L'Oréal Adventure Take part in

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L'Oréal Adventure Take part in
2022/2023 EDITION

                     Take part in the
                    L’Oréal
                     Adventure
L'Oréal Adventure Take part in
Beauty
Why should you take part in the                                                                    is a value
          L’Oréal adventure?
                                                                                                for the future
             Being a L’Oréal shareholder means believing
             in the strength of the Group’s balanced,
             value-creating development model,                                                                                                                                                                                                             N°1
             underpinned by decisive assets.                                                                                                                                                                                                                in beauty
                                                                                                                                                                                                                                                            worldwide(1)

L’ORÉAL, N°1 IN BEAUTY WORLDWIDE

OUR PURPOSE              OUR VOCATION            OUR VISION              OUR PASSION
Create the
beauty that
                         Beauty for All
                         L’Oréal is present
                                                 Beauty:
                                                 a long-term
                                                                         Innovation
                                                                         L’Oréal’s passionate
                                                                                                32.28                                                 28.9%                                                 6.16                                           85,400
moves the world          worldwide in all        perspective             teams have an          billion euros                                         of consolidated                                       billion euros in                                employees
The purpose (raison      market segments         Our acquisition         insatiable appetite    of sales at                                           sales in                                              operating profit
d’être) is a core        and product             policy, brand           for innovation.        31 December 2021                                      e-commerce(2)                                         in 2021
principle for L’Oréal,   categories:             strategies,             The Group relies on
to see ourselves as      from luxury to          corporate social        20 research centres
a high-performing,       dermocosmetics,         and environmental       in 11 countries, a
committed,               by way of consumer      responsibility,         team of more than                                                                                                                                                                 Sustainable development
responsible, inclusive   products and hair       shareholder policy,     4,000 researchers
                                                                                                                                                      Operating in                                                                                         programme for
company showing          products.               and corporate           dedicated to
solidarity in decades
to come.
                         The Group is
                         underpinned by a
                         balanced business
                                                 governance
                                                 guidelines all
                                                 adopt a long-term
                                                                         Research &
                                                                         Innovation and
                                                                         3,000 Technology
                                                                                                35                                                    150+                                                  517                                            2030
                                                                         professionals to       global brands                                         countries                                             patents                                        “L’Oréal for the Future”
                         model that drives       perspective. Given
                                                                         invent the future of                                                                                                               registered
                         long-term, profitable   the uncertain and
                                                                         beauty and become                                                                                                                  in 2021
                         growth.                 volatile context of
                                                 the global economy,     the champion of
                                                 this is a major asset   Beauty Tech.
                                                 for the Group’s
                                                 sustainable growth.
                                                                                                (1) Source: Beauty’s top 100, WWD, May 2021..
                                                                                                (2) Sales achieved on our brands’ own websites and with e-commerce pure players + estimated sales achieved by our brands corresponding to sales through our retailers’ websites (non-audited data).
                                                                                                Like-for-like.
L'Oréal Adventure Take part in
BEAUTY, CREATING VALUE
SHARE PRICE from 28 April 2017 to 29 April 2022(1)
                                                                                                                                                                         €348.90

                                                                                                                                                                                               +10                                         %
               440
               420                       L'Oréal                                                                                                                         +90.80%
               400
               380                       CAC 40 index rebased on the L'Oréal share price since 28/04/2017
               360
               340
               320
               300                                                                                                                                                       6,533.77
               280                                                                                                                                                       +24.00%
               260
               240          €182.85
               220          5,267.33
               200
                180
                160
                140
                120
                 28/04/2017         28/10/2017        28/04/2018         28/10/2018        28/04/2019         28/10/2019 28/04/2020 28/10/2020 28/04/2021   28/10/2021   28/04/2022

HYPOTHESIS                                                                                                                  TOTAL SHAREHOLDER RETURN(2)                                     Become a registered
Total Shareholder
Return over ten
                                                                                                                            Amongst the various economic and financial
                                                                                                                            measures of value creation, L’Oréal prefers Total
                                                                                                                                                                                          shareholder and receive:
years, for €15,000
invested in L’Oréal
                                                               +16.5%
                                                                            CAPITAL
                                                                           INVESTED
                                                                             x 4.4
                                                                                                €71,525
                                                                                               205 SHARES
                                                                                                                            Shareholder Return (TSR). This indicator is based on
                                                                                                                            a range of criteria, including the share price and revenue       • a LOYALTY BONUS
shares, including
reinvestment
                                             €15,087          PER YEAR                                                      received in the form of dividends (excluding taxes
                                                                                                                            on capital gains and dividends, based on the closing
                                                                                                                                                                                                                  of +10%
                                           166 SHARES
of dividends,                                                                                                               share price on 29 April 2022).
                                                                                                                                                                                                 A preferential dividend:
excluding bank
charges and tax.                                2012                                                    2022
                                                                                                                                                                                                €5.28(1) instead of €4.80(2)

