Introducing HEALTH & BEAUTY MAGAZINE FY20 MEDIA KIT - Medium Rare ...

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Introducing HEALTH & BEAUTY MAGAZINE FY20 MEDIA KIT - Medium Rare ...
Introducing
                                                                                                   HEALTH & BEAUTY MAGAZINE

                                                                                                                                             FY20 MEDIA KIT

Contact Coles Magazine Advertising Team National Sales Managers: Gillian Cornu on 0403 989 105 or at gillian@jgmedia.com.au | Jacques Cornu on 0410 316 868 or at jac@jgmedia.com.au
The time for health, beauty & wellness is now
THERE IS AN OPPORTUNITY TO HELP CUSTOMERS
WITH THEIR HEALTH AND BEAUTY NEEDS.

The health, beauty and wellness category is growing:

•M
  ORE CUSTOMERS, MORE ENGAGED – the global wellness
 market has grown exponentially to become a $3.7 trillion
 industry* and with that, customers are seeking more information
 and advice on the topic than ever before.                                                                   Health, beauty
                                                                                                             & wellness is a
•C
  OLES HAS BECOME A HEALTH & BEAUTY DESTINATION – the
 Coles health, beauty & wellness category is growing faster than                                             $3.7 TRILLION
 the total market in Australia.**                                                                               industry*
                                                                                                                                             Customers
                                                                                                                                            are shopping
It's time for health, beauty & wellness content to take                                                                                   more frequently
centre stage:
                                                                                                                                         at Coles for health
• A NEW OPPORTUNITY – in the era of self-diagnosis, customers                                                                              and beauty^^
  need information to help them navigate the health & beauty aisles.
  By adapting the existing, successful Coles content model, health &
  beauty content will now shine as a standalone publication.

• BUILT ON SUCCESS – Coles magazine has seen readership growth
  of 22% YoY.*** The customer-centric content approach has inspired
  4.2 million readers across Australia, making it the #1 read magazine
  in the country.

                                                                                                               *SXSW Carla Buzasi WGSN Anatomy of a Trend 2018 **Nielsen data to Sept 2018
                                                                                                                      ***Roy Morgan Single Source (Australia) June 2018 ^^Coles data Q1 FY19

    Contact Coles Magazine Advertising Team National Sales Managers: Gillian Cornu on 0403 989 105 or at gillian@jgmedia.com.au | Jacques Cornu on 0410 316 868 or at jac@jgmedia.com.au       2
Reach 500,000 Coles health & beauty shoppers
TO MEET CUSTOMER DEMAND, COLES HAS
LAUNCHED A NEW HEALTH & BEAUTY MAGAZINE.

 500,000                                          FREE                                                                                                     YOURS FREE AUTUMN 2019

 COPIES PRINTED                                 FOR COLES
 EVERY QUARTER                                  CUSTOMERS
                                                                                                                                                                                    STEP
                                                                                                                                                                                    IT UP
                                                                                                                                                                                   The easy
                                                                                                                                                                               program that

                  DISTRIBUTED                                                                                                                                                    will get you

                                                       EXPERT TEAM                                                                                                                  running

                     WITHIN
                                                       DEDICATED TO
                     800+
                                                                                                                                                                                      SAY
                                                                                                                                                                                    G’DAY

                                                                                                             shine
                                                        DELIVERING                                                                                                                   Aussie
                                                                                                                                                                                     brands
                   COLES                                INSIGHT-LED
                                                                                                                                                                                     making
                                                                                                                                                                                      waves
               SUPERMARKETS
                                                          CONTENT
                                                                                                                             It’s time to
                                                                                                                                                                              SLEEPING
                                                                                                                                                                               BEAUTY
                                                                                                                                                                               The products
                                                                                                                                                                              that work best
                                                                                                                                                                              while you rest

      Coles health & beauty magazine has launched
     with a customer-led content strategy designed to                                                                Ø   Glow-boosting skincare
     engage and inspire, whilst also driving customers                                                               Ø   Finding your foundation match
            into the Coles health & beauty aisles.                                                                   Ø   Your glossiest hair ever

                                         Maia Bryant
                              Publisher, Coles health & beauty
                                                                                                     CHB0219p001 1                                                                    7/3/19 2:23 pm

