EDUCATION BOOK '18 - Goldwell
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BRAND STATEMENT WE EMBRACE YOUR PASSION FOR BEAUTIFUL HAIR. WE BELIEVE THAT ONLY TOGETHER WE CAN REACH NEW HEIGHTS BY ACHIEVING CREATIVE EXCELLENCE, OUTSTANDING CLIENT SATISFACTION AND SALON SUCCESS. WE DO MORE THAN JUST UNDERSTAND YOU. WE THINK LIKE YOU. WE THINK STYLIST
NOW IS THE TIME – FOR NEW INSPIRATION Curiosity is the wick in the candle of learning. – William Arthur Ward As creative stylists, our natural curiosity is what propels us forward artistically. We have a deep desire to explore new things – colors, shapes, textures, techniques – the list goes on and on. As artists, we are seekers of inspiration, constantly on the lookout for anything that will spark an idea for us. As entrepreneurs, we know that having the right resources and support will help us to be even more successful. Our education programs are essential for your inspiration to be successful – artistically, creatively and technically. Join our Goldwell Education Team and Guest Artists for powerfully informative and inspiring sessions and enjoy the atmosphere of being among other highly creative stylists. With every cut, color and style you create – you will see your inspiration come to life. As your trusted salon partner, we invite you to browse our offerings and then join our education programs. It’s an investment in your craft and in your future that you can’t afford to miss. Let’s start exploring, together. HANDS-ON! KATHY REILLY MICHAEL PARSONS ASSOCIATE DIRECTOR OF EDUCATION GENERAL MANAGER 4 5
CONTENT CONTENT HANDS-ON! ON TREND: COLOR FORECAST ON TREND: PURE CREATIVITY IN COLOR GROW 36 36 37 FREE FORM HAIR PAINTING 37 BLONDE REDEFINED 37 GOLDWELL SERVICE CYCLE 10 REDHEADED ROCKSTARS 37 BLONDE BOMBSHELL 37 GOLDWELL MASTER SERIES 12 THE ARCHITECTURE OF CUTTING & COLORING 38 ELUMENATE 38 PURE BLONDE 38 MASTER COLORIST 14 BEYOND PURE 38 COLOR TECHNICIAN 18 CREATIVE COLOR FIX 40 MASTER COLORIST COLOR TECHNICIAN 19 FIERCE FORMULATIONS 40 DEMI-PERMANENT COLOR MASTERY 19 PERMANENT COLOR MASTERY 19 CREATE 41 LIGHTENING MASTERY 19 EXTREME COLOR EVOLUTION 41 ELUMEN MASTERY 19 CORRECT TO PERFECT 41 MIXING THE COLOR PALETTE 42 COLOR DESIGNER 20 EDITORIAL COLOR 42 MASTER COLORIST COLOR DESIGNER 20 CONTRASTING CONTOURS 42 ADVANCED GREY COVERAGE 20 CELEBRITY TRENDS 43 ADVANCED FASHION COLORING 20 THE BALANCING ACT 43 ADVANCED GOLDWELL TECHNIQUES 20 CREATIVE COLOR PLACEMENT 43 COLOR SPECIALIST 22 EXTREME COLOR CAMP 43 MASTER COLORIST COLOR SPECIALIST 22 COLOR CORRECTION 22 CUTTING & FINISHING 44 COLOR FORMULATION 22 BUILD 46 STRUCTURED FORMATION ONE 46 COLOR ARTIST 25 BLOW DRY AND FINISH 46 MASTER COLORIST COLOR ARTIST 25 COLOR TREND 25 GROW 47 COLOR LAB 25 RAZOR ARTISTRY 47 THE MODERN BARBER 47 MASTER STYLIST 26 UP STYLING 48 CUTTING 31 CALLING ALL LEFTIES! 48 ESSENTIAL SHAPES 31 ON TREND: HAIR UNDONE 48 CONTEMPORARY SHAPES 31 STRUCTURED FORMATION TWO 49 ADVANCED SHAPES 31 CREATE 50 COLOR 32 ARTISTIC INSPIRATION 50 PICTURE PERFECT BRIDE 50 BUILD 34 PERFECT FINISH 50 HAIRCOLOR EXPOSED 34 DESIGN TAKES SHAPE 50 FOUNDATION MASTERY 34 CELEBRITY TRENDS 51 FORMULATION MASTERY 34 THE ARCHITECTURE OF CUTTING & COLORING 51 FOILING MASTERY 34 CONTRASTING CONTOURS 51 Available in USA Available in Canada Academy only Seminar 6 7
CONTENT CONTENT REGIONAL & ON-DEMAND 52 SALON SUCCESS 72 CORE COLOR 54 SUCCESS BEHIND THE CHAIR 74 HAIR SCIENCE 54 FUEL FOR BUSINESS 76 FOUNDATION MASTERY 54 CREATING YOUR TRIBE — LEVERAGING AN ASSOCIATE PROGRAM 76 FORMULATION MASTERY 54 SALON2 – MULTI-UNIT LEADERSHIP 76 FOILING MASTERY 54 FOR PROFIT FRONT DESK 76 POWERING PEOPLE, PERFORMANCE AND PROFITS 76 CREATIVE COLOR 55 SERVICE COLLECTIONS 55 IN-SALON SEMINARS 78 ELUMENATE 55 IN-SALON ESSENTIAL COLOR 80 DESIGN TAKES SHAPE 55 FOUNDATION COLORANCE 80 FIERCE FORMULATIONS 55 FOUNDATION TOPCHIC/NECTAYA 80 BEYOND PURE 56 FOUNDATION LIGHTENING 81 PURE BLONDE 56 FOUNDATION ELUMEN 81 CREATIVE COLOR PLACEMENT 56 FOUNDATION KERASILK 81 UNIFIED HAIR COLOR ARTISTRY 56 HAIR PAINTING 57 ARTISTIC NETWORK 82 EXTREME COLOR CAMP 57 INTERNATIONAL ARTISTIC TEAM 84 CUTTING & FINISHING 58 NATIONAL GOLDWELL ARTISTS 86 EXPRESS YOUR STYLE SENSES 58 GOLDWELL EDUCATION TEAM 88 ADVANCED UPSTYLING TRENDS 58 NATIONAL ACADEMIES 90 PERFECT FINISH 58 PICTURE PERFECT BRIDE 58 SALON ALLIANCE 92 STRUCTURED FORMATION ONE 59 STRUCTURED FORMATION TWO 59 BOOKING AND MUST-KNOW INFORMATION 94 BLOW DRY AND FINISH 59 THE ARCHITECTURE OF CUTTING & COLORING 59 COLOR ZOOM 60 COLOR ZOOM CHALLENGE 66 WEBCAST 67 SHOW 67 TOUR 67 SEMINAR 67 INSPIRATIONAL EDUCATION 68 EIKONIC BARBER FOUNDATIONS 70 Available in USA Available in Canada Academy only Seminar 8 9
GOLDWELL SERVICE CYCLE ON SAL IN- NOW IS THE TIME – FOR GREAT SERVICES THAT BOOST CONSULTATION YOUR SALON SUCCESS. MAINTENANCE PREPARATION SERVICE CYCLE HANDS-ON! E AT HOM POST-CARE APPLICATION Turn every salon visit into an exceptional experience – with an individual & STYLING consultation, the latest techniques and high-performing professional products developed to best support your hair expertise. Discover the Goldwell Service Cycle ca.goldwell.com 10 11
GOLDWELL MASTER SERIES FROM PASSION TO MASTERY Whether color, cut & shape or texture – take your expertise to a new level. Be a true master in what you love. Join the Goldwell Master Series and get all you need to become the best in what you do. Each program consists of exciting interactive seminars and takes you step-by-step through the different areas of hair mastery. Get inspired, get energized and get started. Join us! 12 13
MASTER COLORIST MASTER COLORIST Experience full creativity and gain high-level color knowledge. Now is the time – to take your color skills to a new level. HANDS-ON! 14 15
TURN YOUR PASSION FOR COLOR INTO MASTERY Take your expertise to a new level – become a GOLDWELL MASTER COLORIST. These exciting and interactive seminars take you on a journey through the art and services of hair color. It’s not just about color, it’s about building on your creativity and skills in every area – communication, service, technique and artistry. Each segment focuses on a different scope of hair color mastery: attain a new level of knowledge and competency. MASTER COLORIST COLOR TECHNICIAN Service Cycle and Standards Mastery It is highly recommended to start with Master Colorist Technician prior to taking any of the other Master Colorist programs CERTIFICATION COLOR DESIGNER COLOR SPECIALIST Techniques and Service Color Transition Mastery Mastery COLOR ARTIST Trends and Inspiration Mastery 16 17
