Bucking the trend: South American soy and beef soar in times of Covid-19
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Contents Fires threaten the Amazon once again. What have we learned? | 4 Rising beef demand linked to Amazon deforestation | 6 Chinese outrage at WWF video linking beef demand to deforestation | 10 Investigation implicates JBS in ‘cattle laundering’ | 14 Coronavirus disrupts global meat supply chain | 16 The murky process of licensing the Amazon’s meatpackers | 19 China seeks greater quality and quantity to ease food security worries | 24 Covid-19 spike hits at peak soy export season | 27 Argentina’s farmers go ‘carbon neutral’ to retain agriculture markets | 29 Questions persist over giant Chinese soy trader’s track and trace plan | 32 1
Foreword from the editor: W ith over 10 million confirmed Despite these unprecedented times, cases and Latin American South America’s soy and beef exports to countries numbering five of the China have prospered remarkably. Efforts world’s ten worst-hit by COVID-19, the towards a resolution of US-China trade pandemic has taken a devastating toll on tensions have faltered and populations of the region’s populations and economies. Chinese pigs - top consumers of South American soy - have begun to recover Lockdowns and the lower availability of following an outbreak of African Swine certain goods and services have meant Fever, countering some of the negative that regional GDP is expected to contract effects of coronavirus. At the same time, by 8.1% in 2020. According to the IMF, the malaise of soy- and beef-driven Latin America is not expected to return to deforestation and forest degradation has precoronavirus growth levels until 2023. continued. Somewhat surprisingly, Brazil, which Fires in Brazil’s Amazon were up accounts for almost half of all Covid-19 13% in the first nine months of 2020. cases in the region, is projected to suffer August and September fires were more less than its regional counterparts, at numerous even than during the same least in terms of crude macroeconomic months of 2019, when the upsurge indicators (-5.1%). attracted international condemnation. Even Argentina’s Paraná Delta has been One reason for Brazil’s resilience is that its set ablaze to a degree not witnessed in economy has been buoyed by record sales living memory, as forests were felled for of soy and beef to China. In June, Brazil’s unplanned industrial development. soy exports to China were 91% above levels of June 2019, topping 10 million tonnes for With commodity-related forest loss the first time. Beef, too, is moving between continuing apace, Diálogo Chino the two countries in record volumes. Sales presents a special series of articles that in the first half of 2020 were up 50% on the examine South American soy and beef corresponding period last year. supply chains amid the backdrop of coronavirus, to demystify and illuminate And it’s not just Brazil. This year, Argentina’s the lesserknown aspects of a surprisingly beef exports to China are set to match the resilient, and often murky, trade. 800,000 tonnes it sent last year, regardless of the challenges of the pandemic. The articles in the series identify new 2 Bucking the trend: South American soy and beef soar in times of coronavirus
deforestation hotspots in the Brazilian Amazon and locate meat plants licensed to export to China; They explore importers’ exposure to deforestation risk; explain the process of sanctioning new plants for export; and interrogate the sustainability of both Brazilian producers’ and Chinese buyers’ suppliers. Equally importantly, the series looks at policy developments in China, as the country tries to improve self-sufficiency in grain output. Understanding Chinese consumer preferences is key to achieving greater sustainability. We also look at Argentina’s efforts to neutralise the carbon embedded in agricultural exports, and report on misguided finger pointing at Chinese beef eaters that implied they were responsible for the destruction of the world’s largest continuous rainforest. With Chinese demand for soy and beef expected to remain high, agriculture in Brazil and Argentina will continue to play an important role in their respective national economic recoveries postcoronavirus. But closer scrutiny of the actors and institutions that set the parameters of the trade is vital if it is to transform itself into a net contributor to the good health of South America’s economies and ecosystems. We hope the articles in this series offer this essential scrutiny. Isabel Hilton founder and editor, Diálogo Chino 3
Ibama firefighters tackle blazes in Apui, Brazil’s Amazonas state, in August Photo: Alamy Manuela Andreoni Fires threaten the Amazon once again. What have we learned? Data suggests an Amazon fire season is struggling to change the worse than 2019’s that shocked the narrative around the crisis. And this year’s fire season world. So what are international has intensified the focus on investors doing about it? its environmental problems. So what, if anything, has This year’s Amazon fire season Bolsonaro’s administration has changed? is already breaking records. resisted fighting. Bolsonaro In July, there were 27% more refused to strengthen the WHAT’S DIFFERENT ABOUT fires in Brazil’s portion of the country’s environmental THE AMAZON FIRE SEASON world’s largest rainforest than protection agencies as THIS YEAR? last year, when images of trees increasingly large parts of ablaze shocked the world. And the forest were converted to In short, there is more dead the numbers are still rising. pasture and illegal mining sites. wood available to feed the flames. The fires became an The fire season comes unwelcome hallmark of the as Brazil’s soy and beef When political and business administration of Jair Bolsonaro, exports are booming, raising leaders across the globe Brazil’s far-right president, after concerns among foreign expressed outrage last year he took office in 2019. Though investors and business at Brazil’s inability to stop Brazil has invested millions in leaders that they’re profiting the Amazon burning, former fighting fires in the Amazon from the Amazon’s demise. army captain Bolsonaro sent since last year, the root of the in the military. problem remains intact. “This story that the Amazon is burning is a lie,” said Data suggests that helped Amazon fires typically follow President Bolsonaro in a curb fires in the ensuing deforestation, a problem recent meeting. But Brazil months, but deforestation 4 Bucking the trend: South American soy and beef soar in times of coronavirus
