Fuelling Journeys - Puma Energy
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Corporate Brochure Fuelling Journeys
/ FUELLING JOURNEYS /
ENJOY
THE
JOURNEY
Puma Energy is an integrated global
energy company like no other. When we
say we fuel journeys, we are not just talking
about putting petrol or diesel in your tank,
or providing high-quality fuel to some of
the world’s largest airlines, shipping
companies and power suppliers.
‘Fuelling Journeys’ is about
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showing customers our pioneering,
passionate and performance-driven
spirit delivering authentic customer
experiences to make a real difference
in the communities we serve.
This is our story and we’d like
to share it with you.
Contents 1. Fuelling journeys 1 4. Fuelling sustainability 50
Telling the story of fuelling journeys Our comimittment to health, safety,
environment, people and communities
2. Fuelling the world 14 Fuelling conversations 58
Our global business We’d love your feedback and look
forward to talking to you
3. Fuelling global expertise 24 Cover: Fuelling excitement in
Ghana, ahead of a road trip to
Our business lines and capabilities tonight’s music concert – get
ready to make some noise.
IFC: One of our customers
in Brisbane, Australia.
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/ FUELLING JOURNEYS / / FUELLING JOURNEYS /
FUELLING OUR ...IS AT THE HEART
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CUSTOMERS’ OF OUR STORY
JOURNEYS…
We’re here for our customers and
a core part of this commitment
always has been to provide them
with fuel. High-quality fuel
delivered without fail, when
and where our customers need
it. So busy mums and millions
of others can get on and enjoy
their journeys around the
world. When we say we fuel
journeys, we literally mean it.
But that’s only part of the story…
MIDDLE EAST AND ASIA-PACIFIC /
AUSTRALIA /
www.youtube.com/
BRISBANE /
user/PumaEnergy
Corporate
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cyclist.
FUELLING LIKE A PRO-
www.facebook.com/
NACHOS / pumaenergy/elsalvador
COFFEE /
BREAD /
WATER /
BIKE WASH /
SNACKS /
SALAD /
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A great cup of coffee, Take these cyclists in El Salvador. We’re fired up about helping each
a hearty meal, a free Our retail site at Puma Energy and every one of our customers
Madreselva has become fuel their own particular journeys
bike wash – we offer an a much-loved pit stop for them. – whether that’s a cycle ride with
increasing range of non- Their bike rides and charity events friends or a commute to work,
fuel products and services in and around the neighbouring a trip to the local shops or a
for our many different countryside invariably start and transcontinental adventure.
retail customers… end at the site. After a hard day’s
This customer-focused spirit
cycling in the mountains they
enjoy tucking into ‘deliciosos runs across our retail forecourts
nachos’ and other tasty food and on to the many different
AMERICAS /
SAN SALVADOR / and drink in the site’s cafe. businesses we serve…
MOUNTAIN BIKE HUB /
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MIDDLE EAST AND ASIA-PACIFIC /
MYANMAR /
YANGON INTERNATIONAL AIRPORT /
We’re proud to be the
trusted partner of many
different businesses
around the world.
We earn this trust by staying
close to our customers, wherever
in the world they are, and ensuring
TRUSTED
security of high-quality supply,
day in, day out. Nowhere is this
more critical than for our airline
TO
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deliver
customers. We’re there for them in
63 airports around the world, from
Yangon International Airport in
Myanmar to Kotoka International
Airport in Ghana. We make sure
they have the jet fuel they need to
keep flying the planes at the heart
of their business.
To excel in fuelling journeys, we
have created over the past few
years one of the world’s leading
integrated global Midstream and
www.youtube.com/ Downstream energy companies.
user/PumaEnergy
Corporate A company present in 47 countries,
with more than US$12 billion
annual sales and 7,652 employees.
A passionate, pioneering,
high-performance company
that leads the way in storage,
transportation and distribution.
This ensures we deliver security
of supply in often out of the way
and inhospitable places; and the
highest-quality products, services
and solutions – from world-class
storage to top-grade aviation fuel,
from new and improved road
building bitumen to a great
cup of coffee.
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We’re a dynamic business
that likes to keep moving –
Moving...
going further for, and with,
our customers, and getting
bigger and stronger along
the way while never losing
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our can-do, quick-thinking
entrepreneurial spirit. In
one of our newer markets
Myanmar, for example, we
have been busy investing,
building and helping the
country develop its
infrastructure, open up
to new opportunities and
modernise. It’s a fantastic
journey to be on and one
that’s only just beginning.
INFRASTRUCTURE /
TRANSPORTATION /
TOURISM /
ENTREPRENEURSHIP /
...INTO NEW MARKETS
MIDDLE-EAST AND ASIA-PACIFIC /
MYANMAR /
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INVESTING IN
OUR GLOBAL
INFRASTRUCTURE
100 STORAGE TERMINALS /
7.9 MILLION M 3 TOTAL STORAGE CAPACITY /
91% OF API-COMPLIANT STORAGE CAPACITY /
1,500 TRUCKS LOADED EVERY DAY /
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We’re here to fuel journeys, but we can only
do this because of our fully integrated
global supply, storage and distribution
infrastructure. It’s the rock that underpins
the ever-changing journeys we fuel.
We never stop investing in it.
www.facebook.com/
pumaenergy
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FUELLING
ALL
KINDS
OF...
commutes
Buses, planes, water taxis, bikes, jet skis,
coaches – our customers around the world
take all kinds of transport to travel to and
from their home and work. No matter how our
customers like to commute, we’re with them
all the way. Fuelling their journeys on land, at
sea and in the air – day in, day out, without fail.
So they can get on with enjoying their lives, at
CAR / work, at home and at all points in between.
BOAT /
JET SKI /
PLANE /
It’s a brilliant illustration of the great energy
BUS / and variety that runs through the positive
MOTORBIKE /
difference we make to people’s lives.
www.instagram.com/
fuelling_journeys
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/ FUELLING THE WORLD / / FUELLING THE WORLD /
FUELLING
THE We’re the world’s fastest-growing
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independent energy company. Through
WORLD our fully integrated global Midstream
EUROPE /
AMERICAS /
AFRICA /
MIDDLE EAST AND ASIA-PACIFIC /
and Downstream business we provide
high-quality, competitively priced
products and services to our many
different customers around the world.
