Introducing HEALTH & BEAUTY MAGAZINE FY20 MEDIA KIT - Medium Rare ...
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Introducing HEALTH & BEAUTY MAGAZINE FY20 MEDIA KIT Contact Coles Magazine Advertising Team National Sales Managers: Gillian Cornu on 0403 989 105 or at gillian@jgmedia.com.au | Jacques Cornu on 0410 316 868 or at jac@jgmedia.com.au
The time for health, beauty & wellness is now THERE IS AN OPPORTUNITY TO HELP CUSTOMERS WITH THEIR HEALTH AND BEAUTY NEEDS. The health, beauty and wellness category is growing: •M ORE CUSTOMERS, MORE ENGAGED – the global wellness market has grown exponentially to become a $3.7 trillion industry* and with that, customers are seeking more information and advice on the topic than ever before. Health, beauty & wellness is a •C OLES HAS BECOME A HEALTH & BEAUTY DESTINATION – the Coles health, beauty & wellness category is growing faster than $3.7 TRILLION the total market in Australia.** industry* Customers are shopping It's time for health, beauty & wellness content to take more frequently centre stage: at Coles for health • A NEW OPPORTUNITY – in the era of self-diagnosis, customers and beauty^^ need information to help them navigate the health & beauty aisles. By adapting the existing, successful Coles content model, health & beauty content will now shine as a standalone publication. • BUILT ON SUCCESS – Coles magazine has seen readership growth of 22% YoY.*** The customer-centric content approach has inspired 4.2 million readers across Australia, making it the #1 read magazine in the country. *SXSW Carla Buzasi WGSN Anatomy of a Trend 2018 **Nielsen data to Sept 2018 ***Roy Morgan Single Source (Australia) June 2018 ^^Coles data Q1 FY19 Contact Coles Magazine Advertising Team National Sales Managers: Gillian Cornu on 0403 989 105 or at gillian@jgmedia.com.au | Jacques Cornu on 0410 316 868 or at jac@jgmedia.com.au 2
Reach 500,000 Coles health & beauty shoppers TO MEET CUSTOMER DEMAND, COLES HAS LAUNCHED A NEW HEALTH & BEAUTY MAGAZINE. 500,000 FREE YOURS FREE AUTUMN 2019 COPIES PRINTED FOR COLES EVERY QUARTER CUSTOMERS STEP IT UP The easy program that DISTRIBUTED will get you EXPERT TEAM running WITHIN DEDICATED TO 800+ SAY G’DAY shine DELIVERING Aussie brands COLES INSIGHT-LED making waves SUPERMARKETS CONTENT It’s time to SLEEPING BEAUTY The products that work best while you rest Coles health & beauty magazine has launched with a customer-led content strategy designed to Ø Glow-boosting skincare engage and inspire, whilst also driving customers Ø Finding your foundation match into the Coles health & beauty aisles. Ø Your glossiest hair ever Maia Bryant Publisher, Coles health & beauty CHB0219p001 1 7/3/19 2:23 pm Contact Coles Magazine Advertising Team National Sales Managers: Gillian Cornu on 0403 989 105 or at gillian@jgmedia.com.au | Jacques Cornu on 0410 316 868 or at jac@jgmedia.com.au 3
Inspire Coles shoppers COLES HEALTH & BEAUTY MAGAZINE GIVES READERS: •C redible advice – expert-led information about relevant health, beauty and wellbeing topics. •E asy solutions – how-tos and practical tips to give readers the tools they need to integrate health and beauty advice into their daily lives. •A n edit of the very best – a guide to the best buys in the supermarket from bargain products to hidden gems. Coles health & beauty magazine is committed to helping Australians navigate the Coles health and beauty aisles. Challenging ourselves to help people live better, healthier lives and showing customers how to save money through smarter choices is at the heart of what we do. Maia Bryant Publisher, Coles health & beauty Contact Coles Magazine Advertising Team National Sales Managers: Gillian Cornu on 0403 989 105 or at gillian@jgmedia.com.au | Jacques Cornu on 0410 316 868 or at jac@jgmedia.com.au 4
Inspiring features in every issue A mix of aspirational and educational features target the diverse needs and interests of the Coles health & beauty customer. GOOD TO KNOW BUDGET BUYS GETTING STARTED A round-up of new trends, Instore health and beauty buys Breakdowns of trends that brands and research across to discover that are effective and reveal how to integrate them health, beauty and wellbeing. easy on the wallet. into your life. FAST FIXES MY WEEK IN HEALTH SEASONAL SWAP Easy solutions to common A roundup of new trends, brands What to shop and what to drop seasonal problems or concerns. and research across health, from your wellbeing and beauty beauty and wellbeing. routine this season. LIFE UPGRADE BEAUTY IQ Practical suggestions based Expert guides to mastering on new research or movements beauty techniques with that can bring positive step-by-step instructions. transformations to people's lives. Contact Coles Magazine Advertising Team National Sales Managers: Gillian Cornu on 0403 989 105 or at gillian@jgmedia.com.au | Jacques Cornu on 0410 316 868 or at jac@jgmedia.com.au 5