COLOR TECHNICIAN DEMI-PERMANENT COLOR MASTERY PERMANENT COLOR MASTERY Learn all about demi-permanent coloring with Wow your blonde, brunette, redhead and grey Colorance. This seminar is all about versatile hair clients with limitless color possibilities, 100% grey color solutions that meet real client needs and coverage and the ultimate durability and evenness expectations. of the Topchic and Nectaya ranges. GOLDWELL SERVICE CYCLE AND STANDARDS MASTERY. Discover services that your client will love: Learn to enhance your clients’ natural beauty with Being a true color expert means having a deep knowledge of all: from shine enhancement to exciting fashion the perfect hair color. the products, the techniques and the tools. colors and grey blending. Understand how to integrate the Goldwell color system into a holistic service your client will love. Become a COLOR TECHNICIAN. LIGHTENING MASTERY ELUMEN MASTERY WHAT’S IN IT FOR YOU? MASTER COLORIST » World-class consultation for your client Get to know all about blondes and foiling Discover endless possibilities to amaze your » In-depth knowledge of the Goldwell brands versatility, its challenges and its beauty. clients with the dazzling shine, incredible durability and evenness of a permanent color without » Creating a “total look” that is more than just hair color Make your salon the place to be for blondes. ammonia-odor. » Knowledge in dimensional coloring Gain the knowledge and skills you need to create the perfect blonde every single time. Learn how to expand your salon’s portfolio » Inspirational, hands-on sessions that are fun and give with premium Elumen services that are perfect you true color mastery! for even the most discerning clients. » Work will be done on live models on day 2 & 3 MASTER COLORIST COLOR TECHNICIAN FORMAT FOR THIS 4 DAY PROGRAM: Start 9AM / Finish 5PM TOOLS TO BRING: Color Tools: highlighting/tail comb, wide tooth comb, sectioning clips 18 For the most current program offerings and dates, click here or go to www.GoldwellKMSregistration.com 19
COLOR DESIGNER TECHNIQUES AND SERVICE MASTERY. Experience a broad range of customized color services and techniques for every client type, age and complexion. Expand your skills and become a great COLOR DESIGNER. WHAT’S IN IT FOR YOU? » Expertise in blonde, grey and fashion coloring » How to break down advanced techniques into salon color statements » How to develop a stunning hair color design » How to put your fashion statement through the “total look” » Tips on follow-up services » Inspirational hands-on sessions to achieve excellence and have fun! MASTER COLORIST » Work will be done on live models ADVANCED GREY COVERAGE ADVANCED FASHION COLORING Become the grey expert and build your clientele. Explore the unlimited possibilities of fashion Discover state-of-the-art grey services to impress coloring and create true color statements for even your most discerning grey clients. your clients. Make the grey service your salon’s flagship service Learn how to beautify your most precious by gaining excellence in grey coverage. raw material with your most ingenious tools – advanced knowledge and creativity. ADVANCED GOLDWELL TECHNIQUES MASTER COLORIST COLOR DESIGNER Be the first to discover the most timeless and FORMAT FOR THIS 3 DAY PROGRAM: phenomenal Goldwell coloring techniques Start 9AM / Finish 5PM and services. TOOLS TO BRING: Wow your clients with beautiful color results Color Tools: highlighting/tail comb, wide and the versatility of your service menu. tooth comb, sectioning clips 20 For the most current program offerings and dates, click here or go to www.GoldwellKMSregistration.com 21
COLOR SPECIALIST COLOR TRANSITION MASTERY. Achieve a high level of color knowledge and expertise that will empower you to solve any color challenge. Start to experiment with color and become a COLOR SPECIALIST. WHAT’S IN IT FOR YOU? » From decolorizing and color remover to pre-pigmenting and everything in between » An in-depth understanding of color families » Insights into advanced color formulations » Variations on the most frequently used correction techniques MASTER COLORIST » Trouble-shooting strategy for the most demanding color challenges » Inspirational hands-on sessions to achieve excellence and have fun! » Work will be done on live models COLOR CORRECTION COLOR FORMULATION Impress your clients with your mastery of color Think in color. Live the color formulations. transition. Transform your vision into breathtaking hair. We’ll give you the advanced knowledge and tools Be able to create a genuine statement for to overcome any color challenge with outstanding your client. results. MASTER COLORIST COLOR SPECIALIST FORMAT FOR THIS 2 DAY PROGRAM: Start 9AM / Finish 5PM TOOLS TO BRING: Color Tools: highlighting/tail comb, wide tooth comb, sectioning clips 22 For the most current program offerings and dates, click here or go to www.GoldwellKMSregistration.com 23
COLOR ARTIST TRENDS AND INSPIRATION MASTERY. This inspirational level takes you to the world of trends and fashion. Get inspired by the Goldwell Global Artistic Masters, expand your horizons and become a COLOR ARTIST. WHAT’S IN IT FOR YOU? » Fuse technology with creativity and return to the primal » Transfer your vision into salon-friendly color techniques » Express your fashion statement in the ”total look“ » Color sense, awareness, confidence in color design and visualization MASTER COLORIST » An inspiring and fun interactive workshop! » Work will be done on live models COLOR TREND COLOR LAB Get inspired by the latest fascinating fashion Creativity is about capturing moments that make and beauty trends. life worth living. Learn how to bring haute couture into your Learn to express your vision in personalized salon and translate it into exciting services for color and formula concepts. Give the color your clients. your signature and your soul. Be the master of your color statements. MASTER COLORIST COLOR ARTIST FORMAT FOR THIS 2 DAY PROGRAM: Start 9AM / Finish 5PM TOOLS TO BRING: Color Tools: highlighting/tail comb, wide tooth comb, sectioning clips 24 For the most current program offerings and dates, click here or go to www.GoldwellKMSregistration.com 25
MASTER STYLIST MASTER STYLIST Take your cutting techniques to a higher level and explore unlimited creativity. Now is the time – to take your cutting techniques to a new level . HANDS-ON! 26 27
TURN YOUR PASSION FOR CUT & SHAPE INTO MASTERY Take your expertise to a new level – become a GOLDWELL MASTER STYLIST. A true hairstyle is not just the cut and shape; it’s the seamless integration of both. The Goldwell Master Stylist Program takes you step-by-step to the highest level of expertise. MASTER STYLIST ESSENTIAL CONTEMPORARY ADVANCED SHAPES SHAPES SHAPES Fundamentals Contemporary and Advanced Shapes and of haircutting salon-friendly looks multiple techniques » stylists of all levels » Pre-requisite: Master Stylist » Pre-requisite: Master Stylist Essential Shapes Essential Shapes and Master Stylist Contemporary Shapes » 3-day seminar » 2-day seminar » 2-day seminar 28 29