  Contact Coles Magazine Advertising Team National Sales Managers: Gillian Cornu on 0403 989 105 or at gillian@jgmedia.com.au | Jacques Cornu on 0410 316 868 or at jac@jgmedia.com.au                 3
Inspire Coles shoppers
                                                                                                     COLES HEALTH & BEAUTY MAGAZINE
                                                                                                     GIVES READERS:
                                                                                                     •C
                                                                                                       redible advice – expert-led information about
                                                                                                      relevant health, beauty and wellbeing topics.
                                                                                                     •E
                                                                                                       asy solutions – how-tos and practical tips to
                                                                                                      give readers the tools they need to integrate
                                                                                                      health and beauty advice into their daily lives.
                                                                                                     •A
                                                                                                       n edit of the very best – a guide to the best
                                                                                                      buys in the supermarket from bargain products
                                                                                                      to hidden gems.

                                                                                                            Coles health & beauty magazine is
                                                                                                            committed to helping Australians
                                                                                                              navigate the Coles health and
                                                                                                                beauty aisles. Challenging
                                                                                                               ourselves to help people live
                                                                                                                 better, healthier lives and
                                                                                                             showing customers how to save
                                                                                                             money through smarter choices
                                                                                                              is at the heart of what we do.
                                                                                                                                  Maia Bryant
                                                                                                                       Publisher, Coles health & beauty

Contact Coles Magazine Advertising Team National Sales Managers: Gillian Cornu on 0403 989 105 or at gillian@jgmedia.com.au | Jacques Cornu on 0410 316 868 or at jac@jgmedia.com.au   4
Inspiring features in every issue
A mix of aspirational and educational features target the diverse needs and interests of the Coles health & beauty customer.

 GOOD TO KNOW                                     BUDGET BUYS                                        GETTING STARTED
 A round-up of new trends,                        Instore health and beauty buys                     Breakdowns of trends that
 brands and research across                       to discover that are effective and                 reveal how to integrate them
 health, beauty and wellbeing.                    easy on the wallet.                                into your life.

 FAST FIXES                                       MY WEEK IN HEALTH                                  SEASONAL SWAP
 Easy solutions to common                         A roundup of new trends, brands                    What to shop and what to drop
 seasonal problems or concerns.                   and research across health,                        from your wellbeing and beauty
                                                  beauty and wellbeing.                              routine this season.

 LIFE UPGRADE                                     BEAUTY IQ
 Practical suggestions based
                                                  Expert guides to mastering
 on new research or movements
                                                  beauty techniques with
 that can bring positive
                                                  step-by-step instructions.
 transformations to people's lives.

   Contact Coles Magazine Advertising Team National Sales Managers: Gillian Cornu on 0403 989 105 or at gillian@jgmedia.com.au | Jacques Cornu on 0410 316 868 or at jac@jgmedia.com.au   5
Coles health & beauty advertising opportunities
Advertise your brand to our targeted, engaged readers to create visual impact, build brand awareness and drive sales
of your product at Coles.

Placement options include a full page brand ad, double page spread (DPS) or half page vertical. Speak to our
advertising team about guaranteeing right-hand positioning or securing a premium placement in our inside and
outside covers.

Refer to page 9 for advertising requirements and page 10-11 for material specifications.

  19909663AA 2018-06-26T13:19:00+10:00
                                                                                                                            FULL PAGE
                                                                                             5007_20163864aa 2018-09-14T10:12:48+10:00
                                                                                                                                                                                                                                                                                        HALF PAGE
                                                                                                                                                                                                                                                                                        28387_NAW_BC_R 2018-07-04T14:54:04+10:00

                                                                                                                                                                                                                                                                                                                                                                                                  What’s in store?

                                                       It’s only good inside.

