BRAND OVERVIEW 2018 Influencing the influencer - Bauer Media Advertising
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Influencing the influencer BRAND OVERVIEW 2018
In 2018, Harper’s BAZAAR Australia will celebrate its
20th anniversary and remains as relevant as ever. We like to
say our reader is a well-dressed woman with a well-dressed
mind. She considers us an authority on luxury fashion and
style, but she also wants her finger on the pulse when it comes
to the intriguing people in its orbit, wellness and beauty
trends, pop culture and travel.
Our print edition publishes 10 times a year and is the highest-
selling premium fashion magazine in Australia, boasting
readers with the highest average personal income for full time
workers within the Women’s Lifestyle and Fashion category.
At BAZAAR we pride ourselves on informing readers about
the most beautiful, covetable and relevant ready-to-wear,
accessories and jewels, while respecting the fact that our
readers are some of the savviest and most stylish women in
the country, with a strong sense of their own personal taste.
BAZAAR GLOBAL BRAND
Influencing the fashion landscape
for over 1 5 0 Y E A R S
32 EDITIONS worldwide
1 7. 5 M I L L I O N social media followers
16 MILLION unique visitors
Australia’s H I G H E S T- S E L L I N G
luxury fashion title
BAZAAR PHILOSOPHY
“Harper’s BAZAAR influences the influencer and
is in the business of creating desire, which is why
we are unapologetic when it comes to our narrow
focus on the world of luxury fashion.
Every image and every sentence in Harper’s
BAZAAR has to ignite an emotional response.
We want our reader to get lost in our pages, escape
for a moment and be seduced by what she sees.
We want her to leave the world of BAZAAR
inspired and wanting to purchase what she has
seen and share it with her network.”
KELLIE HUSH, Editor-in-Chief
BAZAAR EDITORIAL PROFILES
E U G E N I E K E L LY N AO M I S M I T H CAROLINE TRAN ELIZA O’HARE C LA R E M AC L E A N
Deputy Editor/Beauty Fashion Director Market Editor Travel & Culture Editor Executive Editor, Fashion
& Features Director Naomi has forged a 20-year career Caroline joined Harper’s BAZAAR Eliza has 25 years’ experience in Clare has worked across fashion
Eugenie spent her early career in fashion magazines, having in 2013 after her tasteful eye was women’s magazines in Australia features since 2008, when she
working on young women’s titles, first risen through the ranks at noticed in the fashion cupboard and the UK, writing, editing joined the team that launched
including Cosmopolitan Australia, Marie Claire Australia and ELLE at Shop Til You Drop. She brought and producing content for Grazia Australia. After spending
B and ELLE Australia, and for the Australia before taking on the top with her a well-developed both print and online. She has four years writing snappy fashion
past 20 years has written beauty, post of fashion director at Vogue knowledge of the womenswear edited women’s titles in both copy and honing her eye for
health and travel features, columns Australia. During her eight-year market, with a strong focus on countries, and as a feature writer important trends at the style- and
and celebrity cover stories for titles tenure there, Naomi collaborated consumer appeal in the retail has contributed to publications celebrity-focused weekly, she
as diverse as The Sydney Morning with leading photographers Daniel sector. She scours the market including Belle, Vogue Australia, was appointed fashion features
Herald, The Sun-Herald, The Jackson and Greg Kadel, among in search of the best looks for Russh, Inside Out and The editor at Harper’s BAZAAR. Now
Sunday Telegraph and Harper’s others, and combined her love of BAZAAR’s prized main fashion and Australian. Eliza joined Harper’s executive editor, fashion, Clare is
BAZAAR. She joined the latter in fashion and travel to produce the cover shoots, and is additionally BAZAAR as associate editor, responsible for commissioning and
2003 as beauty director, along the magazine’s first app. She became responsible for styling profiles lifestyle & culture to chronicle writing style and brand profiles
way interviewing fashion legends acting fashion director at Harper’s and the trend pages — mixing luxury in the areas of travel, and creating trend reports.
