Bucking the trend: South American soy and beef soar in times of Covid-19

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Bucking the trend: South American soy and beef soar in times of Covid-19
Bucking the trend:
South American soy
and beef soar in
times of Covid-19

               Photo: Alamy
Bucking the trend: South American soy and beef soar in times of Covid-19
2Photo:Bucking
       Alamy   the trend: South American soy and beef soar in times of coronavirus
Bucking the trend: South American soy and beef soar in times of Covid-19
Contents
       Fires threaten the Amazon once again. What have we learned? | 4
                 Rising beef demand linked to Amazon deforestation | 6
 Chinese outrage at WWF video linking beef demand to deforestation | 10
                     Investigation implicates JBS in ‘cattle laundering’ | 14
                       Coronavirus disrupts global meat supply chain | 16
          The murky process of licensing the Amazon’s meatpackers | 19
China seeks greater quality and quantity to ease food security worries | 24
                        Covid-19 spike hits at peak soy export season | 27
 Argentina’s farmers go ‘carbon neutral’ to retain agriculture markets | 29
Questions persist over giant Chinese soy trader’s track and trace plan | 32

                                                                                1
Bucking the trend: South American soy and beef soar in times of Covid-19
Foreword from the editor:

    W
             ith over 10 million confirmed                 Despite these unprecedented times,
             cases and Latin American                      South America’s soy and beef exports to
             countries numbering five of the               China have prospered remarkably. Efforts
    world’s ten worst-hit by COVID-19, the                 towards a resolution of US-China trade
    pandemic has taken a devastating toll on               tensions have faltered and populations of
    the region’s populations and economies.                Chinese pigs - top consumers of South
                                                           American soy - have begun to recover
    Lockdowns and the lower availability of                following an outbreak of African Swine
    certain goods and services have meant                  Fever, countering some of the negative
    that regional GDP is expected to contract              effects of coronavirus. At the same time,
    by 8.1% in 2020. According to the IMF,                 the malaise of soy- and beef-driven
    Latin America is not expected to return to             deforestation and forest degradation has
    precoronavirus growth levels until 2023.               continued.

    Somewhat surprisingly, Brazil, which                   Fires in Brazil’s Amazon were up
    accounts for almost half of all Covid-19               13% in the first nine months of 2020.
    cases in the region, is projected to suffer            August and September fires were more
    less than its regional counterparts, at                numerous even than during the same
    least in terms of crude macroeconomic                  months of 2019, when the upsurge
    indicators (-5.1%).                                    attracted international condemnation.
                                                           Even Argentina’s Paraná Delta has been
    One reason for Brazil’s resilience is that its         set ablaze to a degree not witnessed in
    economy has been buoyed by record sales                living memory, as forests were felled for
    of soy and beef to China. In June, Brazil’s            unplanned industrial development.
    soy exports to China were 91% above levels
    of June 2019, topping 10 million tonnes for            With commodity-related forest loss
    the first time. Beef, too, is moving between           continuing apace, Diálogo Chino
    the two countries in record volumes. Sales             presents a special series of articles that
    in the first half of 2020 were up 50% on the           examine South American soy and beef
    corresponding period last year.                        supply chains amid the backdrop of
                                                           coronavirus, to demystify and illuminate
    And it’s not just Brazil. This year, Argentina’s       the lesserknown aspects of a surprisingly
    beef exports to China are set to match the             resilient, and often murky, trade.
    800,000 tonnes it sent last year, regardless
    of the challenges of the pandemic.                     The articles in the series identify new

2      Bucking the trend: South American soy and beef soar in times of coronavirus
Bucking the trend: South American soy and beef soar in times of Covid-19
deforestation hotspots in the Brazilian Amazon and
locate meat plants licensed to export to China; They
explore importers’ exposure to deforestation risk;
explain the process of sanctioning new plants for
export; and interrogate the sustainability of both
Brazilian producers’ and Chinese buyers’ suppliers.

Equally importantly, the series looks at policy
developments in China, as the country tries
to improve self-sufficiency in grain output.
Understanding Chinese consumer preferences
is key to achieving greater sustainability. We
also look at Argentina’s efforts to neutralise the
carbon embedded in agricultural exports, and
report on misguided finger pointing at Chinese
beef eaters that implied they were responsible for
the destruction of the world’s largest continuous
rainforest.

With Chinese demand for soy and beef expected
to remain high, agriculture in Brazil and Argentina
will continue to play an important role in
their respective national economic recoveries
postcoronavirus. But closer scrutiny of the actors
and institutions that set the parameters of the
trade is vital if it is to transform itself into a net
contributor to the good health of South America’s
economies and ecosystems. We hope the articles in
this series offer this essential scrutiny.

Isabel Hilton
founder and editor, Diálogo Chino

                                                         3
Bucking the trend: South American soy and beef soar in times of Covid-19
Ibama firefighters tackle blazes in Apui, Brazil’s Amazonas state, in August
Photo: Alamy

Manuela Andreoni

     Fires threaten the Amazon once
     again. What have we learned?
     Data suggests an Amazon fire season                                       is struggling to change the
     worse than 2019’s that shocked the                                        narrative around the crisis.
                                                                               And this year’s fire season
     world. So what are international                                          has intensified the focus on
     investors doing about it?                                                 its environmental problems.

                                                                               So what, if anything, has
     This year’s Amazon fire season        Bolsonaro’s administration has      changed?
     is already breaking records.          resisted fighting. Bolsonaro
     In July, there were 27% more          refused to strengthen the           WHAT’S DIFFERENT ABOUT
     fires in Brazil’s portion of the      country’s environmental             THE AMAZON FIRE SEASON
     world’s largest rainforest than       protection agencies as              THIS YEAR?
     last year, when images of trees       increasingly large parts of
     ablaze shocked the world. And         the forest were converted to        In short, there is more dead
     the numbers are still rising.         pasture and illegal mining sites.   wood available to feed the
                                                                               flames.
     The fires became an                   The fire season comes
     unwelcome hallmark of the             as Brazil’s soy and beef            When political and business
     administration of Jair Bolsonaro,     exports are booming, raising        leaders across the globe
     Brazil’s far-right president, after   concerns among foreign              expressed outrage last year
     he took office in 2019. Though        investors and business              at Brazil’s inability to stop
     Brazil has invested millions in       leaders that they’re profiting      the Amazon burning, former
     fighting fires in the Amazon          from the Amazon’s demise.           army captain Bolsonaro sent
     since last year, the root of the                                          in the military.
     problem remains intact.               “This story that the Amazon
                                           is burning is a lie,” said          Data suggests that helped
     Amazon fires typically follow         President Bolsonaro in a            curb fires in the ensuing
     deforestation, a problem              recent meeting. But Brazil          months, but deforestation

 4      Bucking the trend: South American soy and beef soar in times of coronavirus
Bucking the trend: South American soy and beef soar in times of Covid-19
kept rising and the military                                           Chinese officials have so