                                              Natural Body Wash &
                                              Hand Wash collection                                                                                               THE ULTIMATE CARE
                                                                                                                                                                 FOR DELICATE SKIN                                                                                                                                                                                                                  Your new fave
                                         NO PALM OIL              NO GMOS
                                                                                                                                                                                                                                                                                                                                                                                                    BUTTER
                                                                                                 N W
                                         NO PARABENS              NO HARSH DETERGENT                                                                                                                                                                                                                                                                                                                Add rich and creamy flavour
                                                                                                                                                                                                                                                                                                                                                                                                    to your cooking with
                                         N COLOUR
                                         NO                       NO PEGS, EDTA, SILICONES
                                                                                                                                                                                                                                                                                                                                                                                                    Lurpak Danish Butter
                                                                                                                                                                                                                                                                                                                                                                                                    Garlic 125g. It comes
                                         NO SYNTHETIC FRAGRA
                                                           ANCE
                                                      FRAGRANCE   NO PROPYLENE GLYCOL
                                                                                                                                                                                                                                                                                                                                                                                                    in a handy-sized pack

                                                                                                                                                                                                                                                                                            Radiant skin
                                                                                                                                                                                                                                                                                                                                                                                                    that’s easy for you
                                                                                                                                                                                                                                                                                                                                                                                                    to cut into slices,
                                                                                                                                                                                                                                                                                                                                                                                                    ready to enjoy on
                                                                                                                                                                                                                                                                                                                                                                                                    chargrilled steaks
                                                                                                                                                                                                                                                                                                                                                                                                    or chicken. The

                                                                                                                                                                                                                                                                                           all year round
                                                                                                                                                                                                                                                                                                                                                                                                    butter makes a great
                                                                                                                                                                                                                                                                                                                                                                                                    garlic bread shortcut
                                                                                                                                                                                                                                                                                                                                                                                                    too – simply spread
                                                                                                                                                                                                                                                                                                                                                                                                    over sliced crusty bread
                                                                                                                                                                                                                                                                                                                                                                                                    and chargrill until toasted.

                                                                                                                                            Huggies® Ultimate Nappies                                                          NEW Huggies® GentleTouch
                                                                                                                                            • Our best care for skin                                                           Baby wipes
                                                                                                                                            • Our softest & most breathable nappies                                            • Designed to maintain baby’s natural
                                                                                                                                            • Designed for bub’s delicate skin                                                   skin pH balance
                                                                                                                                            • Available in size 1-5                                                            • Contains 99% water & 1% essential
                                                                                                                                                                                                                                 ingredients
                                                             onlygood.co.nz
                                                                                                                                                                                                                               • Ultra thick, for our most gentle clean
                                                                                                                                                                                                                                                                                                                                                                                                    CHEESY DOES IT
                                                                                                                                                                                                                                                                                                                                                                                                    New Coles Gluten Free Mozzarella Bites
                                                                                                                                                                                                                                                                                                                                                                                                    with a Napoli Sauce Filling 200g (10 pack)
                                                                                                                                                                                             ®Registered Trademark of Kimberly-Clark Worldwide, Inc ©KCCW.                                                                                                                                          are a fuss-free way to satisfy comfort food
                                                                                                                                                                                                                                                                                                                                                                                                    cravings. Heat the bite-sized vegetarian snacks
                                                                                                                                                                                                                                                                                                                                                                                                    until golden, then enjoy the oozy cheese and
                                                                                                                                         0229KCA_Huggies_Coles_Baby Ad_180x265mm_FA.indd 1                                                                        27/06/2018 11:28 AM
                                                                                                                                                                                                                                                                                                                                                                                                    tomato centre and crunchy coating.

                                                                                                                                                                                                                                                                                                                                                                                  CHC73098-0618
                                                                                                                                                                                                                                                                                                  The Beauty Collagen Range includes products with Verisol® Collagen, and
                                                                                                                                                                                                                                                                                               *
                                                                                                                                                                                                                                                                                                Beauty COLLAGEN BOOSTER (therapeutic good) with key antioxidants to help
                                                                                                                                                                                                                                                                                             fight free radical damage and help reduce the appearance of wrinkles & fine lines.
                                                                                                                                                                                                                                                                                               Use only as directed. Always read the label. Supplements can only be of benefit
                                                                                                                                                                                                                                                                                                    if dietary intake is insufficient and should not replace a balanced diet.

There are a variety of exciting new supplier opportunities available – contact your advertising representative for more information.

         Contact Coles Magazine Advertising Team National Sales Managers: Gillian Cornu on 0403 989 105 or at gillian@jgmedia.com.au | Jacques Cornu on 0410 316 868 or at jac@jgmedia.com.au                                                                                                                                                                                                                                           6
Coles health & beauty advertising opportunities
Premium advertising executions are specifically designed to increase awareness and trial of your products.
These executions require products to be approved by the magazine team for suitability.