CUTTING Three inspiring cutting seminars that take you into the exciting world of shape and design. It’s a journey – improve your skills, achieve technical perfection and unlimited creativity! ESSENTIAL SHAPES CONTEMPORARY SHAPES For stylists of all levels. For stylists with salon experience and have Understand the fundamentals of haircutting by completed Master Stylist Essential Shapes relearning the rules and the reasons behind them. Create contemporary and salon-friendly looks. Learn how to work methodically and get insights Use disconnection and color placement to enhance into what colors and techniques are best designed and emphasize the created shapes. Discover styling MASTER STYLIST for each shape to give the best result. variations for the shapes to expand your range of finish options. FORMAT FOR THIS 3 DAY PROGRAM: Start 9AM / Finish 5PM FORMAT FOR THIS 2 DAY PROGRAM: Start 9AM / Finish 5PM TOOLS TO BRING: Cutting Tools: scissors, cutting combs, spray water TOOLS TO BRING: bottle, duckbill sectioning clips, Denman, Vent Cutting Tools: scissors, cutting combs, spray water and Vess brushes bottle, duckbill sectioning clips, Denman, Vent and Vess brushes ADVANCED SHAPES For stylists with salon experience and have completed Master Stylist Essential and Master Stylist Contemporary Create edgy and exciting looks. Use enhanced disconnection and color placement. Understand the fundamental rules of advanced disconnection. Push the boundaries of creativity with a modern approach to advanced work. FORMAT FOR THIS 2 DAY PROGRAM: Start 9AM / Finish 5PM TOOLS TO BRING: Cutting Tools: scissors, cutting combs, spray water bottle, duckbill sectioning clips, Denman, Vent and Vess brushes 30 For the most current program offerings and dates, click here or go to www.GoldwellKMSregistration.com 31
GOLDWELL KMS ACADEMY COLOR SKILL MASTERY Choose classes based on your skill level and your desire to learn. COLOR BUILD. GROW. CREATE. GET READY TO GET READY TO GET READY TO SUCCEED DO MORE EVOLVE Establish a powerful Take your skills to Bring out your foundation the next level creativity Some programs in this section are Academy Exclusive only and represented by this icon. Click here or go to www.GoldwellKMSregistration.com for more information. Share creative color ideas and discover the latest trends. Now is the time – to discover advanced color techniques. HANDS-ON! 32 33
BUILD. GET READY TO SUCCEED ESTABLISH A POWERFUL FOUNDATION HAIRCOLOR EXPOSED FOUNDATION MASTERY EXPLORING THE SCIENCE OF HAIRCOLOR Learn all about Goldwell color from A-Z in this Featuring Sal McKinzie comprehensive 2 day seminar. Gain the confidence to use all color ranges effectively. Find out more The science behind how color works can actually get about how to promote different service options to pretty complicated. This one day session breaks your clients. Discover the endless service down the hair structure and provides an overview of possibilities of demi-permanent coloring with the process that makes Goldwell color unique. Colorance, permanent coloring with Topchic and Explore in-depth color situations, from difficult to Nectaya and how Blonde clients are an extremely cover grey to the most extreme color correction important part of any salon‘s business. Gain insights challenge, all while gaining insight as to the “why” into the needs of these clients and the core salon behind it all. Uncover the best Goldwell color services related to highlifting, decolorizing and solutions for your most extreme challenges and walk toning. away with the knowledge to face any color Finally, learn how to achieve brilliant color results challenge in your salon. with exceptional shine and durability with Elumen color. Become an expert in customized FORMAT FOR THIS 1 DAY PROGRAM: communication and application tools as well as Start 10AM / Finish 4PM promoting new services to your client. TOOLS TO BRING: Receive $50 Education Voucher upon completion. An open mind COLOR FORMAT FOR THIS 2 DAY PROGRAM: Start 10AM / Finish 5PM FORMULATION MASTERY FOILING MASTERY Hone and perfect your formulation skills in this one Learn the classic technique of foil highlighting. Find day program. Gain deeper knowledge of the color more about how you can adapt placements to wheel and why it is the foundation of all advanced achieve different color effects and add dimension to color services. Discuss real life scenarios and your color. practice on wefts to perfect your ability to predict You will practice your foiling skills through a variety your end results every time. of services using Silk Lift, Topchic, New Blonde, FORMAT FOR THIS 2 DAY PROGRAM: Colorance Express Toning. Start 10AM / Finish 5PM FORMAT FOR THIS 1 DAY PROGRAM: Start 10AM / Finish 5PM TOOLS TO BRING: Highlighting/tail comb, wide tooth comb, sectioning clips 34 For the most current program offerings and dates, click here or go to www.GoldwellKMSregistration.com 35
BUILD. GET READY TO SUCCEED GROW. GET READY TO DO MORE ESTABLISH A POWERFUL FOUNDATION TAKE YOUR SKILLS TO THE NEXT LEVEL ON TREND: COLOR FORECAST ON TREND: PURE CREATIVITY IN COLOR FREE FORM HAIR PAINTING BLONDE REDEFINED A trend focused hands on program allows you to It’s all about experiencing the shine, vibrancy, and WITHOUT LIMITS Blonde is never just blonde. Some clients want the explore how to find trend, what the most current radiant effects of Elumen in this 1 day program. This seminar will help you push your creative perfect platinum, others just a sun-kissed look. trend is and how to execute it behind the chair. Explore creative formulations from highly reflective boundaries and teach you skills that will dazzle your Easily transition a natural brunette to a believable natural shades to radiant rainbow colors. color-seeking clients. natural blonde result. With its ever changing focus, this course allows you to learn the techniques that are happening right Get in-depth insights from Elumen experts on the All about hair painting, this two-day program will Blonde is an art form, and you will become skilled at NOW. This will allow you to guide your clients on basics to the most creative avant garde looks and show you techniques for creating both subtle color perfecting your masterpiece in this two-day how to wear today’s hottest looks and color trends formulas. Create your own unique signature flourishes and the most progressive fashion looks. workshop. You’ll learn to create the cleanest, best suited for them. formulations and walk away with a whole new Fundamental color painting skills, hot trends and clearest blondes through formulation workshops, toolbox for every type of client! pitfalls to avoid — you’ll get all the ins and outs of hands on techniques, and an interactive classroom FORMAT FOR THIS 1 DAY PROGRAM: free form hair color — a superb way to expand your setting. You’ll also learn the how to finish with Start 10AM / Finish 4PM Discover how, when and why to use the full range of creative portfolio and increase revenue. precision using overlay toning techniques and Elumen and how this easy to use color can unlock TOOLS TO BRING: unique formulations that change seasonally. profits in your salon. FORMAT FOR THIS 2 DAY PROGRAM: Highlighting/tail comb, wide tooth comb, Start 10AM / Finish 4PM FORMAT FOR THIS 2-DAY PROGRAM: sectioning clips, all finishing brushes FORMAT FOR THIS 1 DAY PROGRAM: Start 10AM / Finish 5PM Start 10AM / Finish 4PM TOOLS TO BRING: Highlighting/tail comb, wide tooth comb, TOOLS TO BRING: TOOLS TO BRING: sectioning clips, all finishing brushes Highlighting/tail comb, wide tooth comb, Highlighting/tail comb, wide