                                         2023
didn’t hold the perpetrators                                           far avoided taking a stand
accountable. That means                                                against surging deforestation
that this year, farmers and                                            in Brazil. During last year’s
land grabbers were free to                                             fire season, the number
burn what they meant to                  the year by which             two ranking diplomat at the
last year, plus all the trees            Cofco, China’s                Chinese embassy in Brazil
they’ve cut down since.                  largest grain trader,         praised local environmental
                                         pledges to have a             laws. And at a press
Research from the Amazon                 fully transparent             conference earlier this year,
Environmental Research                                                 Chinese diplomats ignored
                                         soy supply chain
Institute (Ipam) calculates                                            journalists’ attempts to elicit
that roughly 9,000 square                                              comments on deforestation
kilometres of destroyed                                                in the Amazon.
forest have been left to
burn as of August this year.        the company was unable to          Suely Araújo, who was
If 60% goes up in flames,           monitor its own supply chain       head of Brazil’s main
this year’s season will be as       for connections to illegal         environmental protection
bad as last year’s. If all of       activity. China’s Cofco, one of    agency, Ibama, until last
it burns, however, it could         the biggest trading companies      year, said international
lead to “an unprecedented           in Brazil, promised to make its    pressure in the late 1990s
health calamity” in the region      soy supply chain fully traceable   was behind the country’s
by adding to the effects of         by 2023.                           most important law against
Covid-19, Ipam wrote.                                                  environmental crimes.
                                    Still, there has been little
DID THE WORLD’S                     sign that investors have           “If there is one way this
OUTRAGE LAST YEAR MAKE              taken significant amounts of       government will improve
A DIFFERENCE?                       money out of Brazil because        its policies in this area, it
                                    of environmental issues,           is through international
Yes, but there have been no         and exports of agricultural        pressure,” she said.
significant changes in policy       products are booming,
or in farmers’ profit margins.      even as their links to illegal     WHAT HAS THE
                                    deforestation become               GOVERNMENT DONE
Investors from Brazil and           apparent.                          DIFFERENTLY SINCE LAST
abroad reacted strongly to                                             YEAR?
the government’s inability          While the Chinese press has
to control deforestation            acknowledged the increase in       The government’s move to
and fires. Links between            deforestation in the Amazon        put the military in charge
environmental destruction           in recent months, Chinese          of protecting the Amazon
and the supply chains of            investors and business             has been critisied by
major agribusiness players          leaders haven’t mirrored US        environmentalists as a lot
have also been spotlighted.         and European firms’ threats        more expensive and a lot less
                                    to divest their Brazilian          effective than empowering
The government made setting         assets if the issue isn’t          environmental agencies.
fires in the Amazon illegal after   effectively addressed.
a group of global investors                                            The government spends
said it was concerned about         Action from China could have       roughly 60 million BRL
the country’s environmental         major positive consequences,       (US$11 million) per month
record. Yet inaction led Nordea     researchers say, as the            on its Amazon military task
Asset Management, the               Brazilian meat industry’s          force, only a little less than
investment arm of Europe’s          dependence on Chinese              Ibama’s annual budget for
largest financial services group,   buyers continues to grow.          law enforcement.
to drop JBS, the world’s largest    Many farmers believe that if
meat packer in July. HSBC also      European firms boycott them,       Throwing money at the
warned investors about the          they can simply offset their       problem hasn’t worked
risk of investing in JBS, arguing   losses by turning to China.        so far. Deforestation has

                                                                                                         5
Bucking the trend: South American soy and beef soar in times of Covid-19
kept rising and fewer
     environmental crimes have
     been reported, as funding to
     the environmental agencies
     has been slashed. The
     Brazilian government has
     also repeatedly punished
     Ibama agents for doing
     their jobs – once firing the
     head of law enforcement
     after a massive, successful
     operation against illegal
     mining.

     “Militarising deforestation-
                                                                            Activists protest against the Amazon fires
     control is not efficient,”                                             outside the Brazilian Embassy in London.
     Araújo said. “They don’t have                                                                        Photo: Alamy
     the expertise.”

Gustavo Faleiros

     Rising beef demand linked to
     Amazon deforestation
     Brazilian beef exports are causing around 70,000 hectares of
     deforestation each year

     Porto Velho is one of the
     biggest cities in the Brazilian
     Amazon but it still feels like
     a small town. Located in the
     heart of Rondônia state, trade
     is modest and the population
     is growing relatively slowly,
     increasing from 428,000 to
     530,000 in a decade.

     The cattle population,
     however, is growing much
     more quickly. A decade
     ago, the human and bovine
     populations in the Porto
     Velho municipality were
     similar. Today, there are twice
     as many cattle as humans.

     This same trend is repeated
     in the other states that

 6      Bucking the trend: South American soy and beef soar in times of coronavirus
Bucking the trend: South American soy and beef soar in times of Covid-19
encompass the Amazon
biome. Data from the
Brazilian Institute of
Geography and Statistics
(IBGE) show that cattle herds
in the north of the country
have grown more than any
other Brazilian region. Here,
herds grew 22%, compared
to the national average
of 4%, as shown in a new
cattle-ranching map of Brazil,
produced by InfoAmazonia
and Diálogo Chino.
                                                                                                                Beef production and Amazon
                                                                                                                     deforestation are linked
This growth is driven by                                                                                            Photo: Fábio Nascimento
demand. With more money
in their pockets, families
worldwide, and especially        Numbers of cows in Porto Velho (2004-2018)
those in developing               1,100,000
countries, are consuming
more meat.                       1,000,000

China, the final destination       900,000

of more than a third of
                                   800,000
meat produced in Porto
Velho, is a case in point.         700,000
Chinese consumers eat 30%
more meat compared to              600,000

a decade ago. Though the
                                   500,000
average person in China still
consumes almost ten times          400,000
less meat than the average
Brazilian, the size of the         300,000

country’s population means
                                   200,000
consumption habits have a
tremendous impact.                 100,000

Higher levels of beef                     0

consumption worldwide                    2004 2005 2006 2007 2008 2009               2010   2011      2012   2013   2014   2015   2016   2017   2018

have brought prosperity to       Source: The Brazilian Institute of Geography and Statistics (IBGE)

Rondônia’s farmers. Adélio
Barofaldi is CEO of Grupo        Barofaldi told Diálogo Chino                                and the conversion of more
Rovema, which owns the           at his Porto Velho office.                                  tropical forest.
largest network of car
and truck dealers in the         But the market has also                                     The irregular process of
state, and invests in energy     become a powerful driver                                    land occupation affects
and livestock. He is also        of deforestation. Rondônia                                  conservation units
president of the Association     was among the states most                                   (areas), even in the state
of Rural Landowners of           affected by this year’s fires.                              of Amazonas, which
Rondônia (APPRO).                As local ranchers become                                    neighbours Rondônia. In the
                                 more successful, the value                                  southern region, mainly the
“We are the fifth-largest        of pasture in the region                                    district of Santo Antônio do
producer of beef from Brazil,    also increases, which has                                   Matupi and the municipality
with 70% of land preserved       the common consequence                                      of Apuí, the agricultural
and not deforested,”             of encouraging land fraud                                   frontier is advancing