GATEFOLD                                                            COUPONS                                                      TIP ONS

                                      AD

Get your new product or range                                       Coles magazine customer                                      Add a product sample onto your
noticed with a premium, four-page                                   research shows customers value                               brand ad and put your product
execution that customers cannot miss.                               coupons highly, and previous                                 directly in the hands of engaged
                                                                    executions show that they directly                           Coles Health & Beauty customers.
Gatefold executions are limited and                                 drive purchases and trial of new
must be locked in 21 weeks before the                               products.                                                    Tip ons require an increased lead
in-store date.                                                                                                                   time in production and must be
                                                                    The coupon must be part of a                                 locked in 21 weeks before the
                                                                    brand ad execution.                                          in-store date.

Please speak to our advertising team for more information on the above executions.
All advertising executions are subject to Coles advertising guidelines (see page 10).

    Contact Coles Magazine Advertising Team National Sales Managers: Gillian Cornu on 0403 989 105 or at gillian@jgmedia.com.au | Jacques Cornu on 0410 316 868 or at jac@jgmedia.com.au   7
Coles health & beauty advertising rates

  ADVERTISING OPPORTUNITIES                                                     RATE

  Full Page                                                                   $17,500

  Full Page with coupon                                                      $20,000

  Full Page with tip-on sample                                                Bespoke

  Double Page Spread                                                          $33,900

  Half Page Vertical                                                          $11,000

  Inside Front Cover / Inside Back Cover
                                                                              $20,500
  (single page)

  Outside Back Cover                                                          $24,000

  Inside Front Cover Spread                                                   $43,750

Please note:
•P lease speak to our advertising team for information on coupon, tip-on and gatefold executions
• For guaranteed right-hand page positioning, an additional 10% load charge applies
•R ates are applicable to all bookings from 1 January to 30 June 2020 and exclude GST and material submission costs.
  Please note that the digital submission cost is compulsory and our advertising team can advise on options
•L imited broken space opportunities are available in every issue. Please contact our advertising team for details

   Contact Coles Magazine Advertising Team National Sales Managers: Gillian Cornu on 0403 989 105 or at gillian@jgmedia.com.au | Jacques Cornu on 0410 316 868 or at jac@jgmedia.com.au   8
Coles health & beauty material deadlines
                           GATEFOLD AND TIP ONS                         BRAND ADS                     MATERIAL SUBMITTED
   ISSUE                        BOOKING DEADLINE                      BOOKING DEADLINE               TO COLES FOR APPROVAL                      IN STORE DATE

  Spring 2019                   Tuesday, 7 May                    Thursday, 27 June                    Wednesday, 24 July                  Monday, 30 September

  Summer 2020                Tuesday, 13 August                  Thursday, 3 October                Wednesday, 30 October                     Monday, 6 January

  Autumn 2020              Tuesday, 12 November                Thursday, 19 December                Wednesday, 29 January                       Monday, 6 April

  Winter 2020               Tuesday, 11 February                   Thursday, 2 April                  Wednesday, 29 April                        Monday, 6 July

  Spring 2020                  Tuesday, 12 May                      Thursday, 2 July                   Wednesday, 29 July                     Monday, 5 October

Please note:
•T
  he cancellation deadline is four weeks prior to the booking
 deadline and a cancellation fee may apply
•R
  efer to page 10-11 for our Coles health & beauty magazine
 material specifications when submitting ads
•P
  lease speak to our advertising team to receive timings for
 gatefold, coupons and tip-on executions. Products in these
 executions are subject to the magazine team's approval.