tooth comb, sectioning clips, all finishing brushes sectioning clips, all finishing brushes REDHEADED ROCKSTARS BLONDE BOMBSHELL For the most current program offerings and dates, click here or go to www.GoldwellKMSregistration.com During this 2 day hands-on workshop stylist will STUNNING DOUBLE PROCESS BLONDES explore formulations, as well as learn techniques In this two day hands on program you will explore needed to achieve true Rockstar status in the art of what it truly means to be a double process blonde. creating reds on any canvas. In this program stylist will take a deep dive into the The stylist will formulate based off of iconic celebrity process and how it works, the application, and redheads that will be sure to inspire the stylist and formulation behind perfecting each kind of double help to attract the clientele they desire. After process. completion of this hands on program the stylist will leave with all the tools they need to not only attract Stylist will leave this program having experienced but, maintain their red headed clientele. the process hands on and with new tools, formulations, and understanding to bring back to FORMAT FOR THIS 2 DAY PROGRAM: the salon. Start 10AM / Finish 4PM FORMAT FOR THIS 2-DAY PROGRAM: TOOLS TO BRING: Start 10AM / Finish 5PM Highlighting/tail comb, wide tooth comb, duckbill sectioning clips TOOLS TO BRING: Foil comb, sectioning comb, all-purpose comb, clips, all finishing brushes 36 For the most current program offerings and dates, click here or go to www.GoldwellKMSregistration.com 37
GROW. GET READY TO DO MORE TAKE YOUR SKILLS TO THE NEXT LEVEL THE ARCHITECTURE OF CUTTING & COLORING ELUMENATE Featuring Dale Seeman and Linda Kelsey The Elumen® range is only for selected clientele.’ Is Create a solid foundation for your cut and color this your philosophy? Realize the untapped client services through a variety of different techniques base who will choose Elumen as their haircolor of throughout this 2 day program. choice. Explore the foundation of shapes based on face shape This 1 day Elumen range program will focus on and desired results. Take a look at color from a new creative formulation options applied on human hair perspective. Maximize your services by looking at the wefts. Open up a whole new shade palette simply by entire client visit from Consultation, to Cut, Color and mixing. Stylists will leave with 20+ new Elumen home care opportunities. Create one complete look of formulations complete with swatches for easy in your choice from Cut to Color and Finished look. salon consultation. See your opportunities in a new light with Elumen. FORMAT FOR THIS 2 DAY PROGRAM: FORMAT FOR THIS 1 DAY PROGRAM: Start 10AM / Finish 5PM Start 10AM / Finish 5PM TOOLS TO BRING: A photo of a cut and color design you wish to complete TOOLS TO BRING: over the two days. Scissors, texturizing shears, razor All tools provided with a new blade, cutting comb, styling comb, all finishing brushes, water bottle, clips, tail comb COLOR PURE BLONDE BEYOND PURE Featuring Jennifer Vermeer Featuring Jennifer Vermeer This 1 day formulation and color correction program The Elumen® range is more than just the PURE will unlock the mystery in achieving the perfect shades. Learn how to maximize the whole palette of blonde utilizing a variety of options in the Goldwell shades to create new services and enhance your color portfolio. Special focus on the Elumen® range existing ones. as a color correction tool. You will be able to map Learn how to use Elumen color alone or incorporate out a plan for your client allowing you to achieve Elumen color with other Goldwell® colors in one that beautiful blonde safely, accurately and with technique. Practical work will be done on confidence. mannequins. FORMAT FOR THIS 1 DAY PROGRAM: FORMAT FOR THIS 1 DAY PROGRAM: Start 10AM / Finish 5PM Start 10AM / Finish 5PM TOOLS TO BRING: TOOLS TO BRING: Highlighting/tail comb, wide tooth comb, Highlighting/tail comb, wide tooth comb, sectioning clips sectioning clips 38 For the most current program offerings and dates, click here or go to www.GoldwellKMSregistration.com 39
GROW. GET READY TO DO MORE CREATE. GET READY TO EVOLVE TAKE YOUR SKILLS TO THE NEXT LEVEL BRING OUT YOUR CREATIVITY CREATIVE COLOR FIX FIERCE FORMULATIONS EXTREME COLOR EVOLUTION CORRECT TO PERFECT Featuring Rebecca Hiele Featuring Robert Brown CLICK HERE TO WATCH A VIDEO OF WHAT YOU WILL LEARN A UNIQUE APPROACH TO COLOR CORRECTION A lot of the work of a good colorist involves Create clean blondes, vibrant durable reds and Featuring Derrick Zeno or Rodica Hristu Featuring Rosa Hawkins correction — transforming at-home color that went beautiful brunettes! No matter what the season or An intensive 2 day color correction boot camp for your This intense two-day program for the advanced south, adjusting salon color gone wrong, or simply trend, beautiful blondes, reds and brunettes never most challenging color corrections. You will explore and colorist will recharge your creative batteries and take transforming last-season’s fade-out into something go out of fashion. But blondes don’t need to be dull, experience the best approach to take unicorn hair back your color technique to a whole new level! fresh. brunettes don’t have to be boring, and reds truly to natural, and dark or intense colored hair to JLO. can last, when you know how to achieve the perfect If you feel like you’ve done and seen it all in color, This seminar gives you practical, realistic and From the moment you arrive you will begin a hands on formula! this course will open the door to new strategies, new imaginative techniques to transform any client’s journey of taking your most extreme color correction insight and new skills for precise color correction, existing color into something gorgeous, stylish and You will leave truly understanding and experiencing moment to a beautiful and natural end result, in salon expert color control and choosing tools to get the oh-so Goldwell. You’ll take home valuable skills and the complete world of color. Plus, learn how to have real time. You will also gain knowledge in formulating exact look you want. confidence to turn any catastrophe into a color your clients look the same when they return to the for today’s most current techniques such as hair masterpiece. This is an advanced program and a salon as when you last provided their color service. This hands-on program will challenge, inspire and painting, babylights, root shadowing, and drop toning solid understanding of the Goldwell product line is energize even the most experienced colorist. to make these looks come to life. necessary. FORMAT FOR THIS 1 DAY PROGRAM: Start 10AM / Finish 5PM FORMAT FOR THIS 2 DAY PROGRAM: This program is for stylist ready to take the next step in FORMAT FOR THIS 2 DAY PROGRAM: Start 10AM / Finish 5PM their color correction journey. It is highly recommended Start 10AM / Finish 5PM TOOLS TO BRING: that you have completed Master Colorist Technician Highlighting/tail comb, wide tooth comb, TOOLS TO BRING: and Master Colorist Specialist previous to attending. Highlighting/tail comb, wide tooth comb, COLOR TOOLS TO BRING: ectioning clips Color Tools: Highlighting/tail comb, wide tooth sectioning clips, all finishing brushes FORMAT FOR THIS 2 DAY PROGRAM: comb, sectioning clips Start 10AM / Finish 5PM Finishing Tools: blow dryer & nozzle, flat iron, TOOLS TO BRING: paddle/ Denman brush, round brushes Highlighting/tail comb, wide tooth comb, sectioning clips, all finishing brushes For the most current program offerings and dates, click here or go to www.GoldwellKMSregistration.com For the most current program offerings and dates, click here or go to www.GoldwellKMSregistration.com 40 41
