American Idol, The Biggest Loser and The Bachelor Support Hunger Relief
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May 2010
American Idol, The Biggest Loser and The Bachelor Support Hunger Relief
Several television programs have found creative ways to support food banks and hunger relief
programs nationally and locally.
American Idol viewers caught a glimpse of the Foodbank Madden of Good Charlotte who
thanks to this year’s “Idol Gives Back” initiative. Food banks visited Interfaith Food Pantry in
affiliated with Feeding America will benefit from donations Whittier. Help the Foodbank by
from the “Idol Gives Back” fundraising drive. A family that pledging your weight loss goal at
receives food assistance from the Foothill Unity Center, a www.pfpchallenge.com.
Foodbank partner agency, was interviewed regarding the
importance of this support as they struggle to make ends meet. In February, contestants from past
seasons of The Bachelor came to
The Foodbank has been featured several times on The Biggest the Foodbank as part of the
Loser, as part of a national partnership between The Biggest “Bachelor Gives Back” initiative.
Loser, General Mills and Feeding America. On the March 9 They sorted food at the Foodbank Huell Howser stops filming his
upcoming episode for a moment
program, contestants struggled to balance their workouts with and distributed fresh produce to
to stand with Foodbank
volunteer jobs at the Foodbank. Contestants worked in the recipients at Our Saviour Center, a President/CEO Michael Flood in
Foodbank’s main warehouse, made calls to thank donors for Foodbank partner agency site. the Foodbank’s main warehouse.
their support, and distributed food at the New Life in Christ
food pantry, a Foodbank partner agency. Locally, the Foodbank will be featured in an episode of Huell
Howser’s California Green which will highlight the Foodbank’s
In addition, the Foodbank was featured on several segments of fresh produce programs. The episode will air twice on KCET
The Biggest Loser’s “Pound for Pound Challenge,” which television on June 15 and June 30 at 7:30 p.m.
urges viewers to pledge to lose weight in order to benefit their
local Feeding America food bank. Go to the Foodbank’s website at www.lafoodbank.org for more
information.
“Pound for Pound” segments featured celebrities helping at
The Uribe Family (center)
Foodbank agency sites including Katherine McPhee, who
recently appeared on
visited Boys & Girls Club of Venice, and Joel and Benji American Idol during Idol
In conjunction with Idol Gives Back, past contestants from American Idol Gives Back and told
stopped by the Foodbank to donate their time packing backpacks for children viewers just how vital the
in need. food from the Foodbank
has been during this
financially challenging
time. Here, Mr. and Mrs.
Uribe and their three
children stand with Ellen
DeGeneres, David
Arquette, and volunteers
from Foothill Unity Center, the Foodbank partner agency that the family turns to
for help.
Inside this issue...
Note from the President.............................................pg 3
Foodbank Steps Up Technology................................pg 4
Programs Update ......................................................pg 5
2
Product Donor Spotlight
Fresh and Easy
Fresh and Easy Markets might be relatively new to your
neighborhood, but they are not new to giving back to the
community.
Mission Statement: The mission
Since 2006, Fresh and Easy has been donating high
of the Los Angeles Regional
quality product to the Foodbank. Our charitable agency
Foodbank is to mobilize resources
partners rave about the variety of donations we receive from Fresh & Easy. Donations often
to fight hunger in our community.
include fresh produce, prepared meals and baked goods. The Foodbank currently picks up
donations regularly at seven Fresh & Easy locations.
Shelf Life is published quarterly. If
you are receiving multiple copies,
Special thanks to Fresh & Easy for joining us in the fight against hunger by donating such high
please call us at (323) 234-3030
quality, nutritious items.
ext. 146.
We welcome questions, comments
and ideas. Please address all
FOODBANK BOARD ELECTS NEW OFFICERS
correspondence to:
The Foodbank’s Board of Directors elected new officers at its recent annual meeting. Bob Kelly
was elected Chairman succeeding Donald Goodman. Mr. Kelly previously served as the Treasurer. Los Angeles Regional Foodbank
Christina Carroll was elected Treasurer, and Karen Pointer was re-elected Corporate Secretary. 1734 East 41st Street
Donald Goodman remains on the Board and now serves as Chairman of the Facility Planning Los Angeles, CA 90058
Committee. Mr. Goodman served as Board Chairman for the past three years and has provided Tel: (323) 234-3030
tremendous leadership in terms of planning, fundraising and increasing the awareness of the info@lafoodbank.org
Foodbank and the problem of hunger.