Coles health & beauty advertising opportunities Advertise your brand to our targeted, engaged readers to create visual impact, build brand awareness and drive sales of your product at Coles. Placement options include a full page brand ad, double page spread (DPS) or half page vertical. Speak to our advertising team about guaranteeing right-hand positioning or securing a premium placement in our inside and outside covers. Refer to page 9 for advertising requirements and page 10-11 for material specifications. 19909663AA 2018-06-26T13:19:00+10:00 FULL PAGE 5007_20163864aa 2018-09-14T10:12:48+10:00 HALF PAGE 28387_NAW_BC_R 2018-07-04T14:54:04+10:00 What’s in store? It’s only good inside. Natural Body Wash & Hand Wash collection THE ULTIMATE CARE FOR DELICATE SKIN Your new fave NO PALM OIL NO GMOS BUTTER N W NO PARABENS NO HARSH DETERGENT Add rich and creamy flavour to your cooking with N COLOUR NO NO PEGS, EDTA, SILICONES Lurpak Danish Butter Garlic 125g. It comes NO SYNTHETIC FRAGRA ANCE FRAGRANCE NO PROPYLENE GLYCOL in a handy-sized pack Radiant skin that’s easy for you to cut into slices, ready to enjoy on chargrilled steaks or chicken. The all year round butter makes a great garlic bread shortcut too – simply spread over sliced crusty bread and chargrill until toasted. Huggies® Ultimate Nappies NEW Huggies® GentleTouch • Our best care for skin Baby wipes • Our softest & most breathable nappies • Designed to maintain baby’s natural • Designed for bub’s delicate skin skin pH balance • Available in size 1-5 • Contains 99% water & 1% essential ingredients onlygood.co.nz • Ultra thick, for our most gentle clean CHEESY DOES IT New Coles Gluten Free Mozzarella Bites with a Napoli Sauce Filling 200g (10 pack) ®Registered Trademark of Kimberly-Clark Worldwide, Inc ©KCCW. are a fuss-free way to satisfy comfort food cravings. Heat the bite-sized vegetarian snacks until golden, then enjoy the oozy cheese and 0229KCA_Huggies_Coles_Baby Ad_180x265mm_FA.indd 1 27/06/2018 11:28 AM tomato centre and crunchy coating. CHC73098-0618 The Beauty Collagen Range includes products with Verisol® Collagen, and * Beauty COLLAGEN BOOSTER (therapeutic good) with key antioxidants to help fight free radical damage and help reduce the appearance of wrinkles & fine lines. Use only as directed. Always read the label. Supplements can only be of benefit if dietary intake is insufficient and should not replace a balanced diet. There are a variety of exciting new supplier opportunities available – contact your advertising representative for more information. Contact Coles Magazine Advertising Team National Sales Managers: Gillian Cornu on 0403 989 105 or at gillian@jgmedia.com.au | Jacques Cornu on 0410 316 868 or at jac@jgmedia.com.au 6
Coles health & beauty advertising opportunities Premium advertising executions are specifically designed to increase awareness and trial of your products. These executions require products to be approved by the magazine team for suitability. GATEFOLD COUPONS TIP ONS AD Get your new product or range Coles magazine customer Add a product sample onto your noticed with a premium, four-page research shows customers value brand ad and put your product execution that customers cannot miss. coupons highly, and previous directly in the hands of engaged executions show that they directly Coles Health & Beauty customers. Gatefold executions are limited and drive purchases and trial of new must be locked in 21 weeks before the products. Tip ons require an increased lead in-store date. time in production and must be The coupon must be part of a locked in 21 weeks before the brand ad execution. in-store date. Please speak to our advertising team for more information on the above executions. All advertising executions are subject to Coles advertising guidelines (see page 10). Contact Coles Magazine Advertising Team National Sales Managers: Gillian Cornu on 0403 989 105 or at gillian@jgmedia.com.au | Jacques Cornu on 0410 316 868 or at jac@jgmedia.com.au 7
Coles health & beauty advertising rates ADVERTISING OPPORTUNITIES RATE Full Page $17,500 Full Page with coupon $20,000 Full Page with tip-on sample Bespoke Double Page Spread $33,900 Half Page Vertical $11,000 Inside Front Cover / Inside Back Cover $20,500 (single page) Outside Back Cover $24,000 Inside Front Cover Spread $43,750 Please note: •P lease speak to our advertising team for information on coupon, tip-on and gatefold executions • For guaranteed right-hand page positioning, an additional 10% load charge applies •R ates are applicable to all bookings from 1 January to 30 June 2020 and exclude GST and material submission costs. Please note that the digital submission cost is compulsory and our advertising team can advise on options •L imited broken space opportunities are available in every issue. Please contact our advertising team for details Contact Coles Magazine Advertising Team National Sales Managers: Gillian Cornu on 0403 989 105 or at gillian@jgmedia.com.au | Jacques Cornu on 0410 316 868 or at jac@jgmedia.com.au 8