On the road near
Thanda Tau in
South Africa.
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PUMA ENERGY
2,519
Retail sites
IN NUMBERS
63
135
car wash facilities
Puma Energy has expanded, with major
investments in terminals, retail sites
and local infrastructure.
airports served
118
truck stops
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around the
world
157 19,693k m3
141 new fuel
retail sites
in 2016 7.9m m 3 THROUGHPUT VOLUMES
(2015: 18,372k m3) 20,500 B2B customers
restaurants / cafes total storage capacity
1,243 5m litres
shops at
retail sites
47
lubricants sold
in our retail sites
1,500 7,652 150m
customers eating 100
TERMINALS
countries trucks loaded employees and drinking at our terminals
every day retail sites
10m US$12,670m 99% 21,968k m3 250m US$2.0bn
6 tonnes 91%
additional NET SALES of our employees SALES VOLUMES drivers through invested in fuel
drivers through (2015: US$12,686m) are local (2015: 18,944k m )
3 our retail sites storage infrastructure
our retail sites in 2016 since 2010
of chicken consumed of API-compliant
per year from our retail storage capacity
sites in Panama
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BUSINESS MODEL
Our unique strengths
Strategic global network and processes from delivery Responsive and flexible Unique asset base
Puma Energy is a highly logistics to point-of-sale Our structure ensures we Puma Energy’s global
diversified company that equipment, such as our new are always in touch with our integrated asset base ensures
focuses on fast-growing ePuma customer portal. customers’ needs, and our the seamless supply of a wide
markets, where the projected global network means that range of products to our
How we create value. We connect customers to high-quality consumer demand for oil is
high. We use our global network
Talented people
Our people have been
we are always where they
need us to be. Where
customers around the world
and supports our aim to be
products through our integrated operations. to ensure that we maximise our instrumental in our rapid opportunities arise, we move the global leader in fuelling
opportunities in these markets growth as a business – their quickly to make strategic our customers wherever their
and provide our customers entrepreneurial spirit, diversity, investments in infrastructure journeys take them, through
with excellent service. the nationalities, cultures and and acquisitions in high-growth our integrated Midstream
the experience we have across markets, expanding our and Downstream operations..
Efficiency our team, have all contributed network while maintaining
We continue to implement to our success. We support a healthy balance sheet.
better systems, building superior and train our people well, value
infrastructure, technologies them and trust them to excel.
ONLINE ONLINE
ORDERING
ORDERING
BITUMENBITUMEN
FUEL FUEL
LPG LPG
LUBRICANTS
LUBRICANTS
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AVIATION
AVIATION
Serving
Serving
our our
customers
customers
with with
high-quality
high-quality RETAIL RETAIL B2B LPG
B2B LUBRICANTS
LPG LUBRICANTS STORAGE
STORAGE TRANSPORT
TRANSPORT
products
products
AVIATION
AVIATION
FUEL FUEL
and services
and services
WHOLESALE
BITUMENBITUMEN WHOLESALE
BUNKERING
BUNKERING
We distribute
We distribute We store
We store We supply
We supply
NON-FUEL
NON-FUEL
FORECOURT
FORECOURT CONVENIENCE
CONVENIENCE We haveWe built
have
a completely
built a completely We haveWe 100have
storage
100 storage Our experienced
Our experienced
team team
SERVICES
SERVICES PRODUCTS
PRODUCTS global integrated
global integrated
MidstreamMidstream terminalsterminals
in our network,
in our network, optimises
optimises
supply across
supply across
and Downstream
and Downstream
oil company
oil company
to to with a total
withstorage
a total storage
capacitycapacity products,
products,
geographies
geographies
serve the
serve
different
the different
needs ofneeds
our of our of 7.9 million
of 7.9m
million
3
. m3. and sources
and sources
to meet to meet
customerscustomers
around thearound
world.the world. customercustomer
demand.demand.
MARINE MARINE
GAS OILGAS OIL TRUCK STOP
TRUCK STOP
QUALITYQUALITY
TESTINGTESTING
We provide high-quality products and services to millions
of retail consumers and thousands of B2B customers in
47 countries. Our integrated supply, storage and distribution These inputs and activities enable sustainable value creation
operations allow us to source products reliably and efficiently,
whilst supplying our customers at competitive prices. Customers Shareholders Employees Communities
Our customers benefit from By maintaining financial We have created a diverse, We contribute significantly
the high standards of customer stability, while investing in and collaborative and customer- to our communities as a major
service we provide, as we deliver managing our business growth, focused organisation that ensures employer, through local taxes,
high-quality fuels and a wide we create long-term value for our people are well rewarded, as a long-term responsible
choice of non-fuel products, our shareholders, maximising have the opportunity to develop partner, and by engaging in
swiftly, reliably and at a fair price. the returns on their investment their entrepreneurship, and many social, environmental
in Puma Energy’s future. achieve their full potential. and educational programmes.
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WHERE WE
OPERATE
Total
7,652
EMPLOYEES
(2015: 7,713)
Total
RUSSIA 7.9 million m3
NORTH TERMINAL CAPACITY
AMERICA (2015: 7.7 million m3)
EUROPE
Total
NORTH
NORTH
ATLANTIC
MIDDLE EAST
ASIA PACIFIC OCEAN
2,519
OCEAN
RETAIL SITES
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(2015: 2,362)
AFRICA Total
SOUTH
AMERICA 63
SOUTH
AIRPORTS
PACIFIC OCEAN SERVED
(2015: 49)
SOUTH
ATLANTIC OCEAN INDIAN
OCEAN AUSTRALIA
1,243
Bulk storage hub
RETAIL SITE
Local storage
SHOPS
Puma Energy supply route
135
Countries where currently present
EUROPE /
AMERICAS /
CAR WASH
AFRICA /
MIDDLE EAST AND ASIA-PACIFIC /
FACILITIES
Airports Storage k m3 Retail sites Employees
141
Europe – 2,776 – 685
Puma Energy uses a network of regional affiliates across Americas 8 1,545 1,292 1,197
five continents to support its integrated global supply Africa 34 1,190 739 4,141 RESTAURANTS/
chain. This ensures that we – and our products – are Middle East and Asia-Pacific 21 2,428 488 1,629 CAFES
always there to fuel the journeys of our growing Global total 63 7,939 2,519 7,652
customer base around the world. Note: Data as of 31 December 2016
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OUR ROLE IN THE OIL LIFE CYCLE OUR INVESTMENT APPROACH
Our integrated Midstream and Downstream operations provide By identifying key markets with the right demographic
our customers around the world with secure access to a wide trends and opportunities for infrastructure investment,
range of fuel and non-fuel products. we are able to build robust and profitable operations.