                                                                                                                                                   7
Bucking the trend: South American soy and beef soar in times of Covid-19
alongside land fraud                65,000 to 75,000 hectares of         more than half of which are
     schemes, wood theft and             deforestation.                       in the Amazon region.
     forest clearance for pasture
     by unlawful fires.                  Of this, 22,700 hectares             “China is the largest market.
                                         were attributed to exports           They are definitely exposed
     Researchers and                     to China, with some 18,000           [to the risk of deforestation],”
     environmentalists are calling       of those hectares linked             said Erasmus zur Ermgassen,
     this process “Rondonization”.       to Hong Kong, the number             a researcher at Trase and
                                         one destination of meat              the University of Louvain in
     According to IBGE’s most            produced in Brazil.                  Belgium.
     recent Municipal Livestock
     Survey (PPM), Porto Velho’s         The report explains that             Ermgassen said that the
     herd has grown 145% in just         most deforestation (52%)             research team reviewed
     15 years. By 2018, there were       occurs in the Amazon,                import contracts from 2015
     1.04 million head of cattle,        meaning Hong Kong’s                  to 2017 to identify which
     compared to 426,400 in              imports are more exposed             processing plants exports
     2004. Today, the Porto Velho        to “deforestation risk”. Since       came from and to calculate
     municipality has the third-         mainland China gets most             the deforestation risk. They
     largest herd in the Brazilian       of its meat imports from             checked this information
     Amazon, and the fifth largest       meatpacking companies in             against deforestation data
     in Brazil.                          the Cerrado biome, a vast            at the municipal level, taking
                                         tropical savannah, they carry        into account conversion
     Porto Velho was indicated           a smaller deforestation              to pasture and each
     as having the highest risk          footprint.                           meatpacking plant’s radius
     of deforestation in Brazil’s                                             of activity.
     entire beef export chain.           Since 2015, when Chinese
                                         health authorities approved          Ermgassen hopes that the
     SUPPLY CHAIN                        imports of Brazilian beef            private sector will adopt
     TRANSPARENCY                        after a years-long ban,              the Trase indicator, since
                                         business has skyrocketed.            it translates pressure on
     The Trase initiative, a group       Imports from Hong Kong               forests into actual numbers.
     of researchers studying the         and mainland China account
     impacts of the commodities          for a combined 38.2% of              “With this analysis, we are
     trade, indicated in its latest      Brazil sales of packed meat.         showing that it is possible
     report that Brazil’s annual         Recently, Chinese authorities        to know how much
     beef exports, estimated at          approved supplies of meat            deforestation exists within
     1.4 million tonnes, generate        from 17 new packing plants,          each exported cargo,” he said.

                                                                              Even with the high
                                                                              correlation between meat
                                                                              exports and deforestation,
                                                                              Chinese companies do not
                                                                              seem to be paying attention.

                                                                              At the beginning of the year,
                                                                              Trase had already identified
                                                                              Chinese companies with
                                                                              major potential to influence
                                                                              the Brazilian market. But a
                                                                              search on these companies’
                                                                              websites did not find any
                                                                              mentions of sustainability. A
                                                                              few reported concerns over
                                                                              health issues and pollution,
A cattle feedlot in the Amazonian state of Rondônia
                                                                              but all seemed inattentive to
Photo: Fábio Nascimento
                                                                              the threats faced by forests.

 8      Bucking the trend: South American soy and beef soar in times of coronavirus
MONITORING TOOLS                    to the slaughterhouse and
                                    finally the meatpacking plant.
A decade ago, Brazil’s federal      Yet there are many cases
public prosecutors found            of “triangulation” to legalise
links between the meat              herds that at some point
industry and land fraud, fires      lived on pastures that had
and deforestation.                  been illegally deforested.

Launched in 2009, the               Paulo Barreto, a researcher
Legal Meat programme                at Imazon who has studied
established deferred                ranching in the Amazon
prosecution agreements              for decades, noted that it
(TAC in Portuguese) to give         benefits neither producers
meatpacking plants time to          nor the government to
get their houses in order and       establish a system that
meet tracking requirements          permits total traceability
along the beef production           since there is an economic
chain.                              advantage in keeping part of
                                    the herds invisible.               Adélio Barofaldi says people need to “tell
That same year, Greenpeace                                              the truth” about beef and deforestation
was able to get the country’s       He added that the complex
four largest beef producers         interaction of different
to agree to support zero            actors within the system         500-hectare area on his farm
deforestation in the                means it’s unlikely there is a   that he will not clear. If he were
production chain.                   direct connection between        to do so now, he would run the
                                    growing Chinese demand           risk of being called a criminal.
Then in 2017, the Chinese           for beef and increased
Meat Association, which             deforestation, Barreto said.     Barofaldi does, however,
represents 40 importers,                                             admit that livestock ranching
signed an agreement.                “In this system full of holes,   needs to become more
                                    any additional demand            efficient, with better pasture
Though positive, such               generates risk.”                 management and intensified
initiatives remain insufficient.                                     production.
Even with agreements                RANCHERS FIGHT CRITICS
covering 80% of meat                                                 In the Amazon, herd
exports, the challenge of total     Rancher Adélio Barofaldi         concentration is still low
traceability is still a huge one.   insists on the need to “tell     at only one animal per
                                    the truth about the Amazon,”     hectare. This number must
Researchers who work                which he says differs from       be improved, he says, and
on the topic, such as               the alarming headlines           explains that the goal is
Imazon and Greenpeace,              about fires that appeared in     seven to eight head per
recently indicated that             newspapers worldwide.            hectare.
transparency is decreasing.
They experience difficulties        He says that criminalising       In Rondônia, the trend
accessing information on            deforestation is a mistake,      is toward using more
livestock transport routes          since Brazilian legislation      technology, such as electric
on the federal government’s         allows clearing on 20%           fencing, and recovering
website, as well as updates         of rural properties in the       degraded pasture, to produce
on companies’ own websites.         Amazon region.                   cattle and grains for export.
                                                                     “It would be possible to
The main problem is that the        “(Satellite) photography         double the size of the herd in
herds are extremely mobile.         does not show whether            Rondônia without additional
This is partly the nature of        deforestation is legal or        deforestation,” he says.
the business. Cattle are born       illegal,” he says.
on one farm and fattened                                             This article was originally
on another. They then go            Barofaldi says that he has a     published by Diálogo Chino

                                                                                                           9
Wang Chen

  Chinese outrage at WWF video linking
  beef demand to deforestation
  Why did a film designed to promote sustainability
  certification receive such a backlash online?