CELEBRITY TRENDS THE BALANCING ACT You don’t have to read the tabloids to know that Featuring Robert Brown CREATE. GET READY TO EVOLVE celebrity trends influence what styles and colors A 2-day program designed for the intermediate to BRING OUT YOUR CREATIVITY your clients will be asking for. Staying ahead of up- advanced colorist looking to “up their game” with to-the-minute looks is important to client satisfaction advanced formulation utilizing the entire Goldwell and retention. Plus, it’s fun! color portfolio. Colorists know that most retouches are In this two-day, ever-changing program, you’ll study easy, but connecting a retouch to what is existing at the current celebrity trends in hair color and times is the hard part. The true art lies in making a hairstyle and the specific techniques and seamless and healthy choice to balance and add MIXING THE COLOR PALETTE EDITORIAL COLOR formulations you’ll need to recreate them. We’ll dimension to the most challenging canvases. focus on great technique and how you can adapt The Balancing Act is geared for the colorist in search of trendy styles to complement each individual client’s creative and artful solutions to daily color challenges, Featuring Odete DaSilva Featuring Lindie Blackwell look. We explore transitioning and evolving your providing ideas on how to make every client’s color If you want to elevate your ability to individualize color Forget traditional highlights and hair painting. This client’s look (because the next trend is right around custom and unique. through formulation, this class is a must. Building on program will push your creative limits and give you a the corner!) better understanding of how to achieve editorial The Balancing Act is “FULL SPECTRUM” and utilizes universal color theory, you’ll learn a step-by-step And we cover smart business building and client color results. EVERYTHING the Goldwell Color Portfolio has to offer. approach to formulating color based on your client’s retention concepts to help you marry creativity with existing hue, condition and the result you want to Learn trend color techniques such as opalescence, current fashion. It is geared for the colorist in search of creative and achieve. oil slick, galaxy and stenciling. Learn advanced artful solutions to daily color challenges, providing formulation, while maximizing the Goldwell color FORMAT FOR THIS 2 DAY PROGRAM: ideas on how to make every client’s color custom and You’ll gain a deep understanding of how pigments continuum. Use the creativity and information in this Start 10AM / Finish 4PM unique. Explore how using each facet of the Goldwell work and how to select the best product to achieve the class to broaden your color arsenal in salon and to toolbox in combination can improve your final results desired goal for your client – whether it’s superb grey TOOLS TO BRING: build a portfolio of your own work. overall, color durability over time, and happier clients coverage, extreme lift or revising colored hair. At the Highlighting/tail comb, wide tooth comb, over and above! end of the two-day course, models arrive so you can sectioning clips , all finishing brushes put your new skills to work! FORMAT FOR THIS 2 DAY PROGRAM: FORMAT FOR THIS 2 DAY PROGRAM: Start 10AM / Finish 5PM Start 10AM / Finish 4PM WHAT’S IN IT FOR YOU? TOOLS TO BRING: » Redefine color formulation with a purpose TOOLS TO BRING: Highlighting/tail comb, wide tooth comb, » Know the “why” behind the “what” Highlighting/tail comb, wide tooth comb, duckbill sectioning clips » Learn everyday behind the chair creative formulation sectioning clips, all finishing brushes COLOR FORMAT FOR THIS 2 DAY PROGRAM: Start 10AM / Finish 4PM TOOLS TO BRING: Foil comb, sectioning comb, all-purpose comb, clips, all finishing brushes CONTRASTING CONTOURS CREATIVE COLOR PLACEMENT EXTREME COLOR CAMP A CUT AND COLOR EXPERIENCE Featuring Jamie Dennis Featuring Rodica Hristu A lot of the work of a good colorist involves Are you a colorist that stands out from the other Unlock your creativity in this 2 day, hands-on program correction — transforming at-home color that went colorist in your salon? Have you developed unique that features haircutting techniques and hair color south, adjusting salon color gone wrong, or simply techniques, ideas and concepts in coloring hair? patterns with formulations for today’s most on trend transforming last-season’s fade-out into something Drive your color abilities to new limits with this 2 Day looks. Discover how creating positive and negative fresh. Program. shapes will enhance your cutting skills to give your most demanding clients a fresh new look. This seminar gives you practical, realistic and Join other creative, passionate colorists to share imaginative techniques to transform any client’s Explore color techniques that can stand alone, or add advanced concepts. This program will open your existing color into something gorgeous, stylish and the various styles and lengths combined with the eyes to all the fine details taking you from a colorist oh-so Goldwell. You’ll take home valuable skills and haircuts provided in this exciting program. to a hair color artist; become an elite colorist… confidence to turn any catastrophe into a color Understand what it means to “cut the color” or “color taking even the most advanced colorist to a new masterpiece. the cut” by creating contours with color, cutting and dimension. how the two go hand-in-hand for a complete on trend This is an advanced program and a solid customizable style. understanding of the Goldwell product line is FORMAT FOR THIS 2 DAY PROGRAM: necessary. Start 10AM / Finish 5PM FORMAT FOR THIS 2 DAY PROGRAM: FORMAT FOR THIS 2 DAY PROGRAM: TOOLS TO BRING: Start 10AM / Finish 5PM Start 10AM / Finish 5PM Highlighting/tail comb, wide tooth comb, TOOLS TO BRING: sectioning clips Highlighting/tail comb, wide tooth comb, sectioning TOOLS TO BRING: clips, scissors, cutting combs, spray water bottle, Highlighting/tail comb, wide tooth comb, duckbill sectioning clips, all finishing brushes sectioning clips, all finishing brushes 42 For the most current program offerings and dates, click here or go to www.GoldwellKMSregistration.com For the most current program offerings and dates, click here or go to www.GoldwellKMSregistration.com 43
