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Books 9th icma - Call for Entries 9th ICMA: Deadline October 1, 2018 - International ...
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9 icma
    th

books

Call for Entries 9th ICMA:
Deadline October 1, 2018.
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                                                MARKETING WITH THE ICMA

The ICMA is also to be a marketing instrument for prize winners.
Here you see examples of how winners report on the Awards they have won
on their websites and in print media. Trade and specialist media also report
on these results. It is always good to throw a positive light on one‘s work both
for customers as well as the public at large.

                                                                                            SPH Magazines, Singapore, reports
                                                                                            on the awards that the magazines of
                                                                                            this publisher have won at ICMA.

ICMA plays a special role in the German-
speaking world: The results of the ICMA
and other competitions are used to create
an agency ranking. The number of awards
is a quality criterion.

                                                 The magazine for advertising and media
                                                 Horizont reports on the awards for Swiss
                                                 media at the ICMA. It shows excellent      The Motovun Group Association is a
                                                 work by Migros, a company that operates    worldwide association of art book
                                                 supermarkets.                              Publishers. Many books by member
                                                                                            publishers have been awarded at the
                                                                                            ICMA in recent years.

The Spotlight publishing house, which
publishes language magazines, reports
on its awards at the ICMA in social
media channels.

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                                                             ICMA for books.
                                                             The ICMA has four parts. This brochure presents the categories for
                                                             books. Information about the other three areas of the ICMA can be
                                                             found here: www.icma-award.com

                                                             Special features of the ICMA
                                                             The ICMA is a worldwide competition. Invitations go to more than
                                                             1,000 book publishers and book designers around the world. In recent
                                                             years, awards went to Singapore, the USA, Greece, France, Italy,
                                                             Switzerland and Germany, among others.
                                                             The ICMA for books has nine categories, including scientific books,
                                                             children‘s and youth books, art books, photo books and book series.

                                                             Another special feature is that there are five subcategories: book cover,
                                                             book typography and layout, book illustration, bookdesign and print
                                                             finishing. The ICMA for books is therefore also of interest to printers
                                                             dealing with book production.
                                                                                                                                                                                                                                                 MGIP
                                                                                                                                                                                                                                   MOTOVUN GROUP OF INTERNATIONAL PUBLISHERS

                                                                                                                                                                                                                                   The ICMA for books is
                                                             The participation fee is 80 Euro                                                                                                                                      held in cooperation
                                                             The registration fees are used for this: The Call for Entries will be                                                                                                 with MGIP – Motovun
                                                             printed and sent worldwide, the website of the competition has to                                                                                                     Group of International
                                                             be updated again and again. The jury meeting will incur costs for                                                                                                     Publishers.
                                                             the room rent and the travel expenses of the jury members. There
                                                                                                                                                                                                                                   80 book publishers from
                                                             are no additional costs for the participants.
                                                                                                                                                                                                                                   20 countries worldwide
                                                                                                                                                                                                                                   are members of the MGIP
                                                             Why should I participate in this competition?                                                                                                                         Group. The purpose of
                                                             In the magazine “Page” was the following statement of a designer:                                                                                                     the association is, among
                                                             “For several years, we agree that there is no cheaper advertising than                                                                                                other things, to exchange
                                                             the participation in design competitions. How much more would we                                                                                                      ideas across borders and
                                                                                                                                                                                                                                   to discuss technological
                                                             have to spend without this simple method to get attention! And what
                                                                                                                                                                                                                                   innovations. Website:
                                                             is more beautiful than the recognition of colleagues?”                                                                                                                www.motovungroup.org

                                                             Contact
                                                             International Editorial-Design & Research-Forum
                                                             c/o Norbert Küpper
                                                             Gutenbergstr. 4
                                                             40670 Meerbusch, Germany
                                                             Email: mail@icma-award.com
                                                             Phone: +49 21 59 91 16 15

                                                             Facebook:
                                                             www.facebook.com/ICMA.international.corporate.media.award

