Digital Community Manager - Teach First
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Digital Community
Manager
The role programmes, and adapt the content and structure of
these in response to data and insight and in line with
the strategy. .
Teach First is on a mission to make education fair. We
not only run a series of programmes to develop brilliant
• Line manage the Networks Officer (Data) and work
teachers and school leaders, we also have a growing closely with them to ensure data on Ambassadors
community of more than 10,000 alumni (’Teach First and Networks is used effectively to develop and
ambassadors’). Our ambassadors are diverse, cross- deliver community engagement strategy.
industry, passionate and influential, and it is central to
our mission that we support them to mobilise effectively. • Manage ambassador social media accounts,
including Twitter, Facebook. LinkedIn, and any
We need to support the strength of this community by emergent platforms, making them the go-to place
creating connections, amplifying voices, and inspiring for opportunities related to making education
ambassadors to keep working together to build a fair fairer, amplifying a range of ambassador and
education for all. This is where you come in. We need an partner voices, increasing engagement with and
between ambassadors and others in the sector
expert in digital engagement to build on and execute our alike, evaluating performance and adapting in
current strategy. You’ll need to work across various response.
digital channels to refine and amplify our unique voice in
the sector. We want ambassadors and others in the • Analyse performance across all channels, using up –to-
sector to see the diverse, exciting and accessible ways date communications approaches and sector-relevant
they can connect with our community, and to be inspired expectations, and creatively adapting plans and
to take action to make education fair. content accordingly . Ensure performance is aligned
with communications strategy. Support Networks
Officer (Data) in analysis of e-comms data.
The detail: day-to-day work • Suggest and execute relevant campaigns that drive the
communications and wider directorate strategies.
• Lead and implement a data-driven communications
strategy, including a strategy for sourcing inspiring,
appropriate and community-driven content for all • Use our digital channels to learn about the needs and
channels. Create alignment between digital content desires of the ambassador community, in order to
increase our impact as a directorate.
strategy and our directorate’s goals of growing
networks nationally. Work closely with the Networks
Officer to ensure effective delivery of the strategy. • Build and sustain strong relationships with other
comms professionals in the organisation to ensure
Teach First’s various channels complement each
• Source, edit and send high quality and effectively
other.
segmented monthly bulletins to ambassadors of all
1
You’ll take ownership for: • Proven ability to independently produce content that is
sensitive to ambiguity and political context, in line with
• Inspiring ambassadors to feel fired-up, connected and other teams.
empowered to make a difference.
• Expertise in social media trends, advising on new uses and
• Developing a coherent ambassador digital engagement platforms to deliver an innovative communications strategy.
strategy and plan, informed by external trends and an
understanding of our community
• Experience of leveraging external relationships and
influencing others to acquire content.
• Regularly analysing performance across channels, drawing
insights, adapting plans and making recommendations.
The nice to haves:
• Sourcing and developing engaging content for these
channels that creates a unique and interesting voice in the • Experience working in the education sector
sector, while exercising political awareness and sensitivity
• Expertise in networks, influencers and key stakeholders in
• Collaborating with colleagues on any emergent digital the education sector, and experience engaging in the most
projects to reflect ambassadors’ needs relevant discussions relating to educational equality
• Collaborating with colleagues to leverage Teach First • Experience delivering a national campaign
channels and infrastructure to support the strengthening of
our community The main responsibilities of this role are described here. As
our needs as a charity change, we may need to make
• Staying abreast of the changing demographics of our reasonable changes from time to time.
ambassadors, and adapting our channels and content to
meet their needs. We succeed when we work together. Here’s who you’ll be
working with regularly:
About you • Network Development team
The essentials:
• Marketing and Communications team
• Experience of leading a digital communications strategy for
community building/ organising, fundraising, political activism, • Regional colleagues who run regional twitter accounts
or other similar purpose, either working in collaboration with a
communications department or in conjunction with one.
• Programme Development and Research colleagues who
have the potential to create great content
• Experience of leading on-brand communications and
campaigns and ensuring its consistency in all content
More info on how the role fits in with the rest of the team
• Experience of using data to inform engagement activity, and charity:
against a strategy.
You’ll report to: The Executive Director for Network Develop-
• Experienced line manager, including of team members ment.
in technical roles. Able to act as point of escalation for You’ll line manage: One Networks Officer (Data)
technical comms requirements.
This position is a level 3 role.
• Excellent relationship building within and beyond your Take a look at our role levels and where you’ll fit in.
own team.
More about working for us
There’s lots of great stuff about working here. For full details pop over to our webpages.
Our culture: We live by our principles. They underpin our culture and identity. And inform everything we do.
Find our more about our cultural principles
Diversity and inclusion: Together we’re creating a culture where everyone, from any background, can do
their best work. We want you to be able to bring your whole self to work. Find out more about what we’re
doing to improve our diversity and inclusion.
Our benefits: Our mission is critical and the work’s important, but so’s your life. We’ve put together a benefits
package that means you can live and work well. Find out more on our Working at Teach First webpages.
This role is suitable for agile and flexible working
Our agile way of working gives you flexibility. Need to start late, finish early or fancy a change of scenery?
That’s fine, our Agile Working policy focuses on what you achieve, not presenteeism.
If you need a set and regular working pattern to support your life have a chat with us about flexible working
options. Over 100 of us already have a flexible working agreement, with more than 70 different working
patterns in place. We’re ready to hear your request. Find out more via our flexible working policy .
Registered charity no 1098294 3You can also read
