN AUTHORITATIVE RESOURCE FOR AN AQUISITIVE AUDIENCE
Circulation: 90,000+ | Average Household Income: $1,200,000+
The Robb Report Collection is unrivaled in its ability to reach affluent consumers. The Robb Report Collection
succeeds by advising and influencing a highly acquisitive audience, guiding their purchasing decisions for products,
services and experiences that will enrich their lives.l o c a l | P ro M ot i o N
EDITORIAL EXPOSURE
THROUGH OUR RELATIONSHIPS WITH KEY MEDIA OUTLETS,
OUR LISTINGS GET THE ATTENTION THEY DESERVE
Our listings are regularly featured in newspapers including The Wall Street Journal, The New York Times and Los Angeles
Times, glossy magazines including Architectural Digest, television progams including WNBC’s OpenHouse and prominent
online outlets such as Forbes.com.
NatioNal & House & Garden (UK) Greenwich Time iNterNet:
iNterNatioNal News International Property Hartford Courant ABC.com
outlets: Los Angeles Confidential Los Angeles Business Journal AOL.com
Barron’s Luxe Los Feliz Ledger BusinessWeek.com
Boston Sunday Herald Manhattan Magazine The Malibu Times CNBC.com
Boston Globe New York Magazine Montecito Journal CNNMoney.com
Financial Times New York Cottages & Gardens Monterey County Herald Curbed.com
The International Herald Ocean Home The New York Observer Forbes.com
Tribune Palm Beach The Island Nob Hill Gazette Hamptons.com
Los Angeles Times Quest Noe Valley Voice Huffingtonpost.com
The New York Times Robb Report Collection North Bay Business Journal IHT.com
San Francisco Chronicle Robb Report Exceptional Palisadian Post MSN.com
The Sunday Times (UK) Properties Palm Beach Daily News Noozhawk.com
The Wall Street Journal Robb Report Vacation Homes Pasadena Star-News Patch.com
Travel and Leisure The Real Deal PrimeLocation.com
MagaziNes: Unique Homes Sag Harbor Express RightMove.co.uk
Architectural Digest The Week San Francisco Business Times RISmedia.com
Avenue San Francisco Examiner TheStreet.com
Billboard local PublicatioNs: San Gabriel Valley Tribune SmartMoney.com
Connecticut Cottages & Albuquerque Journal San Jose Mercury News Socketsite.com
Gardens Barnstable Patriot San Marino Tribune Telegraph.co.uk
Country Life (UK) Beverly Hills Courier Santa Barbara Independent TopTenRealEstateDeals.com
Departures The Bourne Enterprise Santa Barbara Magazine Yahoo.com
Florida Design The Cape Cod Chronicle Santa Barbara News-Press
Forbes Life Cape Cod Times Santa Fe New Mexican
Gotham Magazine Carmel Pine Cone televisioN:
Santa Ynez Valley News
Casa (Montecito, CA) CBS
Greenwich Magazine Sonoma Index Tribune
Crain’s New York Business CNBC
Hamptons Cottages & Gardens Southampton Press
East Hampton Star CNBC Europe
Hamptons Magazine Stamford Advocate
Greenwich Post Fox News Europe
Haute Living Ventura County Star
WNBC Open HouseBrand | MarKETInG
ONE-OF-A-KIND
MARKETING
IN THE HANDS OF OUR PROFESSIONALS, MARKETING IS AN ARTFORM
THAT CAN NOT BE DUPLICATED
The marketing strength of the Sotheby’s International Realty® network is unparalleled in our industry. In order to
best leverage and supplement the network’s advantages, our company maintains experienced regional marketing
teams based in New York, Los Angeles, and Houston. These teams work together with community specialists
in each of our markets to offer a selection of proprietary and local marketing opportunities. Then, through the
combined expertise of our marketing professionals and sales associates, a tailored program is created to ensure
that each listing receives the attention and exposure it deserves.
*Downs farm used with permission
Sotheby’s International Realty and the Sotheby’s International Realty logo are registered (or
unregistered) service marks used with permission. Operated by Sotheby’s International Realty, Inc.LOCAL | SUCCESS
clockwise from top left: Sold in New York, NY, 2013: $23,000,000 | Sold in Palm Beach, FL, 2013: Listed for $34,900,000
Sold in Southampton, NY, 2013: $25,000,000 | Sold in Montecito, CA, 2013: $22,000,000
SIGNIFICANT SALES
TRULY SPECIAL HOMES AND THEIR STORIES
The character of a home is personified by the people who reside there. Over the years, our firm
has developed innovative marketing tools and contacts with some of the most qualified clients in
the world. We have also developed an appreciation for the true value of beautiful things and we
take great pride in presenting to the world unique places and their stories. Above are just a few of
those special homes our brand has recently represented.PROPERTY | 02)#).'