                                                     C A L L F O R E N T R I E S I N A L L F O U R C AT E G O R I E S O F T H E I C M A

                 INTERNATIONAL                                            INTERNATIONAL                                            INTERNATIONAL                                               INTERNATIONAL
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                   & RESEARCH                                               & RESEARCH                                               & RESEARCH                                                  & RESEARCH
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                T H E I C M A AT A G L A N C E                           T H E I C M A AT A G L A N C E                         C A L L FO R E N T R I E S 9 T H I C DA                       T H E I C M A AT A G L A N C E

                                                                                                                 9th icda
9th icma                                                 9th icma                                                logos                                                        9th icma
custom                                                   books                                                   + corporate                                                  magazines
media                                                                                                            design                                                                                                              Download
                                                                                                                                                                                                                                     The brochures
                                                                                                                                                                                                                                     are available for
Call for Entries 9th ICMA.                               Call for Entries 9th ICMA:                              Call for Entries 9th icda.                                   Call for Entries 9th ICMA.
Deadline October 1, 2018.                                Deadline October 1, 2018.                               Deadline October 1, 2018.                                    Deadline October 1, 2018.                              download here:
                                                                                                                                                                                                                                     www.icma-award.com
                                                 1                                                         1                                                              1                                                    1

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            INTERNATIONAL                                    INTERNATIONAL
         CUSTOM MEDIA AWARD                               CREATIVE MEDIA AWARD
                                                                – BOOKS –

    Part One:                                        Part Two:                             Part Three:                      Part Four:
    Custom Media                                     Books                                 Corporate Design                 Magazines
    l   1.1.    Customer magazines B2B print         l 2.1.      Academic works,           l 3.1.   Logos NEW               l   4.1.   Magazines print
    l   1.2.    Customer magazines B2C print         			         educational textbooks     l 3.2.   Logos REDESIGN          l   4.2.   Trade Magazines print
    l   1.3.    Employee media print                 			         and schoolbooks           l 3.3.   Corporate design        l   4.3.   Magazines online
    l   1.4.    Annual reports print                 l 2.2.      Children‘s and young      			      Business stationery     l   4.4.   Trade Magazines online
    l   1.5.    Image brochures                        		        people‘s books                                             l   4.5.   Social media projects
    l   1.6.    Print catalogues                     l 2.3.      Guides and non-fiction
    l   1.7.    Customer magazines B2B online        l 2.4.      Art books                                                  l   4.6. Concept
    l   1.8.    Customer magazines B2C online        l 2.5.      Photo books                                                l   4.7. Front pages
    l   1.9.    Employee media online                l 2.6.      Book series                                                l   4.8. Cover and cover story
    l   1.10.   Annual reports online                l 2.7.      Corporate books                                            l   4.9. Typography
    l   1.11.   Social media projects                l 2.8.      Innovative book ideas                                      l   4.10. Photography
                                                     l 2.9.      General literature                                         l   4.11. Photo reportage
    l   1.12. Concept                                                                                                       l   4.12. Visual story telling
    l   1.13. Front pages                            l   2.10.   Book cover                                                 l   4.13. Visualisation
    l   1.14. Cover- and cover story                 l   2.11.   Book typography, layout                                    l   4.14. Alternative story telling
    l   1.15. Typography, layout                     l   2.12.   Book illustration           Participation fee              l   4.15. Infographics
    l   1.16. Photography                            l   2.13.   Book design                 l 160 Euro, 180 $ US, 140 £    l   4.16. Illustration
    l   1.17. Photo reportage                        l   2.14.   Print finishing             l 080 Euro,090 $ US, 70 £      l   4.17. Print finishing
    l   1.18. Visualisation                                                                  l 040 Euro,045 $ US, 35 £
    l   1.19. Visual story telling                                                           l Participation in this
    l   1.20. Alternative story telling                                                        category is free when you
    l   1.21. Infographics                                                                     take part with an entry
    l   1.22. Illustration                                                                     in a red or orange labeled
    l   1.23. Print finishing                                                                  category.