kept rising and the military Chinese officials have so 2023 didn’t hold the perpetrators far avoided taking a stand accountable. That means against surging deforestation that this year, farmers and in Brazil. During last year’s land grabbers were free to fire season, the number burn what they meant to the year by which two ranking diplomat at the last year, plus all the trees Cofco, China’s Chinese embassy in Brazil they’ve cut down since. largest grain trader, praised local environmental pledges to have a laws. And at a press Research from the Amazon fully transparent conference earlier this year, Environmental Research Chinese diplomats ignored soy supply chain Institute (Ipam) calculates journalists’ attempts to elicit that roughly 9,000 square comments on deforestation kilometres of destroyed in the Amazon. forest have been left to burn as of August this year. the company was unable to Suely Araújo, who was If 60% goes up in flames, monitor its own supply chain head of Brazil’s main this year’s season will be as for connections to illegal environmental protection bad as last year’s. If all of activity. China’s Cofco, one of agency, Ibama, until last it burns, however, it could the biggest trading companies year, said international lead to “an unprecedented in Brazil, promised to make its pressure in the late 1990s health calamity” in the region soy supply chain fully traceable was behind the country’s by adding to the effects of by 2023. most important law against Covid-19, Ipam wrote. environmental crimes. Still, there has been little DID THE WORLD’S sign that investors have “If there is one way this OUTRAGE LAST YEAR MAKE taken significant amounts of government will improve A DIFFERENCE? money out of Brazil because its policies in this area, it of environmental issues, is through international Yes, but there have been no and exports of agricultural pressure,” she said. significant changes in policy products are booming, or in farmers’ profit margins. even as their links to illegal WHAT HAS THE deforestation become GOVERNMENT DONE Investors from Brazil and apparent. DIFFERENTLY SINCE LAST abroad reacted strongly to YEAR? the government’s inability While the Chinese press has to control deforestation acknowledged the increase in The government’s move to and fires. Links between deforestation in the Amazon put the military in charge environmental destruction in recent months, Chinese of protecting the Amazon and the supply chains of investors and business has been critisied by major agribusiness players leaders haven’t mirrored US environmentalists as a lot have also been spotlighted. and European firms’ threats more expensive and a lot less to divest their Brazilian effective than empowering The government made setting assets if the issue isn’t environmental agencies. fires in the Amazon illegal after effectively addressed. a group of global investors The government spends said it was concerned about Action from China could have roughly 60 million BRL the country’s environmental major positive consequences, (US$11 million) per month record. Yet inaction led Nordea researchers say, as the on its Amazon military task Asset Management, the Brazilian meat industry’s force, only a little less than investment arm of Europe’s dependence on Chinese Ibama’s annual budget for largest financial services group, buyers continues to grow. law enforcement. to drop JBS, the world’s largest Many farmers believe that if meat packer in July. HSBC also European firms boycott them, Throwing money at the warned investors about the they can simply offset their problem hasn’t worked risk of investing in JBS, arguing losses by turning to China. so far. Deforestation has 5
kept rising and fewer environmental crimes have been reported, as funding to the environmental agencies has been slashed. The Brazilian government has also repeatedly punished Ibama agents for doing their jobs – once firing the head of law enforcement after a massive, successful operation against illegal mining. “Militarising deforestation- Activists protest against the Amazon fires control is not efficient,” outside the Brazilian Embassy in London. Araújo said. “They don’t have Photo: Alamy the expertise.” Gustavo Faleiros Rising beef demand linked to Amazon deforestation Brazilian beef exports are causing around 70,000 hectares of deforestation each year Porto Velho is one of the biggest cities in the Brazilian Amazon but it still feels like a small town. Located in the heart of Rondônia state, trade is modest and the population is growing relatively slowly, increasing from 428,000 to 530,000 in a decade. The cattle population, however, is growing much more quickly. A decade ago, the human and bovine populations in the Porto Velho municipality were similar. Today, there are twice as many cattle as humans. This same trend is repeated in the other states that 6 Bucking the trend: South American soy and beef soar in times of coronavirus
encompass the Amazon biome. Data from the Brazilian Institute of Geography and Statistics (IBGE) show that cattle herds in the north of the country have grown more than any other Brazilian region. Here, herds grew 22%, compared to the national average of 4%, as shown in a new cattle-ranching map of Brazil, produced by InfoAmazonia and Diálogo Chino. Beef production and Amazon deforestation are linked This growth is driven by Photo: Fábio Nascimento demand. With more money in their pockets, families worldwide, and especially Numbers of cows in Porto Velho (2004-2018) those in developing 1,100,000 countries, are consuming more meat. 1,000,000 China, the final destination 900,000 of more than a third of 800,000 meat produced in Porto Velho, is a case in point. 700,000 Chinese consumers eat 30% more meat compared to 600,000 a decade ago. Though the 500,000 average person in China still consumes almost ten times 400,000 less meat than the average Brazilian, the size of the 300,000 country’s population means 200,000 consumption habits have a tremendous impact. 100,000 Higher levels of beef 0 consumption worldwide 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 have brought prosperity to Source: The Brazilian Institute of Geography and Statistics (IBGE) Rondônia’s farmers. Adélio Barofaldi is CEO of Grupo Barofaldi told Diálogo Chino and the conversion of more Rovema, which owns the at his Porto Velho office. tropical forest. largest network of car and truck dealers in the But the market has also The irregular process of state, and invests in energy become a powerful driver land occupation affects and livestock. He is also of deforestation. Rondônia conservation units president of the Association was among the states most (areas), even in the state of Rural Landowners of affected by this year’s fires. of Amazonas, which Rondônia (APPRO). As local ranchers become neighbours Rondônia. In the more successful, the value southern region, mainly the “We are the fifth-largest of pasture in the region district of Santo Antônio do producer of beef from Brazil, also increases, which has Matupi and the municipality with 70% of land preserved the common consequence of Apuí, the agricultural and not deforested,” of encouraging land fraud frontier is advancing 7
