BENEFITS OF NFC & RFID FOR PACKAGING & LABELS 2020-05
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CpaX™ CONNECTED PACKAGING SOLUTIONS
BENEFITS OF NFC & RFID FOR PACKAGING & LABELS
May 2020
Contents
CpaX™ Connected Packaging Solutions. . . . . . . . . . . 2 Appendix I: NFC 101 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 15
One Tag, Endless Applications . . . . . . . . . . . . . . . . . . . . 3 What is NFC? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 16
NFC, RFID, or Sensors? . . . . . . . . . . . . . . . . . . . . . . . . . . . 4 Types of NFC Tags . . . . . . . . . . . . . . . . . . . . . . . . . . 17
Benefits of NFC for Packaging & Labels . . . . . . . . . . . 5 Can my Smartphone Read NFC?. . . . . . . . . . . . 18
Seamless NFC Integration at Scale. . . . . . . . . . 6 Appendix II: RFID 101 . . . . . . . . . . . . . . . . . . . . . . . . . . . . 19
Item-Level Data Collection & Tracking . . . . . . . 7 What is RFID? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 20
“Updatable” + Targeted + Contextual . . . . . . . 8 Types of RFID Tags. . . . . . . . . . . . . . . . . . . . . . . . . . 21
Example: Tamper Evident NFC . . . . . . . . . . . . . 9 RFID Readers and ermal Label Printers . 22
Benefits of RFID for Packaging & Labels . . . . . . . . . 10 Contact Information . . . . . . . . . . . . . . . . . . . . . . . . . . . . 23
Seamless RFID Integration at Scale . . . . . . . . . 11
Instant Tracking & Monitoring . . . . . . . . . . . . . . . 12
e Power of Real-Time Asset Visibility . . . . . 13
Example: RFID for Retail Logistics . . . . . . . . . . 14
Jones Healthcare Group © All Rights Reserved 2020 CpaX™ Connected Packaging Solutions: Benefits of NFC & RFID for Packaging & Labels | PG 01
CpaX™ Connected Packaging Solutions
Packaging the Future of Healthcare
Transform packages and labels into a gateway
for information sharing, engagement, and
data collection, with endless applications for
health & wellness brands, supply chain
partners, and consumers.
With one tap or scan from a smartphone or
other compatible device, users can launch a
digital experience, while generating rich,
item-level data insights for brand owners.
Jones Healthcare Group can seamlessly
integrate IoT technologies such as NFC, RFID,
and printed sensors into your existing product
packaging or labeling.
Jones Healthcare Group © All Rights Reserved 2020 CpaX™ Connected Packaging Solutions: Benefits of NFC & RFID for Packaging & Labels | PG 02
One Tag, Endless Applications
Combine applications to expand potential value generation
CONSUMER INVENTORY PRODUCT
EXPERIENCE & LIFECYCLE INTEGRITY
Help consumers make Launch products to market Ensure the right products
informed decisions quickly and sustainably reach consumers safely
Usage Traceability Authenticity
• Instructions, tutorials • Track & Trace logging • Product verification
• Adherence monitoring • Diversion tracking • Anti-counterfeiting
• Provenance
Access Security
• Initiate re-ordering Agility • Tamper evidence
• Indications, recalls • Inform predictive • Anti-the (EAS)
Each connected package or • Contextual promos analytics with every
label can initiate an endless (in-store vs. home) engagement Quality & Safety
• Environmental
combination of digital Interaction Sustainability monitoring (TTI)
experiences; creating • Games, contests • Disposal instructions • Storage instructions
multiple vectors of value • Loyalty programs (e.g. recyclability)
generation to maximize ROI
Jones Healthcare Group © All Rights Reserved 2020 CpaX™ Connected Packaging Solutions: Benefits of NFC & RFID for Packaging & Labels | PG 03
NFC, RFID, or Sensors?
Which technology is right for you?