                                                    THE OBJECTIVES OF THE COMPETITION

                                          The objectives of the competition: Exchange of creative ideas.
                                          There are competitions in a lot of countries on custom media, books,
                                          corporate design and magazine design, which take place in separated
                                          competitions. The ICMA aims to support the exchange of ideas at
                                          the international platform. This is why the call for entries is send to
                                          more than 9000 designers, custom media specialists, book publishers
                                          and magazines worldwide.

                                          Further objectives of the competition:
                                          n Disclosing trends: The results of the competition give everyone the
                                            opportunity to classify his or her object in international comparison,
                                            and to quickly execute optimisation measures for his or her own
                                            product.
                                          n Impact outwardly: Winners report intensively on the Awards they
                                            have won, on their websites and in print media. They thus underscore
                                            their standards of quality and at the same time get involved in their
                                            own advertising.
                                          n Think tank: Publication of the winners in the ICMA‘s Almanac and
                                            on www.icma-award.com promote their own creativity.

                                                                   I N T E R N AT I O N A L C O N TA C T S

Germany                                            Luxembourg                                 Denmark                                   Brazil
Norbert Küpper                                     Claudia Eustergerling                      Christian Baun                            Rodrigo Faustino
nkuepper@icma-award.com                            claudia@eustergerling.lu                   christian@logodesign.dk                   rodrigo@commgroup.com.br
International Editorial-Design
& Research Forum

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                     T H E J U RY O F T H E 8 TH I C M A

The jury of the 8th ICMA (from left):

n   Katharina Reitan, Media Training, Vienna
n   Meike Quentin, CEO, Das Amt, Kiel
n   Prof. Eberhard Wolf, Art-Director, Luxemburger Wort
n   Nadja Zobel, Art-Director, Mareverlag, Berlin
n   Michael Adams, Editorial-Design, Switzerland
n   Claudia Eustergerling, Claudia Eustergerling Design, Luxembourg
n   Christian Baun, logodesign.dk, Copenhagen
n   Ilga Tick, Creative Director, Gala, Hamburg
n   Pim Nap, Creative Director, Studio Piraat, The Hague

Members of the jury are not allowed to judge their own entries.
The jury for the 9 th ICMA will be similarly constituted.

                                   S TAT I S T I C S

Statistics
376 publications from 27 countries participated in the 8th ICMA.
The following awards were given:

			                8th ICMA   7th ICMA     6 th ICMA 5th ICMA   4th ICMA   3th ICMA   2th ICMA   1th ICMA
Participants		     376        419          411         364      389        226        214        194
Gold Awards 		     28         40           39          27       21         10         10         7
Silver Awards 		   39         41           45          25       25         11         9          5
Bronze Awards      26         31           31          22       16         12         7          7
as well as awards of excellence

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                                       PA R T I C I PAT I O N I N T H E C AT E G O R Y F O R B O O K S

How to participate in the category for books:

Schedule:                                                                                                                                                                                                                                                                     Registration fees:
Contest period:                                                                                                                                                         Award of Excellence                                                                                   n Logo category: 80 euro per book.
                                                                                                                                                                                                       We hereby honour

You can submit work created between                                                                                                                        Typography and type desig
                                                                                                                                                                                      n
                                                                                                                                                             Slovart Publishing · Moto in Slovakia                                                                            n Category book series: 80 euro per series.
                                                                                                                                                                                      vun Group
September 1, 2017 and September 30, 2018.                                                                                                                                          with the icma Award of
                                                                                                                                                                            for exemplar y design and      Excellence
                                                                                                                                                                                                      concept in the category

                                                                                                                                                                                                                                                                              Student work:
                                                                                                                                                                                                        Art Books
                                                                                                                                                                    376 publications from
                                                                                                                                                                                           27 countries parti
                                                                                                                                                                          Media Award. The competition cipated in the eighth icma – International
                                                                                                                                                               the International Editorial-Des             has been founded in                             Creative
                                                                                                                                                                                               ign and Research Forum,            2010 and is organized
                                                                                                                                                                                                                                                          by
                                                                                                                                                                                                                          Germany. The competition