GDP growth
Midstream Downstream
6.3%
Puma Energy’s infrastructure and storage We fuel the global Downstream market,
facilities on five continents enable our providing a wide range of oil products in
Downstream activities to fuel businesses, 47 countries through our growing retail, 1
keep people connected and provide wholesale and B2B operations. Asia-Pacific
stability in 47 countries.
3.8%
30%
2 Transportation and safety 7 LPG
Our transportation networks We also bottle and transport Africa
encompass road, rail and sea, liquified petroleum gas (LPG),
3 Marine systems operating 24/7/365 to ensure delivering our high-quality LPG
prompt and efficient fuel
2
to an expanding global base of
We have developed a high
Average market share
2.3%
level of competence and deliveries globally. Page 32 customers at a competitive
expertise in marine price and on time. Page 44
infrastructure and operations,
as receiving and delivering oil 5 Bitumen Latin America
products through marine Our advanced fleet of
facilities is a key part of our bitumen ships form a crucial
1.8%
business worldwide. Page 49 part of our flexible and reliable
1 Onshore storage distribution network, enabling
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Our purpose-built us to load or unload bitumen
6 Bunkering terminals give customers at almost any major port in
The term ‘bunker’ for ship access to high-quality the world. Page 38 Europe
oil originated in the days of storage anywhere in the
steam ships when coal was world. Page 46
kept in bunkers. Our modern 4 Aviation
fleet of bunker vessels fuel We provide consistently
ships globally and is also high-quality aviation fuel (avgas
specially adapted to service and jet) and services to airlines, 3
offshore rigs. Page 40 aircraft operators and aircraft
owners around the world,
particularly in Latin America,
Africa and Asia . Page 36
8 Lubricants
We supply a full range
of proven lubricants
designed for a variety
of general and specific
applications in a wide
range of markets 4
throughout the world.
Page 42
2015 to 2020 growth rates,
4 Refining Source: IMF
In almost all instances we act
as buyers from refineries, but
we do operate two ‘pocket’
refineries that are critical to
local supply systems, one
in Nicaragua and the other
2 Wholesale
in Papua New Guinea.
Page 45 We supply our petroleum 1 2 3 4
products to independent
distributors throughout the 1 Retail Expanding into new markets Integrating local market supply Developing and Leading local market shares
5 Global supply world, who in turn sell them 3 B2B We are a leading Puma Energy focuses on key with international markets upgrading assets in markets Puma Energy aims to build
Our strategically on to local retailers and Our ability to match the needs global retailer, with growth metrics such as an Puma Energy invests in local requiring infrastructure at least a 30% share in every
located storage customers. Page 32 more than 2,500 retail
of a highly geographically increasing population, a growing infrastructure and integrates Puma Energy invests in assets market it operates in and
terminals allow us diverse range of customers, sites worldwide. We
have national networks middle class or rising consumer this with international markets, by building new or refurbishing seeks to be recognised as
to source products some of whom operate in demand for technology and new connecting countries existing facilities in markets a leader in that market.
globally, reliably and remote, demanding and in many countries in
at competitive prices. Africa, Australia and cars, to identify markets where without refining capacities where infrastructure is needed to
potentially dangerous
Page 45 environments, gives us a Central and South there is likely to be a significant to world-class refining hubs. drive efficiency and offer greater
competitive edge. Page 34 America. Page 26 rise in demand for fuel. choice for customers.
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FUELLING
GLOBAL
CAPABILITIES
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RETAIL /
WHOLESALE / We’re driven by the needs of our varied
B2B /
AVIATION / customers around the world and the desire
to fuel their journeys. To this end, we continue
BITUMEN /
BUNKERING /
to build our global capabilities across our
LUBRICANTS /
LPG /
REFINING /
GLOBAL SUPPLY /
STORAGE /
integrated Midstream and Downstream energy
MARINE SYSTEMS
business – from retail to storage, aviation to
wholesale, bitumen to bunkering and beyond.
One of our customers
in Puerto-Rico.
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// FUELLING
FUELLING
GLOBAL
THE
JOURNEYS
WORLD
EXPERTISE
// / / FUELLING GLOBAL EXPERTISE /
Right: 7th Street cafe,
Australia, our new cafe
convenience store brings
our customers quality
barista-made coffee, fresh
food and friendly service. We opened 15
7th Street cafe
convenience
stores across
Australia in 2016
and initial customer
reactions have
been very positive.
Topping up your tank, sitting down to
eat, paying with your mobile – we fuel
millions of customer journeys through
2,519
retail sites around
more than 2,500 retail sites across the world
47 countries around the world.
1,015
RETAIL
Truly customer centric lights. They also have state-
We care for our customers and of-the-art security cameras.
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are committed to giving them We invest in the very best
an ever-greater experience facilities at our retail sites – ATMs installed all
around the world – from our forecourts are well over the network
high-quality, competitively signposted, the car washes
priced fuel to an enticing are always in operation and
range of convenience foods, the washroom facilities are
from welcoming, secure sites kept spotlessly clean.
to easy digital ways to pay.
Local links
Building the best possible
135
retail network means getting
everything right.
Understanding local
differences is a crucial part of car wash and
the retail mix. Our retail sites screen wash facilities
are always well stocked with
the products local people need
and we recruit local people
who know their markets
well. They provide important
insights into local preferences
and a vital link to their
communities. Naturally, we
invest in their talents through
training on safety and every
aspect of customer service.