alongside land fraud 65,000 to 75,000 hectares of more than half of which are schemes, wood theft and deforestation. in the Amazon region. forest clearance for pasture by unlawful fires. Of this, 22,700 hectares “China is the largest market. were attributed to exports They are definitely exposed Researchers and to China, with some 18,000 [to the risk of deforestation],” environmentalists are calling of those hectares linked said Erasmus zur Ermgassen, this process “Rondonization”. to Hong Kong, the number a researcher at Trase and one destination of meat the University of Louvain in According to IBGE’s most produced in Brazil. Belgium. recent Municipal Livestock Survey (PPM), Porto Velho’s The report explains that Ermgassen said that the herd has grown 145% in just most deforestation (52%) research team reviewed 15 years. By 2018, there were occurs in the Amazon, import contracts from 2015 1.04 million head of cattle, meaning Hong Kong’s to 2017 to identify which compared to 426,400 in imports are more exposed processing plants exports 2004. Today, the Porto Velho to “deforestation risk”. Since came from and to calculate municipality has the third- mainland China gets most the deforestation risk. They largest herd in the Brazilian of its meat imports from checked this information Amazon, and the fifth largest meatpacking companies in against deforestation data in Brazil. the Cerrado biome, a vast at the municipal level, taking tropical savannah, they carry into account conversion Porto Velho was indicated a smaller deforestation to pasture and each as having the highest risk footprint. meatpacking plant’s radius of deforestation in Brazil’s of activity. entire beef export chain. Since 2015, when Chinese health authorities approved Ermgassen hopes that the SUPPLY CHAIN imports of Brazilian beef private sector will adopt TRANSPARENCY after a years-long ban, the Trase indicator, since business has skyrocketed. it translates pressure on The Trase initiative, a group Imports from Hong Kong forests into actual numbers. of researchers studying the and mainland China account impacts of the commodities for a combined 38.2% of “With this analysis, we are trade, indicated in its latest Brazil sales of packed meat. showing that it is possible report that Brazil’s annual Recently, Chinese authorities to know how much beef exports, estimated at approved supplies of meat deforestation exists within 1.4 million tonnes, generate from 17 new packing plants, each exported cargo,” he said. Even with the high correlation between meat exports and deforestation, Chinese companies do not seem to be paying attention. At the beginning of the year, Trase had already identified Chinese companies with major potential to influence the Brazilian market. But a search on these companies’ websites did not find any mentions of sustainability. A few reported concerns over health issues and pollution, A cattle feedlot in the Amazonian state of Rondônia but all seemed inattentive to Photo: Fábio Nascimento the threats faced by forests. 8 Bucking the trend: South American soy and beef soar in times of coronavirus
MONITORING TOOLS to the slaughterhouse and finally the meatpacking plant. A decade ago, Brazil’s federal Yet there are many cases public prosecutors found of “triangulation” to legalise links between the meat herds that at some point industry and land fraud, fires lived on pastures that had and deforestation. been illegally deforested. Launched in 2009, the Paulo Barreto, a researcher Legal Meat programme at Imazon who has studied established deferred ranching in the Amazon prosecution agreements for decades, noted that it (TAC in Portuguese) to give benefits neither producers meatpacking plants time to nor the government to get their houses in order and establish a system that meet tracking requirements permits total traceability along the beef production since there is an economic chain. advantage in keeping part of the herds invisible. Adélio Barofaldi says people need to “tell That same year, Greenpeace the truth” about beef and deforestation was able to get the country’s He added that the complex four largest beef producers interaction of different to agree to support zero actors within the system 500-hectare area on his farm deforestation in the means it’s unlikely there is a that he will not clear. If he were production chain. direct connection between to do so now, he would run the growing Chinese demand risk of being called a criminal. Then in 2017, the Chinese for beef and increased Meat Association, which deforestation, Barreto said. Barofaldi does, however, represents 40 importers, admit that livestock ranching signed an agreement. “In this system full of holes, needs to become more any additional demand efficient, with better pasture Though positive, such generates risk.” management and intensified initiatives remain insufficient. production. Even with agreements RANCHERS FIGHT CRITICS covering 80% of meat In the Amazon, herd exports, the challenge of total Rancher Adélio Barofaldi concentration is still low traceability is still a huge one. insists on the need to “tell at only one animal per the truth about the Amazon,” hectare. This number must Researchers who work which he says differs from be improved, he says, and on the topic, such as the alarming headlines explains that the goal is Imazon and Greenpeace, about fires that appeared in seven to eight head per recently indicated that newspapers worldwide. hectare. transparency is decreasing. They experience difficulties He says that criminalising In Rondônia, the trend accessing information on deforestation is a mistake, is toward using more livestock transport routes since Brazilian legislation technology, such as electric on the federal government’s allows clearing on 20% fencing, and recovering website, as well as updates of rural properties in the degraded pasture, to produce on companies’ own websites. Amazon region. cattle and grains for export. “It would be possible to The main problem is that the “(Satellite) photography double the size of the herd in herds are extremely mobile. does not show whether Rondônia without additional This is partly the nature of deforestation is legal or deforestation,” he says. the business. Cattle are born illegal,” he says. on one farm and fattened This article was originally on another. They then go Barofaldi says that he has a published by Diálogo Chino 9
Wang Chen Chinese outrage at WWF video linking beef demand to deforestation Why did a film designed to promote sustainability certification receive such a backlash online? Cattle on land cleared for pasture in the Amazon Photo: Alamy On 21 March, World Forest Day, with deforestation sparked titled How to Quickly Destroy a short video on conserving accusations that it was the World’s Forests. It was global forests sparked angry “insulting China.” first challenged on Bilibili. protests on the Chinese com, a video streaming site internet, and was taken down This is not the first time popular with young Chinese by its makers the next day. advocacy of environmentally people, where Paperclip is friendly consumption has well-known as a producer The five-minute film was received a backlash in China. of science and technology a joint effort by PaperClip, With Chinese markets having content. A video Paperclip a group which produces an increasing impact on the published on 2 February, educational films, and global environment, efforts to “Everything You Need to the WWF. It showed how guide sustainable consumption Know About the Coronavirus”, farming for livestock and soy must navigate the fraught provided detailed and is destroying forests in the terrain of online opinion, accurate information on the Amazon region, in an attempt rubbing up against nationalism epidemic and was watched to encourage consumers to and the “right to development.” over 100 million times. A mere choose products certified seven weeks later, Paperclip sustainable. But linking the ‘INSULTING CHINA’? was being attacked on the purchase of meat, eggs and platform, for a video about milk by Chinese shoppers The video was provocatively protecting forests. 10 Bucking the trend: South American soy and beef soar in times of coronavirus