Start submission phase:                                                                                                                                                                                                                                                       Student work can participate in all categories
                                                                                                                                                                                   the exchange of creative                                             aims to support
                                                                                                                                                                                                             ideas at the international
                                                                                                                                                                                                                                         platform.
                                                                                                                                                                                        Awards of Excellence
                                                                                                                                                                      customer magazines                       are given in this categories:
                                                                                                                                                                                            B2B, customer magazines
                                                                                                                                                                         image brochures, books,                        B2C, employee media,
                                                                                                                                                                                                   logos, corporate design, magazines,         annual   reports,
                                                                                                                                                                cover and coverstory,                                                     trade magazines,
                                                                                                                                                                                       typography, photography,

September 1, 2018                                                                                                                                                                                                                                                             of the competition. Half of the regular fees is
                                                                                                                                                                           alternative storytelling,              photo-report, visual
                                                                                                                                                                                                     infographics, illustration,         storytelling, visualization,
                                                                                                                                                                                                                                 online and crossmedia.

                                                                                   Ilga Tick

                                                                                                                                                                                                                                                                              payable for student assignments.
                                                                            Creative Director, Gala                           Nadja Zobel
                                                                                  Hamburg                               Art-Director, mareverlag                             Meike Quentin
                                                                                                                                 Berlin                                 General Manager Das                                   Katharina Reitan
                                                                                                                                                                                            Amt,
                                                                                                                                                                                  Kiel                               video. blogging. wording.
                                                                                                                                                                                                                                               training.
                                                                                                                                                                                                                                  Vienna
                                                            Pim Nap
                                                Creative Director, Studio                            Christian Baun

Deadline:
                                                                          Piraat            Logodesigner, www.logodesign
                                                          Den Haag                                                       .dk                       Michael Adams
                                                                                                      Copenhagen                                   Editorial Design                               Claudia Eustergerling
                                                                                                                                                        Zurich                                Claudia Eustergerling Design                            Eberhard Wolf
                                                                                                                                                                                                      Luxembourg                             Art-Director, Luxemburger
                                                                                                                                                                                                                                                                       Wort
                                                                                                                                                                                                                                                       Luxembourg

October 1, 2018                                                                                                                                                                                                                                                               Payment:
                                                                                                                                                                                                                                                                              n Ask for an invoice under this e-mail address:
Extension of time:                              The certificate                                                                                                                                                                                                                 mail@icma-award.com
Up to October 10, 2018                          The certificate shows the publication that
For late entries, a fee of 20 % will            has won, the category and at the bottom                                                                                                                                                                                       n To write the invoice, we need the number
be charged. At 80 euros, the delay              the signatures of each member of the jury.                                                                                                                                                                                      of submissions and the precise address of
fee is 16 euros.                                                                                                                                                                                                                                                                your company. When in doubt, simply ask
                                                What Awards are there?                                                                                                                                                                                                          your accounting department for the right
November 30:                                    There are Awards in Gold, Silver and                                                                                                                                                                                            address.
On November 30 the list of winners              Bronze. There are, moreover, Awards of
will be prospectively published on              Excellence, presented for outstanding                                                                                                                                                                                         n For companies within the European Union:
the website www.icma-award.com                  individual performance.                                                                                                                                                                                                         We need the Value Added Tax ID of your
                                                                                                                                                                                                                                                                                company (VAT Registration Number). If you
Until December 15:                                                                                                                                                                                                                                                              don‘t have a VAT number, please specify.
In December, all participants are                                                                                                                                                                                                                                               It‘s no problem.
informed of their results by e-mail.
                                                                                                                                                                                                                                                                              n After requesting an invoice, you will receive
Until January 31:                                                                                                                                                                                                                                                               it by e-mail, usually within 24 hours.
The certificates are sent by e-mail.
                                                                                                                                                                                                                                                                              n Make the payment by bank transfer on
                                                                                                                                                                                                                                                                                the account mentioned in the invoice.

