August 31st - September 23rd, 2018 Los Angeles County Fair

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August 31st - September 23rd, 2018 Los Angeles County Fair
August 31st – September 23rd, 2018
Los Angeles County Fair
August 31st - September 23rd, 2018 Los Angeles County Fair
2018 LA Fair Estimated Attendance

1.6 Million Visitors
19 Days of Operation – Largest West Coast Festival

2018 EGW Estimated Attendance
Over 300,000 Visitors
Located in Hall 9 – Main Foot Traffic Location
  2018 LA Fair Estimated Attendance

 19 Days of Operation – Largest West Coast Festival
August 31st - September 23rd, 2018 Los Angeles County Fair
23%                 22%                   20%                    37%
 Average Household Income:

     $74,250                               Less            $25,000                $50,000                    $75,00
                                          than                -                      -                      Or more
                                         $25,000           $49,999                $74,999

    41% of Attendees Are

15-34 Years Old

 Average Amount Spent at Fair Per Party of 4:      $172   Average Monthly Entertainment Budget Per Person     $142

                     LA Fair Demographics
August 31st - September 23rd, 2018 Los Angeles County Fair
Student Education Partnership
Students will be bused in from dozens of Southern California
schools every Wed-Fri to visit the EGW show in Hall 9. As part
     of the field trip, EGW will feature unique education
   programming designed to help the students learn more
             about a career in gaming & esports.

Over 146,000 Los Angeles students will visit the
  EGW gaming show throughout September

     Pre-School thru Elementary: Approx. 100,000
    Middle School thru High School: Approx. 46,000
August 31st - September 23rd, 2018 Los Angeles County Fair
EGW 2018 Overview
For the second year, Esports Gaming World (EGW) returns
to the world famous Los Angeles Fair in Pomona, CA, only
now it has been made an official partner and premier
attraction for all 19 days of the LA Fair.

EGW now holds the title of the longest esports and gaming
show in the world, and is expected to also break gaming
show attendance records with an estimated quarter of a
million visitors expected to visit the show throughout the
month. Join us as we make esports history together.
August 31st - September 23rd, 2018 Los Angeles County Fair
For exhibitors, EGW is broken down into
       four phases to allow for vendors to
        choose their level of commitment

        Phase 1                     Phase 2
       August 31st through        September 5th through
         September 3rd               September 9th

        Phase 3                     Phase 4
     September 12th through        September 19th through
        September 16th                September 23th

    Phase 3                       Phase 4
September 12th through        September 19th through
   September 16th                September 23th
August 31st - September 23rd, 2018 Los Angeles County Fair
Main Stage Programming
-    Tournaments            -    New Game Reveals

-    Featured Streamers     -    Contests & Giveaways

-    Pro Exhibitions        -    Audience Competitions

Special main stage sponsorship activations available.
    Insert your own event/programming or partner
      your brand with an existing EGW program.

          All Premier level sponsorships include
                 main stage programming.
August 31st - September 23rd, 2018 Los Angeles County Fair
Main Stage Event Activations

  Audience members play on        Professional gamers take on    A bounty is placed on the head    Standard competitive matches
stage with popular influencers    normal gamers in a series of   of a popular influencer and/or      across multiple games and
  in various games. Members      competitions. The “Joes” must   professional player, and select    formats, the winners of each
 chosen at random. Winning           prevent the pros from           audience members will            round win cold hard cash.
squads go home with a signed     accomplishing pre-determined      compete to eliminate that       There will be variations of this
         collectible item                win scenarios                player and win prizes        game to include special guests

 Min. # of Events: 4               Min. # of Events: 4               Min. # of Events: 4               Min. # of Events: 4

Available for Partnered           Available for Partnered          Available for Partnered          Available for Partnered
     Sponsorship                       Sponsorship                      Sponsorship                      Sponsorship
August 31st - September 23rd, 2018 Los Angeles County Fair
EGW Premier Sponsorship Packages
            Title Sponsor                     Stage Sponsor                             Product Sponsor

                   $200,000                          $100,000                                     $40,000

             20’ x 40’ Booth Space             20’ x 30’ Booth Space                        20’ x 20’ Booth Space

           Official Title Sponsor of event     Official Stage Sponsor of                   Exclusive Product Category
                    for all 19 days              event for all 19 days                       Sponsor for all 19 days

                 40 Exhibitor passes             35 Exhibitor passes                          20 Exhibitor passes

                   One Available                     One Available                                Six Available