Coles health & beauty material deadlines GATEFOLD AND TIP ONS BRAND ADS MATERIAL SUBMITTED ISSUE BOOKING DEADLINE BOOKING DEADLINE TO COLES FOR APPROVAL IN STORE DATE Spring 2019 Tuesday, 7 May Thursday, 27 June Wednesday, 24 July Monday, 30 September Summer 2020 Tuesday, 13 August Thursday, 3 October Wednesday, 30 October Monday, 6 January Autumn 2020 Tuesday, 12 November Thursday, 19 December Wednesday, 29 January Monday, 6 April Winter 2020 Tuesday, 11 February Thursday, 2 April Wednesday, 29 April Monday, 6 July Spring 2020 Tuesday, 12 May Thursday, 2 July Wednesday, 29 July Monday, 5 October Please note: •T he cancellation deadline is four weeks prior to the booking deadline and a cancellation fee may apply •R efer to page 10-11 for our Coles health & beauty magazine material specifications when submitting ads •P lease speak to our advertising team to receive timings for gatefold, coupons and tip-on executions. Products in these executions are subject to the magazine team's approval. Contact Coles Magazine Advertising Team National Sales Managers: Gillian Cornu on 0403 989 105 or at gillian@jgmedia.com.au | Jacques Cornu on 0410 316 868 or at jac@jgmedia.com.au 9
Advertising requirements All advertising within Coles health & beauty MATERIAL REQUIREMENTS magazine is subject to the below terms and • Low res PDFs need to be approved conditions. If you have any questions please by Coles before final submission. contact our advertising team. Our advertising team will facilitate this approval AVAILABILITY • Once low res PDF has been approved •A dvertising space is limited and issues often by Coles, a booking ID number will be close before the booking deadline; bookings provided for all ads to be uploaded digitally. are only secured when booking confirmation See material specifications on pages 10-11. is received from our Coles magazine There is a compulsory charge for uploading advertising team material •L imited broken space is available in every issue and position cannot be guaranteed. USE OF COLES ASSETS Only half page verticals will be accepted •C oles asset requirements (e.g. the ‘NEW (no half page horizontals) at Coles’ or 'NEW only at Coles' roundels) used on brand ads must be approved by COLES REQUIREMENTS Coles prior to upload of final material. •A ll products advertised need to be nationally Roundels (provided by Coles) must have ranged in over 85% of Coles supermarkets a diameter of 38mm on full page material •C onsumer promotions or offers cannot be and 28mm on half page verticals included in Coles health & beauty magazine advertising •P roduct price points cannot be included on any advertising material Contact Coles Magazine Advertising Team National Sales Managers: Gillian Cornu on 0403 989 105 or at gillian@jgmedia.com.au | Jacques Cornu on 0410 316 868 or at jac@jgmedia.com.au 10
Coles health & beauty magazine material COLES APPROVAL PROOFS A lowres PDF of your advertisement is required to be submitted For accurate colour reproduction, all advertising material must be AD SIZING to jac@jgmedia.com.au or gillian@jgmedia.com.au to facilitate accompanied by a 3DAPv3 colour proof created from the supplied Coles approval. file at 100%. Medium Rare Content Agency uses guidelines for ISO 12647-2 (3DAPv3), a standard for proofing and printing. FULL PAGE MATERIAL SUBMISSION Trim - 275mm x 210mm wide When your material has been approved by Coles, our advertising In order to verify that a proof is compliant with the 3DAPv3 *Type/design - team will provide a booking ID number that you will need for material proofing requirements, each proof must be supplied with a 3DAPv3 255mm x 180mm wide submission. Medium Rare Content Agency only accepts advertising endorsed control strip printed next to the advertisement. Bleed - 285mm x 220mm wide material via Quickcut/Adsend or SENDlite. Please note there is a submission fee using these providers. For more information No responsibility will be taken for print colour reproduction when a please contact: 3DAPv3 colour proof is not supplied. DOUBLE PAGE Quickcut/Adsend (Adstream): SPREAD Web: adsend.com.au For more information regarding 3DAPv3 proofing guidelines, visit To be supplied as Tel: 1300 768 988 (Australia only tech support) 3dap.com.au two single Email print@adstream.com.au full pages NOTE: When uploading advertising material via Quickcut do not FILE FORMAT include crop marks on the PDF file, as these will be automatically Medium Rare Content Agency uses 3DAPv3 separation profiles