ACE HARDWARE FALL 2018 CONVENTION SPONSORSHIP OPPORTUNITIES - AUGUST 16-18, 2018 | Chicago, IL
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ACE HARDWARE
FALL 2018 CONVENTION
SPONSORSHIP OPPORTUNITIES
AUGUST 16-18, 2018 | Chicago, IL
Branding Digital Food & Beverage Interactive Signage Print
Table of Contents
BRANDING FOOD AND BEVERAGE
Hotel Key Cards End-of-Day Reception
Show Bags Beverage Breaks
Badge Lanyards General Session Beverages
Power Aisle Rest Stops
Coat & Baggage Check INTERACTIVE
Jotters Airport Shuttle
Pens Relaxation Station (Ace Oasis)
Flyer in Retailer Badge Mailing Photo Booth
Passport for Prizes
DIGITAL
Rotating Ad on Overhead Zone Screens SIGNAGE
Breaking News Video (All Overhead Zone Screens) Hanging Banners
Advertisement on Large Digital Screen Shuttle Drop-Off Door Decals
Digital Meter Boards Entrance Lobby Column Wraps
Convention Mobile App Escalator Side Glass Decals
Pre-Show Retailer E-blasts Aisle Danglers and Floor Decals
Bus Videos
PRINT
Hyperlinked Ad on Digital Floor Plan
Convention Directory Ads
Enhanced Listing on Digital Floor Plan
Product Spotlight
Registration Webpage
Product Category Ad
Registration Confirmation Email
Highlighted Listing with Logo
2018 FALL SHOW
SPONSORSHIP OPPORTUNITIES
Branding Digital Food & Beverage Interactive Signage Print
Show Information
The Ace Hardware Fall 2018 Convention gives Ace retailers the chance to meet with our vendor partners, learn about new
products and take advantage of incredible buying opportunities. With nearly 15,000 total attendees, don’t miss this opportunity
to showcase your organization in Chicago, Illinois, August 16–18 at McCormick Place.
With over 1,300 companies on the show floor, it can be difficult to make a lasting impression when your organization is
competing for attention. Increase your organization’s brand awareness and credibility by making an impact as a sponsor at the
Ace Fall 2018 Convention.
If you become a sponsor, you don’t need to share the spotlight. Sponsorship* opportunities are crafted to help you catch
the attention of over 5,000 Ace retailers. Read on to view sponsorship options for every budget. If you prefer to speak with
someone directly, please contact a member of the Conventions Team: 630-990-2706 or conventions@acehardware.com.
*Exhibit space is required in order to be an Ace Fall 2018 Convention sponsor.
2018 FALL SHOW
SPONSORSHIP OPPORTUNITIES
For more information, please contact
Ace Conventions at conventions@acehardware.com or 630-990-2706.
Images used do not represent final products.
Branding Digital Food & Beverage Interactive Signage Print
Attendee Information*
When 8 out of 10 retailers are the decision makers and buyers for their stores, it’s important
to ensure your sponsorship reaches the entire audience at the Ace Convention.
Get noticed by the highest caliber of Ace Hardware retailers.
*Based on recent survey results
2018 FALL SHOW
SPONSORSHIP OPPORTUNITIES
Strengthen your company awareness • Increase retailer interaction at your booth • Engage retailers in hands-on learning about your product or service
8 out of 10
exhibitors met their on-site goals at the Ace Convention
8 out of 10
retailers are looking for face-to-face time with vendors
87%
retailers attend the show
26 hours
networking time available
95%
of the retailers attend the Fall
for deals that are the best on the show floor Convention to bring new products
value, with no set budget or ideas back to their stores
Branding Digital Food & Beverage Interactive Signage Print
TOP SELLER! TOP SELLER!
Hotel Key Cards Show Bags Badge Lanyards
Put your brand message right in the hands of These branded tote bags are distributed to all Just imagine thousands of your company logo
thousands of potential and repeat customers – attendees on their arrival at the exhibit hall, circulating throughout the show for everyone
literally! This sponsorship is the key to keep people guaranteeing your logo will be carried around by to see. That’s visibility! Act fast and make it a
thinking about your business even after they leave thousands of people for three days during the reality, as this great opportunity is one of our
the show each night. This incredible opportunity is convention and long after, since it makes a great most popular items.
open to ONE sponsor only and is sure to sell fast. reusable shopping bag.
exclusive 2 opportunities at
25,000 25,000
2 opportunities at
$ $ each $ 8,000 each
YOUR LOGO
BR
YO NDING
A
UR
YOUR LOGOYOUR LOGO YOUR LOGO
For more information, please contact
Ace Conventions at conventions@acehardware.com or 630-990-2706.
Images used do not represent final products. 2018 FALL SHOW
SPONSORSHIP OPPORTUNITIES
Branding Digital Food & Beverage Interactive Signage Print
Power Aisle Rest Stops
Relax, Refresh, Recharge! Sponsored rest stops will be placed along the main aisles of the exhibit floor 12 opportunities at
for attendees to sit down, charge their phones, rehydrate and take a breather from the hustle of the
show. Includes two park benches with a banner, branded charging station and branded water cooler.
$ 7,500 each
YOUR
YOUR LOGO
LOGO
YOUR
LOGO
For more information, please contact
Ace Conventions at conventions@acehardware.com or 630-990-2706.
Images used do not represent final products. 2018 FALL SHOW
SPONSORSHIP OPPORTUNITIES
Branding Digital Food & Beverage Interactive Signage Print
Coat & Baggage Check
Coat & Baggage Check will be open on Thursday, Friday and Saturday
near the Registration area. Ace will provide branded tablecloths, luggage
tags and signage within the area.