Great sites, great service
Providing our retail customers
with great service goes
beyond offering value for
money and the right choice
of products. We focus on
every detail, including creating
welcoming, safe environments
for our customers and staff, 24
Trainee Supervisor
hours a day. Our retail sites are
AFRICA well lit, with environmentally
friendly low-energy LED
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GLOBAL
THE WORLD
EXPERTISE
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Investing in quality and growth increasing its profits and is We also run market-leading
We continue to invest in essential to the growth of our promotional programmes
6
the quality and growth of retail business. We meet all in many countries, helping
our retail network, with national quality specifications to drive both our fuel and
16,000
rebranding continuing this in the markets where we non-fuel business, and
year in South Africa and operate and support efforts adding further value for
Colombia. We also acquired by national governments to our people and customers. TONNES OF CHICKEN
23 retail sites from Grace improve fuel quality, while cups of coffee served per week
Petroleum in Ghana. promoting our range of consumed per year from our retail sites
premium fuel brands across from our retail sites in Australia
We have 2,519 retail sites, up in Panama
from 2,362 in 2015. Most of our retail networks.
1,243
our sites are Puma Energy Our primary focus in a
branded. They are spread market is not on directly
across Central and South managing retail sites. We
America, the Caribbean, develop dealer-operated
Africa and Asia-Pacific with networks, offering training shops at retail sites
many offering convenience and creating opportunities
stores under the Super7 for local entrepreneurs.
and Shop Express brands We have brought together Left: Everything you
141 113,000
together with the new 7th an excellent team of retail need to fuel a family
Street brand in Australia. professionals to support journey in Brisbane –
the weekend starts here.
While regulations vary widely our retail sites worldwide,
including our newly appointed Below: Customer sandwiches per month
in different parts of the world,
Global Head of Retail, who restaurants/cafes moments captured in Central America
quality is always central to at a Puma Energy
the way we market our fuel. has helped us improve the
retail site in Panama.
It is the key to Puma Energy Puma Energy retail experience.
Expanding the retail offer
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We’re busy expanding our retail
offer to meet even more of our
customers’ needs – not only for
high-quality fuel but also for great
refreshments, convenience foods
and other goods and services to
fuel their journeys.
More than just fuel sites and convenience stores,
Many of our retail sites offer operating under the Super7
convenience stores under brand. We sell around
the Super7 or Shop Express 1,500 different items across
brands. Complementing our network of 78 Angolan
these are new 7th Street retail sites, with a focus on
cafe convenience stores in providing the local products
Australia, where we have our customers want.
taken the traditional service In 2016, we partnered
station concept and given with The Debonairs Group
it a makeover. The new stores in Botswana to make two
are a cafe convenience hybrid, popular fast food outlets,
bringing our customers quality Steers and Debonairs Pizza,
Above: Our people have seen pretty barista-made coffee, fresh part of the offer at our REGIONAL RETAIL SITES
much everything at our retail sites food and friendly service, retail sites. Both are popular
in Zambia and are delighted to offer while also offering features
customers a full range of services
on our forecourts, as well as in our like free wi-fi and mobile
fast food brands and the
partnership benefits both 20% Middle East and
Asia-Pacific
restaurants and convenience stores. phone recharging points. parties, bringing more
We opened 15 7th Street
Right: We do everything we can to
give our customers excellent service
stores across Australia in 2016
customers and vehicles
into the sites. The new 51% Americas
at our retail sites in Australia and and initial customer reactions food outlets are part of the
Training Facility
around the world. have been very positive
Angola remains one of our
one-stop-shop convenience
approach we are delivering
29% Africa
Support Operator most important markets in for our customers across
ASIA-PACIFIC Africa and our Pumangol the country.
business offers 24-hour retail
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/ FUELLING
GLOBAL
THE WORLD
EXPERTISE
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CASE STUDY
Quality and service
Making the most of digital and fuelling retail growth
technology. We are always looking in El Salvador
for ways to make the most of digital Puma Energy El Salvador now has 95 retail
sites in its retail network.
and technology to enhance the
service and experience we give Consistent growth in sites and volume
Puma Energy El Salvador continues to achieve consistent
our customers. In Puerto Rico, for growth in sites and volume in its retail chain. The addition
example, we have developed a quick of the newly built Puma Energy Izalco site last year provided
us with a showpiece retail site and we now have 95 retail sites
and easy to use new mobile payment across the country. This growth is the result of a focused
approach to develop a network plan with our local teams.
app, enabling people to fuel and The work starts with the detailed mapping of all retail sites
pay at the pump. We are the first in within a focus market, and calculating estimated volumes for
every site by gathering traffic counts for the main roads and
Central America to offer this option. highways, and configuring this with population density.
Performing to our full potential
This database of information gives us a tool our retail
team can use to evaluate whether each retail site is
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performing to its full potential, prioritise the best locations
Customers using to invest in new sites, and identify the best unbranded and
our wi-fi facilities at competitor sites we should target to join our network.
Easy Cafe, Tanzania.
Aiming for organic growth of our existing retail site chain
is also a core objective. Using the insight from market
We are supporting local using pre-funded chip-cards. studies, we listen to our customers to understand areas for
commerce and providing This has helped to increase improvement, and seek to understand the most important
customers with a new kind our sales and profits, and 32% factors customers use to select a retail site or fuel brand.
of retail choice at our Easy of our retail sales in Malawi
Cafe in Oyster Bay, Tanzania. are now made through the Promoting the Puma Energy brand
People can come into the retail MyFuel card system. We know that quality perception is very much influenced by
site, where our employees the appearance of our sites. We support all regional efforts
teach them how to surf Our new B2B customer portal to improve and maintain the image of our sites. For example,
websites, and they can Part of the digital transformation our territory managers are now using the Zenput app on
order items for delivery and of our business, ePuma will their digital tablets to monitor and log sites, allowing us to
collection at the Easy Cafe. introduce a B2B customer take swift action on image maintenance where needed and to
In Malawi we continue portal, new scheduling and recommend appropriate follow-up. As a relatively new brand
to have success with our tablet technology, and to the market, we are continuing to pursue every opportunity
MyFuel card, a smartcard- future terminal and truck to reach potential customers not yet fully aware of the Puma
based prepaid fuel wallet automation. It is a significant Energy brand, its global reach and integrated business model.
that enables customers to investment in new technology
manage their fuel purchases for the Group and was piloted
in Brisbane in 2016.
ePuma is being rolled out
progressively to 13 locations
and 63 trucks across Australia,
helping our employees to
gain a more comprehensive
understanding of the new
12
way of working.