On-Site Benefits for All Presenting Sponsors:                          Digital Benefits for All Presenting Sponsors:
-   Logo on greeting signage                                         -     EGW logo association
-   Logo on expo floor entrance signage                              -     Logo on greeting signage
-   Commercial/logo placement on Main Stage                          -     Logo on expo floor entrance signage
-   Commercial/logo placement on exterior displays                   -     Commercial/logo placement on Main Stage
August 31st - September 23rd, 2018 Los Angeles County Fair
EGW Title Sponsor Benefits
                                                   Exclusive Opportunity: $200,000
At Event                                               Digital Exposure                                 Social Media & PR
-   Official Event Naming Sponsor/Partner               -   Permanent “Presented by” name                 -   “Presented by” name recognition on
    “EGW: Presented by __________”                          recognition with logo on all primary              official event press releases to be
                                                            webcast graphic overlays                          distributed via PR Newswire media blast
-    Named Stage Sponsor/Partner
    “ Named Stage Presented by __________”              -   Minimum of one live ad read per hour          -   “Presented by” name recognition and logo
-   Up to 20’ x 40’ booth space with premium                (minimum 8 per day), performed by on-air          on homepage of official event website
    entryway placement                                      commentators and accompanied with full
                                                            screen static graphic                         -   “Presented by” name recognition and logo
-   Primary logo placement on event entryway                                                                  on all social media event pages, including
    banner located on main face of building             -   Minimum of one 30 second commercial ad            event Facebook cover
-   Logo and/or commercial placement on                     roll placement per hour on in-house
                                                            livestream events
                                                                                                        LA Fair Cross-Promotion
    exterior truss/TV display entry point

                                                       Printed Materials
-   Primary logo placement on all ceiling and
    floor banners placed inside the hall
                                                                                                          -   “Presented by” name recognition on
-   Minimum of four (4) 30-second ad roll spots         -   Logo placement on over 200,000 event              Freeway Digital Billboard on I-10 freeway.
    per hour on main stage for live audience                consumer maps (handed out at the LA Fair)         Viewed by 2 million commuters each
-   Individual sponsor logo banner placed on                                                                  week. Ad appears on main event graphic
                                                        -   50 custom made inflatable chairs with             every three minutes on average
    face of main building entry point
                                                            sponsor logo, placed throughout venue for
-   15-second ad roll placement on large 70-inch            attendee seating                              -   “Presented by” name recognition on email
    video display at front inside entrance in                                                                 blasts to the LA Fair’s 140,000 active users
    heavy rotation (ad will replay once every           -   “Presented by” naming placement on
    three minutes)                                          50,000 flyers to be passed out by LA Fair     -   “Named Stage Presented by _________”
                                                            street team to the Los Angeles business           recognition on all LA Fair social media
-   Pre-recorded brand name callout played on               market and community                              outlets
    LA Fair tram messaging system
EGW Stage Sponsor Benefits
                                                   Exclusive Opportunity: $100,000
At Event                                                Digital Exposure                                  Social Media & PR
-   Official Stage Naming Sponsor/Partner               -   “Named Stage sponsor” full screen graphic       -   “Named Stage Sponsor” recognition on
    “The (Insert Name) Main Stage”                          used for all live and webcast programming           official event press releases to be
                                                                                                                distributed via PR Newswire media blast
-   “Named Stage Sponsor” signage hung                  -   Minimum of one live stage sponsor callout
    throughout the stage (truss, ceiling, etc.)             per hour (minimum 8 per day), performed         -   “Named Stage Sponsor” recognition and
                                                            by on-air commentators or stage MC and              logo on homepage of official event website
-   Up to 20’ x 30’ booth space with premium                accompanied with full screen static graphic
    entryway placement                                                                                      -   “Named Stage Sponsor” name recognition
                                                        -   Minimum of one 30 second commercial ad              and logo on all social media event pages,
-   Primary logo placement on event entryway                roll placement per hour on in-house                 including event Facebook cover
    banner located on main face of building                 livestream events
-   Logo and/or commercial placement on
    exterior truss/TV display entry point
                                                        Printed Materials                                 LA Fair Cross-Promotion
-   Primary logo placement on all ceiling and
    floor banners placed inside the hall                -   Logo placement on over 200,000 event            - “Named Stage Sponsor” recognition on
                                                            consumer maps (handed out at the LA Fair)         multiple email blasts to the LA Fair’s 140,000
-   Minimum of four (2) 30-second ad roll spots
                                                                                                              active users
    per hour on main stage for live audience            -   25 custom made inflatable chairs with
                                                            sponsor logo, placed throughout venue for       - “Named Stage Sponsor” recognition on LA
-   15-second ad roll placement on large 70-inch
                                                            attendee seating                                  Fair social media outlets
    video display at front inside entrance in
    heavy rotation (ad will replay once every           -   “Presented by” naming placement on
    three minutes)                                          50,000 flyers to be passed out by LA Fair
                                                            street team to the Los Angeles business
                                                            market and community
Product Sponsor Benefits
                                                      Six Available: $40,000 (each)
At Event                                                Digital Exposure                                    Social Media & PR
-   Official Product Category Sponsor Recognition        -   Live ad reads (minimum 4 per day),               -   “Product Category Sponsor” recognition on
                                                             performed by on-air commentators and                 official event press releases to be
-   “Named Product Sponsor” signage hung                     accompanied with full screen static graphic          distributed via PR Newswire media blast
    throughout the venue
                                                         -   Minimum of one 30 second commercial ad           -   “Product Category Sponsor” recognition
-   Up to 20’ x 20’ booth space with premium                 roll placement every three hours on in-              and logo on homepage of official event
    entryway placement                                       house livestream events                              website