The film starts by describing how human activity has damaged forests over the last two decades. Citing the WWF’s 2015 “Living Forests Report,” it links production of beef and soy to the destruction of the Amazon rainforest. It describes this global chain linking production and consumption as “the most efficient forest-elimination machine” and points out the role of Chinese markets. According to the voiceover: https://youtu.be/_uti4RZPHeE “Brazil can’t cut soybean Scan the farming, because it needs QR code to watch on your phone to sell to the world’s biggest This isn’t the first online buyer, China.” The film also controversy over calls for lower discusses other commodities meat consumption in China. associated with deforestation: The anger did not stop there. “The production, trade and Some called Paperclip’s politics In March 2019, international consumption of palm oil, into question, after ploughing organisation WildAid launched rubber, timber and paper through its old videos and its Less Meat Is My New Dish impacts on forests in places finding some in which Taiwan campaign in China, calling including Sumatra and island was not clearly visible for lower meat consumption Kalimantan.” Finally, the video on what were supposed to to reduce greenhouse gas suggests opting for products be maps of China. Others emissions. Chinese film stars with sustainability certification pointed out that sustainability featured in the campaign, to avoid becoming certifications charge fees, so online and on posters in inadvertently involved in “It’s all commercial.” subways and airports. deforestation. Paperclip then removed the The adverts were soon Within 24 hours, the video had video and made a statement: challenged by internet sparked a huge backlash that the video had not blamed opinion leaders. In a now- spread to other social media China and the uses of “we” deleted Weibo post, popular platforms such as Weibo. referred not to Chinese people, science blogger Scientific but to humanity as a whole. Future Man asked: “Why are The attacks focused on Americans, beef-eaters with whether it was fair to link Before being taken down, it higher per-capita carbon consumption of meat, was copied and published on emissions, always banging milk and eggs in China YouTube. on about how Chinese with destruction of the people should eat less Amazon rainforest. “We’ve WHO CHANGES FIRST? pork?” before pointing out only had meat to eat for a that WildAid is an American few years, and it’s us that Jian Yi, founder of non-profit organisation and saying have harmed the planet?” the Good Food Academy and such advocacy has “other asked one poster. Many director of the documentary motivations.” Guancha. contrasted per capita meat What’s for Dinner, told China cn soon joined in, with an consumption in China and Dialogue that environmental article asking: “What was this the US, where people eat advocacy needs to avoid foreign organisation thinking twice as much, and mainly “ascribing responsibility to in asking Chinese people to beef which has a far larger any particular group” as this eat less meat to protect the carbon footprint than the “will always make someone Earth?” and describing the pork favoured in China. uncomfortable.” adverts as “repulsive.” 11
Businesses using health and the environment as selling points have also wandered into the minefield. On 8 January this year, in an article on the prospects for meat alternatives in China the New York Times quoted Pat Brown, CEO of plant-based “meat” manufacturer Impossible Foods: “Every time someone in China eats a piece of meat, a little puff of smoke goes up in the Amazon.” Nationalist media outlets Global Times and Guancha.cn complained America’s environmental responsibilities were being shifted onto China’s shoulders. Fang Kecheng, assistant professor at the Chinese University of Hong Kong’s School of Journalism and Communication, expects this atmosphere to continue. In the past, Chinese nationalism was based around websites and forums, with limited reach and regular participants. But now a focus on building traffic has changed this. “There’s profit to be made differences within the beef sales fell by 4% and by playing up conspiracy country. In 2016, the State pork by 6.4%, while meat- theories,” Fang said, adding Council’s Development free alternatives rose 18%, that large numbers of Research Centre predicted the highest growth of any accounts are chasing the that meat consumption by category. nationalist topics that China’s city-dwellers will peak resonate with the public. as soon as 2022, at 85 kg Health issues such as per year. Meanwhile, in rural high blood pressure and RELIANCE ON OVERSEAS China a peak is not expected obesity, linked with meat AGRIBUSINESS to arrive until 2030. So while consumption, are also some Chinese people may drawing attention in China. Since 1961, per capita meat be eating as much meat as The China Nutrition Society’s consumption in China has Europeans, others are still 2016 nutritional guidelines increased by a factor of 17. getting less than they want. recommended eating 14.6- Yet while the average Chinese 27.4 kg of meat every year person ate 61 kg of meat in Interestingly, while China’s – less than half the current 2017, the average European overall meat consumption national average. consumed 83 kg and the is increasing, in the US and average American 124 kg, Europe it is levelling off or Meat production stresses according to UN figures. falling in response to health, water and soil resources, environmental and climate worsens climate change That Chinese average concerns. For example, in and makes humanity more hides urban/rural and class UK supermarkets last year vulnerable to it. In 2019, a 12 Bucking the trend: South American soy and beef soar in times of coronavirus