GOLDWELL KMS ACADEMY CUTTING & FINISHING SKILL MASTERY Choose classes based on your skill level and your desire to learn. CUTTING & FINISHING BUILD. GROW. CREATE. GET READY TO GET READY TO GET READY TO SUCCEED DO MORE EVOLVE Establish a powerful Take your skills to Bring out your foundation the next level creativity Find just the right professional hints to upgrade your cutting techniques. Some programs in this section are Academy Exclusive only and represented by this icon. Click here or go to www.GoldwellKMSregistration.com for more information. Now is the time – to improve your cutting and finishing skills with creative techniques. HANDS-ON! 44 45
BUILD. GET READY TO SUCCEED GROW. GET READY TO DO MORE ESTABLISH A POWERFUL FOUNDATION TAKE YOUR SKILLS TO THE NEXT LEVEL STRUCTURED FORMATION ONE BLOW DRY AND FINISH RAZOR ARTISTRY THE MODERN BARBER Featuring Fanone International Team Featuring Fanone International Team CLICK HERE TO WATCH A VIDEO OF WHAT YOU WILL LEARN CLICK HERE TO WATCH A VIDEO OF WHAT YOU WILL LEARN This one-day, hands-on workshop is ideal for the This one-day, hands-on workshop is designed to Featuring Rosa Hawkins Featuring Jeffrey Moffett stylist who would like to reinforce their cutting give the hairdresser a complete understanding of Razoring is a vital technique for creating beautiful Success in barbering requires a mastery of precision disciplines. the augmentation involved with the blow dry and movement and texture, and it’s a must for reducing tools, efficiency, and creative problem solving. This two- how to finish with flair. volume. But it takes finesse! day intensive will sharpen your technical skills, improve With high fashion shapes in mind, the team at FI will explain the fundamental techniques of executing a Learn to appreciate the true art of the fashionable your speed and give you an in-depth understanding of This course will teach you the fundamental planned, disciplined and effective shape in the hair. finish; polished, relaxed and lasting shape control. how to structure and finesse haircuts in any setting. principles of razor cutting – the when and the why – This class is designed for all levels and is paced plus techniques you can use the moment you get Through an intensive combination of demos and FORMAT FOR THIS 1 DAY PROGRAM: according to the stylist’s abilities and experience. back to your salon. hands-on cutting using mannequins and live models, Start 10AM / Finish 5PM this course covers barbering essentials that include: FORMAT FOR THIS 1 DAY PROGRAM: We’ll cover everything from creating invisible layers TOOLS TO BRING: Start 10AM / Finish 5PM for clients with long or thick hair to executing a » Advanced clipper fading, T-edger’s, scissor over Scissors, cutting comb, sectioning clips, water bottle, modern razor bob you’ll love. comb, blending with shears, texturizing with blow dryer and brushes. TOOLS TO BRING: shears and clipper over comb, building shape, We also introduce important skills such as how to Sectioning clips, water bottle blow dryer, cutting the top, texturizing, styling and finishing. analyze hairlines, growth patterns and texture to and brushes » Improving your speed and facility with refined customize each look. CUTTING & FINISHING fading & scissor skills FORMAT FOR THIS 2 DAY PROGRAM: » Advanced customer service, client care and Start 10AM / Finish 5PM consultation with product selling tips By the end of the second day, you will know how to TOOLS TO BRING: efficiently and confidently identify and use the right Feather razor with guard, scissors, cutting combs, tools and techniques to deliver the look you want every spray water bottle, duckbill sectioning clips, all time. finishing brushes FORMAT FOR THIS 2 DAY PROGRAM: Start 10AM / Finish 4PM TOOLS TO BRING: Tapered comb (barber comb), cutting comb, flat top comb (blending comb), spray water bottle, clippers & For the most current program offerings and dates, click here or go to www.GoldwellKMSregistration.com clipper guards, “T“ Edgers (neck trimmers), cutting shears, texturing shears (thinning shears), paddle brush & vent brush, feather razor and straight razor are optional 46 For the most current program offerings and dates, click here or go to www.GoldwellKMSregistration.com 47
GROW. GET READY TO DO MORE TAKE YOUR SKILLS TO THE NEXT LEVEL UP STYLING CALLING ALL LEFTIES! STRUCTURED FORMATION TWO This hands on step by step class breaks down the Featuring Patrick Higgins Featuring Fanone International Team foundations of UP Styling and flows into creating Finally, a cutting and styling class strictly for south This one-day, hands-on workshop will travel deeper modern interpretations of classic upstyling. Develop paws! into the square and how it’s applied to create new finger and hand dexterity, building confidence, and shapes. learn how to offer creative solutions for modern UP Right-handed instruction can be hard to follow and Styling. emulate if you’re left-handed. This specialized course This program will enable the stylist to alter any will teach you how to create shapes and perfect your shape while maintaining control of each section. It Whether you’ve never put hair up before or just cutting and styling skills — all from the left-handed point will also provide the hairdresser with more want to be re-inspired, this program is the perfect of view. confidence and vision when consulting with the combination of left-brain knowledge and right brain client. creativity. This class is perfect for those who want We’ll also cover great tips and tricks for the left-handed the freedom to create style. stylist (and a few interesting facts about lefties). FORMAT FOR THIS 1 DAY PROGRAM: FORMAT FOR THIS 1 DAY PROGRAM: Start 10AM / Finish 5PM WHAT’S IN IT FOR YOU? » Learn how to build an effective foundation for Start 10AM / Finish 4PM TOOLS TO BRING: an UP Style Scissors, cutting comb, sectioning clips, water bottle, TOOLS TO BRING: » Practice simple techniques that will forever blow dryer and brushes. Shears, thinning shears, feather razor with guard, change how you approach UP Styling CUTTING & FINISHING cutting comb, water spray bottle, duckbill sectioning » Master hot tools and setting techniques to clips, all finishing brushes enhance your final result » Develop control better dexterity and control over the hair FORMAT FOR THIS 2 DAY PROGRAM: Start 10AM / Finish 4PM TOOLS TO BRING: Metal duckbill clips, metal single prong clips, water bottle, bobby pins, hair pins, Mason Pearson/ similar brush style, pin tail/rattail comb, metal tipped ON TREND: HAIR UNDONE foiling comb Whether you are a beginner or experienced at braiding this 1 day program has something for you. In this fast moving, hands on program you will experience what it takes to achieve the current braiding trends. You will learn the skills needed to give your clients beautiful and polished looks, as well as create something undone and editorial. You will explore different product options and tools to bring these unique looks to life, and even how to best capture them on camera. FORMAT FOR THIS 1 DAY PROGRAM: Start 10AM / Finish 4PM TOOLS TO BRING: Curling iron, micro crimper, assorted combs, all finishing brushes 48 For the most current program offerings and dates, click here or go to www.GoldwellKMSregistration.com 49