NFC (Near Field Communication) RFID (Radio Frequency Identification) Sensors
NFC enables close range communication RFID enables long range communication A variety of sensors can be integrated into
with smartphones and other compatible when read with RFID scanners. RFID’s packaging to detect environmental (e.g.
devices. In 2019, over 80% of smartphones robust, long distance capabilities have temperature) and physical (e.g. tampering)
manufactured could read NFC natively made it the leading electronic connected changes. Although not a “connected”
(without the need for 3rd party apps). NFC’s packaging technology for business value technology, sensors can be combined with
ubiquity makes it perfect for consumer chain applications such as inventory NFC, RFID, or even cellular devices, in
facing applications and instances where management, supply chain tracking, and order to communicate on-pack sensor
close range activation is ideal. anti-the monitoring (EAS). information.
See “Benefits of NFC...” (Page 5) See “Benefits of RFID...” (Page 15) Contact us to find out more
and “Appendix I: NFC 101” (Page 10) and “Appendix II: RFID 101” (Page 19) see “Contact Information” (Page 23)
Jones Healthcare Group © All Rights Reserved 2020 CpaX™ Connected Packaging Solutions: Benefits of NFC & RFID for Packaging & Labels | PG 04
Benefits of NFC for
Packaging & Labels
Jones Healthcare Group © All Rights Reserved 2020 CpaX™ Connected Packaging Solutions: Benefits of NFC & RFID for Packaging & Labels | PG 05
Seamless NFC Integration at Scale
Disruptive innovation without unnecessary disruption to your processes
Jones Healthcare Group™ integrates NFC into An NFC tag can be hidden within the package or
packaging and labels through proprietary inline label itself. is means that an NFC connected
equipment that applies and verifies NFC tags in one package or label can look and function exactly like
pass. is enables us to produce NFC connected existing packaging or labels, with no disruption to
packaging and labels at high volumes and speeds. your existing filling lines and processes.
Jones Healthcare Group © All Rights Reserved 2020 CpaX™ Connected Packaging Solutions: Benefits of NFC & RFID for Packaging & Labels | PG 06Item-Level Data Collection & Tracking
Gain insight into your products and consumers with every tap
DIVERSION WARNING
Each NFC interaction creates a wealth of NFC tap detected
item and user specific data, including: @ New York
ITEM# 12345
WHICH? Unique ID of NFC tag BATCH# AB1
Batch AB1 is
Each NFC tag is encoded with its not approved for
sale in this area
own unique serial number
WHO? Device ID of scanning device
Every smart-phone also has its
own unique serial number EXAMPLE: Uncover Gray Market Diversion
and Parallel Markets with Item Location
WHEN & Time & Location of interaction
Did you know that nearly 10% of the EU pharmaceutical
WHERE? Identify when/where interaction market is comprised of gray market goods, translating
occurs (e.g. in-store or at home) to billions in lost revenue each year?
HOW? Interaction metrics Recapture lost revenue by utilizing location analytics.
Track interaction (e.g. duration, See if a shipment ends up in the wrong location.
information accessed, etc.) Expose gaps in channel security and brand protection
through every NFC interaction, even a er the sale.
Jones Healthcare Group © All Rights Reserved 2020 CpaX™ Connected Packaging Solutions: Benefits of NFC & RFID for Packaging & Labels | PG 07“Update-able” + Targeted + Contextual
e impact of physical packaging, with the flexibility of digital content
“Update-able” Targeted Contextual
Any digital experience an NFC Launch experiences tailored Deliver messaging specific to
tag launches can be instantly to the person interacting. the context of each interaction.