major report from the UN’s BECOMING A GREEN 2030, and helped create the Intergovernmental Panel on RULE-MAKER Paris Agreement. Li wrote: Climate Change suggested “Debate over emissions rights global cuts in meat eating. During the debate sparked and development rights in the by the video, one old topic media gradually faded away, In 2017, China consumed again stirred up nationalist and once noisy conspiracy over 89 million tonnes of sentiment – the rights of theorists fell silent. Questions meat, more than a quarter latecomer countries to over the scientific reality of the global total. China develop. But on issues like of climate change virtually produces the vast majority climate change, China has vanished from Chinese media.” of that but relies on imports actually moved beyond such for most of its livestock sentiments. The authors of the feed – including 90% of Tsinghua-Brookings Centre its soy meal, the most Eleven years ago, the Chinese report wrote: “If China’s important feed. China’s government received strong emissions peak target is 2017 soy imports accounted public praise for its defence to be achieved as soon as for over a quarter of global of development rights at possible, a transformation consumption. Agricultural the Copenhagen climate of our current consumer economists have said that change talks, regarding the culture is needed,” before China’s arable land cannot allocation of responsibility explaining that “transforming currently produce the soy for carbon reductions. At the consumption” did not mean meal needed for the country’s time, conspiracy theories sacrificing the economy for livestock industry, and so that climate change was the sake of the environment, in effect it “imports” arable not manmade and that but rather achieving more land in this way. China is the west was using it to stable economic growth and self-sufficient in staples, but restrain China’s growth were transforming the industrial heavily reliant on overseas common. When Chai Jing, structure, while improving agribusiness for the fodder hosting CCTV’s Face-to-Face health and happiness. needed to meet demand for interview show, asked Ding meat, eggs and milk. Zhongli, a scientific adviser Some greener consumption to the Chinese delegation in trends have already appeared. In a 2016 report on low- Copenhagen, about fairness The popularity of shared carbon development in emissions reductions, he bikes has changed how urban in China, the Tsinghua- even replied with: “Aren’t the residents travel; restrictions Brookings Centre suggested Chinese also human beings?” on car registrations has led that US-style carbon- to more people choosing intensive consumption China has since shifted new energy vehicles. Will should not be an aim for from protecting its right to “transforming consumption” Chinese society, and that develop and a passive role in mean Chinese consumers use China’s building of an international climate politics their buying power to help ecological society means to active participation in the protect global goods such as it must remake energy global climate programme. the Amazon rainforest? and consumption systems According to environment to find a more moderate, journalist Li Jing, since 2011 May Mei, executive director higher quality mode of various domestic policy of advocacy group GoalBlue consumption. priorities – ensuring energy Low Carbon Development & security, tackling air pollution Promotion Centre, thinks this China’s heavy reliance on and responding to changes in is the right approach. She told imports for primary goods international energy markets – China Dialogue: “Consumers gives it great influence over have aligned with a more active should know how China’s supply chains. That influence stance on climate change. strong markets and spending could produce far-reaching The country’s 12th Five Year power can influence global positive effects, for example Plan (2011-2015) sent positive supply chains and how they by ensuring food on Chinese signals. Then, in 2014, China can play a role in making tables is not linked to publicly committed to peaking those supply chains more deforestation overseas. greenhouse gas emissions by sustainable.” 13
A new investigation has linked JBS, the world’s largest meat-packer to a process known as cattle laundering Photo: Alamy Manuela Andreoni Investigation implicates JBS in ‘cattle laundering’ New report reveals world’s biggest meat packer transported cattle linked to illegal deforestation to its Hong Kong-approved slaughterhouses For years, JBS, the world’s years, might be directly deforestation, especially in largest meatpacking company, implicated. The report found the Amazon. Under Brazil’s has claimed it is unable to photographic evidence from far-right president Jair monitor indirect suppliers July 2019 that a JBS truck Bolsonaro, deforestation has and ranchers accused of hauled cattle from a farm skyrocketed, and researchers illegal activities. The claims embargoed from grazing cattle expect this year’s fire season have allowed the company because of illegal Amazon to break records. to dodge responsibility for deforestation to a clean farm ‘cattle laundering’, the well- with the same owner, an In a statement, JBS said known practice of moving approved JBS supplier. the report “does not reflect cows from ‘dirty’ farms linked its operating standards.” to illegal deforestation to The embargo, imposed by The company also told reputable ones, before then Brazil’s main environmental TBIJ it had investigated the sending to abattoirs, creating protection agency Ibama, is evidence and found that the appearance of a ‘clean’ both a punishment and a the collection farm was supply chain. protective measure to allow not shown to be within any deforested land to recover. embargoed area, according But a new investigation by to its own system. JBS said Repórter Brasil, The Bureau of The findings come as it introduced a new system Investigative Journalism (TBIJ) the Brazilian government on 1 July that it expected to and The Guardian has found and agribusiness are make “a significant impact” evidence that the company, under increasing pressure in the reduction of cattle whose sales to Europe and from international and laundering. “We are working Asia have boomed in recent local investors to fight towards a completely 14 Bucking the trend: South American soy and beef soar in times of coronavirus
transparent supply chain,” the company said. The investigation uncovered $420,000 a July 2019 Facebook post by a driver’ picturing him the fine the Estrela do Apurinã farm received in 2012 in a JBS uniform alongside for illegal deforestation (US$) images of at least four four or five trucks in transit from one farm to another. In the supplier to China, as growing the Amazon meet socio- post, the driver says his incomes changed traditional environmental criteria. team is transporting cattle diets and, more recently, the from the Estrela do Apurinã swine fever outbreak pushed But the auditor always said the farm, which was fined over local suppliers to source company has failed to track its 2,200,000 BRL (US$420,000) other forms of animal protein indirect suppliers. In messages in 2012 for illegal from foreign markets. exchanged with Amnesty deforestation, to Estrela do International following a Sangue, which supplies JBS. Brazil’s beef exports to recent investigation, DNV China grew 53% in 2019 and representatives stressed that According to Repórter Brasil, continued to grow in 2020. its audit does not represent 39% of the Estrela do Apurinā The result was that, even as evidence of good practices in farm is under embargo, leaving deforestation rates soared JBS’s supply chain. 