generated. (3DAPv3PAPERTYPE-3_280_F45.icc), an Australian standard for HALF PAGE VERTICAL proofing and printing. Trim - 275mm x 103mm wide SENDlite: https://mediumrare.sendlite.net | Tel: +61 2 9818 1965 *Type/design Files need to be created in PDF version 1.3 or 1.4. - 255mm x 90mm wide When supplying advertising material it is essential that you supply Bleed - 285mm x 113mm wide your complete booking number (including the 2 letters at the end) PDF files need to be supplied in CMYK format with all fonts e.g. 12345678AB, and please ensure that the on sale date and embedded into the file. RGB or spot colour files will be rejected. magazine name are entered. PDF files need to be supplied as single page files, unless supplying Left/right hand pages on double page spreads are to be noted at the gatefold PDF files. end of the booking number, e.g. 12345678ABL / 12345678ABR. The order of consecutive advertisements is to be noted in the Coles health & beauty is a material instructions. saddle stitched publication. Please contact production (adproduction@news.com.au) prior to sending revised files to ensure that the correct material appears. CONTACT - Chrissy Fragkakis Email: colesmagazine@mediumrarecontent.com Tel: 02 8045 4920 DISCLAIMER While Medium Rare Content Agency is committed to producing magazines of the highest calibre and will ensure advertising material is reproduced as intended, the responsibility is firmly with the client/agency to supply advertising material according to our specifications. No responsibility will be taken if advertising Magazine Production, Level 2, Loading Dock, material is not supplied according to Medium Rare Content specifications. Medium Rare Content cannot accept requests to modify supplied advertising material. 61 Kippax Street, Surry Hills NSW 2010 Advertising material must be delivered on time so that quality checking procedures can take place. Advertising material will be archived for three issues and advertising related correspondence i.e. - MI’s, emails confirming repeats etc will be archived for six months. Medium Rare Content reserves the right to refuse any advertising material. Contact Coles Magazine Advertising Team National Sales Managers: Gillian Cornu on 0403 989 105 or at gillian@jgmedia.com.au | Jacques Cornu on 0410 316 868 or at jac@jgmedia.com.au 11
Coles health & beauty magazine material IMAGES/COLOUR PAGE LAYOUT Images are to be supplied in CMYK format. RGB, LAB or spot files All advertising material is to be supplied to the correct publication will be rejected. trim size and needs to include 5mm bleed (where required). Crop, bleed and registration marks plus page information are to appear Images should be supplied at 100% scaling, 300dpi and using the on advertising material, offset by a minimum of 6mm. correct 3DAPv3 separation profile; the 3DAPv3 profile will set the correct CMYK separation and total ink limit (see File Format). For Ensure that all text and logos are supplied to the correct type/ more information regarding separation profiles, visit 3dap.com.au design area specifications (see Ad Sizing). No embedded ICC profiles. When Exporting out of Indesign, No text or important page content should appear within 10mm (Output) select for Profile Inclusion Policy: Don’t Include Profiles. either side of the spine on double page spreads (total 20mm). The total ink limit is 280%. Registration colour in the swatches palette should never be used. All featured Coles roundels must run at 38mm in size Solid black panels should be made up of rich black - 100% black and 50% cyan. White elements/type need to be set to knock-out. DESIGN/TYPE All type must be a minimum of 8pt and 12pt for reversed type. Black type smaller than 24 points need to be made up of 100% black only and set to overprint. Black type larger than 24 points should be made up of rich black - 100% black and 50% cyan. Extremely thin and fine type, particularly type with serifs, should be avoided. Due to the trim and binding variance, even distances from trim to borders may vary during the print run. We recommended that borders are made up of one colour, be a minimum thickness of .08mm and sit no less than 10mm in from the trim. Contact Coles Magazine Advertising Team National Sales Managers: Gillian Cornu on 0403 989 105 or at gillian@jgmedia.com.au | Jacques Cornu on 0410 316 868 or at jac@jgmedia.com.au 12
Coles health & beauty is published by Medium Rare Content Agency Pty Ltd For editorial or publishing enquiries please contact: Sophie Zielinski 02 8114 8975 or colesmagazine@mediumrarecontent.com Contact Coles Magazine Advertising Team National Sales Managers: Gillian Cornu on 0403 989 105 or at gillian@jgmedia.com.au | Jacques Cornu on 0410 316 868 or at jac@jgmedia.com.au 13
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