                                                                                                                                                                                                                                                                              n Payment can also be made with
                                                                                                                                                                                                                                                                                Paypal or credit card via the website
                                                                                                                                                                                                                                                                                www.icma-award.com.

Categories of the book competition             The following documents are needed for participation:

l 2.1.      Academic works, educational
			         textbooks, schoolbooks              Send a printed book in each case.                                                                                                                                                                                             Please include one entry form for each book.
l 2.2.      Children‘s and
  		        young people‘s books
l 2.3.      Guides and non-fiction
l 2.4.      Art books
l 2.5.      Photo books
l 2.6.      Book series
l 2.7.      Corporate books                     Book series: It will suffice to send three                                                                                                                                                                                    Book Series: One entry form for a complete
l 2.8.      Innovative book ideas               different copies of a book series.                                                                                                                                                                                            book series.
l 2.9.      General literature

l   2.11.   Book cover
l   2.12.   Book typography, layout             Send one book for each subcategory                                                                                                                                                                                            Please indicate in the entry form in which
l   2.13.   Book illustration                   in which you would like to enter.                                                                                                                                                                                             subcategory the book participates.
l   2.14.   Book design
l   2.15.   Print finishing

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Books 9th icma - Call for Entries 9th ICMA: Deadline October 1, 2018 - International ...
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How to participate in the category for books:

                                                                  1.

                                                                 n The entry form for each publication must be completed in
                                                                   any case. You will find it on the last page of this brochure.

                                                                 n 		Download the participation form: www.icma-award.com
                                                                 		It can be filled in on the screen.

                                                                  2.

                                                                 n 		Place the entry form to the book and pack it.

                                                                 n 		If you participate with several books, it‘s best to send
                                                                    everything together in one package.

                                                                  3.

                                                                 n Please send all submissions well packed to:

                                                                   ICMA
                                                                 		c/o Norbert Küpper
                                                                 		Gutenbergstr. 4
                                                                 		40670 Meerbusch
                                                                 		Germany

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                        E X A M P L E S 8 T H I C M A · C AT E G O R Y 2 .1 . S C I E N T I F I C B O O K S

Lost in the wood(s)
Aalto University, FIN
Award of Excellence

                           Scientific books: “Lost in the Wood (s)” of Aalto University in Finland deals with the
                           circular economy. It is a coproduction of the two schools of Aalto University: Design
                           and Chemical Engineering. The university writes on the book: “How can Finnish
                           natural resources, renewable biomaterials – such as cellulose – replace oil-based
                           resources and how can we create new business and service models for society through
                           design and collaboration? Inspirational cases and stories from researchers working
                           with biomaterials suggest how a more sustainable future could be achieved.“

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         E X A M P L E S 8 T H I C M A · C AT E G O R Y 2 . 2 . C H I L D R E N ‘ S A N D YO U N G P E O P L E B O O K S

Magritte‘s Apple
Museum of Modern Art,
Motovun Group, USA
Gold Award

The Tree
Bokadeild Føroya
Lærarafelads,
Färöer Islands,
Motovun Group, FO
Silver Award

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                     E X A M P L E S 8 T H I C M A · C AT E G O R Y 2 . 3 . G U I D E S A N D N O N - F I C T I O N

The Aleppo Cookbook
Interlink Publishing,
Motovun Group, USA
Silver Award

                             Guides and non-fiction: “the Aleppo Cookbook” has an extremely striking cover with the red detail
                             photo. Inside, too, are outstanding photographs. Each of the 15 chapters is started by a double-sided
                             photo. Every recipe also has a double page. On one side the finished dish is shown, on the other the
                             quotes and instructions for preparation. The jury commented on the book: “Functional, suitable for
                             everyday use – a clearly structured cookbook with very good photographs.”