Cattle on land cleared for pasture in the Amazon
Photo: Alamy

  On 21 March, World Forest Day,        with deforestation sparked          titled How to Quickly Destroy
  a short video on conserving           accusations that it was             the World’s Forests. It was
  global forests sparked angry          “insulting China.”                  first challenged on Bilibili.
  protests on the Chinese                                                   com, a video streaming site
  internet, and was taken down          This is not the first time          popular with young Chinese
  by its makers the next day.           advocacy of environmentally         people, where Paperclip is
                                        friendly consumption has            well-known as a producer
  The five-minute film was              received a backlash in China.       of science and technology
  a joint effort by PaperClip,          With Chinese markets having         content. A video Paperclip
  a group which produces                an increasing impact on the         published on 2 February,
  educational films, and                global environment, efforts to      “Everything You Need to
  the WWF. It showed how                guide sustainable consumption       Know About the Coronavirus”,
  farming for livestock and soy         must navigate the fraught           provided detailed and
  is destroying forests in the          terrain of online opinion,          accurate information on the
  Amazon region, in an attempt          rubbing up against nationalism      epidemic and was watched
  to encourage consumers to             and the “right to development.”     over 100 million times. A mere
  choose products certified                                                 seven weeks later, Paperclip
  sustainable. But linking the          ‘INSULTING CHINA’?                  was being attacked on the
  purchase of meat, eggs and                                                platform, for a video about
  milk by Chinese shoppers              The video was provocatively         protecting forests.

10    Bucking the trend: South American soy and beef soar in times of coronavirus
The film starts by describing
how human activity has
damaged forests over the
last two decades. Citing
the WWF’s 2015 “Living
Forests Report,” it links
production of beef and
soy to the destruction of
the Amazon rainforest. It
describes this global chain
linking production and
consumption as “the most
efficient forest-elimination
machine” and points out
the role of Chinese markets.
According to the voiceover:         https://youtu.be/_uti4RZPHeE

“Brazil can’t cut soybean
                                                Scan the
farming, because it needs                       QR code to watch
                                                on your phone
to sell to the world’s biggest                                         This isn’t the first online
buyer, China.” The film also                                           controversy over calls for lower
discusses other commodities                                            meat consumption in China.
associated with deforestation:      The anger did not stop there.
“The production, trade and          Some called Paperclip’s politics   In March 2019, international
consumption of palm oil,            into question, after ploughing     organisation WildAid launched
rubber, timber and paper            through its old videos and         its Less Meat Is My New Dish
impacts on forests in places        finding some in which Taiwan       campaign in China, calling
including Sumatra and               island was not clearly visible     for lower meat consumption
Kalimantan.” Finally, the video     on what were supposed to           to reduce greenhouse gas
suggests opting for products        be maps of China. Others           emissions. Chinese film stars
with sustainability certification   pointed out that sustainability    featured in the campaign,
to avoid becoming                   certifications charge fees, so     online and on posters in
inadvertently involved in           “It’s all commercial.”             subways and airports.
deforestation.
                                    Paperclip then removed the         The adverts were soon
Within 24 hours, the video had      video and made a statement:        challenged by internet
sparked a huge backlash that        the video had not blamed           opinion leaders. In a now-
spread to other social media        China and the uses of “we”         deleted Weibo post, popular
platforms such as Weibo.            referred not to Chinese people,    science blogger Scientific
                                    but to humanity as a whole.        Future Man asked: “Why are
The attacks focused on                                                 Americans, beef-eaters with
whether it was fair to link         Before being taken down, it        higher per-capita carbon
consumption of meat,                was copied and published on        emissions, always banging
milk and eggs in China              YouTube.                           on about how Chinese
with destruction of the                                                people should eat less
Amazon rainforest. “We’ve           WHO CHANGES FIRST?                 pork?” before pointing out
only had meat to eat for a                                             that WildAid is an American
few years, and it’s us that         Jian Yi, founder of non-profit     organisation and saying
have harmed the planet?”            the Good Food Academy and          such advocacy has “other
asked one poster. Many              director of the documentary        motivations.” Guancha.
contrasted per capita meat          What’s for Dinner, told China      cn soon joined in, with an
consumption in China and            Dialogue that environmental        article asking: “What was this
the US, where people eat            advocacy needs to avoid            foreign organisation thinking
twice as much, and mainly           “ascribing responsibility to       in asking Chinese people to
beef which has a far larger         any particular group” as this      eat less meat to protect the
carbon footprint than the           “will always make someone          Earth?” and describing the
pork favoured in China.             uncomfortable.”                    adverts as “repulsive.”

                                                                                                      11
Businesses using health and
 the environment as selling
 points have also wandered
 into the minefield. On 8
 January this year, in an article
 on the prospects for meat
 alternatives in China the New
 York Times quoted Pat Brown,
 CEO of plant-based “meat”
 manufacturer Impossible
 Foods: “Every time someone
 in China eats a piece of meat,
 a little puff of smoke goes up
 in the Amazon.” Nationalist
 media outlets Global Times
 and Guancha.cn complained
 America’s environmental
 responsibilities were
 being shifted onto China’s
 shoulders.

 Fang Kecheng, assistant
 professor at the Chinese
 University of Hong Kong’s
 School of Journalism and
 Communication, expects this
 atmosphere to continue. In
 the past, Chinese nationalism
 was based around websites
 and forums, with limited
 reach and regular participants.
 But now a focus on building
 traffic has changed this.
 “There’s profit to be made           differences within the               beef sales fell by 4% and
 by playing up conspiracy             country. In 2016, the State          pork by 6.4%, while meat-
 theories,” Fang said, adding         Council’s Development                free alternatives rose 18%,
 that large numbers of                Research Centre predicted            the highest growth of any
 accounts are chasing the             that meat consumption by             category.
 nationalist topics that              China’s city-dwellers will peak
 resonate with the public.            as soon as 2022, at 85 kg            Health issues such as
                                      per year. Meanwhile, in rural        high blood pressure and
 RELIANCE ON OVERSEAS                 China a peak is not expected         obesity, linked with meat
 AGRIBUSINESS                         to arrive until 2030. So while       consumption, are also
                                      some Chinese people may              drawing attention in China.
 Since 1961, per capita meat          be eating as much meat as            The China Nutrition Society’s
 consumption in China has             Europeans, others are still          2016 nutritional guidelines
 increased by a factor of 17.         getting less than they want.         recommended eating 14.6-
 Yet while the average Chinese                                             27.4 kg of meat every year
 person ate 61 kg of meat in          Interestingly, while China’s         – less than half the current
 2017, the average European           overall meat consumption             national average.
 consumed 83 kg and the               is increasing, in the US and
 average American 124 kg,             Europe it is levelling off or        Meat production stresses
 according to UN figures.             falling in response to health,       water and soil resources,
                                      environmental and climate            worsens climate change
 That Chinese average                 concerns. For example, in            and makes humanity more
 hides urban/rural and class          UK supermarkets last year            vulnerable to it. In 2019, a