updated in perpetuity. Utilize the same connected
• Create time based
package or label to:
• No need to re-print promotions (e.g. events,
packaging or collateral as • Launch lifecycle and holidays), with increasing
promotions change. inventory applications offers as date approaches
• Get to market with a during supply chain • Tailor experience for
simple experience; add • Provide support for pre-sale (in store) and
applications to increase retail sales associates post-sale (at home)
lifespan and value • Initiate consumer • Only communicate recall
• Update content based on engagement experiences information to relevant
engagement data items or batches
Jones Healthcare Group © All Rights Reserved 2020 CpaX™ Connected Packaging Solutions: Benefits of NFC & RFID for Packaging & Labels | PG 08Example: Tamper Evident NFC
Assure, Inform & Engage your Consumers, Pre- and Post-Sale
IN STORE AT HOME IN STORE AT HOME
$2.00 OFF TODAY! STORE IN COOL PLACE JHG REWARDS
EXPIRY: 10/25/2030
! WARNING
This is an
LOG IN / SIGN UP
NFC NFC opened you received
VERIFIED VERIFIED 500 pts for
product this purchase
AUTHENTIC AUTHENTIC
UNOPENED UNOPENED
PRODUCT PRODUCT REPORT OPENED RE-ORDER NOW
PRODUCT
MEMBERS ONLY:
PRODUCT INFO HOW TO USE There are 5 items LIVE CHAT W/
RECALL STATUS RE-ORDER currently in stock DR. JONES
at this location @ 4pm EST
CLINICAL TRIALS LIVE SUPPORT
UN-OPENED PRE-SALE (e.g. in store): OPENED PRE-SALE (e.g. in store):
Provide assurances of product authenticity and package integrity. Alert consumers to opened products on shelf. Facilitate reporting
Display promotions, product and recall information, during crucial of tampered products. Communicate in-store inventory levels.
moments of engagement with your product in-store. OPENED POST-SALE (e.g. at home):
UN-OPENED POST-SALE (e.g. at home): Connect consumers to loyalty programs and incentivize reorder.
Continue engagement with your consumers post-sale at home. Create special members only events and promotions to build
Communicate expiry status, storage and usage instructions. community and engagement through your product, and extend
Facilitate easy online re-ordering. Connect to live support. the lifecycle of your product packaging beyond the sale.
Jones Healthcare Group © All Rights Reserved 2020 CpaX™ Connected Packaging Solutions: Benefits of NFC & RFID for Packaging & Labels | PG 09Benefits of RFID for
Packaging & Labels
Jones Healthcare Group © All Rights Reserved 2020 CpaX™ Connected Packaging Solutions: Benefits of NFC & RFID for Packaging & Labels | PG 10Seamless RFID Integration at Scale
Disruptive innovation without unnecessary disruption to your processes
Jones Healthcare Group™ integrates RFID into An RFID tag can be hidden within the package or
packaging and labels through proprietary inline label itself. is means that an RFID connected
equipment that applies RFID tags in one pass. is package or label can look and function exactly like
enables us to produce RFID connected packaging existing packaging or labels, with no disruption to
and labels at high volumes and speeds. your existing filling lines and processes.
Jones Healthcare Group © All Rights Reserved 2020 CpaX™ Connected Packaging Solutions: Benefits of NFC & RFID for Packaging & Labels | PG 11Instant Scanning and Monitoring
Maintain visibility for all tagged items
RFID’s long-range scanning capabilities enables instant
identification and continuous monitoring of items
throughout manufacturing, distribution, and sale.
RFID does not require line of sight between the reader
and the RFID tag (radio frequencies can pass through
objects). In addition, each scanner can read multiple
RFID tags simultaneously.
Read ranges are dependent on the scanning device
and the RFID tag utilized. Handheld scanners provide
versatility, while fixed infrastructure scanners offer
additional power and range.
Unlock the power of real-time asset data by
connecting RFID scanners to internal systems.
Jones Healthcare Group © All Rights Reserved 2020 CpaX™ Connected Packaging Solutions: Benefits of NFC & RFID for Packaging & Labels | PG 12 e Power of Real-Time Asset Visibility
Increase visibility to maximize productivity and mitigate loss
Increase asset visibility Improve Productivity Mitigate risk, the and loss
• Real-time inventory levels • Reduce manual data entry • Automatically detect when
items enter/leave a location
• Fast, accurate, item retrieval • Inform automation with
real-time asset data • Upgrade existing EAS only
• Connect to on-pack sensors
tags with RFID for visibility
for persistent monitoring of • Analyze data for predictive
from manufacturing to sale
product integrity (e.g. TTI) planning, optimization, etc.