À la table de diplomates
Èditions de L‘Iconoclaste,
Motovun Group, FR
Bronze Award

                             Guides and non-fiction: The book shows a selection of menus and unpublished documents
                             from the archives of the Quai d’Orsay Protocol Service, but also from the Elysee. Jury statement:
                             “The book offers a surprising view of French history and its diplomats. Exciting combination of
                             historic recordings of great events and food and recipes, each served to suit.“

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                      E X A M P L E S 8 T H I C M A · C AT E G O R Y 2 .4 . A RT B O O K S

Wael Shawky.
Cabaret Crusades –
Drawings
Dagmar Reiche,
designreiche, D
Gold Award
                         Art books: In the book “Cabaret Crusades” drawings of the artist Wael Shawky are presented,
                         which were exhibited in the Kunsthaus Bregenz. The accompanying text for submission to the
                         competition states: “Shawky’s scenic work and the changing perspectives in his drawings gave rise
                         to the implementation as a pop-up book. In a nest in the cover inside is a trilingual accompanying
                         booklet with texts and catalog raisonné.“ Jury statement: “Conceptually and technically convincing
                         solution.”

Ich ist ein anderer
Susanna Entress
und Urs Stuber, CH
Gold Award

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                             E X A M P L E S 8 T H I C M A · C AT E G O R Y 2 .4 . A RT B O O K S

Classic Greek
Masterpieces of Sculpture,
Melissa Publishing House,
Motovun Group, GR
Silver Award

     Matisse in the Studio
     MFA Publications,
     Boston, USA
     Bronze Award

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INTERNATIONAL
                                               EDITORIAL- DESIGN
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                           E X A M P L E S 8 T H I C M A · C AT E G O R Y 2 . 5 . P H O T O B O O K S

Artico
5 Continents Editions,
Milano, Motovun Group, I
Gold Award

                                          Photo books: “Artico” shows works by the photographer Vincent Munier. The publisher
                                          writes: “From Scandinavia to the northernmost islands of Nunavut (Canada) we are
                                          invited to discover a breathtakingly beautiful, fascinating wild world: polar bears and
                                          foxes, caribou, musk-oxen, snow hares ...” Jury Statement: “No frills aesthetics, graphi-
                                          cally clear imagery, sympathetic booklet with insights into the work behind the photos.“

Éric Frechon
Éditions Solar, Paris,
Motovun Group, FR
Gold Award

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                                     E X A M P L E S 7 T H I C M A · C AT E G O R Y 2 . 6 . B O O K S E R I E S

2.6. Book series
Series of books frequently have a long tradition. This is why editions going back to 2010 can be submitted in this category.
The entire series of books is assessed in this category for 80 Euro. Please send three books from the series.

                                                                                                                                                                                                            Apfel-Tee-Punsch

                                                                                                                                                                                             FÜR 4 PORTIONEN

                                                                                                                                                                                             1 Vanilleschote                           1 TL Glühweingewürz
                                                                                                                                                                                             800 ml Apfelsaft                          50 g Mandelstifte
                                                                                                                                                                                             200 ml frisch gebrühter                   2 EL Honig
                                                                                                                                                                                                    Schwarzer Tee

                                                                                                                                  Rezepte
                                                                                                                                                                                             1 Zimtstange                              Außerdem
                                                                                                                                                                                             3 Sternanise                              4 Zimtstangen

Book series: “The world’s
                                                                                                                                                                                             4 Nelken                                  1 Apfel, in Spalten

                                                                                                                                                                                             Die Vanilleschote längs halbieren, das Mark auskratzen. Beides mit allen üb-
                                                                                                                                                                                             rigen Zutaten in einem Topf gründlich verrühren, erhitzen und abgedeckt bei

best recipes” is the title of this
                                                                                                                                                                                             niedriger Temperatur 10 Min. ziehen lassen. Vanilleschote, Zimtstange, Stern-
                                                                                                                                                                                             anise und Nelken entfernen. Den Punsch auf 4 hitzebeständige Gläser vertei-
                                                                                                                                                                                             len und mit jeweils 1 Zimtstange und einigen Apfelspalten garnieren. Heiß
                                                                                                                                                                                             servieren.