   Contact Coles Magazine Advertising Team National Sales Managers: Gillian Cornu on 0403 989 105 or at gillian@jgmedia.com.au | Jacques Cornu on 0410 316 868 or at jac@jgmedia.com.au   9
Advertising requirements
All advertising within Coles health & beauty                        MATERIAL REQUIREMENTS
magazine is subject to the below terms and                          • Low res PDFs need to be approved
conditions. If you have any questions please                          by Coles before final submission.
contact our advertising team.                                         Our advertising team will facilitate
                                                                      this approval
AVAILABILITY                                                        • Once low res PDF has been approved
•A
  dvertising space is limited and issues often                       by Coles, a booking ID number will be
 close before the booking deadline; bookings                          provided for all ads to be uploaded digitally.
 are only secured when booking confirmation                           See material specifications on pages 10-11.
 is received from our Coles magazine                                  There is a compulsory charge for uploading
 advertising team                                                     material
•L
  imited broken space is available in every
 issue and position cannot be guaranteed.                           USE OF COLES ASSETS
 Only half page verticals will be accepted                          •C
                                                                      oles asset requirements (e.g. the ‘NEW
 (no half page horizontals)                                          at Coles’ or 'NEW only at Coles' roundels)
                                                                     used on brand ads must be approved by
COLES REQUIREMENTS                                                   Coles prior to upload of final material.
•A
  ll products advertised need to be nationally                      Roundels (provided by Coles) must have
 ranged in over 85% of Coles supermarkets                            a diameter of 38mm on full page material
•C
  onsumer promotions or offers cannot be                            and 28mm on half page verticals
 included in Coles health & beauty magazine
 advertising
•P
  roduct price points cannot be included on
 any advertising material

    Contact Coles Magazine Advertising Team National Sales Managers: Gillian Cornu on 0403 989 105 or at gillian@jgmedia.com.au | Jacques Cornu on 0410 316 868 or at jac@jgmedia.com.au   10
Coles health & beauty magazine material
COLES APPROVAL                                                                             PROOFS
A lowres PDF of your advertisement is required to be submitted                             For accurate colour reproduction, all advertising material must be                                    AD SIZING
to jac@jgmedia.com.au or gillian@jgmedia.com.au to facilitate                              accompanied by a 3DAPv3 colour proof created from the supplied
Coles approval.                                                                            file at 100%. Medium Rare Content Agency uses guidelines for ISO
                                                                                           12647-2 (3DAPv3), a standard for proofing and printing.
                                                                                                                                                                                                 FULL PAGE
MATERIAL SUBMISSION
                                                                                                                                                                                                 Trim - 275mm x 210mm wide
When your material has been approved by Coles, our advertising                             In order to verify that a proof is compliant with the 3DAPv3
                                                                                                                                                                                                 *Type/design -
team will provide a booking ID number that you will need for material                      proofing requirements, each proof must be supplied with a 3DAPv3
                                                                                                                                                                                                   255mm x 180mm wide
submission. Medium Rare Content Agency only accepts advertising                            endorsed control strip printed next to the advertisement.
                                                                                                                                                                                                 Bleed - 285mm x 220mm wide
material via Quickcut/Adsend or SENDlite. Please note there is a
submission fee using these providers. For more information                                 No responsibility will be taken for print colour reproduction when a
please contact:                                                                            3DAPv3 colour proof is not supplied.                                                                                   DOUBLE PAGE
Quickcut/Adsend (Adstream):                                                                                                                                                                                       SPREAD
Web: adsend.com.au                                                                         For more information regarding 3DAPv3 proofing guidelines, visit                                                       To be supplied as
Tel: 1300 768 988 (Australia only tech support)                                            3dap.com.au                                                                                                            two single
Email print@adstream.com.au                                                                                                                                                                                       full pages
NOTE: When uploading advertising material via Quickcut do not                              FILE FORMAT
include crop marks on the PDF file, as these will be automatically                         Medium Rare Content Agency uses 3DAPv3 separation profiles
generated.                                                                                 (3DAPv3PAPERTYPE-3_280_F45.icc), an Australian standard for                                           HALF PAGE VERTICAL
                                                                                           proofing and printing.                                                                                Trim - 275mm x 103mm wide
SENDlite: https://mediumrare.sendlite.net | Tel: +61 2 9818 1965                                                                                                                                 *Type/design
                                                                                           Files need to be created in PDF version 1.3 or 1.4.                                                     - 255mm x 90mm wide
When supplying advertising material it is essential that you supply                                                                                                                              Bleed - 285mm x 113mm wide
your complete booking number (including the 2 letters at the end)                          PDF files need to be supplied in CMYK format with all fonts
e.g. 12345678AB, and please ensure that the on sale date and                               embedded into the file. RGB or spot colour files will be rejected.
magazine name are entered.
                                                                                           PDF files need to be supplied as single page files, unless supplying
Left/right hand pages on double page spreads are to be noted at the                        gatefold PDF files.
end of the booking number, e.g. 12345678ABL / 12345678ABR.