12   Bucking the trend: South American soy and beef soar in times of coronavirus
major report from the UN’s        BECOMING A GREEN                   2030, and helped create the
Intergovernmental Panel on        RULE-MAKER                         Paris Agreement. Li wrote:
Climate Change suggested                                             “Debate over emissions rights
global cuts in meat eating.       During the debate sparked          and development rights in the
                                  by the video, one old topic        media gradually faded away,
In 2017, China consumed           again stirred up nationalist       and once noisy conspiracy
over 89 million tonnes of         sentiment – the rights of          theorists fell silent. Questions
meat, more than a quarter         latecomer countries to             over the scientific reality
of the global total. China        develop. But on issues like        of climate change virtually
produces the vast majority        climate change, China has          vanished from Chinese media.”
of that but relies on imports     actually moved beyond such
for most of its livestock         sentiments.                        The authors of the
feed – including 90% of                                              Tsinghua-Brookings Centre
its soy meal, the most            Eleven years ago, the Chinese      report wrote: “If China’s
important feed. China’s           government received strong         emissions peak target is
2017 soy imports accounted        public praise for its defence      to be achieved as soon as
for over a quarter of global      of development rights at           possible, a transformation
consumption. Agricultural         the Copenhagen climate             of our current consumer
economists have said that         change talks, regarding the        culture is needed,” before
China’s arable land cannot        allocation of responsibility       explaining that “transforming
currently produce the soy         for carbon reductions. At the      consumption” did not mean
meal needed for the country’s     time, conspiracy theories          sacrificing the economy for
livestock industry, and so        that climate change was            the sake of the environment,
in effect it “imports” arable     not manmade and that               but rather achieving more
land in this way. China is        the west was using it to           stable economic growth and
self-sufficient in staples, but   restrain China’s growth were       transforming the industrial
heavily reliant on overseas       common. When Chai Jing,            structure, while improving
agribusiness for the fodder       hosting CCTV’s Face-to-Face        health and happiness.
needed to meet demand for         interview show, asked Ding
meat, eggs and milk.              Zhongli, a scientific adviser      Some greener consumption
                                  to the Chinese delegation in       trends have already appeared.
In a 2016 report on low-          Copenhagen, about fairness         The popularity of shared
carbon development                in emissions reductions, he        bikes has changed how urban
in China, the Tsinghua-           even replied with: “Aren’t the     residents travel; restrictions
Brookings Centre suggested        Chinese also human beings?”        on car registrations has led
that US-style carbon-                                                to more people choosing
intensive consumption             China has since shifted            new energy vehicles. Will
should not be an aim for          from protecting its right to       “transforming consumption”
Chinese society, and that         develop and a passive role in      mean Chinese consumers use
China’s building of an            international climate politics     their buying power to help
ecological society means          to active participation in the     protect global goods such as
it must remake energy             global climate programme.          the Amazon rainforest?
and consumption systems           According to environment
to find a more moderate,          journalist Li Jing, since 2011     May Mei, executive director
higher quality mode of            various domestic policy            of advocacy group GoalBlue
consumption.                      priorities – ensuring energy       Low Carbon Development &
                                  security, tackling air pollution   Promotion Centre, thinks this
China’s heavy reliance on         and responding to changes in       is the right approach. She told
imports for primary goods         international energy markets –     China Dialogue: “Consumers
gives it great influence over     have aligned with a more active    should know how China’s
supply chains. That influence     stance on climate change.          strong markets and spending
could produce far-reaching        The country’s 12th Five Year       power can influence global
positive effects, for example     Plan (2011-2015) sent positive     supply chains and how they
by ensuring food on Chinese       signals. Then, in 2014, China      can play a role in making
tables is not linked to           publicly committed to peaking      those supply chains more
deforestation overseas.           greenhouse gas emissions by        sustainable.”

                                                                                                     13
A new investigation has linked JBS, the world’s largest meat-packer to a process known as cattle laundering
Photo: Alamy

Manuela Andreoni

   Investigation implicates JBS
   in ‘cattle laundering’
   New report reveals world’s biggest meat packer
   transported cattle linked to illegal deforestation to its
   Hong Kong-approved slaughterhouses

   For years, JBS, the world’s              years, might be directly                deforestation, especially in
   largest meatpacking company,             implicated. The report found            the Amazon. Under Brazil’s
   has claimed it is unable to              photographic evidence from              far-right president Jair
   monitor indirect suppliers               July 2019 that a JBS truck              Bolsonaro, deforestation has
   and ranchers accused of                  hauled cattle from a farm               skyrocketed, and researchers
   illegal activities. The claims           embargoed from grazing cattle           expect this year’s fire season
   have allowed the company                 because of illegal Amazon               to break records.
   to dodge responsibility for              deforestation to a clean farm
   ‘cattle laundering’, the well-           with the same owner, an                 In a statement, JBS said
   known practice of moving                 approved JBS supplier.                  the report “does not reflect
   cows from ‘dirty’ farms linked                                                   its operating standards.”
   to illegal deforestation to              The embargo, imposed by                 The company also told
   reputable ones, before then              Brazil’s main environmental             TBIJ it had investigated the
   sending to abattoirs, creating           protection agency Ibama, is             evidence and found that
   the appearance of a ‘clean’              both a punishment and a                 the collection farm was
   supply chain.                            protective measure to allow             not shown to be within any
                                            deforested land to recover.             embargoed area, according
   But a new investigation by                                                       to its own system. JBS said
   Repórter Brasil, The Bureau of           The findings come as                    it introduced a new system
   Investigative Journalism (TBIJ)          the Brazilian government                on 1 July that it expected to
   and The Guardian has found               and agribusiness are                    make “a significant impact”
   evidence that the company,               under increasing pressure               in the reduction of cattle
   whose sales to Europe and                from international and                  laundering. “We are working
   Asia have boomed in recent               local investors to fight                towards a completely

14     Bucking the trend: South American soy and beef soar in times of coronavirus
transparent supply chain,”
the company said.