61% that could rear cattle last year, JBS’s market value legally. Documents show shot up. More recently, the JBS has been implicated in 7,000 cattle were transported Covid-19 pandemic has using suppliers connected between the Estrela do curbed gains. to illegal practices in the Apurinā and Estrela do Sangue past. In April 2017, Ibama, farms between June 2018 and Researchers have long Brazil’s main environmental August 2019, the report says. suspected that JBS had a protection agency, role in cattle laundering. embargoed several of JBS’s The image was cross- Paulo Barreto, a senior plants and one exporter, as checked against official cattle researcher at Imazon, an it faced allegations it bought transport records showing Amazon-based think tank 20,000 cattle from farms that that Estrela do Sangue that tracks deforestation, had been punished for illegal transferred roughly 3,000 said that the evidence in the deforestation. But favourable cows to two JBS processing report takes the connection court decisions meant JBS plants in the state of Mato to a new level. has yet to pay any fines. Grosso between November 2018 and November 2019. He said the findings merit Barreto said no previous an investigation by Brazilian investigations or threats from The two plants — in the authorities and investors investors have yet resulted cities of Juína and Juara — demanding better practices in significant punishments are approved to export beef from agribusiness companies. against JBS. But he says to Hong Kong. Chinese buyers are in a “I don’t have expectations privileged position to force the According to data released the company will make any company to make changes by supply chain monitoring great changes unless there since farmers often dismiss initiative Trase, almost 4,000 are concrete implications,” investigations and complaints tonnes of beef from JBS he said. by international NGO’s and logistics hubs in those two investors from Europe. cities ended up in Hong Kong JBS has previously said it in 2017, almost 2% of sales to uses an audit conducted “They normally say: ‘we will that destination that year. independently by DNV GL, just sell to China instead,’” he a Norway-based auditing said. “If China signaled that In recent months, JBS company, that concluded it cared about this, it would has become a major beef all its direct suppliers in make a difference.” 15
He Mu, Lucia Wei He Coronavirus pandemic disrupts global meat supply Covid-19 has raised food prices and the spectre of shortages, but so far there are no signs of a drop in cattle farming across Latin America A group of young steers in the meadow in Argentina Photo: Alamy In recent weeks, over 20 In Latin America, where to a decline in demand as a meat-processing facilities coronavirus cases are result of the epidemic. in the US have faced accelerating at a faster rate temporary shutdowns as than other regions, a similar Meanwhile in Uruguay, 22 a result of coronavirus dynamic is beginning to take out of the country’s 51 outbreaks among workers. hold in the meat sector. meat-processing facilities were either inactive or An estimated 6,500 workers Brazil’s southernmost state partially active as of early have been infected, and lower of Rio Grande do Sul has April, with overall production processing capacity has led reported outbreaks in nine down 50%. producers and farmers to cull meat processing facilities, with millions of animals. 124 confirmed cases between The widespread disruption March 20 and April 27. in Uruguay was partially The closures have also led driven by a strike led by to a spike in the wholesale Earlier in March, ten other the Meat Industry Worker price of beef and pork, while Brazilian meatpacking Federation (Foica). The raising the spectre of a plants temporarily union’s Cerro branch, which potential shortage of food. suspended operations due represents approximately 16 Bucking the trend: South American soy and beef soar in times of coronavirus
MIXED SIGNALS FROM coronavirus has temporarily 50% CHINA disrupted meat consumption and trade patterns. Even prior to coronavirus, global meat supplies were Although specific figures The drop in meat down due to an outbreak are not available, Rabobank production in Uruguay of African Swine Fever, estimates that Chinese which lowered China’s pork consumption of beef, poultry production to a 16-year low. and pork all declined during the first quarter of 2020, 50% of the country’s meat The shortage of pork led to driven by the closure of workers, cited health a surge in meat imports in restaurants and fresh markets. concerns as a reason for 2019, with beef increasing calling the strike. 60% to 2.1 million tons, and Imports of beef are also pork 75% to 1.66 million expected to be lower during Martin Cardozo, President tons, compared to 2018. the first half of 2020, due to of Foica Cerro said in a a large quantity purchased radio interview that “it’s Partially driven by trade ahead of the Lunar New a strong measure [...] restrictions with the US, Year, and subsequently not because it weighs on Latin America was one of consumed. businesses, workers and the biggest beneficiaries union leaders alike. We of China’s higher imports, Nevertheless, the impact of are acting out of solidarity with major producers in Chinese market dislocations with the population and the region all seeing strong on Latin America has so far the government. We are growth in sales. been mixed. convinced it’s for the better.” In 2019, Brazil’s beef exports Argentina saw a reduction in reached a record 1.83 million shipments of 35% in January In Argentina, a meat plant tons, up from the previous compared to December, in Buenos Aires province record of 1.64 million tons with a further 30% decline closed following the death set in 2018. The jump was in February. Sales in March of a food safety inspector. largely driven by increased were only 15% of those Five additional employees sales to China, which were registered in late 2019. also tested positive for up 39.5% compared to 2018. coronavirus, and previously In an interview with Reuters, 10 other plants had halted Data from Argentina tell a Mario Ravettino, president operations due to logistical similar story, with exports of the ABC consortium of disruptions. during the first 10 months Argentine meat exporters, said of 2019 reaching a record that the decline is due to “port In normal circumstances, 666,000 metric tons, and logistics difficulties caused by international trade can China accounting for close quarantine measures, which address temporary supply to 50% of sales. have also affected demand disruptions or production patterns of beef.” shortages in any given While 2020 was expected to country, caused for example be another strong year for Brazil on the other hand by disease or storms. Latin American producers, has doubled its March The current situation is unprecedented in that all major producers in the Americas could face supply disruptions, with 45% the US, Brazil, Argentina and Uruguay accounting of international beef exports come from the US, for an estimated 45% of Brazil, Argentina and Uruguay international beef exports. 17