such as Nicolas Ghesquière, Tom BAZAAR in 2014 and has since international and local designer interiors and lifestyle. Additionally,
Ford and Victoria Beckham. In her created several iconic covers and fashion in a luxury environment. she produces special projects and
current role, she works across all fashion stories that have been edits both the local simplified-
topics that encompass the syndicated globally throughout the Mandarin edition of BAZAAR and
zeitgeist, cherry-picking what will Harper’s BAZAAR network. the annual BAZAAR Bride.
appeal to and captivate the
discerning BAZAAR reader.
BAZAAR EDITORIAL PILLARS
FA S H I O N C U LT U R E
Each issue, Harper’s BAZAAR features An intelligent blend of art, music,
spectacular locally produced shoots performance, literature and cinema.
and stunning fashion features created
A FA S H I O N A B L E L I F E
by Australia’s most talented and
A peek inside the enviable homes of
acclaimed photographers, fashion
some of the world’s greatest style
editors and models. The fashion
icons, creative directors and stars.
section also contains:
Plus: shopping and news pages
• Style, BAZAAR and Buzz pages —
dedicated to trend-driven homewares,
providing fashion news, profiles
interiors and lifestyle products.
and the season’s key looks, with
the bags, shoes and jewels that ESCAPE
bring it all together. The best of luxury travel every issue,
• The cover story — our cover star from the capitals of cool to the
interview, accompanied by a fashion- world’s most beautiful villas and
focused photoshoot. private islands. Five-star adventure
with a fashionable edge.
B E A U T Y & H E A LT H
Our beauty and health pages are FLASH!
the ideal blend of hair, makeup, The hottest event reportage from
anti-ageing and wellness trends, in- the parties you wish you were invited
depth product news, practical advice, to — all around the world.
celebrity inspiration and spectacular
shoots that employ the same high
standards as our fashion shoots.
BAZAAR TARGETED CONTENT PILLARS
C H I N E S E- LA N G UAG E FUTURE BEAUTY BAZAAR BRIDE B A Z A A R AT W O R K
EDITION May October BAZAAR at Work is an editorial pillar with
February (Lunar New Year)
Harper’s BAZAAR Australia’s Beauty An unrivalled resource for the stylish modern content across all platforms. A series of
Created by BAZAAR Australia’s editorial Issue features the BAZAAR Future Beauty bride. Our aim with Harper’s BAZAAR Bride forum-style breakfasts hosted by editor-in-
team and embodying our ‘Thinking Fashion’ supplement, an anti-ageing skincare and is to help our reader make wedding choices, chief Kellie Hush and featuring many of the
ethos. A luxurious edit profiling the best cosmetic-enhancement special. from the big ones (finding her dream dress) women profiled in the magazine, BAZAAR
in shopping and culture, and a guide to to the little ones (the perfect shade of nude at Work is the premium women’s networking
PLUS: BAZAAR Beauty Generation is a
Australia’s premium addresses and luxury for her nails), with style. event with brand integration and
fortnightly e-newsletter providing the
brands. Translated into simplified Mandarin partnership opportunities.
ultimate up-to-date beauty edit for our
and distributed as a free publication.
readers, who look to us for the latest tips,
tricks and technology.
BAZAAR SIGNATURE PROPERTIES
B A Z A A R AT W O R K B A Z AA R I N B LO O M FA B U L O U S AT WOMAN OF THE YEAR
E V E RY AG E
BAZAAR at Work is an editorial pillar with Launched in 2015, BAZAAR in Bloom is Success, intelligence and elegance are in
content across all platforms. A series of a couture fashion event in aid of The Fabulous at Every Age is a key editorial BAZAAR’s DNA, and to mark the end of
forum-style events hosted by editor-in- Royal Hospital for Women Foundation. pillar globally, celebrating stylish women the year, the December issue celebrates
chief Kellie Hush and featuring many of the A resounding success, BAZAAR in Bloom in from all backgrounds in their twenties, Australian women with these qualities
women profiled in the magazine, BAZAAR 2017 raised more than $375,000 for the new thirties, forties, fifties and sixties-plus with who made a big impact in the previous
at Work is the premium women’s networking world-class Fertility & Research Centre at The two key attributes in common: they are 12 months, with a photoshoot and feature
event with brand integration and Royal Hospital for Women in Sydney. BAZAAR distinguished leaders in the community and profile, and special networking event.