Board of Directors Entertainment Council Advisory Board
Chairman Todd DeMann Laila Ali Tim Lappen, Chairman
Robert W. Kelly Freshology Inc. Curtis Conway Jeffer, Mangels, Butler & Marmaro LLP
Capital Guardian Trust Co. Sherry Dewane Mike Connolly
Marlee Matlin
Treasurer Wells Fargo Leonard Green & Partners
Cathy Schulman
Christina Carroll Roni Eller Anthony Cordova
Houlihan Lokey Howard & Zukin Craig Wright
Eisenberg Properties New Atlantians
Corporate Secretary Gary Kirkpatrick Bruce Corwin
Karen E. Pointer NBC Universal Women’s Council Metropolitan Theatre Company
Lerman & Pointer LLP
Susan K. Leonard Sheryl Main, Co-Chair Bob Dowling
Immediate Past Chairman PricewaterhouseCoopers LLP Bob Dowling Group
Paula Pettrota, Co-Chair
Donald Goodman
Doane Liu Ricki Frand
Don Lee Farms
Triple E Associates Frand Partners
Dino Barajas Members
Kenneth A. Pickar, Ph.D. Dresden Graham Robertson
Morgan, Lewis, & Bockius LLP Linda Tibi Comfort
California Institute of Technology Rosey T. Miller
Marvin Barth Julie Depoian
Mark A. Stegemoeller Regional Investment & Management, LLC
Tennenbaum Capital Partners LLC
Latham & Watkins LLP Laurie Dworsky Larry Nicola
Karl Block
Ricki Frand Nic’s Restaurant
Loeb & Loeb LLP
Saul Brand President/CEO Mai Q. Lai Nick Saggese
Teri Markowitz Skadden, Arps, Slate, Meagher &
Zacky Farms (Retired) Michael Flood
Flom LLP
Michael Chiarodit Dresden Graham Robertson
Jorge Sandoval
Blue Shield of California Jaquelin Sonderling
Banamex USA
Joseph E. Davis
Dennis Winston
Etonien, LLC
James Yukevich
Yukevich, Calfo & Cavanaugh
3
- A note from the Foodbank President/CEO –
It has been wonderful to see the work of our Foodbank network HUNGER
highlighted in several major television programs in the last few months.
ACTION UPDATE
Off the screen, the Foodbank continues to receive food, funding and volunteer support from the
greater Los Angeles community. This support is critical as the demand for food assistance Federal
remains high and is projected to continue to increase in 2010 due to the high unemployment
rate and cutbacks in other programs. The Foodbank stays updated on legislative
actions that affect food access. We
I want to thank all of you who have made a conscious decision to include giving back to the discussed Child Nutrition in the last
community as part of your core values. Without your support, the Foodbank would not be able newsletter—our focus is still on the Child
to increase our service during these difficult times for many people in our community. Nutrition Reauthorization Act. Every five
years Congress “reauthorizes” federal Child
Thank you for your continued Michael Flood thanks Craig Nutrition Programs. The Foodbank operates
support. Willardson, President and CEO lunch sites during summer breaks and also
of the Moark Egg Company, for distributes after-school snacks during the
a generous donation of school year through the Summer Food
280,000 eggs. The agencies Service Program. Child nutrition legislation
MICHAEL FLOOD and clients within the determines how nutrition programs are
President/ CEO Foodbank network were regulated and funded. We view all of the
incredibly glad to have this federal Child Nutrition Programs as critical
healthy, high protein donation to President Obama’s pledge to end child
available just in time for Easter. hunger in the U.S. by 2015.
A group of popular bloggers from around the The Foodbank received a substantial
country toured the Foodbank and volunteered their increase in the Emergency Food Assistance
time packing backpacks for the BackPack Program. Program commodities through the Farm
After helping out at the Foodbank, the bloggers Bill in 2008, and recently received
headed to the set of Desperate Housewives to additional bonus commodities. This is good
launch ConAgra’s “Child Hunger Ends Here” news for the Foodbank and our partner
campaign and help rally the public to participate by agencies!
holding their own individual fund raising events to
support Feeding America. All of the visiting bloggers Jessica Jones, the Foodbank’s Policy and
shared their experience volunteering at the Outreach Supervisor, was in Washington
Foodbank with their readers through video streams, DC, in mid May, to discuss important
photos and blog posts. aspects of this legislation with members of
The Los Angeles Congressional delegation.