shipments of beef to China Following reports of compared to 2019, following infections within plants in a slowdown during the first Rio Grande do Sul, state two months of the year. prosecutors filed a lawsuit With decreased demand to temporarily close two from other major markets The greatest plants, in order to slow the such as the European Union, spread of the virus. exports are now even more challenge will be dependent on China, which accounted for 35% of sales on the supply To try and increase worker safety, Brazil’s Secretariat in March. side and on of Health is also requiring ENVIRONMENTAL AND the industry’s all meat processors to establish a contingency plan ECONOMIC IMPACT capacity to to prevent, monitor and In recent years, increased continue supplying control Covid-19. production of beef and products in the The plan calls for increased grains has been tied to distancing and the deforestation and loss same way” installation of physical of biodiversity in the barriers between workers, Amazon. Farming of cattle use of personal protective also generates significant equipment, staggered work amounts of planet-warming shifts and active monitoring methane. As long as meat exports of symptoms. remain a fundamental While a protracted reduction economic engine for Argentina has implemented in demand from China and countries such as Brazil, similar guidelines, which other major markets could Argentina and Uruguay – include changes in in theory reduce some particularly on the back of production workflows to of these environmental record sales to China – there reduce the risk of contagion, pressures, lasting changes will be a strong incentive to increased sanitation would take longer to continue production. requirements, and a materialise. protocol if positive cases are Mr Salemme believes that, detected. Alejandro Salemme, a cattle short-term disruptions producer and member notwithstanding, Argentinian Meanwhile in the US, of the Argentinian Angus production will continue President Trump has Association, says that “beef to grow, and that China taken the drastic step of production cycles can last represents a huge untapped classifying meat plants as two to three years, so any market for premium cuts, “critical infrastructure” in changes in supply won’t be which have traditionally order to avoid a shortage reflected from one day to been sold to Europe. of food amid coronavirus. the next.” The decision has been PUBLIC HEALTH controversial due its potential So far there are no signs of CONSIDERATIONS implications on public health decreased cattle farming and worker safety. across Latin America, in As an essential industry, spite of plant shutdowns food production has Lorival Luz, CEO of BRF, and logistics disruptions. And largely been exempt from one of Brazil’s largest meat while some US producers lockdown measures. But producers, said in recent are slowing the growth of with rising infections within conference call that “the their livestock to cope with meat plants, governments greatest challenge will be plant closures, experts now face a difficult choice on the supply side and on believe there has been no between public health and the industry’s capacity to fundamental, long-term shift the economic impact of continue supplying products in the supply outlook. shutdowns. in the same way.” 18 Bucking the trend: South American soy and beef soar in times of coronavirus
Flávia Milhorance The murky process of licensing the Amazon’s meatpackers Meatpackers in the Amazon are eyeing the Chinese market, but export certifications are often the result of intense pressure and neglect of environmental requirements Politicians and meatpackers in Brazil’s Amazonian state of Pará gathered for a celebration in September 2019, cheering the official announcement that four processing plants in the state had won approval to export to mainland China. Photos show delighted participants posing with boxes of meat products. A slaughterhouse in Mato Grosso state, Brazil “The ability to enter the Photo: Alamy Chinese market is something that meat processing plants in our state have been requesting since 2011,” said size of Beijing, becoming 14 governor Helder Barbalho the state that has who had lobbied hard for destroyed most rainforest the licences. in Brazil during this period. Decades of growth in cattle of the 22 Brazilian Environmental devastation ranching have meant Pará meat plants was not mentioned is now the state with the approved to export in publicly disclosed largest herd nationwide. to China since 2019 documents about recent At 20.6 million heads, it are in the Amazon agreements between has 2.5 cattle for every Brazil and China on beef, human inhabitant. At the as political and economic same time, the region has pressures dominated the also broken records for negotiations. The lengthy deforestation, sharpening the world. And the certification process for the focus on its contribution destruction has continued meat processing plants to climate change. into 2020. Barbalho focuses almost exclusively explained the fires were on sanitary standards, RAMPANT DESTRUCTION “burning the forest to make as can be seen from pasture.” In the last twelve the applications forms, The Amazon region months, Pará lost almost hearings, and protocols suffered a fire season in 3,000 square kilometres of analysed by Diálogo Chino August 2019 that shocked forest, an area almost the for this article. 19
Since 2019, China has approved 22 new beef processing plants, 14 located in the Amazon region. The Amazon biome now is home to almost half of the Brazilian meat processing plants authorised to export to China Environmentalists are alarmed by the sector’s rapid growth: “Clear criteria for controlling deforestation and respecting the land rights of indigenous peoples and communities should be mandatory for decades, although demand environmental operating exports of Brazilian beef, is limited and concentrated licence are limited to waste particularly when it comes on cheaper products, and water management from biomes [that are] according to Thiago and noise and traffic under attack,” says Adriana Bernardino, a livestock nuisance near the plant. Charoux, spokesperson researcher at the Brazilian for Greenpeace’s Amazon Centre for Advanced Meat processing plants campaign. Studies in Applied are subject to ongoing Economics. inspections, but these For Pará’s vast beef do not monitor licence farming sector, however, However, demand from renewals or the status the China licences were Mainland China is rising, of embargos issued by doubly welcome following largely due to the impact environmental protection past freezes in the trade of African Swine Fever and agencies for deforestation. because of food safety trade tensions with the scandals. In 2017, an US. Gaining market access Once the