LOUD IN THE CLOUD Customer Spotlights: Retail/Consumer Goods - Vol.1 June 2015
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LOUD IN THE CLOUD Customer Spotlights: Retail/Consumer Goods Vol.1 June 2015
Contents at a glance
Introduction . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1
Customer quotes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2
Case studies . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3
AMWAY: With SuccessFactors, Amway becomes a unified global enterprise
Employees: 21,000 l Consumer Goods . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3
BROOKSHIRE GROCERY COMPANY: Brookshire Grocery Company Embraces Change
with SuccessFactors Solutions
Employees: 14,500 l Retail . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4
HASBRO: SuccessFactors partnered with Hasbro’s talent acquisition team in a
complete re-imagination of the company’s career website
Employees: 5,900 l Consumer Goods . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5
H-E-B MEXICO: H-E-B Implements SuccessFactors to Support its Most Valuable Asset
Employees: 7,300 l Retail . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6
PARMALAT: SuccessFactors helps Parmalat implement enterprise-wide
goals and performance management
Employees: 14,000 | Consumer Goods . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7
Customer communities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8
Showcase YOUR company´s success . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9Meet your business goals by
building and developing a
high-performing workforce.
If you can’t develop, produce, and market the right products in the right place at the
right price, your customers will run to the competition in a flash. But success in an
intensely competitive marketplace isn’t simply a matter of better products and clever
marketing — it’s about making sure every employee throughout your organization is
executing on your strategic objectives.
That’s why so many companies across the consumer goods and retail industries have
chosen SuccessFactors for core HR, talent management, and HR analytics solutions.
SuccessFactors enables you to:
• Boost productivity and maximize employees’ potential with our next-generation
core HR solution. Align individual employee goals with your corporate strategy.
• Implement a pay-for-performance structure to increase employee engagement,
loyalty, and retention.
• Reduce hiring costs by developing an internal talent pipeline.
• Predict how your workforce needs to evolve in order to support growth and enter
new markets.
Whether you’re running a small operation or a major global enterprise,
SuccessFactors can help you do more. To learn how, read how other successful
companies have implemented our solutions.
1Customer quotes
“ WHY SUCCESSFACTORS?
IT’S SIMPLE: THEY TOOK THE
TIME TO UNDERSTAND OUR
“
VERY COMPLEX BUSINESS
STRUCTURE, AND THEY SUCCESSFACTORS LEARNING
CLEARLY SHOWED HOW THEIR ISN’T JUST AN E-LEARNING
PARTNERSHIP, SOLUTIONS, PLATFORM—IT’S A CHANGE
AND SERVICES WOULD MANAGEMENT TOOL. IT’S AN
SUPPORT OUR STRATEGIC “ IDEAL WAY TO COMMUNICATE
OPERATING MODEL. WITH A GROWING WORKFORCE
AND GIVE THEM EVERYTHING
THEY NEED TO THRIVE. THE “
Judith Ferrell POSSIBILITIES ARE ENDLESS.
Director, Enterprise Employee
Information, Amway
Ginger McCullough
Vice President, Training and Change Management,
Brookshire Grocery Company
“ SUCCESSFACTORS IS ENABLING HR TO HAVE BETTER
BUSINESS CONVERSATIONS WITH THE LOCAL CEOS,
SUPPORTED BY MORE GRANULAR DATA AND ANALYSIS
ON THEIR HUMAN CAPITAL. RATHER THAN GOING TO THE
CHIEF EXECUTIVES WITH AN EXCEL SPREADSHEET, OUR
HR LEADERS CAN NOW HAVE A MUCH MORE MEANINGFUL
“
AND STRUCTURED CONVERSATION SUPPORTED BY REAL
BUSINESS INSIGHT.
Riccardo Sebastiano Piaggi
Group Head of Organisation
and Development, Parmalat
2Company: Amway
With SuccessFactors, Amway
Industry: Consumer Goods becomes a unified global enterprise
Employees: 21,000
Founded in 1959, Amway is one of the world’s largest direct selling businesses and a member
SuccessFactors Solutions: of the Alticor family of companies. Amway offers consumer products and business
Compensation opportunities in more than 100 countries and territories worldwide through more than
3 million independent business owners. The privately owned company earned revenues of
Employee Central $10.9 billion in 2011.
Performance & Goals
Challenge
Recruiting Management
Amway products have become a global phenomenon. Today, 90 percent of the company’s
Succession & Development revenue comes from outside the United States. So when the company looked for ways to
Workforce Analytics manage and develop its global talent, it focused on:
• Replacing 50 disparate HR systems around the world with one solution that would integrate
core employee data with talent management.
• Getting complete, accurate data on the company’s entire employee population.
• Driving consistent processes and supporting a global talent environment.
Solution
Although Amway was leaning toward an on-premise solution as its new solution, the company
agreed to consider SuccessFactors as an alternative:
• By the end of a rigorous evaluation, each of Amway’s executives had signed off on rolling out
the SuccessFactors suite.