Please tell your elected officials in Congress
that you support and want to see
improvements to these programs!
Smithfield, Vons, the United Food State
and Commercial Workers and Food
Network celebrity cook Paula Deen On the state level, we have been focusing
made a huge delivery of hams to a large amount of energy on Food Stamp
the Foodbank. This donation is a legislation. Food stamps, now called
part of their “Feeding The Hungry” SNAP on the federal level, are a good
coast-to-coast tour, during which opportunity for people in our
20 million servings of much- communities to access healthy food. We
needed protein will be delivered to support a variety of legislation aimed at
food banks around the country. improving the quality and efficiency of
the food stamp program. Foodbank
MICHAEL FLOOD HONORED AS INNOVATIVE LEADER representatives have visited Sacramento
several times to discuss this legislation
The Center for Nonprofit Management honored Foodbank President/CEO Michael Flood as with our Los Angeles delegation.
one of Los Angeles’ thirty “Most Innovative Leaders” at the Center’s 30th Anniversary
conference. Other honorees included Eli Broad of the Broad Foundation and Bill Allen of If you have questions about policy issues
the LA County Economic Development Corporation. The Center’s criteria for the awards or need help finding your representatives,
were “leaders who have met ambitious goals, renewed lagging support or reinvented please contact Jessica Jones at
organizations in the face of overwhelming obstacles.” jjones@lafoodbank.org; (323) 234-3030
ext. 172.
4
Partners Preventing Hunger 2010
Individual donors contributing $1,000 or more from January 1 – March 31, 2010 New Technology
Makes Foodbank
Mr. Robert Andresini Mr. Thomas Jones and
Ms. Molly Newman
Resources Easier to
Mr. and Mrs. George Baril
Mr. Jeffrey Joseph
Find
Mrs. Eloise Barnett
Ms. Jeannie Jung If you have visited the Foodbank’s
Ms. Sael Bartolucci website lately you may have noticed - the
Mr. and Mrs. Burton Belzer Ms. Kay E. Kochenderfer Foodbank website has a brand new look!
Mr. and Mrs. Bruce Bennett Mr. John Lamonica This new site contains all of the familiar
Ms. Cathy Berry Mr. David Lee content from our previous site, plus some
Mrs. Susan K. Leonard upgrades and additions:
Mr. William Bingley and
Ms. Jacqueline MacDonald Mr. Richard E. Lewis • The Foodbank is now able to post
individual photo albums of
Mr. Peter Binkow Ms. Lore Needham volunteer groups on the volunteer
Mr. and Mrs. Mark Borenstein Mr. Alfred Paiz section of the website.
Mr. Shachar Breslouer Mr. Seyed M. Razavi • Our new and improved Pantry
Locator allows you to find a food
Ms. Regina D'Amico Mr. John Rieber
pantry in your neighborhood
Mr. and Mrs. Jeffrey Dasteel Mr. and Mrs. Jerome Rotter using online mapping technology.
Mr. and Mrs. Paul Dooley Mr. and Mrs. Nick P. Saggese • Virtual Food Drives continue to be
Roni and Ethan Eller Mr. Steven Schechter a great way to support the
Foodbank's hunger relief efforts.
Mr. and Mrs. Moise Emquies Mr. and Mrs. Chia-Tso Shiau
Now, the Foodbank website makes
Mr. William Flaugh Mr. and Mrs. Greg Simon it easier than ever to create and
Mr. Eric Foster Mr. and Mrs. Gregory Slaughter customize a Virtual Food Drive
page to get your friends and
Ms. Audree V. Fowler Mr. Steven P. Smith family involved in the fight
Mr. and Mrs. Timothy Guth Ms. Susie Spector against hunger.