The order of consecutive advertisements is to be noted in the
                                                                                                                                                                                   Coles health & beauty is a
material instructions.
                                                                                                                                                                                   saddle stitched publication.

Please contact production (adproduction@news.com.au) prior to
sending revised files to ensure that the correct material appears.                                                                                                                   CONTACT - Chrissy Fragkakis
                                                                                                                                                                                     Email: colesmagazine@mediumrarecontent.com
                                                                                                                                                                                     Tel: 02 8045 4920
   DISCLAIMER While Medium Rare Content Agency is committed to producing magazines of the highest calibre and will ensure advertising material is reproduced as
   intended, the responsibility is firmly with the client/agency to supply advertising material according to our specifications. No responsibility will be taken if advertising      Magazine Production, Level 2, Loading Dock,
   material is not supplied according to Medium Rare Content specifications. Medium Rare Content cannot accept requests to modify supplied advertising material.                     61 Kippax Street, Surry Hills NSW 2010
   Advertising material must be delivered on time so that quality checking procedures can take place. Advertising material will be archived for three issues and advertising
   related correspondence i.e. - MI’s, emails confirming repeats etc will be archived for six months. Medium Rare Content reserves the right to refuse any advertising material.

        Contact Coles Magazine Advertising Team National Sales Managers: Gillian Cornu on 0403 989 105 or at gillian@jgmedia.com.au | Jacques Cornu on 0410 316 868 or at jac@jgmedia.com.au                                          11
Coles health & beauty magazine material
IMAGES/COLOUR                                                                   PAGE LAYOUT
Images are to be supplied in CMYK format. RGB, LAB or spot files                All advertising material is to be supplied to the correct publication
will be rejected.                                                               trim size and needs to include 5mm bleed (where required). Crop,
                                                                                bleed and registration marks plus page information are to appear
Images should be supplied at 100% scaling, 300dpi and using the                 on advertising material, offset by a minimum of 6mm.
correct 3DAPv3 separation profile; the 3DAPv3 profile will set the
correct CMYK separation and total ink limit (see File Format). For              Ensure that all text and logos are supplied to the correct type/
more information regarding separation profiles, visit 3dap.com.au               design area specifications (see Ad Sizing).

No embedded ICC profiles. When Exporting out of Indesign,                       No text or important page content should appear within 10mm
(Output) select for Profile Inclusion Policy: Don’t Include Profiles.
                                                                                either side of the spine on double page spreads (total 20mm).

The total ink limit is 280%. Registration colour in the swatches
palette should never be used.                                                      All featured Coles roundels must run at 38mm in size

Solid black panels should be made up of rich black - 100% black
and 50% cyan.

White elements/type need to be set to knock-out.

DESIGN/TYPE
All type must be a minimum of 8pt and 12pt for reversed type.

Black type smaller than 24 points need to be made up of 100% black
only and set to overprint.

Black type larger than 24 points should be made up of rich black -
100% black and 50% cyan.

Extremely thin and fine type, particularly type with serifs, should
be avoided.

Due to the trim and binding variance, even distances from trim to
borders may vary during the print run. We recommended that
borders are made up of one colour, be a minimum thickness
of .08mm and sit no less than 10mm in from the trim.

     Contact Coles Magazine Advertising Team National Sales Managers: Gillian Cornu on 0403 989 105 or at gillian@jgmedia.com.au | Jacques Cornu on 0410 316 868 or at jac@jgmedia.com.au   12
Coles health & beauty is published by
                                                       Medium Rare Content Agency Pty Ltd

                                                       For editorial or publishing enquiries
                                                                 please contact:
                                                         Sophie Zielinski 02 8114 8975 or
                                                    colesmagazine@mediumrarecontent.com

Contact Coles Magazine Advertising Team National Sales Managers: Gillian Cornu on 0403 989 105 or at gillian@jgmedia.com.au | Jacques Cornu on 0410 316 868 or at jac@jgmedia.com.au   13
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