partnership opportunities. enlisted 31 Australian fashion designers true arbiters of style. This annual feature
including Carla Zampatti, Alex Perry, Ellery offers advertisers an integrated partnership
and Zimmermann to create one-off couture in print, online and social platforms,
dresses that were presented in a salon-style culminating in an annual A-list event, and
runway show on the night and then exhibited an engaging platform on which to be
at Westfield Sydney. Money was raised via associated with such high-achieving women,
ticket sales and a raffle and silent auction of allowing the integration of key brand
prizes from Prada, Louis Vuitton, Christian propositions celebrating style, confidence,
Dior, Longines and many others. According to leadership and success.
Merivale’s Justin Hemmes, who lent his home
to the 2016 event, “BAZAAR in Bloom is the
best charity event I have ever been to.”
BAZAAR X CARINE ROITFELD
In 2012, Carine Roitfeld joined forces with Harper’s BAZAAR
internationally as global fashion director. She is a visionary in the fashion
world and this collaboration is the first time anything like it has been done
with Harper’s BAZAAR worldwide. Two years later, Carine Roitfeld’s
ICONS was born. This multiplatform milestone celebrates her most
influential muses (a veritable “who’s who” of fashion) with a 17-page global
editorial feature and party that is fashion week’s most buzzed-about event.
The ICONS feature is the cornerstone of BAZAAR’s September Fashion
Issue, the most anticipated issue worldwide. This event provides exclusive
sponsorship opportunities to engage industry influencers by aligning
your brand with BAZAAR’s most anticipated issue, global icon Carine
Roitfeld and the most celebrated names in modelling, movies and music.
BAZAAR EDITORIAL CALENDAR 2018
JAN/FEB MAR APR MAY JUN/JUL AUG SEP OCT NOV DEC
ON SALE 18 Dec 2017 12 Feb 2018 12 Mar 2018 16 Apr 2018 21 May 2018 9 Jul 2018 13 Aug 2018 10 Sep 2018 8 Oct 2018 12 Nov 2018
Runway report Autumn Racing Beauty issue Fabulous at BAZAAR Icons: Swim
Carnival
— — Every Age Carine Roitfeld —
Spa special Future Beauty — fashion shoot Tanning &
— Runway Report summer hair
20th Mother’s Day — —
ANNIVERSARY fragrances Watches special Sunglasses
ISSUE
PRINT — Luxury issue
Body issue special 2018 Woman
—
— of the Year
New-season Spring Racing —
style High jewellery Carnival
— — Christmas
Motoring gift guide
Carine Roitfeld
fashion shoot special
Chinese New BAZAAR BAZAAR in
Year edition Bride Bloom
charity gala
EXTENSIONSBAZAAR CONTACTS NAME POSITION PHONE NUMBER EMAIL Paul Gardiner Commerical Director +61 (02) 9282 8676 PGardiner@bauer-media.com.au Karen Holmes Head of Key Accounts +61 (02) 9282 8733 KHolmes@bauer-media.com.au Will Jamison Head of Direct Sales, VIC +61 (03) 9823 6301 WJamison@bauer-media.com.au Judy Taylor QLD Head of Sales +61 (07) 3101 6636 JTaylor@bauer-media.com.au Ben Wiles SA Sales Manager +61 (03) 9823 6387 BWiles@bauer-media.com.au Nicky Simpson WA Sales Manager +61 0414 298 725 NSimpson@bauer-media.com.au
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