Jones Healthcare Group © All Rights Reserved 2020 CpaX™ Connected Packaging Solutions: Benefits of NFC & RFID for Packaging & Labels | PG 13Example: RFID Tracking for Retail Logistics
Optimize processes and decision making with real-time inventory information
1 Each product is 2 Scanners monitor 3 Scanners at shipping 4 Scanners at each 5 Check-out scanners provide
placed in an RFID inventory levels in detect when product retail location detect instant identification of all
enabled carton warehouse leaves for distribution when items arrive items in cart, while updating
store inventory levels in
real-time; scanners at store
All data points aggregated, processed, and analyzed exits monitor shrinkage
in real-time to inform optimization of all processes,
from manufacturing and distribution to retail
Jones Healthcare Group © All Rights Reserved 2020 CpaX™ Connected Packaging Solutions: Benefits of NFC & RFID for Packaging & Labels | PG 14Appendix I: NFC 101 Jones Healthcare Group © All Rights Reserved 2020 CpaX™ Connected Packaging Solutions: Benefits of NFC & RFID for Packaging & Labels | PG 15
What is NFC? Smartphone Compatibility
In 2019, over 80% of handsets (~2
Packaging Integration
Jones Healthcare Group™ integrates
billion devices) were estimated to a variety of NFC tag types into
have NFC capabilities. at number packaging and labels through
is expected to exceed 90% in 2020. proprietary packaging converting
Overview is includes all of the latest equipment that applies and verifies
iPhones and the vast majority of NFC tags in one pass. is enables
NFC (Near Field Communication) is us to produce NFC connected
Android phones.
a wireless form of communication packaging and labels at high
that allows data sharing within close Growing Ecosystem volumes and speeds.
proximity (e.g. a tap interaction).
Beyond packaging, NFC is used in An NFC tag can be hidden within the
No battery is required. An NFC tag applications such as: POS payments package or label itself. is means
is powered and activated wirelessly (e.g. Apple Pay, Google Pay), smart that an NFC connected package or
by the device reading it. cards (e.g. transit ticketing, access label can look and function exactly
From a user standpoint, NFC works keys), and more. In 2019, ~$745b in like existing packaging or labels, with
like magic. To interact, a user simply transactions passed through mobile no disruption to your existing filling
phones and NFC POS systems. lines and processes.
brings their phone within range of
an NFC tag, and is instantly
presented with the corresponding
content. It is also a ubiquitous
technology, working across devices
from iPhone to Android.
Jones Healthcare Group © All Rights Reserved 2020 CpaX™ Connected Packaging Solutions: Benefits of NFC & RFID for Packaging & Labels | PG 16Can My Smartphone Read NFC?
iPhone Android
While most flagship Android Removing the friction of app NFC became available on Android
Can read NFC
devices have had full NFC support installation and manual activation devices in 2012. Since then, the
since 2012, Apple decided to be of NFC through system settings, number of NFC compatible Phones released a er 2012.
more conservative implementing signaled Apple’s embrace of the Android phones have exploded, For a complete list, visit:
the technology, waiting to NFC tap interaction paradigm. making it hard to keep track of https://bit.ly/nfcdevices
introduce NFC until it found a which are NFC-enabled. How to turn on NFC (usually
For NFC connected packaging,
solid consumer use-case. is use activated by default)
iPhone compatibility eliminated A comprehensive list of devices
case came with the introduction of
the last remaining hurdle to mass can be found on Wikipedia. Search 1. On your Android device,
Apple Pay in 2014 and its tap on “Settings”
consumer adoption. for “NFC compatibility Wikipedia”
subsequent commercial success.
