Hosting in Atlanta for the Big Game: Creating Magical Travel Powered by People - netdna-ssl.com

Hosting in Atlanta for the Big
Game: Creating Magical Travel
Powered by People
Introduction

Airbnb was founded in 2008 when, during a big design conference in San Francisco,
hotels were at a premium and visitors from around the globe needed a place to stay.
Airbnb co-founders Brian Chesky and Joe Gebbia opened up their home to three
guests, launching the Airbnb platform. To date, there have been more than 500
million guest arrivals in 193 countries and 65,000 cities around the globe.

Since its launch, Airbnb has helped welcome visitors to big events around the world
including the Olympics, PRIDE festivals, political conventions and more. During
these events, home sharing not only expands available lodging options, but gives
hosts the chance to earn extra income by sharing their home while helpings guests
live like a local.

Housing 1 Million Football Fans in Atlanta
Atlanta is no stranger to welcoming big events to the City, having hosted the 1996
Olympics and Big Game in both 1994 and 2000. But as February 3 quickly
approaches, housing is still needed for some of the nearly 10,000 volunteers and
close to 1 million visitors1 getting ready to descend on Atlanta. And what’s unique
about this year’s Big Game is that this is the first time Airbnb hosts have the
opportunity to earn important supplemental income by sharing their homes on the
platform.

1
    ​https://www.ajc.com/sports/with-300-days-super-bowl-planning-intensifies/a4nh7dq1JVP1pzCTPIlXuO/

In the weeks leading up to the Big Game, hotel prices have exploded, according to
Curbed, with, “dwindling options left as Atlanta prepares for its first Super Bowl in 19
years, and hoteliers are prepping to rake in profits of a tourist influx that’s estimated
to see 1 million visitors across 10 days.”2

In fact, more than two years ago, hotel rooms were already being reserved by the
football league3, and today, many of the 100,000 hotel rooms in the Atlanta area are
already sold out or prohibitively expensive for guests looking to see the Big Game.
Atlanta Convention and Visitors Bureau President and Chief Executive was quoted in
July 2018 saying, “In downtown Atlanta, Midtown and Buckhead - all hotel rooms are
essentially committed already.4”

As early as September 2018, hotels were nearing capacity across the city5, with
dozens close to the stadium having already sold out. And with the few rooms left in
December expected to go for triple the regular rate,6 fans looking to travel for the
Big Game once their team has been set can be challenging, to say the least.

    “Hotel prices have soared 146 percent for Super Bowl
                         weekend7”

Airbnb’s Partnership with Cities Around Big Events
As part of our commitment to working with cities to support big events, we have
taken a number of steps to educate and support our community, including:

2
  ​https://atlanta.curbed.com/2019/1/17/18187015/super-bowl-liii-atlanta-hotel-prices
3
  https://www.ajc.com/news/local/need-room-for-the-super-bowl-prepare-pay/17eWJVhmyGpHvqgUgaw0p
O/
4
  https://www.ajc.com/business/super-bowl-prep-underway-atlanta-200-days-advance/RqmeO8G5Qlno4o
WJFYsSqJ/
5
  https://www.11alive.com/article/sports/nfl/superbowl/looking-for-a-hotel-room-in-atlanta-for-the-super-bo
wl-good-luck-with-that/85-598404477
6
   ​https://www.hospitalitynet.org/news/4091151.html
7
    ​https://www.cnbc.com/2019/01/18/how-much-does-it-cost-to-attend-the-super-bowl.html

●   Hosting local events in Atlanta to educate new and prospective hosts
      ●   Providing our community with expert advice about how to ensure every stay
          meets hospitality and safety expectations
      ●   Sharing insight from Airbnb Experiences to help hosts make tailored
          recommendations to their guests about how to see all that Atlanta has to
          offer.

Whenever a big event comes to town, our goal is to help our host community and
they guests they welcome have the most successful time as possible.

In the week before the Super Bowl (January 27 - February 3) Airbnb hosts in Atlanta
will welcome an estimated 9,200 guests arrivals from 59 countries, 49 states and
nearly 1,408 cities.

Big Game, Big Opportunity
Guest Arrivals:​ As of January 25, projections show 9,200 guest arrivals to Atlanta
during Super Bowl week. With hotels in Atlanta nearly sold out, many guests would
have been forced to stay further away from the game and affiliated events if not for
the expanded lodging capacity offered by the Airbnb community.

For New England and Los Angeles fans who may be looking to make last minute
accomodations, there are options across Atlanta from Downtown to Edgewood.

      ❖ Northeast States8
           ➢ Overall represents 18% of Airbnb guests to Atlanta during the week
      ❖ California
           ➢ Overall represents 11% of Airbnb guests to Atlanta during the week

8
    Northeast States includes New England + New Jersey, New York and Pennsylvania

Host Income:​ During Super Bowl week, Atlanta hosts are projected to earn $3.3
million in supplemental income9. The typical host10 may earn about $690 during the
week through the Airbnb platform.

First time hosts:​ For Atlanta residents, home sharing provides a way to use what is
usually their most valuable asset - their home - to earn important supplemental
income with a surge of visitors in town. During Super Bowl week, 23% of Atlanta
hosts will be hosting on Airbnb for the first time.

Pricing:​ Hotels have been near capacity and significantly inflated for months in
Atlanta and as fans from Los Angeles and New England eagerly make plans to see
their respective teams compete, the average price per room per night of a booked
Airbnb in Atlanta during the week of the Big Game is $170, compared to the usual
average price per room per night of roughly $80. According to news media reports,
the “median price of a hotel for Super Bowl weekend is $474 a night.11”

If You Go: Where to Eat, Visit and Stay in Atlanta
Hosts in Atlanta aren’t just offering accommodations for the Big Game. They’re
providing guests from around the world an opportunity to see all Atlanta has to offer,
explore neighborhoods outside of the traditional hotel district and to really live like a
local. Hosts recently shared their f​ avorite Atlanta recommendations​ -- including
what to do, where to eat and how best to explore Atlanta. For even more inspiration
on where to stay, here are the most wish-listed homes in Atlanta available on the
Airbnb platform:

     1.    Unique, Modern Tiny House
     2.    Luxury Spacious Apartment in Heart of Downtown Atlanta
     3.    Tiny Urban Cottage in Artsy Cabbagetown Neighborhood
     4.    Historic Downtown Loft
     5.    Chic Midtown Business Ready Condo
     6.    Cozy Studio with Private Entrance
     7.    Paradise Guesthouse Cabin in the Forest
     8.    The Buckhead Haven Apartment
     9.    Private Studio in Great Midtown Location
     10.   Luxury Two Bedroom with Amazing Views

9
  According to internal Airbnb data
10
   “Typical” equates to “median”
11
   https://www.cnbc.com/2019/01/18/how-much-does-it-cost-to-attend-the-super-bowl.html

We’re proud to have grown from the first design conference event in 2007 to the
global community that welcomes guests from around the world and look forward to
welcoming both new hosts and guests to the platform for the Big Game in Atlanta.

.