32% of our retail sales
in Malawi are now COUNTRIES
made through the where Puma Energy
Cashier MyFuel card system. companies use our
AMERICAS fuel card
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1.5m m3fuel transported
every year in Australia
WHOLESALE
Working closely with our wholesale partners,
we fuel their success by delivering reliable, safe
1,500
trucks delivering
fuel every day
(2015: 1,285)
supplies and building strong relationships based
on mutual trust. Left: A Puma Energy
truck en route to our
Rasa storage facility
in El Salvador, where
we have recently
upgraded our
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underwater pipeline
and multi-buoy
mooring system.
Below: Fuelling
Australian journeys.
Trusted wholesale partners Safety first in transportation We are proud of our long-
We supply petroleum Serving our customers can term safety record and
products to many local involve the long-distance conduct regular audits and
Our vehicles can distributors around the transportation of fuel and assessments, which enforce
travel vast distances, world, who then sell them other extremely hazardous high standards that help
on to third parties, such as liquids – sometimes across to ensure the transporters
particularly in Africa independent retailers and very dangerous terrain or we select manage their
and Australia, where commercial and industrial through rural villages, using operations effectively and
long-haul road train companies. We provide a poor roads and infrastructure. maintain their vehicles to
our exacting requirements.
drivers’ delivery runs full range of fuel products to Although our regional This reduces the number of
these wholesale customers
can last for days. and help them meet their
operations use contracted incidents, such as spillages
transportation, we follow and and contamination that can
specific local demands. apply very strict standards have a negative impact on
We build strong relationships and processes when the environment, and reduce
with wholesalers by delivering contracting transporters accidents, especially fatalities.
the right products to them, to ensure that we appoint
at the right time and price, reputable and reliable service
backed up by our strong providers that manage their
safety track record and own operations in a sound
reliability of supply. Trust and sustainable manner.
on both sides is important, Our vehicles can travel vast
as our wholesale customers distances, particularly in
rely on us to deliver, but Africa and Australia, where
we entrust them with our long-haul road train drivers’
products and, through their delivery runs can last for days.
own business, to represent
Puma Energy’s best practice As part of our commitment
and high standards. to ensuring that our products
are transported safely, and to
the health and well-being of
the drivers making these long
Driver
runs, they are provided with
AFRICA sleep bunks, GPS tracking
and satellite phones.
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We combine our resources and
20,500 B2B customers
expertise, strategically located
storage terminals, modern
24/7
distribution fleets and access
to global markets to fuel the
operations and ambitions of our on-site expert support
many different business customers.
B2B
Fuelling business Strong relationships Widening and improving
Our business customers We currently have around our services
range from world-famous 20,500 B2B customers, We continue to invest in
multinationals to local typically working with widening and improving
businesses, little known out three- to five-year contracts. the services we offer
of their own countries. They We have strong relationships to customers.
include many of the world’s with multinational businesses Our new ePuma system
leading mining companies, such as Coca-Cola, De Beers, is part of a digital
and major businesses in key CAT and Castel Beer, offering transformation of our
sectors such as transport, them a fully managed service
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business that will, among
power generation, industrial, and 24/7 on-site expert other initiatives, introduce
manufacturing, agricultural support when required. Many a new customer portal.
and construction. Between of our customers want to deal We piloted the system in
them, they keep the lights with a single supplier across 2016 and the roll-out will
on, build the houses, grow an entire region, a service continue in 2017. We also
the food, run the trains and we can now offer in large help customers reduce
make everything from cars areas of the world, which their fuel usage through
to cardboard and televisions helps them streamline their our Total Fuel Management
Earning that trust to textiles. processes and save money. programme. This looks at
is crucial, even if it Earning trust
We demonstrate our every aspect of their fuel
long-term commitment to needs, from security of
means putting in These companies all play a customers by working with supply to waste management,
place robust logistics vital role in the economies them to develop products, identifying opportunities to
they work in – creating wealth,
and transport providing employment,
technologies, support and reduce fuel usage and cost.
delivery services they can
systems to guarantee building infrastructure and trust absolutely.
delivery to some of supplying important products
and services. For them, We provide them with a
the most inhospitable reliability is a top priority. broad portfolio of fuels.
industrial locations If their fuel runs dry, they High-quality diesel is in
on earth. lose money. They trust us great demand with mining
to ensure this never happens companies, while power
and we have to meet our generating companies, such
customers’ fuel needs no as the Power and Water
matter what. Corporation in Australia,
and Duke Energy in Central
Earning that trust is crucial, America, want heavy fuel
even if it means putting in oil. Construction companies
place robust logistics and rely on our bitumen for road
transport systems to building and roof felting,
guarantee delivery to some while our lubricants business
of the most inhospitable complements and enhances
industrial locations on earth. our fuels business.
Stock Accountant
We fuel the energy
EUROPE companies that
keep the lights on
in Bogota, Colombia.
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venture, NEPAS, to an Honduras, Guatemala and
additional 10 major airports Colombia. In the Caribbean,
in the country in 2016. we operate in Puerto Rico CASE STUDY
We now operate at and St. Croix in the US Virgin
Our aviation
AVIATION
63 airports across Latin Islands, while in Asia, we
America, Africa and Asia,
providing consistently
operate at 10 airports in
Papua New Guinea and fuel joint venture,
high-quality products and
services to airlines, aircraft
11 in Myanmar.
NEPAS, spreads its
208
operators and aircraft
owners. In Africa, we operate
wings in Myanmar
in 13 countries supplying the New Puma Energy-branded state-of-the-art
fuel to airlines at 34 airports.