CREATE. GET READY TO EVOLVE BRING OUT YOUR CREATIVITY CELEBRITY TRENDS THE ARCHITECTURE OF CUTTING & COLORING You don’t have to read the tabloids to know that Featuring Dale Seeman and Linda Kelsey celebrity trends influence what styles and colors your Create a solid foundation for your cut and color clients will be asking for. Staying ahead of up-to-the- services through a variety of different techniques minute looks is important to client satisfaction and throughout this 2 day program. retention. Plus, it’s fun! Explore the foundation of shapes based on face shape In this two-day, ever-changing program, you’ll study the ARTISTIC INSPIRATION PICTURE PERFECT BRIDE current celebrity trends in hair color and hairstyle and and desired results. Take a look at color from a new perspective. Maximize your services by looking at the the specific techniques and formulations you’ll need to entire client visit from Consultation, to Cut, Color and recreate them. We’ll focus on great technique and how home care opportunities. Create one complete look of Featuring Jay Mahmood Cathey Salerno, owner of Picaso Studios in Canada, you can adapt trendy styles to complement each has been in the hair industry for over 35 years, your choice from Cut to Color and Finished look. The day begins with a presentation of inspiration in individual client’s look. We explore transitioning and classic shapes reinvented on live models as you specializing in the bridal business for the last 25. She evolving your client’s look (because the next trend is FORMAT FOR THIS 2 DAY PROGRAM: watch Jay bring the modern classics to life. The day is a leader in her field, doing over 4000 brides right around the corner!) Start 10AM / Finish 5PM continues with an afternoon of hair cutting on including their bridal parties. And we cover smart business building and client mannequins as you begin the hands on workshop to Cathey‘s work has been featured on multiple retention concepts to help you marry creativity with TOOLS TO BRING: further your learning experience. magazine covers and brides she has styled have current fashion. A photo of a cut and color design you wish to complete been featured in many of the top bridal publications. over the two days. Scissors, texturizing shears, razor You will leave with inspiration full of new cutting and FORMAT FOR THIS 2 DAY PROGRAM: with a new blade, cutting comb, styling comb, all styling skills to bring back to your everyday salon Cathey has taken all she knows about the bridal Start 10AM / Finish 4PM finishing brushes, water bottle, clips, tail comb life. Spacing is limited to experience the creative industry and created this seminar to help you be the expertise of Jay Mahmood. best bridal stylist and long hair finishing artist you TOOLS TO BRING: can be. FORMAT FOR THIS 1 DAY PROGRAM: Color apron, highlighting/tail comb, wide tooth comb, sectioning clips , all finishing brushes CUTTING & FINISHING Start 9AM / Finish 5PM FORMAT FOR THIS 1 DAY PROGRAM: Start 10AM / Finish 5PM TOOLS TO BRING: Scissors, cutting combs, spray water bottle, duckbill TOOLS TO BRING: sectioning clips, and all finishing brushes Sectioning clips, tail comb, curling iron 3/4" and 1", paddle brush, round brush CONTRASTING CONTOURS A CUT AND COLOR EXPERIENCE PERFECT FINISH DESIGN TAKES SHAPE Unlock your creativity in this 2 day, hands-on program that features haircutting techniques and hair color patterns with formulations for today’s most on trend Featuring Robert Brown Featuring Kelley Hallett looks. Discover how creating positive and negative A perfect style always consists of a perfect cut, a This program allows any stylist to understand color shapes will enhance your cutting skills to give your perfect color and a perfect styling. The Goldwell® and cutting methods based on the seven different most demanding clients a fresh new look. StyleSign® products help you to create the perfect facial shapes. Unique corrective concepts will inspire final look as it transforms each cut and color into a creativity while giving you the proper tools to Explore color techniques that can stand alone, or add masterpiece – into your sign of style. enhance your client’s best features while being able the various styles and lengths combined with the to minimize those less desirable. This program is for haircuts provided in this exciting program. FORMAT FOR THIS 1 DAY PROGRAM: all levels of stylist. Understand what it means to “cut the color” or “color Start 10AM / Finish 5PM the cut” by creating contours with color, cutting and FORMAT FOR THIS 1 DAY PROGRAM: how the two go hand-in-hand for a complete on trend TOOLS TO BRING: Start 10AM / Finish 5PM customizable style. Water spray bottle, duckbill sectioning clips, tail comb, all finishing brushes TOOLS TO BRING: FORMAT FOR THIS 2 DAY PROGRAM: Some practical work will be done on a mannequin Start 10AM / Finish 5PM provided. Mannequin is for use in class only, not for take away. Bring tail comb and sectioning clips TOOLS TO BRING: Color apron, highlighting/tail comb, wide tooth comb, sectioning clips, scissors, cutting combs, spray water bottle, duckbill sectioning clips, all finishing brushes 50 For the most current program offerings and dates, click here or go to www.GoldwellKMSregistration.com For the most current program offerings and dates, click here or go to www.GoldwellKMSregistration.com 51
REGIONAL & ON DEMAND REGIONAL & ON DEMAND These regional and on-demand seminars are offered by our local education team. All seminars listed in this portfolio are available in your local area on demand unless indicated by the Academy Exclusive icon. Please contact your KAO Canada Sales or Education Representative for further information. Now is the time – for new creative services. HANDS-ON! 52 53
CORE COLOR CREATIVE COLOR HAIR SCIENCE FOUNDATION MASTERY SERVICE COLLECTIONS ELUMENATE Featuring Ivo Tiberio Learn all about Goldwell color from A-Z in this Bring color, cut and styling together to create The Elumen® range is only for selected clientele.’ Is comprehensive 2 day seminar. Gain the confidence to outstanding looks. Twice a year, Goldwell introduces this your philosophy? Realize the untapped client In education programs, do you find yourself thinking, use all color ranges effectively. Find out more about Service Collections to incorporate into your in salon base who will choose Elumen as their haircolor of yes but WHY? Part of our profession is learning the how to promote different service options to your menu. These collections include time efficient, choice. science of hair. The subject is almost always dreaded. It’s boring. But is it? clients. Discover the endless service possibilities of consumer friendly techniques to keep you and your This 1 day Elumen range program will focus on demi-permanent coloring with Colorance, permanent clients current and on trend. creative formulation options applied on human hair Not when you’re the one who wants to know coloring with Topchic and Nectaya and how Blonde wefts. Open up a whole new shade palette simply by everything there is to know about hair and its science. clients are an extremely important part of any salon‘s FORMAT FOR THIS 2 DAY PROGRAM: mixing. Stylists will leave with 20+ new Elumen If you’re ready to learn, we’re ready to teach. If you business. Gain insights into the needs of these clients DAY 1: Start 10AM / Finish 5PM formulations complete with swatches for easy in have questions, get the answers. Find out what’s and the core salon services related to highlifting, DAY 2: Start 10AM / Finish 1PM salon consultation. See your opportunities in a new happening inside hair from before we even have hair, decolorizing and toning. or light with Elumen. and you’ll learn that hair science can be exciting, DAY 2: Start 1PM / Finish 4PM entertaining and very sexy. Finally, learn how to achieve brilliant color results with exceptional shine and durability with Elumen color. FORMAT FOR THIS 1 DAY PROGRAM: FORMAT FOR THIS 1 DAY PROGRAM: Become an expert in customized communication and Start 10AM / Finish 5PM Start 10AM / Finish 5PM application tools as well as promoting new services to your client TOOLS TO BRING: All tools provided FORMAT FOR THIS 2 DAY PROGRAM: Start 10AM / Finish 5PM REGIONAL & ON DEMAND FORMULATION MASTERY FOILING MASTERY DESIGN TAKES SHAPE FIERCE FORMULATIONS Hone and perfect your formulation skills in this one day Hone and perfect your formulation skills in this one day Featuring Kelley Hallett Featuring Robert Brown program. Gain deeper knowledge of the color wheel program. Gain deeper knowledge of the color wheel This program allows any stylist to understand color and Create clean blondes, vibrant durable reds and and why it is the foundation of all advanced color and why it is the foundation of all advanced color cutting methods based on the seven different facial beautiful brunettes! No matter what the season or services. Discuss real life scenarios and practice on services. Discuss real life scenarios and practice on shapes. Unique corrective concepts will inspire trend, beautiful blondes, reds and brunettes never wefts to perfect your ability to predict your end results wefts to perfect your ability to predict your end results creativity while giving you the proper tools to enhance go out of fashion. But blondes don’t need to be dull, every time. every time. your client’s best features while being able to minimize brunettes don’t have to be boring, and reds truly those less desirable. This program is for all levels of can last, when you know how to achieve the perfect FORMAT FOR THIS 2 DAY PROGRAM: FORMAT FOR THIS 1 DAY PROGRAM: stylist. formula! Start 10AM / Finish 5PM Start 10AM / Finish 5PM FORMAT FOR THIS 1 DAY PROGRAM: You will leave truly understanding and experiencing the complete world of color. Plus, learn how to have Start 10AM / Finish 4PM your clients look the same when they return to the TOOLS TO BRING: salon as when you last provided their color service. Some practical work will be done on a mannequin FORMAT FOR THIS 1 DAY PROGRAM: provided. Mannequin is for use in class only, not for take away. Bring tail comb and sectioning clips Start 10AM / Finish 5PM TOOLS TO BRING: Color apron, highlighting/tail comb, wide tooth comb, sectioning clips 54 For the most current program offerings and dates, contact your KAO Canada Sales Consultant or email: academy.canada@kao.com For the most current program offerings and dates, contact your KAO Canada Sales Consultant or email: academy.canada@kao.com 55
CREATIVE COLOR BEYOND PURE PURE BLONDE HAIR PAINTING EXTREME COLOR CAMP Featuring Jennifer Vermeer Featuring Jennifer Vermeer Take the traditional highlight into an entirely new Featuring Rodica Hristu The Elumen® range is more than just the PURE This 1 day formulation and color correction program dimension. Understand what is balyiage and the Are you a colorist that stands out from the other shades. Learn how to maximize the whole palette of will unlock the mystery in achieving the perfect blonde seamless art of hair painting to not only create unique colorist in your salon? Have you developed unique shades to create new services and enhance your utilizing a variety of options in the Goldwell color master pieces, and make your work signature. More techniques, ideas and concepts in coloring hair? existing ones. portfolio. Special focus on the Elumen® range as a importantly by upgrading your work to the signature Drive your color abilities to new limits with this 2 Day color correction tool. You will be able to map out a plan looks of now! Program. Learn how to use Elumen color alone or incorporate for your client allowing you to achieve that beautiful Elumen color with other Goldwell® colors in one FORMAT FOR THIS 1 DAY PROGRAM: Join other creative, passionate colorists to share blonde safely, accurately and with confidence. technique. Practical work will be done on Start 10AM / Finish 5PM advanced concepts. This program will open your mannequins. FORMAT FOR THIS 1 DAY PROGRAM: eyes to all the fine details taking you from a colorist to a hair color artist; become an elite colorist… FORMAT FOR THIS 1 DAY PROGRAM: Start 10AM / Finish 5PM taking even the most advanced colorist to a new Start 10AM / Finish 5PM TOOLS TO BRING: dimension. Color apron, highlighting/tail comb, wide tooth comb, TOOLS TO BRING: FORMAT FOR THIS 2 DAY PROGRAM: sectioning clips Color apron, highlighting/tail comb, wide tooth Start 10AM / Finish 5PM comb, sectioning clips TOOLS TO BRING: Color apron, highlighting/tail comb, wide tooth REGIONAL & ON DEMAND comb, sectioning clips CREATIVE COLOR PLACEMENT UNIFIED HAIR COLOR ARTISTRY Featuring Jamie Dennis Featuring Tammie Axworthy A lot of the work of a good colorist involves correction This one day program will allow you to complete a — transforming at-home color that went south, adjust- color, a blowdry technique and long hair finishing ing salon color gone wrong, or simply transforming options all in one day. Discover a full ombre colour last-season’s fade-out into something fresh. melt from level 5 to a level 9 fadeout using Elumenated Naturals, explore the new SilkLift Control and a Topchic This seminar gives you practical, realistic and imagina- glaze post lightening to achieve perfect toning. The tive techniques to transform any client’s existing color finishing techniques will show you how to select and into something gorgeous, stylish and oh-so Goldwell. layer the right products for a lasting style. You’ll take home valuable skills and confidence to turn any catastrophe into a color masterpiece. FORMAT FOR THIS 1 DAY PROGRAM: This is an advanced program and a solid understand- Start 10AM / Finish 5PM ing of the Goldwell product line is necessary. FORMAT FOR THIS 2 DAY PROGRAM: Start 10AM / Finish 5PM TOOLS TO BRING: Color apron, highlighting/tail comb, wide tooth comb, sectioning clips, all finishing brushes 56 For the most current program offerings and dates, contact your KAO Canada Sales Consultant or email: academy.canada@kao.com 57
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