book series. The books are
pocket books with a soft cover
and dust jacket and are each                                                                                                                                                                                                      TIPP

32 pages long. One particular
                                                                                                                                                                                                                  Wenn es ein Punsch mit Schuss sein soll,
                                                                                                                                                                                                 je 1 cl Calvados in die Gläser geben und mit heißem Punsch auffüllen.
                                                                                                                                                                                                    Nach Belieben kann zusätzlich ein Häubchen aus geschlagener
                                                                                                                                                                                                                       Sahne daraufgesetzt werden.

highlight: the jackets are
partly gloss-finished and the
headlines or other elements                                                                                Das Erdbeer-Einmaleins – Was man wissen muss
                                                                                                                                                                                             Wann ist endlich Erdbeer-Saison?
                                                                                                                                                                                             In der Regel beginnt die Erdbeersaison bei uns Anfang Juni und endet Ende

are embossed. The books are
                                                                                                                                                                                             Juli, durch unterschiedliche Anbaumethoden, z. B. Folientunnel, wird die Ern-
                                                                                                                                                                                             te jedoch zumeist über den normalen Zeitraum hinaus verlängert.
                                                                                                           Kaum eine Frucht wird so sehnsüchtig erwartet wie die Erdbeere, die hübsche
                                                                                                           Frühsommerbotin, von der wir pro Jahr und Kopf um die 3 kg essen. Wun-

all designed the same inside;
                                                                                                           derschön anzusehen, aus edlem Hause stammend und voller Tugenden trägt            Beerenstark?
                                                                                                           sie mit Fug und Recht den Titel »Königin der Früchte«. In Deutschland gibt        Streng genommen ist die Bezeichnung »Beere« bo-
                                                                                                           es rund 1000 Sorten, darunter rundliche, ovale oder spitz zulaufende, hell- bis   tanisch nicht ganz korrekt, denn die Erdbeere zählt
                                                                                                                                                                                                                                                        Nüsschen
                                                                                                           dunkelrote und sogar weiße Exemplare (Ananas- oder Champagnererdbee-              zu den Sammelnussfrüchten und diese gehören zur

the only variation is in the
                                                                                                           ren). Besonders lieblich und aromatisch sind die zarten Walderdbeeren, die        Familie der königlichen Rosengewächse. Die klei-
                                                                                                           durch ihre Seltenheit besonders zauberhaft wirken. Diese standen schon in der     nen gelben Kernchen an der Oberfläche der Erd-
                                                                                                           Steinzeit auf dem Speiseplan, wohingegen die Erdbeere, wie wir sie kennen         beere sind die eigentlichen Früchte, die sogenann-
                                                                                                           erst im 18. Jahrhundert gezüchtet wurde. Der französische Seeoffizier Frézier     ten »Nüsschen«, der Pflanze. Der rote Teil ist der

colors. The jury writes: “What
                                                                                                           brachte 1712 aus Südamerika wilde Erdbeerpflanzen mit größeren, fleischige-       Blütenboden, also im Grunde nur der Träger – aber
                                                                                                           ren und saftigeren Früchten, als die der zierlichen Walderdbeere nach Hause.      ein superleckerer!
                                                                                                           Durch Kreuzungen verschiedener Wildformen entstand einige Jahre später in
                                                                                                           Holland unsere heutige Gartenerdbeere.                                            Gesundheitlich sind Erdbeeren der Knaller: Sie               Blütenboden

is there not to like about
                                                                                                                                                                                             enthalten etliche Vitamine, darunter fast doppelt
                                                                                                                                                                                             so viel Vitamin C wie Zitrusfrüchte, jede Menge Mineralstoffe, z.B. Calcium,
                                                                                                                                                                                             Kalium und Eisen, und Phenolsäuren, die als Krebshemmer gelten. Und da sie
                                                                                                                                                                                             zu ca. 90 % aus Wasser bestehen, sind Erdbeeren mit ca. 30 Kalorien pro 100 g

these books? The covers are
                                                                                                                                                                                             sehr kalorienarm.