In Central America, we airlines served in the Americas
trucks take to the country’s roads.
operate the fuel facilities of which 80 are international
at airports in El Salvador, Successful co-operation
Belize, Nicaragua, Paraguay, Continuing our successful co-operation with the Myanmar
government-owned Downstream enterprise, MPPE, we
signed an agreement in June 2016 to expand the operations
From commercial airlines and Our sites are regularly
audited, both by our
lead times and flexible
transport solutions to meet of NEPAS, our aviation fuel joint venture. NEPAS is now
heavy-lift cargo planes to corporate customers and us. We can
also demonstrate traceability
your specific needs and
contribute to the success of
responsible for importing and distributing all aviation fuel
in Myanmar, as well as into-plane fuelling and marketing
jets and recreational planes, our from refinery to airside your business. Our customers of aviation-related petroleum products at 11 airports across
the country. The Company will also take over the fuelling
aviation customers rely on us to fuel delivery, to make sure no
properties of the fuel have
can trust us completely to
provide high-quality Avgas for all government customers not fuelling at public airports,
the flights that connect a world of changed. We apply the
Joint Inspection Group (JIG)
100LL. Our Avgas 100LL
Estonia production facility
as well as supplying avgas and aviation lubricants.
business and pleasure. standard as our operating is ISO 9001 and 14001 Major investment in people and equipment
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manual, and we joined the certified and designed to This has involved 45 staff from MPPE transferring directly
IATA fuel group as a strategic the latest requirements set to NEPAS and a further 30 people have been recruited to
partner, participating in their by the aviation industry. support the expansion. A major investment has also been
commercial and technical We have grown to become made in nine jet fuel tankers to replace the previous ageing
fuel working groups. one of the leading avgas fleet that had been prone to breakdowns, rusting and
Quality, efficiency and safety
suppliers globally. calibration issues. These new state-of-the-art vehicles and
When it comes to aviation,
we make it easy for our Expanding our tanks have been purchased from Heil Trailer in Thailand
Having won the tender
Our hydrant system customers by taking care of aviation business to partner with Myanma and are among the first to carry our logo throughout the
We supply high-quality Yangon region, signalling that Puma Energy has really
in El Salvador allows everything – from importation,
aviation fuel for piston engine
Petroleum Products
arrived in Myanmar and is playing a significant part in
us to refuel planes at handling, storage, bridging Enterprise in 2015 to
and transportation, to onto- aircraft. The foundation of distribute jet fuel to fuelling the country’s growing economy.
nearly twice the speed plane operations at Puma our business strategy lies Myanmar’s Yangon
of our competitors. Energy-owned airport fuelling in listening to our customers International Airport, we
and learning from them so
depots using our own people.
we can deliver an excellent
expanded the operations Our new agreement with the Myanmar
We have built an excellent of our aviation fuel joint
reputation in the sector, based product in the way that government-owned enterprise, MPPE,
on our efficiency, strong safety best meets individual will see the operations of our aviation fuel
14
needs. As well as constantly
track record, high-quality
meeting all international
joint venture cover the whole country.
63
fuel and competitively
priced products. quality standards, we offer
competitive prices, short Find case studies online here:
We fuel a wide range of www.pumaenergy.com/en/
new airports aircraft, from recreational about-us/case-studies/
opened in 2016 planes all the way to corporate AIRPORTS
jets, heavy-lift cargo planes
and large commercial aircraft. served
We sold 55% more aviation worldwide
fuel across our locations in
2016, compared with 2015. We
work with a growing number
of major international airlines,
including Avianca, Ethiopian,
Kenya Airways, SA Airlink,
American Airlines, British
Airways, Delta Airways, KLM,
Emirates and Singapore
Airlines, as well as many
NEPAS Refueller domestic airlines around
ASIA-PACIFIC the world. Refuelling Emirates
plane in Ghana.
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330k m3
Rapid expansion year we made our first high-quality bitumen and
Following recent expansions bitumen deliveries into services, and the market
in our bitumen business Benin and Nigeria. looks set to expand within
in Vietnam, Australia and the country and beyond.
bitumen terminal Mozambique, we continued Bitumen growth in Vietnam With work already under way,
capacity in 2016 our growth in Myanmar Puma Energy has a growing Vietnam aims to complete
in 2016. In Angola, our presence in the bitumen around 2,500km of highway
bitumen helped to build the market across the region. within the next five years.
highways on which we are
12
In addition to our existing Also, because Vietnam has
building our new retail sites. terminal at Hai Phong,
Now we are using the same long sea lines and borders
we are building two with Laos and Cambodia,
bitumen expertise in other more bitumen terminals
African countries, such as we can also respond to big
in Vietnam. Puma Energy demands for bitumen for
Mozambique and DRC. We Vietnam has successfully
our bitumen vessel these neighbouring markets.
also import around 20% of built a strong brand and
fleet is 12 strong
all the UK’s bitumen and this a reputation for providing
Our Langsat bitumen
terminal in Malaysia.
BITUMEN
Assisting governments Our global bitumen terminal
We are helping to deliver network offers a wide range of
safer, smoother journeys products meeting international
in many countries around specifications of penetration,
the world by assisting viscosity and performance
governments, road agencies grades, together with the
and construction companies most advanced formulations
in sourcing and supplying the of emulsions and polymer
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bitumen they need for major modified bitumens.
construction works. We do Our customers benefit from
this using our state-of-the-art our fully integrated offering
fleet of bespoke insulated that ensures they receive any
bitumen carriers and import grade of bitumen they require
the bitumen through our on time and on specification.
specialist terminals, including
the largest private bitumen
terminal in Europe (Cadiz,
Spain) and the largest
bitumen terminal in South
East Asia (Langsat, Malaysia),
and our newly opened terminal
at Thilawa in Myanmar.
Through our global bitumen terminals, we
offer a range of products meeting international
specifications of penetration, viscosity and
performance grades, enabling us to provide
customers with the exact grade of bitumen
they require for their projects.
Vietnam aims to
complete around
2,500km of highway
within the next
five years.
Driver
ASIA-PACIFIC
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BUNKERING
50%
REDUCTION
in refuelling
times
Ocean-going vessels, deep-water rigs, fishing
fleets – we provide fast, reliable, safe offshore Our bunkering facilities
refuelling through our advanced bunkering. and vessels are among the
So our customers can concentrate on making most advanced in the world,
and we comply with all
the most of their operations out at sea. international standards.