A LOYALTY BONUS FOR REGISTERED SHARES
                                                                                                                                                                                         • FINANCIAL INFORMATION
                                                                                                                                                                                               from L’Oréal directly
                       Before the end of 2022                                     2023/2024                                     From 2025
                       Register your shares                                       Hold your registered                          Receive for the first time the +10% loyalty bonus for
                       in your name.                                              shares continuously for                       your shares continuously held in registered form in
                                                                                  two full calendar years.                      2023 and 2024. You will be entitled to receive the
                                                                                                                                +10% loyalty bonus in subsequent years if you hold
                                                                                                                                your shares continuously for two full calendar years.

               2022                                    2023                                    2024                         2025                    2026

                                                                                                                                                                                               (1) For shareholders who continuously hold their shares in registered
                                                                                                                                                                                              form for a minimum of two full calendar years at 31 December 2021.
(1) CAC40 index rebased on the L’Oréal share price since 28/04/2017 // Source: Refinitiv, share price on 29/04/2022.                                                                       (2) Dividend approved at the Annual General Meeting of 21 April 2022.
(2) Total Shareholder Return of the investment, assuming that the shares are sold at the closing price on 29/04/2022.
L'Oréal Adventure Take part in
Our global              Your questions,
       brands                 our answers
CONSUMER       L’ORÉAL LUXE
PRODUCTS                      HOW ARE REGISTERED                       WILL TRANSFERRING                       HOW MUCH HAS L’ORÉAL
                              SHARES TAXED?                            MY L’ORÉAL SHARES TO                    NEGOTIATED BROKERAGE
                                                                       REGISTERED FORM COST ME                 COSTS AT FOR DIRECTLY
                              Registering your shares has no
                                                                       ANYTHING AND HOW CAN I BE               REGISTERED SHARES?
                              fiscal impact. The tax regime for        REIMBURSED?
                              registered shares is the same as for                                             L’Oréal has negotiated very
                                                                       Some financial institutions may         competitive brokerage costs for you:
                              bearer shares. If you hold L’Oréal
                                                                       charge you for transferring shares
                              shares in a PEA (share savings                                                    Brokerage rate: 0.10% excl. VAT
                                                                       to directly registered form and we
                              plan) and wish to benefit from the                                                for all orders, no minimum.
                                                                       recommend that you ask your bank
                              advantages of registered shares,                                                  Bank commission:
                                                                       for information.
                              then managed registered shares                                                    €18.10 excl. VAT for paper
                              are for you.                             We remind you that L’Oréal will
                                                                                                                confirmation forms;
                                                                       reimburse you any transfer costs
                                                                                                                €8.10 excl. VAT for all other orders
                                                                       for directly registered shares up
                              IF I REGISTER MY SHARES,                                                          (internet);
                                                                       to a maximum of €50. You simply
                              CAN I SELL THEM AS EASILY?                                                        Payment costs: free of charge
                                                                       have to send your request for
                              Yes, your registered shares can be       reimbursement, together with proof       for bank transfers (France or
                              disposed of at any time, just like       of your transfer costs, and full bank    international), an additional
                              bearer shares. You retain complete       details, to the following address:       €30 excluding VAT for all
                              freedom to manage your shares.                                                    payments by cheque.
                                                                       BNP Paribas Securities Services
                                                                       C.T.S. Émetteurs
                                                                       Service Mouvements Titres
                              HOW LONG WILL IT TAKE TO                                                         WHERE CAN I LEARN MORE
                                                                       Grands Moulins de Pantin
                              REGISTER OR TRANSFER MY                                                          ABOUT REGISTERED SHARES?
                                                                       9 rue du Débarcadère
                              SHARES TO REGISTERED FORM?               93761 Pantin Cedex – France             You can learn more at
                              The time required varies by financial                                            www.loreal-finance.com,
PROFESSIONAL    ACTIVE        institution. As a reminder, to benefit                                           Shareholders section / Loyalty
                                                                       HOW WILL I HEAR ABOUT
  PRODUCTS     COSMETICS      from the loyalty bonus from 2025,                                                Bonus and Registered Shares.
                                                                       EXCLUSIVE L’ORÉAL EVENTS?
                              your shares must be converted                                                    You will find all of the information
                              to managed registered or directly        When you register your shares or        you need, as well as the enrolment,
                              registered by 31 December 2022.          transfer them to registered form,       transfer and purchase forms.
                              To ensure you meet the deadline,         please remember to provide your
                                                                                                               You can also call 0 800 66 66 66
                              we suggest you send your                 e-mail address, so we can send
                                                                                                               (toll free from a landline in France)
                              registration order by 15 December        you invitations to our exclusive
                                                                                                               or +33 1 40 14 80 50 (outside
                              2022 at the latest.                      shareholder events.
                                                                                                               France).