Mr. and Mrs. Thomas Hays Ms. Susan Stern Don’t forget to
Mr. Stephen Hoffmann Mr. Robert M. Weekley check out the
Mr. Mark Zarem Foodbank’s
iPhone Pantry
Locator
Foundation, Organization and Corporate Donors Application
Donations made between January 1, 2010 – March 31, 2010 The new Pantry
Locator iPhone
Aidlin Foundation The Marcled Foundation Application
allows users to
American Express* Morgan Stanley* make donations
Kathryne Beynon Foundation The Lluella Morey Murphey Foundation and searches for
local food
Yvonne Burke Education & Policy Neiman Marcus*
pantries by zip
Foundation
The Ralph M. Parsons Foundation code using GPS
California Association of Food Banks technology.
Esper A. Petersen Foundation
The Capital Group Companies, Inc. SPINX, Inc. developed the Pantry
The Pickar Family Foundation
Carrie Estelle Doheny Foundation Locator App for the Foodbank pro bono,
Rotary Club of Los Angeles
in an effort to encourage LA metro area
Dunkin' Donuts / Baskin-Robbins
Harold R. & Winifred R. Swanton donations and help social workers and
Foster's Group Foundation community organizations aid residents in
Goodman Family Foundation Union Bank finding local agencies where they can
receive food assistance.
Ernest Lieblich Foundation Union Pacific Foundation
Macy’s
*Donations made during the 4th Quarter of 2009
5
Programs Update
Summer Food Service Program (SFSP)
During the summer, many children struggle with hunger because
federal school meal programs are not operating. To combat this
problem, the Foodbank provides hot lunches through the Kids
Cafe Summer Food Service Program (SFSP) to the students who
qualify for reduced price or free lunches during the year.
This year, the need for summer lunches has
drastically increased as many summer
school programs have been eliminated due
to budget cuts. The Foodbank hopes to serve
over 3,000 children per day through the Photo Credit:
Photos by volunteer photographer Tera McHenry
Summer Food Service Program.
Commodity Supplemental Food Program (CSFP)
The Foodbank is now able to “With thousands of
help more senior citizens than LA County seniors
ever before! Thanks to
struggling to afford
additional funding through the
United States Department of food, the Foodbank
Agriculture (USDA), the has requested help
Foodbank has been able to to expand the CSFP
expand the Commodity program for several
Supplemental Food Program
years,” said
(CSFP).
Michael Flood,
At the end of 2009, the
Foodbank served just fewer
President and CEO
than 8,000 senior citizens per of the Foodbank.
month through CSFP. With the “Now with enough
increased funding that took resources to reach
effect at the beginning of 20,000 people, we
2010—the first expansion of
CSFP in Los Angeles County in 5 years—the
are actively
Foodbank is now serving almost 14,000 seniors per recruiting local
month and aims to reach 20,000 seniors per month senior centers and
before the end of June. community
CSFP is a federally funded USDA program which organizations to
provides eligible seniors with age-prescribed food serve as new
kits each month. The program improves the health of distribution sites
seniors by supplementing their diets with nutritious
USDA commodity foods, including staples such as
and to help us
canned meats, canned fruits and vegetables, dry milk, encourage eligible
cheese, cereals, rice, peanut butter and juice. The seniors to take
Foodbank distributes the monthly CSFP food kits for advantage of this
seniors at 63 locations throughout the county. program.”
6
Big Sunday at the Foodbank
Every year, Big Sunday brings thousands
of volunteers together for one weekend
to help out at hundreds of non-profit
organizations throughout the Southern
California region.
During this year’s Big Sunday weekend, volunteers
from Coffee Bean & Tea Leaf, Ernst & Young and
Food From the Bar came together to make a
difference at the Foodbank. The group packed an
impressive 2,500 CSFP kits for senior citizens in
need.
Special Thanks to Coffee Bean & Tea Leaf for
sponsoring the event at the Foodbank and providing
great coffee and a lunch for all the volunteers.
Foodbank Honors Outstanding Charitable Agency Partners
Every year the Foodbank invites all of our agency partners to attend the All Agencies Conference. Attendees benefit from classes on diverse
topics including nutrition education, grant writing and food safety.