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Modern fleet Reduced refuelling times
We are very well equipped to We service container ships,
supply a broad range of fuels tankers and fishing vessels,
and lubricants to shipping often at short notice, and we
and rig operators. A growing use the latest technology to
number of customers, from deliver better solutions for
major energy businesses and our customers. To minimise
logistics companies to local layovers and to maximise
fishing businesses, trust our sailing time, we maintain
service capability and our fully stocked barges close
products to meet their to shipping lanes, and their
offshore refuelling needs. powerful pumps reduce
Our bunkering facilities and refuelling times by up to 50%.
vessels are among the most These highly specialised and
advanced in the world, and we advanced bunker barges have
comply with all international also increased safety to new
standards. We offer our clients levels. Some of our barges
– including Eni, Total and have been specially adapted
Bourbon – everything they to service huge deep-water
require from a bunker supplier, rigs and moored vessels
including high-specification offshore. Their high-pressure
marine lubricants. pumps deliver fuels at a faster
speed, and make use of
dynamic positioning (DP)
systems to ensure a safe
connection to our customers’
facilities or vessels without
any assistance by maintaining
a steady distance of 50
metres from our vessel.
We are also continuing
to support oil and gas
exploration off the coast
of East Africa through our
local bunkering operations.
Our facilities in Tanzania
Tour Guide support in-port and offshore
AMERICAS bunkering for customers
operating south of Tanzania
and north of Mozambique.
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5m
litres of lubricants
sold in our retail sites
From heavy-duty industrial Meeting customer needs
We have a strong lubricants
We have invested in
advanced molecular
machines to light and zippy presence in more than 30
countries around the world,
technologies to offer unique
lubricants that respond to
commuter scooters, from serving the agricultural, the distinctive needs and
transcontinental trucks to city construction, mining,
earthmoving, industrial and
objectives of key segments.
From improved protection
taxis – our high-quality lubricants transportation sectors, as
well as offering a full line-up
to lower fuel consumption
– we offer greater benefits
keep all kinds of vehicles around of automotive lubricants. Our for drivers and enhanced
range of lubricants includes productivity for businesses.
the world running smoothly. on- and off-road automotive We’ve got local experts
oils, heavy-duty industrial where our customers need
oils, hydraulic oils, coolants them – on the ground – so
and greases. We sell them we can guarantee they get
through retail, wholesale and
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exactly the right lubricants
industrial market channels, exactly when they need
and indirectly through them, wherever they are.
selected distributers. We know it’s tough out
In 2016, we launched a new there so we work harder
range of high-performance and we move faster. We
lubricants that exceed deliver on our promises.
automotive and industry
specifications, using
technology approved by all
major original equipment
manufacturers.
LUBRICANTS
Puma Energy
lubricants enable Meet Antonio –
our customers to he spent a whole
year rebuilding
Technician
enhance performance his prized Mustang
engine from blue
in Lubrication and save money. carbon fibre parts.
AMERICAS He only uses
Puma Energy
lubricants.
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LPG REFINING
Saving money and Puma Energy is already
the environment the partner of choice of
We specialise in the storage, national oil companies as
bottling and distribution of they transition away from The introduction
LPG and with distribution kerosene. In Benin, West of our LPG cylinders
operations in Latin America, Africa, we have LPG storage has created more
the Caribbean and Africa. facilities with a capacity of
competition within We take a highly selective approach to refining,
around 4,800 m3, enabling us
From storage, through
to supply our growing retail the market and which is undergoing a major transformation, with
bottling to distribution, our
priorities are to offer value network in the country. We resulted in better refinery operations around the world increasingly
for money, quality of service also have a significant storage
prices for Puerto consolidating into regional mega hubs.
and promote high safety and distribution capacity in
standards. LPG provides a Senegal, currently Africa’s Rican consumers. New ‘super’ refineries Selective assets only
largest consumer of LPG.
With liquefied petroleum gas low-carbon, low-pollution
alternative, and increasing Around two million domestic
Refining is not part of our
core business model. In fact,
Puma Energy does not operate
any ‘super’ refineries and we
(LPG), we are giving people a more numbers of consumers customers living in the
Havana area, Cuba, use
smaller refineries across the choose to own and operate
environmentally friendly way to choose it as an efficient and
cost-effective solution in our LPG for cooking and
developed world have been
closing in recent years, often
refining assets selectively,
only where it makes sense
heating their homes.
fuel their lives. LPG has a carbon place of kerosene and wood.
In 2016 we made 20lb
being converted into terminals
and storage facilities for
to do so, given the specific
logic of supply in a particular
footprint around 20% lower than cylinders available for sale or refined products, as we did country or region. Currently,
exchange across Puerto Rico, with the former refinery we we own two such assets and
conventional heating oil and 50% offering greater access to this acquired in the UK. both could be described as
lower than coal. economical fuel source.
These refineries have been ‘pocket’ refineries.
replaced in the oil life cycle In Managua City, Nicaragua,
by far fewer ‘super’ refineries, we operate a small refinery
which benefit from economies that forms a critical part of
Below: LPG storage in Estonia. Storage in Papua New Guinea.
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of scale; have the flexibility the country’s supply system.
to handle up to 50 types We also have a small refinery
of crude oil; and have the in Napa Napa in Papua New
capacity to meet the growing Guinea which has been
demand for a wider range of significantly upgraded since
refined products. 2014 to improve service to
customers in the local market.
GLOBAL SUPPLY
We operate terminals at strategic locations
across five continents, varying by capacity,
capability and range of products stored,
geared to local, regional or global demand.
Above: 20lb cylinders available for
sale or exchange in Puerto Rico.
This allows us to organise our Our price exposure is
supply activities through a controlled using sophisticated
central department, creating risk management instruments;
a seamless interface between we hedge our positions and
the international oil markets do not take outright price
and our distribution affiliates. risk. Thanks to our supply
Our highly experienced function, we can manage
traders and operators procurement at a regional
acquire oil products at the rather than a country level
best prices, including access to achieve economies of
to arbitrage cargoes coming scale for our customers.
from outside the region. A supply control room.
Supply Manager
AFRICA
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Our storage facility at
Townsville, Australia.