                                                                                                                             WE ARE HERE
                                                                                                                           TO ADVISE YOU
                                                                                                                         IN YOUR CHOICES
L'Oréal Adventure Take part in
How to choose
                                            The method of holding your shares?
                                                                                                                                                                                                                                                                HOW CAN YOU FOLLOW YOUR REGISTERED
                                                                                                                                    DIRECTLY REGISTERED                                      MANAGED REGISTERED                              BEARER
                                                                                                                                                                                                                                                                SHARES?
                                                                                                          BNP Paribas Securities Services Grands Moulins                                                                                                        The introduction of the preferential dividend has
                                              CUSTODY OF                                                                                                                                                              Managed by
                                                                                                          de Pantin Relations Actionnaires L’Oréal                                                                                                              made it necessary to create specific ISIN codes.
                                              YOUR SHARES                                                                                                                                                       your financial institution
                                                                                                          9 rue du Débarcadère 93761 PANTIN                                                                                                                     These codes make it possible to determine each
                                                                                                                                                                                                                                                                year whether the shares concerned will give the
REGISTERED SHARES                                                                                         Use the BNP Paribas Securities Services secure website
                                              MANAGEMENT                                                                                                                                                              Managed by                                right to an ordinary dividend or a preferential
AND A SHARE                                                                                               www.planetshares.bnpparibas.com
                                              OF YOUR SHARES                                                                                                                                                    your financial institution                      dividend.
SAVINGS PLAN                                                                                              or call 0 800 66 66 66 from outside France
If you hold your L’Oréal
                                              MANAGEMENT AND
shares in a share savings                                                                                                                                                                                            Depending on
                                              CUSTODY FEES                                                Free                                                                                                                                                              FR0000120321

                                                                                                                                                                                                                                                             Trading code
plan (PEA(1)) and you                                                                                                                                                                                        your financial institution’s fees
                                              TRADE ORDER
would like to benefit                                                                                                                                                                                                                                                       The L’Oréal share is listed and traded under
from the advantages of                                                                                    Placed online on the secure website www.planetshares.bnpparibas.com                                         To be sent to                                         ISIN code FR0000120321. L’Oréal shares which
holding registered shares,                    TRADE ORDER
                                                                                                          or to be sent to BNP Paribas Securities Services                                                      your financial institution                                  have been registered during the current year are
in particular the loyalty                                                                                                                                                                                                                                                   identified by this code and will be recognised by
bonus, while keeping the                                                                                                                                                                                                                                                    a bonus code when they benefit from the loyalty
                                                                                                          Discounted rates
tax advantages offered                                                                                                                                                                                                                                                      bonus after two full calendar years.
                                                                                                           Brokerage rate: 0.10% excl. VAT for all orders, no minimum
by the PEA, you should                        BROKERAGE                                                    Bank commission: €18.10 excl. VAT for paper confirmation forms,                                     Depending on you financial
choose to hold managed                        AND BANK FEES                                                €8.10 excl. VAT for all other orders (internet)                                                         institution’s fees
registered shares.                                                                                         Payment costs: free of charge for bank transfers (France or international),
                                                                                                           an additional €30 excl. VAT for all payments by cheque                                                                                                           FR0011149590

                                                                                                                                                                                                                                                             Bonus code
                                                                                                                                                                                                                                                                            Shares which already benefit from the preferential
                                                                                                                                                                                                  A single tax declaration form (IFU in French) showing                     dividend.
ADVANTAGES OF                                 ANNUAL TAX                                                  A single tax declaration form (IFU in French) concerning trading in
                                                                                                                                                                                                 all the transactions on your share account is sent to you
DIRECTLY                                      DECLARATION                                                 L’Oréal shares only is sent to you by BNP Paribas Securities Services
                                                                                                                                                                                                                by your financial institution
                                                                                                                                                                                                                                                                            FR0014000RC4
REGISTERED SHARES                                                                                                                                                                                                                                                           L’Oréal shares which were registered in 2020
                                                                                                                                                                                                                                                                            and which will benefit from the loyalty bonus
If you would also like                        ENTITLEMENT TO LOYALTY                                      Yes, for shares that have been held in registered form continuously for two full
                                                                                                                                                                                                                                No
                                                                                                                                                                                                                                                                            in 2023 are identified by this code.
to benefit from free                          BONUS OF +10%                                               calendar years at 31 December and until the date of payment of the dividend
management and                                                                                                                                                                                                                                                              FR00140071O3
custody fees, as well as                                                                                                                                                                                                                                                    L’Oréal shares which were registered in 2021
preferential brokerage                                                                                                                                                                                                          Sending of the convening                    and which will benefit from the loyalty bonus
                                              NOTICE TO ATTEND THE                                        Automatic sending of the convening notice in paper form or in electronic
and bank fees, you                                                                                                                                                                                                              notice by your financial                    in 2024 are identified by this code.
                                              ANNUAL GENERAL MEETING                                      form if you choose the e-convocation
should choose to hold                                                                                                                                                                                                           institution on request
directly registered shares.
However this is only                                                                                      Automatic sending of the Letter to Shareholders, invitations to shareholder                                           Sending of invitations and
possible outside a share                      L’ORÉAL
                                                                                                          meetings in your region, participation in events arranged specifically                                                information on request by
savings plan (PEA).                           AND YOU
                                                                                                          for registered shareholders(2)                                                                                        email