meat processor exposé caught food through China’s central has its SIF registration inspectors conspiring to administration allows sales number (used in all approve meat that was to all provinces, not just future inspections), it unfit for consumption. Hong Kong, and sales are needs approval from the International embargoes often of better meat with purchasing country and followed, and China higher added value. an international health temporarily halted new certificate. export accreditations for “The Chinese market is Brazilian meat processors. increasingly looking for Hong Kong’s market quality and paying extra for access rules broadly MEATPACKERS SEEK it,” says Bernadino. follow exporting countries’ MAINLAND MARKET protocols, meaning DITCH MEATPACKERS’ Brazilian meatpackers Meat exporters must follow EXPORT PERMITS can respond to direct tougher rules to sell to requests for export without China’s mainland market than To sell meat abroad or mediation by Brazil’s to enter Hong Kong, and the nationwide, Brazilian federal government. Hong mainland is now becoming meat processors must Kong’s requirements, set Brazil’s main market. be registered with the out in an official letter Federal Inspection from the Brazilian Ministry Hong Kong has imported Service (SIF). However, of Agriculture (MAPA), are Brazilian beef for two SIF’s requirements for its only that meat must be fit 20 Bucking the trend: South American soy and beef soar in times of coronavirus
requires meatpackers and the Brazilian government to comply with rigorous standards covering a plant’s production capacity and sanitary conditions. In a registration form, China requires details of veterinarians responsible for inspection, potential sources of pollution in the vicinity, risk of cross- contamination inside the factory, the cleanliness of the premises and facilities during storage and transportation, and water treatment. Besides ensuring quality standards, entrepreneurs must have the capacity to meet growing demand: “China is a giant in terms of consumption, and they need volume,” says Jean Manfredini, Brazil’s agricultural attaché in Beijing. As Philip Fearnside, an authority on the subject, points out, “This represents a danger that deforestation Fire in the Jaci-Paraná Extractive Reserve, in Porto Velho, Rondônia state, one month after a presidential decree forbidding fires in the Amazon and Pantanal in the Amazon may Photo: Christian Braga/Greenpeace increase.” UNCONTROLLED PRODUCTION CHAINS for consumption, without Weak Flesh investigation contaminants or prohibited caught officials passing unfit Demand for high volumes substances, subject to meat, prompting China to of beef have stoked the inspections and originate freeze export permits. cattle ranchers’ interest in from registered farms. the Amazon, a geographic China’s central shift that originally began Mainland China’s rules administration now in the late 1990s and early are much tougher. Authorities audit plants in exporting countries, and may also receive a list of recommended companies for local governments to assess. 152,000 The credibility of Brazil’s square kilometres of forest were deforested in the SIF inspectors was cut to state of Pará in the six months up to June 2020 shreds when the Operation 21
2000s in response to foot One of the main obstacles Brazilian beef exports and mouth outbreaks to better traceability is to China after Operation elsewhere in Brazil. ‘cattle laundering’, where Weak Flesh began in thousands of ranches act 2018 when Chinese The Brazilian Ministry of as middlemen, providing inspectors delivered a Agriculture responded to cattle not to the meat harsh judgement after the crisis by tightening processors but to other, visiting only 11 of dozens regulations and hiring more reputable farms. The of meat processing plants inspectors. practice is common and recommended by the cattle may spend up to 75% Brazilian government. However, contact-tracing of their lives in the pastures rules could provide a way of indirect suppliers who “[Their] report was not to protect the Amazon if may be involved in illegal very favourable, excluding environmental concerns deforestation and land grabs one [plant] and was full were prioritized. In granting of questions about the permits to meat exporters, The EU imposes stricter other 10,” said agriculture both Hong Kong and requirements on livestock minister Tereza Cristina mainland China require a tracing, which are da Costa Dias at a public brief description of where summarized in a MAPA hearing. Costa Dias the cattle have come from directive guiding inspectors: scheduled a trip to Asia in order to ensure sanitary it stipulates that the in 2019 in an attempt to quality from the point of monitoring process should rectify Brazil’s image. origin. start when animals are first transported and received Meanwhile, Pará’s meat If this mechanism were and track their meat all industry readied itself to strengthened, it could the way through to the fight for exports to China. stop purchases from final, export-ready product. Governor Barbalho visited areas where there is illegal The EU has excluded Pará Brazil’s capital more than deforestation. and other Amazon states 10 times and took ranchers from the list of exporting to lobby MAPA on behalf “Big meatpackers are regions. of Pará’s meatpackers. already moving towards State-level problems over that,” said Bernardino, Nonetheless, a study environmental licensing the livestock researcher, published in the journal and improved livestock pointing to recent “Science” revealed that at monitoring were resolved, promises by Marfrig and least 17% of beef exports although measures still JBS to trace their entire to the EU from threatened fall short of what would supply chains. But, on the biomes may be linked to be necessary to sever the subject of adding further illegal deforestation. industry’s connections to environmental protocols, illegal deforestation. he said, “there would POLITICAL AND have to be demand on ECONOMIC PRESSURE The agriculture ministry meatpackers from the received petitions consumer, retail side for China’s authorities have demanding transparency this information and then shown themselves willing about China’s requirements pressure to change the to exert pressure on from two federal deputies, system.” Brazil within their current Fausto Pinato, chairman of framework’s purely sanitary the Federal Commission Today, the Brazilian rules on safe provenance. on Agriculture (PP), and government monitors the Meanwhile, in Brazil tight Cristiano Vale (PL), a movement of animals links between politicians rancher from Pará. through compulsory and Amazon cattle transport documentation, ranchers have sidelined Three major companies while the meat industry environmental protection. dominate the industry: monitors suppliers through JBS, Marfrig, and Minerva. satellite data and audits. Bilateral talks to resume In terms of export volume, 22 Bucking the trend: South American soy and beef soar in times of coronavirus
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