At this year’s All Agencies Conference, the Foodbank honored three member agencies for their great work in a particularly challenging year:
The Tony Collier Award is named for the Foodbank's
founder. The award recognizes
an individual who has The Community Spirit Award is given to an
accomplished great strides in agency which demonstrates excellence in
the fight against hunger. This Community Service. This year's award was
year's recipient was Steve presented to Santa Clarita
Baker from Grace Resource Valley Food Pantry. This
Center. Steve founded Grace agency’s creative ideas, such
Resource Center 19 years ago. as a milk money program
The organization now serves which provides milk for
over 8,000 people each month children each month, or a
in the Antelope Valley. mobile food truck to distribute
Foodbank Agency Relations food kits to senior citizens,
Director Elizabeth Cervantes allows them to serve as
presented Steve with the award. many clients in their area as
possible. Elizabeth Cervantes
presented the award to Santa
Clarita Valley Food Pantry
Executive Director Belinda
Crawford.
The Volunteer of the Year Award is given to an agency volunteer that
demonstrates dedication in volunteerism. This year's recipient was Charlotte
Forrest (center) who has volunteered at The Lord’s Church for 13 years. Pastor
Orvella Philips (right) was proud to join Elizabeth Cervantes, Agency Relations
Director at the Foodbank, in presenting Charlotte with this award.
7
Your Support Makes a
Difference
Daniel Sanchez CARVE YOUR NAME
arrived early at
Wilshire Presbyterian IN GRANITE
Church to receive the
ndowment funds are like blocks of granite. They last. And
E
free groceries that
will help him make it last. And one way you can extend your influence into the
through the month. future is by carving your name in a Foodbank endowment
fund.
Daniel is unable to Generations from now, the leadership and staff at the Foodbank –
work any more due to and the people they serve – will benefit from your foresight and
a disability that generosity. They will see your name on your endowment and know
resulted from a car that you once walked this earth. And that you cared enough to
collision several years support the ongoing mission of the Foodbank.
ago. At 65 years old,
he really struggles to You can create an endowment in your own name. Or you can
live off of a single memorialize a loved one or someone else who has strongly
disability check each impacted your life for good, such as a teacher, a spouse or a trusted
month. friend.
Endowments can be established with the Foodbank now, during
your lifetime. You can use cash, securities, real estate – almost
anything of value. Or you can arrange for an endowment to be
established through your will at the time of death.
Some people do both. They establish an endowment now so they
can watch it grow and enjoy the satisfaction of seeing their fund
benefit others. They may add to it periodically and possibly
encourage family members and friends to get involved. Then,
through their wills, they make provision for a final and often larger
contribution.
When you establish an endowment, you accomplish several things:
You express confidence in the future of the Foodbank; you create a
lasting legacy; you encourage present and future leadership; and
you make a difference!
To find out more about creating your own endowment fund, contact
Nancy Nagel, Chief Development Officer at the Foodbank: (323)
234-3030 ext. 147; nnagel@lafoodbank.org.
Carving your name in "granite" at the Foodbank may be one of the
“Nearly all of my check goes to cover my rent,” Daniel told a most important things you do for yourself, your family and for
Foodbank staff member. “Every month I worry about how I future generations.
am going to afford to pay my bills and buy groceries.”
Irma, a friend of Daniel’s from church, knew he was having
trouble make ends meet after his accident, so she told him
about the food distribution at Wilshire Presbyterian Church.
Join us on facebook
“This food is a godsend,” Daniel said. “I am so glad Irma
told me about this resource. I’m not sure how I’d survive
without it.”
Follow us on twitter
Wilshire Presbyterian Church is one of the 550 charitable
organizations throughout the county that receives food from
the Foodbank.
Photo Credit (top to bottom): Luis Munoz-Najar, student at Cypress College;
www.lafoodbank.org
Clifford Lester, Professor of Photography at Cypress College
NON-PROFIT ORG.
U.S. POSTAGE
PAID
LOS ANGELES CA
PERMIT NO. 4848
1734 EAST 41ST STREET
LOS ANGELES, CA 90058-1502
(323) 234-3030
www.lafoodbank.org
A PARTNER WITH FEEDING AMERICA
Coming up… May 2010
The Foodbank will be featured on an episode of
Huell Howser’s California Green
Ever wonder how the Foodbank distributes millions of pounds of produce each year? Watch Huell follow
fresh produce from the field to the hands of the recipient at Foodbank partner agency S.V.P. Blessed
Sacrament Food Pantry on the following dates:
June 15th, 7:30PM on KCET
June 30th, 7:30PM on KCET
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