We are keen to
help our customers
capitalise on
our US$2 billion
investment in our
global storage
network.
STORAGE
To ensure we are always able to fuel our customers’
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journeys around the world, we have invested more
than US$2 billion since 2010 in developing our Creating a strategic
global network of high-quality storage facilities. global network
We operate terminals at
strategic locations across
five continents. The terminals
7.9m m3
Delivering storage solutions Going forward, we will vary in capacity, capability
We know how critical security continue to capitalise on and range of products stored,
of supply is for our customers our substantial investment to meet local, regional and
and what a big part storage in global storage as we total storage capacity global demand.
plays. We have invested look for new ways to fuel Some of the largest facilities
heavily in our global storage the ambitions and success act as key distribution hubs.
infrastructure and services to of our customers. The GRC (Gulf Refining
ensure we deliver solutions Company) terminal in Dubai,
that meet the current and Investing for our customers for example, is an important
future needs of our different Our global network of hub for shipping and
customers – from key traders 100 storage terminals is a distributing petroleum
in fuel products to leading vital resource to traders, products to the Middle East,
oil companies. wholesalers and major oil East Africa and the Indian
companies around the world. subcontinent. One of our
We handle many different largest, with a current storage
products for our customers capacity of 412.1k m3, this
100
at our facilities, including highly advanced terminal
crude oil, fuel oil, clean is equipped to handle LPG,
refined products, bitumen, naphtha, gasoline, middle
LPG and petrochemicals. distillates (jet fuel and gasoil)
and other products. It has
The expertise and technology STORAGE TERMINALS blending facilities on-site and
we have developed at our
facilities allows us to provide two shipping berths, capable
2015: 98
a broad range of services, of receiving the largest
including the high-volume ocean-going tankers.
bulk-building and bulk-breaking With our Langsat terminal
required by traders when they in Malaysia now fully online
split or combine products for Bitumen and Fuel oil
Office and for resale; sophisticated handling, we have a very
Building Manager blending of oil products; strong position across the
ASIA-PACIFIC and rail, truck, pipeline whole of the Asia-Pacific
and discharging services. and Middle East region.
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ISO accreditation TOP 6 terminals by storage capacity
US$ CASE STUDY
2.0bn 1,431k m3
% OF ISO 9001 % OF ISO 14001 % OF
Records shattered at
CERTIFICATED CERTIFICATED AP1650/ Milford Haven
TERMINALS IN TERMINALS IN NFPA 30
2016 2016 COMPLIANCE
IN 2016
INVESTED our Matola terminal 814k m3 Langsat, Malaysia
AMERICAS
24% 20% 94% in fuel storage Puma Energy in Mozambique is really 524k m3 Sillamäe, Estonia
infrastructure delivering for its customers.
AFRICA
44% 44% 72% since 2010
412k m3 GRC terminal, UAE
EUROPE
91% 91% 91% New record set
Our construction team set a new record when they
402k m3 Papua New Guinea refinery
MIDDLE EAST AND
ASIA-PACIFIC 58% 72% 97% built our state-of-the-art 115k m3 storage terminal in
Matola, Mozambique, in only 13 months. But the record-
Terminals built and acquired in 2016 are in the process of being certified. breaking did not end at the construction phase, as the 371 k m3 Paldiski, Estonia
site currently accommodates up to 100 trucks every day.
Setting new standards
Fuelling that many customers in their trucks is a major task
and we have set a new standard for an oil facility operating
in the country – not just because up to 100 trucks (and
sometimes more) are being loaded daily by the team, but
also due to the safety standards we employ and the level
of customer service that comes with one of our operations.
Fuelling the region
Historically, Mozambique has had a limited capacity to store
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fuel, so the rapid deployment of fuel at the Matola terminal is
helping to keep the country moving and acting as a catalyst
for maintaining the country’s impressive economic growth
of recent years. It is also an important part of the oil supply
infrastructure for the cost-effective and secure supply of
fuel to the whole of the Southern African Development Conventional
Community sub-region. buoy mooring
system in Angola.
We are helping to maintain
MARINE SYSTEMS
the country’s impressive economic
growth of recent years.
Our Puma Energy terminal
Find case studies online here: in Mozambique distributes Our marine systems play a In recent years, we have
www.pumaenergy.com/en/ and supplies fuel throughout
about-us/case-studies/
critical role in securing the made significant investments
Southern Africa.
supply of energy for our in marine discharge systems
customers in many parts in various locations where
of the world. To meet our we have identified ways
customers’ needs, we draw to improve the import
on a wealth of experience in infrastructure. In 2016,
Our storage facility constructing, maintaining and we undertook a complex
at Thilawa, Myanmar Increasing our In Australia we upgraded operating jetties, berths and marine project to upgrade
storage capacity the Mackay and Townsville offshore mooring systems. our underwater pipeline
Around the world we have import terminals, greatly and multi-buoy mooring
added to the capacity improving our infrastructure We have offshore mooring
systems in Angola, Ghana, system at our Rasa storage
of our terminals, beefing up in strategically important facility in El Salvador.
the strength of our global locations close to the El Salvador, Guatemala,
storage network. Australian mining industry. Honduras, Nicaragua and We also maintain a meticulous
Belize, along with port oil vessel vetting process and
Our new storage terminal We have opened new jetties in Puerto Rico, use a software system that
at Thilawa in Myanmar commercial fuels terminal Myanmar, Indonesia, Papua complies with the standards
opened fully in 2016. We at Matola in Mozambique. New Guinea, Democratic of the Oil Companies
have also constructed a In the UK we recently Republic of the Congo, International Marine Forum.
modern jetty at Thilawa. acquired a former refinery United Kingdom, Ivory This allows us to model each
These facilities support both in Milford Haven, which has Coast and Dubai (UAE). of our marine systems and
our expanding business in been converted to become consider the impacts of wind,
Office Helper the country and Myanmar’s We operate one of the world’s
a massive new storage largest conventional buoy waves and weather to assess
ASIA-PACIFIC economic development. the risks involved.
facility, capable of holding mooring systems in Luanda
1.4m m3 of fuel. Bay, Angola.
/ 48 / PUMA ENERGY / / 49 / PUMA ENERGY /You can also read