                                                                                                                                                                                                                                                                Only the FR0000120321 is a trading code. If you want to sell shares with the bonus codes
                                                                                                                                                                                                                                                                FR0011149590, FR0014000RC4 and FR00140071O3, your financial institution
(1) In French, Plan d’épargne en actions.    (2) Upon registration and within the limit of available places.                                                                                                                                                    will deal with modifying this code in order to execute your order.
L'Oréal Adventure Take part in
How to register
or transfer your shares to registered form?
Regardless of your current situation,
the registration of shares or conversion to registered shares takes place in 2 steps.

                                                                                            STEP 1                           STEP 2

                                                                                                               Your financial institution sends
 YOU CURRENTLY HOLD
                                                                                                               your registration form to BNP
 BEARER SHARES OF                                                  Send your financial institution
                                                                                                               Paribas Securities Services
 L’ORÉAL AND YOU WISH                                              a request form(1) to register your
                                                                                                               and continues to manage
 TO CONVERT THEM TO                                                shares as managed registered
                                                                                                               your account.
 MANAGED REGISTERED                                                shares(2).
                                                                                                               NB: The custodial fees for your
 SHARES…
                                                                                                               registered shares may increase.

                                                                                                               Your financial institution
 YOU CURRENTLY HOLD                                                                                            transfers your shares to BNP
 BEARER SHARES OR                                                                                              Paribas Securities Services
                                                                   Send your financial institution             which becomes your unique
 MANAGED REGISTERED
                                                                   a request form(1) to transfer your          point of contact.
 SHARES OF L’ORÉAL AND
                                                                   shares to directly registered
 YOU WISH TO TRANSFER                                                                                          NB: Any fees for transferring
                                                                   shares(2).                                  your shares to registered form
 THEM TO DIRECTLY
                                                                                                               are reimbursed by L’Oréal, for a
 REGISTERED SHARES…                                                                                            maximum of €50, upon presentation
                                                                                                               of an invoice for fees.

                                                                   Send BNP Paribas Securities
                                                                   Services an agreement for account
                                                                   opening and stock market services(1)
                                                                   (COCPB in French).
 YOU ARE NOT YET A                                                 To be sent to:
 L’ORÉAL SHAREHOLDER                                               BNP Paribas Securities Services - C.T.S.
                                                                   Émetteurs                                   BNP Paribas Securities Services
 AND YOU WISH TO                                                   Service Mouvements Titres                   is your unique point of contact.
 PURCHASE DIRECTLY                                                 Grands Moulins de Pantin
 REGISTERED SHARES…                                                9 rue du Débarcadère
                                                                   93761 PANTIN CEDEX - FRANCE
                                                                   or request it on the following
                                                                   number 0 800 66 66 66 from outside
                                                                   France or via the contact form at:
                                                                   https://planetshares.bnpparibas.com/login

(1) Form available on www.loreal-finance.com, Shareholders section/Loyalty Bonus and Registered Shares.
(2) You must complete this process again for any newly purchased shares.
Our individual
shareholder relations
team is dedicated to
answer your questions
Contact us from France:
0 800 66 66 66

Contact us from outside France:
+33 1 40 14 80 50

Contact us by email:
relations_actionnaires_individuels@
loreal-finance.com

Useful information
Find out more on the L’Oréal Finance
website:
www.loreal-finance.com

For more information about
the L’Oréal group, please consult
our Annual Report:
www.lorealannualreport2021.com

Download the mobile app

Edited by the L’Oréal Financial Communications team www.loreal-finance.com
Copyrights: Willow Smith/Txema Yeste/Mugler (cover), Eric Mercier/L’Oréal (p.2),
David Fuerra/L’Oréal Paris (p.5), Txema Yesta/Lancôme (p.6),
Flavien Prioreau/Kérastase (p.11), Christian Kettinger/La Roche Posay (p.12).
Production: Makassar
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