• Amway wanted an on-demand cloud solution that employees worldwide can access through a
browser.
Results
Amway achieved the following business results:
• Amway’s new SuccessFactors platform—with Employee Central at its core—integrates with
many of Amway’s existing payroll, HR, and other ERP systems. With the two waves of global
rollout wrapping up, the company has achieved its objective of helping 21,000 employees in
100 countries become more aligned with global human capital planning and processes.
• Amway gets all the core HR functionality it needs from the cloud—minimizing the company’s
maintenance burden. Employee Central provides a single source of employee data as well as a
system for ensuring well-defined business processes globally.
• Before Amway began rolling out SuccessFactors globally, about 50 percent of the company
was still using manual spreadsheets to run core HR processes. When implementation is
complete, all aspects of enterprise employee information will be integrated in SuccessFactors.
“Why SuccessFactors? It’s simple: They took
the time to understand our very complex business
structure, and they clearly showed how their
partnership, solutions, and services would support
our strategic operating model.”
Judith Ferrell, Director, Enterprise Employee Information, Amway
3Company: Brookshire
Brookshire Grocery Company
Grocery Company Embraces Change with
Industry: Retail SuccessFactors Solutions
Employees: 14,500
SuccessFactors Solutions: Brookshire Grocery Company (BGC) is a regional food chain that has been providing families
with quality foods since 1928. The company is committed to providing outstanding service,
Learning
with the customer as its top priority. BGC operates more than 150 store locations under the
SAP Jam banners of Brookshire’s Food Stores, Super 1 Foods Stores, Olé Foods, and FRESH by
Workforce Analytics Brookshire’s.
Challenge
Brookshire Grocery Company (BCG) doesn’t just welcome the future—it actually has a change
management department to help it navigate an evolving marketplace. Seeking to become the
best place to work and shop, BGC needed to:
• Develop employees in ways that support a culture of caring service
• Deliver knowledge and training as efficiently and consistently as possible
• Avoid putting additional burden on the IT infrastructure
Solution
BGC began looking for a cloud-based learning management solution—and selected
SuccessFactors. The company implemented an integrated suite that includes SuccessFactors
Learning and Workforce Analytics, as well as SAP Jam. With SuccessFactors, BGC was able to:
• Get access to cloud technology experts
• Free up space on corporate servers
• Roll out intuitive software to employees without the need for interface training
Results
After implementing SuccessFactors, BGC:
• Saved enough money to pay for the software for one year by turning one classroom course
into an e-course
• Reduced the labor involved in PCI compliance by 90%
• Created a culture of continuous, self-paced learning
• Tracked participation and completions for e-learning courses
“SuccessFactors Learning isn’t just an e-learning
platform—it’s a change management tool. It’s an
ideal way to communicate with a growing workforce
and give them everything they need to thrive. The
possibilities are endless.”
Ginger McCullough, Vice President, Training and Change Management,
Brookshire Grocery Company
4Company: Hasbro SuccessFactors partnered with
Industry: Consumer Goods Hasbro’s talent acquisition team in
Employees: 5,900 a complete re-imagination of the
SuccessFactors Solutions: company’s career website
Recruiting Marketing Hasbro is a branded play company providing children and families around the world with a
wide range of immersive entertainment offerings based on the company’s world-class brand
portfolio. From toys and games to television programming, motion pictures, digital gaming,
and a comprehensive licensing program, Hasbro strives to delight its global customers with
well-known and beloved brands such as Transformers, Littlest Pet Shop, Nerf, Playskool, My
Little Pony, G.I. Joe, Magic: the Gathering, and Monopoly.
Challenge
Hasbro needed to address the following challenges:
• The career site merely listed available job opportunities—potential employees were not being
engaged.
• The site lacked relevance to the way today’s job seekers want to interact with a prospective
employer.
• No social media functionality was in place.
Solution
SuccessFactors partnered with Hasbro’s talent acquisition team in a complete re-imagination of
the company’s career website:
• The site better reflects the company’s creative culture.
• Hasbro leveraged technology for social media and search engine optimization (SEO).
• The new site delivers a positive candidate experience.
Results
Hasbro achieved the following business results:
• More than 655,000 career site visitors from September 1, 2011 to June 1, 2012, of which more
than 22,000 joined Hasbro’s talent community
• Four new hires as a direct result of applying via mobile phone
• Analytics for cost-saving information
“Our new careers site does so much more than provide
a list of available roles; it drives candidate engagement,
supports a strong employment brand, and encourages
job seekers to continue clicking to learn more.”
John L. Pothin, Senior VP, Head of HR North America Region, Hasbro
5Company: H-E-B Mexico H-E-B Implements SuccessFactors
Industry: Retail to Support its Most Valuable Asset
Employees: 7,300
H-E-B Mexico is directed by Howard E. Butt III and a talented team of executives. Currently
SuccessFactors Solutions: the chain has establishments in Mexico, in two formats, H-E-B and Mi Tienda del Ahorro.