or visit the shortened URL below: 2. Select “Connections” or
In 2017, the introduction of iOS 11 “Connected devices”
Can always read NFC https://bit.ly/nfcdevices
brought NFC reading through 3rd 3. You should see “NFC”
iPhone 11, 11 Pro, Max
party apps to the iPhone 7. Most Android phones have NFC 4. Turn on NFC
iPhone XS, XS Max, XR
activated by default, but gives
In 2018, Apple brought app-less Depending on your device,
Yes, but needs 3rd party app users the ability to turn it off. If you
NFC reading to the iPhone XS, XS NFC may be located in a
Try “NFC taginfo” by NXP in App Store are using an NFC compatible
Max and XR. is functionality is different folder. Open up the
iPhone X, 8, 8+, 7, 7+ Android phone, but cannot read
also found in the latest iPhone 11 settings menu, tap the search
NFC, you may have to turn it back
and 11 pro/max models. In In a nutshell icon on top, and type in “NFC”.
on. is is not an issue on iPhones,
addition, NFC reading on these Any iPhone model released If your phone has it, the NFC
as NFC reading is always active,
models cannot disabled by the a er 2018 (and likely 2017) option will show up.
and cannot be turned off.
user and is thus always available.
Jones Healthcare Group © All Rights Reserved 2020 CpaX™ Connected Packaging Solutions: Benefits of NFC & RFID for Packaging & Labels | PG 18Types of NFC Tags
ANTENNA SENSOR LOOP
Various shapes &
sizes available for
fit & function
NFC CHIP
Basic NFC Tags Tamper Evident NFC Tags NFC Tag + ??
While its appearance may NFC tags with a sensor loop NFC tags can be equipped
seem unimpressive, the can be embedded within the with additional components
power and flexibility of NFC opening feature of a package to expand functionality.
comes from its simplicity. or product for irreversible E.g. combine environmental
is means that these tags tamper evidence. sensors (e.g. temperature,
can be used in places other Smartphones can read this humidity) for persistent
technologies can’t, such as type of tag to verify that a product integrity monitoring
packaging or labels. product was never opened. within each package.
Jones Healthcare Group © All Rights Reserved 2020 CpaX™ Connected Packaging Solutions: Benefits of NFC & RFID for Packaging & Labels | PG 17Appendix II: RFID 101 Jones Healthcare Group © All Rights Reserved 2020 CpaX™ Connected Packaging Solutions: Benefits of NFC & RFID for Packaging & Labels | PG 19
What is RFID? How it works
At a simple level, RFID systems
Packaging Integration
Jones Healthcare Group™ integrates
consist of three components: an a variety of RFID tag types into
RFID tag, an RFID reader, and an packaging and labels through
antenna. RFID tags contain an proprietary packaging converting
Overview integrated circuit and an antenna, equipment that applies RFID tags in
both used to transmit data to an one pass. is enables us to produce
RFID is an acronym for “radio RFID reader. e reader converts RFID connected packaging and
frequency identification” and refers these radio waves to usable digital labels at high volumes and speeds.
to a technology where digital data information. A communications
encoded in RFID tags is captured by An RFID tag can be hidden within
interface transfers that information
the package or label itself. is
a reader via radio waves. NFC is to a host computer system, where it
means that an RFID connected
actually a type of RFID, but the term can be stored and analyzed at a
package or label can look and
RFID usually refers to non-NFC tags. later time.
function exactly like existing
RFID can be considered an AIDC Different types of RFID tags each packaging or labels, with no
(Automatic Identification and Data offer their own benefits (see next disruption to your existing filling
Capture) technology. AIDC methods page “Types of RFID Tags”). lines and processes.
can automatically identify objects,
collect data about them, and enter
that data directly into digital
systems with little to no human
intervention required.