).&,5%.#).' 4(% 3!,% /& 9/52 02/0%249
In order to generate maximum interest and realize the most favorable selling price, your home must be expertly positioned
in the marketplace. Although the listing price will strongly influence the sales process, many other factors come into play.
Some of these factors are beyond your control, but others offer an opportunity to help direct a successful outcome. Our
sales associates will guide you in how to take full advantage of those factors within your control and ultimately achieve your
goals.
Factors within your control:
The initial listing price, preferred closing date and terms of sale
Your property’s distinctive and compelling attributes
The physical condition of your property (home and grounds)
Ready access to your property for showing
The real estate sales professional you choose to represent you
Factors not within your control:
Your property’s location
Recent property market values
Economic and housing market conditions and projections
The number of comparable properties on the marketD I G I TA L | M A R K E T I N G
ACHIEVING YOUR
OBJECTIVES
EVEN FOR THE MOST DISTINCTIVE PROPERTIES, LOCATION AND PROPERTY
CHARACTERISTICS ARE THE KEY ELEMENTS IN DETERMINING VALUE
Pricing can be an emotional decision, so a thoughtfully created Comparative Market Analysis (CMA) is an essential step in the
listing process. Once the market value of your home has been determined, our experienced professionals can help you decide
on the offering price that is most in line with your goals and current market conditions. If you wish to attract a ready, willing and
able buyer in a timely manner, your offering price must be carefully positioned according to the most recent data available.P RO P E RT Y | P R I C I N G
Asking Percentage SHOWING ACTIVITY vs TIMING
Price of Buyers
+10% 1%
Market Price 58%
-10% 78%
-15% 85%
Week 1 Week 2 Week 3 Week 4 Week 5 Week 6
A. Far more buyers purchase properties at market value than at even 10% above it. B. Properties experience the most showings during a peak initial interest period.
SALES PRICE vs INITIAL LISTING PRICE
0.00%
-2.00%
-4.00%
-6.00%
-8.00%
-10.00%
-12.00%
-14.00%
-16.00%
Less than 4 4-12 weeks 12-24 weeks More than 24
weeks weeks
C. Properties that are overpriced initially may ultimately sell for the lowest price.
PRICING STRATEGICALLY
THE INITIAL ASKING PRICE IS A CRITICAL ASPECT OF YOUR PROPERTY’S MARKETING PLAN
While the goal is to achieve the highest possible closing price in a reasonable amount of time, listing a
property above market value often turns away prospects and decreases the likelihood of a successful
sale (see chart A). An overly aggressive price prevents a property from taking advantage of a key
driver in property marketing—timing. It is well known that a property attracts the most excitement
and interest when it is first listed (see Chart B). If a property is priced above market value, it does not
appropriately benefit from this peak interest period. This may ultimately lead to a sale at below market
value (see Chart C), or no sale at all.MARKETING PLAN OF ACTION
First Week on the Market
- Enter listing into MLS system.
- Put up "For Sale" sign.
- Install lock box.
- Take property photos.
- Prepare property flyer/brochure.
- Submit property listing with photos to select real estate websites.
Second Week on the Market
- Schedule Virtual Tour.
- Invite local Realtors to tour home.
- Prepare and place advertisements with select print and online media outlets.
Third Week on the Market
- Submit Open House announcement to MLS & Office Sales meeting.
- Prepare and distribute special Open House flyer.
- Hold Sunday Open House.
On-going
- Handle incoming calls and schedule showing appointments.
- Update owner on showings.
- Pre-qualify buyers.
- Present all offers and recommend counter-offer strategies.
- Review price based on agent input & market conditions.
ASAP
- Obtain an acceptable contract on your property!IN CONCLUSION While real estate by nature is local, the market for your home is in reality national, and increasingly, global. Sotheby's International Realty is part of this global network, which includes offices in the world's most sought-after locations. Selecting me and Sotheby's International Realty to represent your property will connect you to a group of real estate professionals widely respected for the quality of their listings and the level of professionalism and expertise they offer. Our associates have a deep understanding of local real estate markets and strong ties to the communities we serve. We share a strong commitment to delivering exceptional service and have a long history of exceeding the expectations of the world's most discerning buyers and sellers. I look forward to offering you several unique advantages including: � Preeminent local expertise and contacts. � Access to proprietary marketing materials. � Strong relationships, marketing and brand recognition in other key markets. � A referral connection with some of the world's most successful agents. � A proven ability to sell properties in all price ranges. � A comprehensive internet marketing strategy that includes featuring your property on sothebyshomes.com, sothebysrealty.com and sothebys.com, and distribution partners such as WSJ.com, NYT.com, Yahoo.com, Openhouse.com, Trulia.com and Frontdoor.com. � Cross-marketing opportunities with strategic partners like Sotheby's auction house. � The level of service that clients have come to expect from the name Sotheby's.
You can also read