                                                                                                           Am besten schmecken natürlich sonnenwarme, selbst gepflückte Erdbeeren,           Empfindliches Früchtchen

designed cheerfully, and
                                                                                                           und zwar direkt vom Strauch in den Mund. (Das geht natürlich nur, wenn            Durch übermäßiges Waschen und Aufbewahren verlieren die Früchtchen näm-
                                                                                                           man die Erdbeeren selber anbaut oder vom Bio-Hof bezieht.) Wer das Glück          lich schnell an Aroma. Wenn man sie reinigen muss, dann am besten kurz vor
                                                                                                           hat, selber zu ernten, vernascht Erdbeeren am besten gleich zum Frühstück,        dem Verzehr, zügig in stehendem, lauwarmem Wasser und vor dem Entfernen
                                                                                                           denn morgens sind sie am aromatischsten. Die Holländer machen es uns vor:         der grünen Kelchblätter, um so wenig Geschmack wie möglich »auszuwa-

the inside typography and
                                                                                                           Sie belegen einfach ihr Frühstücksbrot mit Erdbeerscheiben. Aber nicht nur        schen«. Zum Trocknen die empfindlichen Früchte auf ein mit Küchenpapier
                                                                                                           pur ist die Erdbeere eine Köstlichkeit. Die vielfältige Frucht schmeckt toll in   ausgelegtes Tablett legen. Nun das Tablett ein wenig rütteln, damit sich die
                                                                                                           Smoothies oder in Form von Chutney oder Ketchup, ganz zu schweigen von            Erdbeeren trocken kullern. Zum Putzen ein scharfes Messer unterhalb der
                                                                                                           Eiscreme, Kuchen und Marmelade. Sie lässt sich gerne von Spargel begleiten        Blattrosette ansetzen und die Kelchblätter und den Stielansatz entfernen. Sol-

layout are harmonious and
                                                                                                           und überrascht uns im Salat. Wer also denkt, die Erdbeere kann nur süß, hat       len die Erdbeeren gesüßt werden, Früchte erst kurz vor dem Servieren mit Zu-
                                                                                                           sich getäuscht.                                                                   cker bestreuen, sonst ziehen sie zu viel Saft.

functional.”                                                                                               8   Das Erdbeer-Einmaleins                                                                                                               Das Erdbeer-Einmaleins   9

                                       Die besten Rezepte der Welt, Nieschlag + Wentrup, D, Gold Award

                                                                                                  Book series: The books of this series are
                                                                                                  kept consciously simple, because the artworks
                                                                                                  presented are intended to be foregrounded
                                                                                                  and not, say, typographical gimmicks.

                                                                                                  Vorarlberg Museum, Künstler im Gespräch
                                                                                                  Bucher-Verlag, Kurt Dornig Grafikdesign, A
                                                                                                  Award of Excellence

14
INTERNATIONAL
                                             EDITORIAL- DESIGN
                                                & RESEARCH
                                                  FORUM
                      E X A M P L E S 8 T H I C M A · C AT E G O R Y 2 . 7. C O R P O R AT E B O O K S

À cent á l‘heure
Maison Moderne, LUX
Gold Award

                         Corporate Books: “À cent à l’heure” was issued by the Arnold-Kontz Group on the occasion of its 100th
                         anniversary. The publisher writes: “For the company, the realization of such a book is an opportunity
                         to take a look at the past, to tell its story during a century rich in technological innovation, social
                         change and political events.“ Jury statement: “The book is very well structured and designed. It has an
                         interesting theme mix, a very good image selection. Overall: exemplary graphic design.“

                                                                                                                                   15
INTERNATIONAL
                                                                                   EDITORIAL- DESIGN
                                                                                      & RESEARCH
                                                                                        FORUM
                                                                                     T H E I C M A AT A G L A N C E

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