Jones Healthcare Group © All Rights Reserved 2020 CpaX™ Connected Packaging Solutions: Benefits of NFC & RFID for Packaging & Labels | PG 20Types of RFID Tags
Overview High Frequency (HF) RFID Active RFID
RFID tags can be classified by the HF systems operate in the 3 MHz to Active RFID tags have an onboard
radio frequency range they use to 30 MHz range and provide read transmitter and power source that
communicate (low, high, ultra-high), ranges of 10 cm to 1 m. Common can significantly boost read ranges.
and the way the tag communicates applications include ticketing, data
with the reader (active or passive). transfer and payment. e NFC Passive RFID
standard is based on HF RFID. Passive RFID tags do not have an
Low Frequency (LF) RFID onboard transmitter or power
Ultra-High Frequency (UHF) RFID
LF systems operate in the 30 KHz to source and are powered wirelessly
300 KHz range, and have a read UHF systems have a frequency by the device that is reading it.
range of up to 10 cm. While they range between 300 MHz and 3 GHz,
have a shorter read range and offer read ranges up to 12 m, and Battery Assisted Passive (BAP) RFID
slower data read rate than other have the fastest data transfer rates.
BAP RFID systems, incorporate a
technologies, they are also the least UHF tags are much cheaper to power source into a passive tag
sensitive to interference. LF tags are manufacture, and are commonly configuration. e power source
used in access control, livestock used in retail inventory tracking, improves read distance and data
tracking, and other applications pharmaceutical anti-counterfeiting, transfer rates by ensuring that all of
where a short read range is and other applications where large the captured energy from the reader
acceptable. volumes of tags are required. can be used to reflect the signal.
Jones Healthcare Group © All Rights Reserved 2020 CpaX™ Connected Packaging Solutions: Benefits of NFC & RFID for Packaging & Labels | PG 21RFID Readers and ermal Label Printers
Handheld RFID Readers Fixed Infratructure RFID Readers RFID ermal Label Printers
Handheld RFID readers are portable, Fixed RFID readers offer superior range and ese printers offer the ability to encode
designed to be lightweight and cordless. functionality but have higher installation RFID data while simultanously printing
Handheld readers o en contain their own requirements. Mounting, cables, and an one-color information (e.g. barcodes) onto
so ware that translates RFID data to usable external system to process the vast amount RFID embedded thermal compatible labels.
information and o en an integrated screen to of data being captured are usually required. Ideal where thermal labels are already used
display that information, reducing the need A fixed reader can be “always on”, quietly (e.g. pharmacy and hospital prescription
for additional middleware or equipment. collecting data continuously over large areas labelling), and where RFID data must be
Many handheld readers offer “hot/cold” with little to no human intervention. applied on site. For example, enable item
finding functionality, providing visual or audio Superior range and continuous monitoring logging and monitoring through distribution
cues as you near a specific item. without human intervention makes fixed by encoding and printing case labels with
shipping information at time of pack-out.
Portability and ease of use makes handheld readers ideal for real-time inventory of large
readers ideal for tasks such as prescription warehouse or distribution centers, anti-the Jones offers thermal printer compatible RFID
drug or lab sample labelling, price verification, monitoring, and tracking of items throughout embedded labels, pre-printed in full color
inventory scanning, compliance auditing, manufacturing (particularly in instances (for branding, messaging, warnings, etc.), with
locating items or equipment, and instant data where fixed readers can be installed over blank areas for thermal application of variable
entry of multiple items. choke points or belt conveyor systems). data such as barcodes, shipping address, etc.
Jones Healthcare Group © All Rights Reserved 2020 CpaX™ Connected Packaging Solutions: Benefits of NFC & RFID for Packaging & Labels | PG 22Get in Touch With Us
We’d like to hear from you! Send us an email at
info@joneshealthcaregroup.com
or visit Jones Healthcare Group’s Innovation Lab to
explore CpaX™ Connected Packaging Solutions and the
other ways we are “Packaging the Future of Healthcare”
https://joneshealthcaregroup.com/innovation-lab/
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