The investigation uncovered
                                       $420,000
a July 2019 Facebook post
by a driver’ picturing him              the fine the Estrela do Apurinã farm received in 2012
in a JBS uniform alongside              for illegal deforestation (US$)
images of at least four four
or five trucks in transit from
one farm to another. In the       supplier to China, as growing   the Amazon meet socio-
post, the driver says his         incomes changed traditional     environmental criteria.
team is transporting cattle       diets and, more recently, the
from the Estrela do Apurinã       swine fever outbreak pushed     But the auditor always said the
farm, which was fined over        local suppliers to source       company has failed to track its
2,200,000 BRL (US$420,000)        other forms of animal protein   indirect suppliers. In messages
in 2012 for illegal               from foreign markets.           exchanged with Amnesty
deforestation, to Estrela do                                      International following a
Sangue, which supplies JBS.       Brazil’s beef exports to        recent investigation, DNV
                                  China grew 53% in 2019 and      representatives stressed that
According to Repórter Brasil,     continued to grow in 2020.      its audit does not represent
39% of the Estrela do Apurinā     The result was that, even as    evidence of good practices in
farm is under embargo, leaving    deforestation rates soared      JBS’s supply chain.
61% that could rear cattle        last year, JBS’s market value
legally. Documents show           shot up. More recently, the     JBS has been implicated in
7,000 cattle were transported     Covid-19 pandemic has           using suppliers connected
between the Estrela do            curbed gains.                   to illegal practices in the
Apurinā and Estrela do Sangue                                     past. In April 2017, Ibama,
farms between June 2018 and       Researchers have long           Brazil’s main environmental
August 2019, the report says.     suspected that JBS had a        protection agency,
                                  role in cattle laundering.      embargoed several of JBS’s
The image was cross-              Paulo Barreto, a senior         plants and one exporter, as
checked against official cattle   researcher at Imazon, an        it faced allegations it bought
transport records showing         Amazon-based think tank         20,000 cattle from farms that
that Estrela do Sangue            that tracks deforestation,      had been punished for illegal
transferred roughly 3,000         said that the evidence in the   deforestation. But favourable
cows to two JBS processing        report takes the connection     court decisions meant JBS
plants in the state of Mato       to a new level.                 has yet to pay any fines.
Grosso between November
2018 and November 2019.           He said the findings merit      Barreto said no previous
                                  an investigation by Brazilian   investigations or threats from
The two plants — in the           authorities and investors       investors have yet resulted
cities of Juína and Juara —       demanding better practices      in significant punishments
are approved to export beef       from agribusiness companies.    against JBS. But he says
to Hong Kong.                                                     Chinese buyers are in a
                                  “I don’t have expectations      privileged position to force the
According to data released        the company will make any       company to make changes
by supply chain monitoring        great changes unless there      since farmers often dismiss
initiative Trase, almost 4,000    are concrete implications,”     investigations and complaints
tonnes of beef from JBS           he said.                        by international NGO’s and
logistics hubs in those two                                       investors from Europe.
cities ended up in Hong Kong      JBS has previously said it
in 2017, almost 2% of sales to    uses an audit conducted         “They normally say: ‘we will
that destination that year.       independently by DNV GL,        just sell to China instead,’” he
                                  a Norway-based auditing         said. “If China signaled that
In recent months, JBS             company, that concluded         it cared about this, it would
has become a major beef           all its direct suppliers in     make a difference.”

                                                                                                 15
He Mu, Lucia Wei He

   Coronavirus pandemic disrupts
   global meat supply
   Covid-19 has raised food prices and the spectre of shortages,
   but so far there are no signs of a drop in cattle farming
   across Latin America

A group of young steers in the meadow in Argentina
Photo: Alamy

   In recent weeks, over 20               In Latin America, where            to a decline in demand as a
   meat-processing facilities             coronavirus cases are              result of the epidemic.
   in the US have faced                   accelerating at a faster rate
   temporary shutdowns as                 than other regions, a similar      Meanwhile in Uruguay, 22
   a result of coronavirus                dynamic is beginning to take       out of the country’s 51
   outbreaks among workers.               hold in the meat sector.           meat-processing facilities
                                                                             were either inactive or
   An estimated 6,500 workers             Brazil’s southernmost state        partially active as of early
   have been infected, and lower          of Rio Grande do Sul has           April, with overall production
   processing capacity has led            reported outbreaks in nine         down 50%.
   producers and farmers to cull          meat processing facilities, with
   millions of animals.                   124 confirmed cases between        The widespread disruption
                                          March 20 and April 27.             in Uruguay was partially
   The closures have also led                                                driven by a strike led by
   to a spike in the wholesale            Earlier in March, ten other        the Meat Industry Worker
   price of beef and pork, while          Brazilian meatpacking              Federation (Foica). The
   raising the spectre of a               plants temporarily                 union’s Cerro branch, which
   potential shortage of food.            suspended operations due           represents approximately

16     Bucking the trend: South American soy and beef soar in times of coronavirus
MIXED SIGNALS FROM               coronavirus has temporarily

          50%
                               CHINA                            disrupted meat consumption
                                                                and trade patterns.
                               Even prior to coronavirus,
                               global meat supplies were        Although specific figures
    The drop in meat           down due to an outbreak          are not available, Rabobank
production in Uruguay          of African Swine Fever,          estimates that Chinese
                               which lowered China’s pork       consumption of beef, poultry
                               production to a 16-year low.     and pork all declined during
                                                                the first quarter of 2020,
50% of the country’s meat      The shortage of pork led to      driven by the closure of
workers, cited health          a surge in meat imports in       restaurants and fresh markets.
concerns as a reason for       2019, with beef increasing
calling the strike.            60% to 2.1 million tons, and     Imports of beef are also
                               pork 75% to 1.66 million         expected to be lower during
Martin Cardozo, President      tons, compared to 2018.          the first half of 2020, due to
of Foica Cerro said in a                                        a large quantity purchased
radio interview that “it’s     Partially driven by trade        ahead of the Lunar New
a strong measure [...]         restrictions with the US,        Year, and subsequently not
because it weighs on           Latin America was one of         consumed.
businesses, workers and        the biggest beneficiaries
union leaders alike. We        of China’s higher imports,       Nevertheless, the impact of
are acting out of solidarity   with major producers in          Chinese market dislocations
with the population and        the region all seeing strong     on Latin America has so far
the government. We are         growth in sales.                 been mixed.
convinced it’s for the
better.”                       In 2019, Brazil’s beef exports   Argentina saw a reduction in
                               reached a record 1.83 million    shipments of 35% in January
In Argentina, a meat plant     tons, up from the previous       compared to December,
in Buenos Aires province       record of 1.64 million tons      with a further 30% decline
closed following the death     set in 2018. The jump was        in February. Sales in March
of a food safety inspector.    largely driven by increased      were only 15% of those
Five additional employees      sales to China, which were       registered in late 2019.
also tested positive for       up 39.5% compared to 2018.
coronavirus, and previously                                     In an interview with Reuters,
10 other plants had halted     Data from Argentina tell a       Mario Ravettino, president
operations due to logistical   similar story, with exports      of the ABC consortium of
disruptions.                   during the first 10 months       Argentine meat exporters, said
                               of 2019 reaching a record        that the decline is due to “port
In normal circumstances,       666,000 metric tons, and         logistics difficulties caused by
international trade can        China accounting for close       quarantine measures, which
address temporary supply       to 50% of sales.                 have also affected demand
disruptions or production                                       patterns of beef.”
shortages in any given         While 2020 was expected to
country, caused for example    be another strong year for       Brazil on the other hand
by disease or storms.          Latin American producers,        has doubled its March

The current situation is
unprecedented in that
all major producers in
the Americas could face
supply disruptions, with
                                    45%
the US, Brazil, Argentina
and Uruguay accounting               of international beef exports come from the US,
for an estimated 45% of              Brazil, Argentina and Uruguay
international beef exports.