Employee Profile H-E-B has distinguished itself as a company committed to providing its costumers with
exceptional service, low prices and friendly shopping.
Performance & Goals
Recruiting Management Challenge
Succession Management Before acquiring SuccessFactors H-E-B experienced:
• Employee data was outdated and paper based
- Job Profiles were not aligned
- Outdated processes to measure Behaviors
• Time consuming, paper-based processes
Solution
With the implementation of SuccessFactors’ Talent Solution, H-E-B Mexico has been able to
change into a self sufficient HR business unit. H-E-B is now able to
understand its configurations and needs and resolve its own issues quickly.
Results
H-E-B implemented SuccessFactors and achieved the following business results:
• All employees have business and development goals
• A comprehensive Performance Management process in place, segmented by position
• Executives and high potentials have development plans
• Leverage “timely” and “fresh” information for decision support
• Enables Talent Scorecard and Roadmaps
• Easier process for recruiting positions among internal personnel
“If your employees are your most valuable asset, ensure all
of them feel that way…”
Guillermo Varela, HR Director Mexico Division, H.E.B Mexico
6Company: Parmalat SuccessFactors helps Parmalat
Industry: Consumer Goods implement enterprise-wide goals and
Employees: 14,000 performance management
SuccessFactors Solutions:
Performance & Goals Italy-based Parmalat is an international producer of milk and dairy products, with 14,000
employees, 31 different brands, and annual sales of more than €4bn in 2011. Established in
SAP Jam 1961, it has a presence in 25 countries and 75 percent of its revenues are outside Europe. In
July 2011, it was taken over by Lactalis Group, creating the world’s biggest dairy enterprise.
Challenge
Parmalat operates in a competitive market with slim profit margins, so nurturing employee talent
is crucial. Parmalat needed to close the following gaps:
• Raise performance and optimize the workforce by identifying talented employees and
supporting the lowest 10 percent of under-performing employees
• Ensure all employees are aligned with the company’s financial goals
• Achieve group-wide consistency in performance management globally
Solution
With SuccessFactors Performance & Goals, Employee Profile, and SAP Jam, the company
was able to:
• Implement group-wide consistency in employee performance management
• Create a collaboration tool, including social features and photos, to encourage people to find
colleagues who have useful experience or knowledge they could draw on
• Provide a valuable informal learning environment for sharing expertise without the need for
formal classroom training
Results
Parmalat achieved the following business results:
• Measurable overview of human capital globally, and the ability to share ideas on how to
develop talent
• More meaningful and structured conversations between HR leaders and senior management,
supported by real business insight, establishing a business partner relationship between HR
and the other departments
• Centralized CV-like summary of all white-collar employees for succession planning purposes
“SuccessFactors is enabling HR to have better
business conversations with the local CEOs,
supported by more granular data and analysis on
their human capital. Rather than going to the chief
executives with an Excel spreadsheet, our HR leaders
can now have a much more meaningful and structured
conversation supported by real business insight.”
Riccardo Sebastiano Piaggi, Group Head of Organisation
and Development, Parmalat
7Join us!
You are invited to join one of our social networks, special
interest groups, and global and regional user group councils!
SuccessFactors Community
It’s your place to connect with more than 22,000 peers and
SuccessFactors product experts, get new release information,
submit ideas, and discuss what’s important to you. Whether you
have been with SuccessFactors for years or are just joining our
family of customers, you will find the community to be full of
great resources for everything you need to know to succeed.
To get started, go to http://successfactors.lithium.com/
Customer user groups
SuccessFactors provides support for industry and regional user
groups around the world—along with a global customer
advisory board. User groups are supported locally and on the
SuccessFactors Community. You are invited to participate:
http://community.successfactors.com/t5/Groups/ct-p/Groups
Value & Innovation in Practice (VIP)
The SuccessFactors Value & Innovation in Practice (VIP)
program is a series of events focused on critical business
execution topics and designed to maximize the value of your
investments in our solutions. To learn more about the program,
please send an email to SFSFVIP@sap.com
To learn more about our customer programs, please contact
your sales representative or send an email to
reference@successfactors.com
8Showcase YOUR
company ’s
success
Share your organization’s success with SuccessFactors HR
software solutions, either through a written case study or video
testimonial.
Let us help highlight your success—contact us at:
reference@successfactors.com
9About SuccessFactors
SuccessFactors is the leading provider of cloud-based HCM software, which delivers business results through solutions that are complete,
beautiful, and flexible enough to start anywhere and go everywhere. SuccessFactors’ customers represent organizations of all sizes across a
wide range of industries. With more than 20 million subscribers globally, we strive to delight our customers by delivering innovative solutions,
content and analytics, process expertise, and best practices insights from across our broad and diverse customer base. SuccessFactors
solutions are supported by a global partner ecosystem and the experience and commitment of SAP.
© 2014 SuccessFactors, Inc. All rights reserved.
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