                                                         Printed Materials
-   Primary logo placement on event entryway                                                                  -   “Product Category Sponsor” name
    banner located on main face of building                                                                       recognition and logo on all social media
-   Logo and/or commercial placement on                  -   25 custom made inflatable chairs with                event pages, including event Facebook
    exterior truss/TV display entry point                    sponsor logo, placed throughout venue for            cover
                                                             attendee seating
-   Primary logo placement on all ceiling and
                                                         -   Logo placement on 50,000 flyers to be
                                                                                                            LA Fair Cross-Promotion
    floor banners placed inside the hall
                                                             passed out by LA Fair street team to the Los     -   Product category sponsor mention and
-   Minimum of four (1) 30-second ad roll spots              Angeles business market and community                logo placement on email blasts to the LA
    per hour on main stage for live audience
                                                                                                                  Fair’s 140,000 active users
-   15-second ad roll placement on large 70-inch
    video display at front inside entrance in heavy
    rotation (ad will replay once every three                                                                Please Note: Product Sponsorships are
    minutes)                                                                                                 available on a first-come, first-served basis
                                                                                                             and are exclusive (one sponsor per each
                                                                                                             product category.)
Exhibitor Floor Space Pricing
Size                Price              Badges             Multiple Week Exhibit Space Discount
    10’ x 10’        $1,100                5              Exhibitors who commit to one or more phases of the event
                                                          shall receive discounted pricing on their booth space.
10’ x 20’            $2,200                10
                                                          # of Weeks           Price per Sq. Ft
    10’ x 30’        $3,300                15
                                                               1                   $11.00
20’ x 20’            $4,400                15                 2                    $10.00
20’ x 30’            $6,600                20                 3                    $9.00
20’ x 40’            $8,800                25                 4                    $8.00

All booth space includes:
                                                             Exhibitor space selection is based upon the size and
•     Electrical – 110 Volt, 20 AMP                       number of phases secured. Securing 2 or more consecutive
                                                              phases allows you to keep the same exhibit space.
•     Pipe & Drape, 2 Chairs, 1 Table (per 10x10)
•     Logo and 50-word description on the event website
Marketing Promotional Opportunities

Main Stage Activations                                                        Digital Advertising
    -   Custom built gaming stage will be setup and in place all 19 days      -   Mobile jumbotron to be placed in main areas of foot
        of the EGW gaming show                                                    traffic, can display sponsor ads on rotation.
    -   Stage can be used for special events, tournaments, invitationals,     -   Multiple TVs to be placed throughout LA Fair to promote
        livestream features and more                                              EGW event and display sponsor ads on rotation

Interior & Exterior Hall Signage                                              LA Fair Cross-Promotions
-       Banners and signage can be placed on front and sides of event hall    -   Multiple marketing releases on LA Fair social networks
-       Signs can also be hung throughout ceiling pipeage inside event hall   -   Inclusion in LA Fair email blasts, e-newsletters & opt-ins

Freeway Digital Billboard                                                     Livestream Productions
    -   Listing on 90-foot-high Fairplex electronic I-10 freeway sign         -   Main stage and secondary livestream activations each day
    -   Located near the junction of the busy 10, 57 and 71 freeways,         -   World-class broadcast production team on staff to
        the sign is viewed by more than 2 million commuters each week             produce and fulfill each sponsorship livestream event
    -   Ad appears every 3 minutes on average                                 -   Multiple ad roll and commercial opportunities

                                       See Our EGW Exhibitor Application for Details and Pricing
Esports Gaming World
EGW Has Been Upgraded to Hall 9 - 42,000 Sqft of Esports & Gaming- Located Next to Main Blue Gate Entrance

  September 8th – 10th, 2017                                                Pomona Fairgrounds, CA
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