                                                                                               17
shipments of beef to China                                                Following reports of
 compared to 2019, following                                               infections within plants in
 a slowdown during the first                                               Rio Grande do Sul, state
 two months of the year.                                                   prosecutors filed a lawsuit
 With decreased demand                                                     to temporarily close two
 from other major markets             The greatest                         plants, in order to slow the
 such as the European Union,                                               spread of the virus.
 exports are now even more            challenge will be
 dependent on China, which
 accounted for 35% of sales
                                      on the supply                        To try and increase worker
                                                                           safety, Brazil’s Secretariat
 in March.                            side and on                          of Health is also requiring

 ENVIRONMENTAL AND
                                      the industry’s                       all meat processors to
                                                                           establish a contingency plan
 ECONOMIC IMPACT                      capacity to                          to prevent, monitor and

 In recent years, increased
                                      continue supplying                   control Covid-19.

 production of beef and               products in the                      The plan calls for increased
 grains has been tied to                                                   distancing and the
 deforestation and loss
                                      same way”                            installation of physical
 of biodiversity in the                                                    barriers between workers,
 Amazon. Farming of cattle                                                 use of personal protective
 also generates significant                                                equipment, staggered work
 amounts of planet-warming                                                 shifts and active monitoring
 methane.                             As long as meat exports              of symptoms.
                                      remain a fundamental
 While a protracted reduction         economic engine for                  Argentina has implemented
 in demand from China and             countries such as Brazil,            similar guidelines, which
 other major markets could            Argentina and Uruguay –              include changes in
 in theory reduce some                particularly on the back of          production workflows to
 of these environmental               record sales to China – there        reduce the risk of contagion,
 pressures, lasting changes           will be a strong incentive to        increased sanitation
 would take longer to                 continue production.                 requirements, and a
 materialise.                                                              protocol if positive cases are
                                      Mr Salemme believes that,            detected.
 Alejandro Salemme, a cattle          short-term disruptions
 producer and member                  notwithstanding, Argentinian         Meanwhile in the US,
 of the Argentinian Angus             production will continue             President Trump has
 Association, says that “beef         to grow, and that China              taken the drastic step of
 production cycles can last           represents a huge untapped           classifying meat plants as
 two to three years, so any           market for premium cuts,             “critical infrastructure” in
 changes in supply won’t be           which have traditionally             order to avoid a shortage
 reflected from one day to            been sold to Europe.                 of food amid coronavirus.
 the next.”                                                                The decision has been
                                      PUBLIC HEALTH                        controversial due its potential
 So far there are no signs of         CONSIDERATIONS                       implications on public health
 decreased cattle farming                                                  and worker safety.
 across Latin America, in             As an essential industry,
 spite of plant shutdowns             food production has                  Lorival Luz, CEO of BRF,
 and logistics disruptions. And       largely been exempt from             one of Brazil’s largest meat
 while some US producers              lockdown measures. But               producers, said in recent
 are slowing the growth of            with rising infections within        conference call that “the
 their livestock to cope with         meat plants, governments             greatest challenge will be
 plant closures, experts              now face a difficult choice          on the supply side and on
 believe there has been no            between public health and            the industry’s capacity to
 fundamental, long-term shift         the economic impact of               continue supplying products
 in the supply outlook.               shutdowns.                           in the same way.”

18   Bucking the trend: South American soy and beef soar in times of coronavirus
Flávia Milhorance

   The murky process of licensing the
   Amazon’s meatpackers
   Meatpackers in the Amazon are eyeing the Chinese market, but
   export certifications are often the result of intense pressure and
   neglect of environmental requirements

   Politicians and
   meatpackers in Brazil’s
   Amazonian state of Pará
   gathered for a celebration
   in September 2019,
   cheering the official
   announcement that four
   processing plants in the
   state had won approval to
   export to mainland China.
   Photos show delighted
   participants posing with
   boxes of meat products.
                                                                  A slaughterhouse in Mato Grosso state, Brazil
   “The ability to enter the                                                                    Photo: Alamy
   Chinese market is something
   that meat processing plants
   in our state have been
   requesting since 2011,” said                                    size of Beijing, becoming

                                        14
   governor Helder Barbalho                                        the state that has
   who had lobbied hard for                                        destroyed most rainforest
   the licences.                                                   in Brazil during this period.

   Decades of growth in cattle          of the 22 Brazilian        Environmental devastation
   ranching have meant Pará             meat plants                was not mentioned
   is now the state with the            approved to export         in publicly disclosed
   largest herd nationwide.             to China since 2019        documents about recent
   At 20.6 million heads, it            are in the Amazon          agreements between
   has 2.5 cattle for every                                        Brazil and China on beef,
   human inhabitant. At the                                        as political and economic
   same time, the region has                                       pressures dominated the
   also broken records for                                         negotiations. The lengthy
   deforestation, sharpening       the world. And the              certification process for
   the focus on its contribution   destruction has continued       meat processing plants
   to climate change.              into 2020. Barbalho             focuses almost exclusively
                                   explained the fires were        on sanitary standards,
   RAMPANT DESTRUCTION             “burning the forest to make     as can be seen from
                                   pasture.” In the last twelve    the applications forms,
   The Amazon region               months, Pará lost almost        hearings, and protocols
   suffered a fire season in       3,000 square kilometres of      analysed by Diálogo Chino
   August 2019 that shocked        forest, an area almost the      for this article.

                                                                                                        19
Since 2019, China has
 approved 22 new beef
 processing plants, 14
 located in the Amazon
 region. The Amazon biome
 now is home to almost
 half of the Brazilian
 meat processing plants
 authorised to export to
 China

 Environmentalists are
 alarmed by the sector’s
 rapid growth: “Clear criteria
 for controlling deforestation
 and respecting the land
 rights of indigenous
 peoples and communities
 should be mandatory for              decades, although demand             environmental operating
 exports of Brazilian beef,           is limited and concentrated          licence are limited to waste
 particularly when it comes           on cheaper products,                 and water management
 from biomes [that are]               according to Thiago                  and noise and traffic
 under attack,” says Adriana          Bernardino, a livestock              nuisance near the plant.
 Charoux, spokesperson                researcher at the Brazilian
 for Greenpeace’s Amazon              Centre for Advanced                  Meat processing plants
 campaign.                            Studies in Applied                   are subject to ongoing
                                      Economics.                           inspections, but these
 For Pará’s vast beef                                                      do not monitor licence
 farming sector, however,             However, demand from                 renewals or the status
 the China licences were              Mainland China is rising,            of embargos issued by
 doubly welcome following             largely due to the impact            environmental protection
 past freezes in the trade            of African Swine Fever and           agencies for deforestation.
 because of food safety               trade tensions with the
 scandals. In 2017, an                US. Gaining market access            Once the meat processor
 exposé caught food                   through China’s central              has its SIF registration
 inspectors conspiring to             administration allows sales          number (used in all
 approve meat that was                to all provinces, not just           future inspections), it
 unfit for consumption.               Hong Kong, and sales are             needs approval from the
 International embargoes              often of better meat with            purchasing country and
 followed, and China                  higher added value.                  an international health
 temporarily halted new                                                    certificate.
 export accreditations for            “The Chinese market is
 Brazilian meat processors.           increasingly looking for             Hong Kong’s market
                                      quality and paying extra for         access rules broadly
 MEATPACKERS SEEK                     it,” says Bernadino.                 follow exporting countries’
 MAINLAND MARKET                                                           protocols, meaning
                                      DITCH MEATPACKERS’                   Brazilian meatpackers
 Meat exporters must follow           EXPORT PERMITS                       can respond to direct
 tougher rules to sell to                                                  requests for export without
 China’s mainland market than         To sell meat abroad or               mediation by Brazil’s
 to enter Hong Kong, and the          nationwide, Brazilian                federal government. Hong
 mainland is now becoming             meat processors must                 Kong’s requirements, set
 Brazil’s main market.                be registered with the               out in an official letter
                                      Federal Inspection                   from the Brazilian Ministry
 Hong Kong has imported               Service (SIF). However,              of Agriculture (MAPA), are
 Brazilian beef for two               SIF’s requirements for its           only that meat must be fit

20   Bucking the trend: South American soy and beef soar in times of coronavirus
requires meatpackers and
                                                                                  the Brazilian government
                                                                                  to comply with rigorous
                                                                                  standards covering a
                                                                                  plant’s production capacity
                                                                                  and sanitary conditions.
                                                                                  In a registration form,
                                                                                  China requires details of
                                                                                  veterinarians responsible
                                                                                  for inspection, potential
                                                                                  sources of pollution in
                                                                                  the vicinity, risk of cross-
                                                                                  contamination inside the
                                                                                  factory, the cleanliness
                                                                                  of the premises and
                                                                                  facilities during storage and
                                                                                  transportation, and water
                                                                                  treatment.

                                                                                  Besides ensuring quality
                                                                                  standards, entrepreneurs
                                                                                  must have the capacity
                                                                                  to meet growing demand:
                                                                                  “China is a giant in terms
                                                                                  of consumption, and
                                                                                  they need volume,” says
                                                                                  Jean Manfredini, Brazil’s
                                                                                  agricultural attaché in
                                                                                  Beijing.

                                                                                  As Philip Fearnside, an
                                                                                  authority on the subject,
                                                                                  points out, “This represents
                                                                                  a danger that deforestation
Fire in the Jaci-Paraná Extractive Reserve, in Porto Velho, Rondônia state, one
month after a presidential decree forbidding fires in the Amazon and Pantanal
                                                                                  in the Amazon may
Photo: Christian Braga/Greenpeace                                                 increase.”

                                                                                  UNCONTROLLED
                                                                                  PRODUCTION CHAINS
   for consumption, without                 Weak Flesh investigation
   contaminants or prohibited               caught officials passing unfit        Demand for high volumes
   substances, subject to                   meat, prompting China to              of beef have stoked the
   inspections and originate                freeze export permits.                cattle ranchers’ interest in
   from registered farms.                                                         the Amazon, a geographic
                                            China’s central                       shift that originally began
   Mainland China’s rules                   administration now                    in the late 1990s and early
   are much tougher.
   Authorities audit plants in
   exporting countries, and
   may also receive a list of
   recommended companies for
   local governments to assess.
                                                  152,000
   The credibility of Brazil’s                     square kilometres of forest were deforested in the
   SIF inspectors was cut to                       state of Pará in the six months up to June 2020
   shreds when the Operation

                                                                                                                 21
2000s in response to foot            One of the main obstacles            Brazilian beef exports
 and mouth outbreaks                  to better traceability is            to China after Operation
 elsewhere in Brazil.                 ‘cattle laundering’, where           Weak Flesh began in
                                      thousands of ranches act             2018 when Chinese
 The Brazilian Ministry of            as middlemen, providing              inspectors delivered a
 Agriculture responded to             cattle not to the meat               harsh judgement after
 the crisis by tightening             processors but to other,             visiting only 11 of dozens
 regulations and hiring more          reputable farms. The                 of meat processing plants
 inspectors.                          practice is common and               recommended by the
                                      cattle may spend up to 75%           Brazilian government.
 However, contact-tracing             of their lives in the pastures
 rules could provide a way            of indirect suppliers who            “[Their] report was not
 to protect the Amazon if             may be involved in illegal           very favourable, excluding
 environmental concerns               deforestation and land grabs         one [plant] and was full
 were prioritized. In granting                                             of questions about the
 permits to meat exporters,           The EU imposes stricter              other 10,” said agriculture
 both Hong Kong and                   requirements on livestock            minister Tereza Cristina
 mainland China require a             tracing, which are                   da Costa Dias at a public
 brief description of where           summarized in a MAPA                 hearing. Costa Dias
 the cattle have come from            directive guiding inspectors:        scheduled a trip to Asia
 in order to ensure sanitary          it stipulates that the               in 2019 in an attempt to
 quality from the point of            monitoring process should            rectify Brazil’s image.
 origin.                              start when animals are first
                                      transported and received             Meanwhile, Pará’s meat
 If this mechanism were               and track their meat all             industry readied itself to
 strengthened, it could               the way through to the               fight for exports to China.
 stop purchases from                  final, export-ready product.         Governor Barbalho visited
 areas where there is illegal         The EU has excluded Pará             Brazil’s capital more than
 deforestation.                       and other Amazon states              10 times and took ranchers
                                      from the list of exporting           to lobby MAPA on behalf
 “Big meatpackers are                 regions.                             of Pará’s meatpackers.
 already moving towards                                                    State-level problems over
 that,” said Bernardino,              Nonetheless, a study                 environmental licensing
 the livestock researcher,            published in the journal             and improved livestock
 pointing to recent                   “Science” revealed that at           monitoring were resolved,
 promises by Marfrig and              least 17% of beef exports            although measures still
 JBS to trace their entire            to the EU from threatened            fall short of what would
 supply chains. But, on the           biomes may be linked to              be necessary to sever the
 subject of adding further            illegal deforestation.               industry’s connections to
 environmental protocols,                                                  illegal deforestation.
 he said, “there would                POLITICAL AND
 have to be demand on                 ECONOMIC PRESSURE                    The agriculture ministry
 meatpackers from the                                                      received petitions
 consumer, retail side for            China’s authorities have             demanding transparency
 this information and then            shown themselves willing             about China’s requirements
 pressure to change the               to exert pressure on                 from two federal deputies,
 system.”                             Brazil within their current          Fausto Pinato, chairman of
                                      framework’s purely sanitary          the Federal Commission
 Today, the Brazilian                 rules on safe provenance.            on Agriculture (PP), and
 government monitors the              Meanwhile, in Brazil tight           Cristiano Vale (PL), a
 movement of animals                  links between politicians            rancher from Pará.
 through compulsory                   and Amazon cattle
 transport documentation,             ranchers have sidelined              Three major companies
 while the meat industry              environmental protection.            dominate the industry:
 monitors suppliers through                                                JBS, Marfrig, and Minerva.
 satellite data and audits.           Bilateral talks to resume            In terms of export volume,

22   Bucking the trend: South American soy and beef soar in times of coronavirus
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