2 opportunities at
$ 7,500 each
YOUR AD
YOUR
LOGO
YOUR LOGO
For more information, please contact
Ace Conventions at conventions@acehardware.com or 630-990-2706.
Images used do not represent final products. 2018 FALL SHOW
SPONSORSHIP OPPORTUNITIES
Branding Digital Food & Beverage Interactive Signage Print
TOP SELLER!
Jotters Pens Flyer in Retailer Badge
You’ll have a noteworthy presence at the Fall Show everyone your business has the “write” stuff Mailing
Convention thanks to these handy jotters. Make a with personalized pens that get your brand into the Don’t wait for show time to get attendees thinking
note to yourself to take advantage of this fantastic hands of thousands of retailers attending the show. about your brand! Get your foot in the door with a
promotional opportunity. Their popularity is undeniable – pens are the most promotional flyer sent directly to attendees before
requested item we have at the show. the show even starts. Your single-sheet insert will be
mailed in advance of the show in the retailer badge
mailing – insert must be pre-approved by Ace.
2 opportunities at 2 opportunities at 6 opportunities at
$ 6,000 each
$ 6,000 each
$ 5,000 each
YOUR
LOGO
O
OG
URL
YO
For more information, please contact
Ace Conventions at conventions@acehardware.com or 630-990-2706.
Images used do not represent final products. 2018 FALL SHOW
SPONSORSHIP OPPORTUNITIES
Branding Digital Food & Beverage Interactive Signage Print
Advertising on our Large Digital Screens will surely grab the attention of all attendees as they walk through
NEW the hall. Multiple locations give you the most visibility for your brand and direct traffic to your booth:
Rotating Ad on Overhead Zone Screens Breaking News Video (All Overhead Zone Screens)
Stand out from the crowd and use our large digital billboards above each zone Want to take over these large screens for a 60-second promotional video? Utilize our large
to blast your message to the retailers. digital billboards to interrupt the rotating ads with a “live from the show floor” video that
grabs the attention of all attendees!
STILL AD 30 SECOND VIDEO WITH SOUND
16 opportunities per zone 4 opportunities per zone 20 opportunities
$ 3,000 each
$ 5,000 each
$ 7,500 each
YOUR AD
For more information, please contact
Ace Conventions at conventions@acehardware.com or 630-990-2706.
Images used do not represent final products. 2018 FALL SHOW
SPONSORSHIP OPPORTUNITIES
Branding Digital Food & Beverage Interactive Signage Print
NEW NEW
Advertisement on Large Digital Screen Digital Meter Boards
Make your impact at the Ace Hardware Fall 2018 Convention with our large high- Your graphics will be featured on one double-sided, digital sign that will be placed in
resolution LED Jumbo Tron screen that will be positioned inside the exhibit hall. high-traffic areas of the Convention Center and rotated along with other ads and Ace
Generate brand awareness and get your creative in front of thousands of retailers Convention messaging.
as they walk past this high-impact screen.
4 opportunities 4 opportunities per sign
$ 5,000 each
$ 2,500 each
YOUR AD
YOUR AD
For more information, please contact
Ace Conventions at conventions@acehardware.com or 630-990-2706.
Images used do not represent final products. 2018 FALL SHOW
SPONSORSHIP OPPORTUNITIESBranding Digital Food & Beverage Interactive Signage Print
NEW TOP SELLER!
Convention Mobile App Pre-Show Retailer E-blasts Bus Videos
The Ace Hardware Convention App is the key tool This pre-show email is sent to all Ace retailers, Looking for a promotional opportunity that really
retailers use on-site to get updates on the show, highlighting the most exciting and advantageous goes the distance? Shift your brand awareness into
navigate the show floor, discover new exhibitors opportunities at the convention. Your ad can link to any high gear with a two-minute video highlighting your
and more! Align your show strategy with our Mobile web page you’d like, giving retailers a sneak peek at business that will play on the shuttle buses. Sponsor
App that allows your brand to be mentioned any your show deals or products prior to arriving on-site. must provide video (2 minutes or less).
time the Ace Convention App is promoted. Ads are created by the sponsor and approved by Ace.
exclusive 2 opportunities at 6 opportunities at
$ 10,000 $ 10,000 each
$ 5,000 each
YOUR AD
YOUR AD
YOUR AD
For more information, please contact
Ace Conventions at conventions@acehardware.com or 630-990-2706.
Images used do not represent final products. 2018 FALL SHOW
SPONSORSHIP OPPORTUNITIESBranding Digital Food & Beverage Interactive Signage Print
Hyperlinked Ad on Digital Floor Plan Enhanced Listing on Digital Floor Plan
Drive retailers right to your brand with a high-profile banner ad they’ll see Bigger and better brand visibility is only a mouse click away with this exciting
whenever they log in to the show’s digital floor plan. Your ad hyperlinks to any opportunity that puts your logo, business card and company contacts in front
page of your choosing and includes a new tool that lets retailers build and print of show attendees whenever they consult the digital floor plan! You can also
a booth destination list to use at the show so that they can make sure to stop by use your enhanced listing to link to a YouTube video highlighting a product or
your location. Be sure to sign up early for this opportunity to ensure maximum service; connect to retailers via Facebook, Twitter, LinkedIn or your company
exposure to the retailers. website; or get the word out about giveaways, guests and other special
happenings at your booth.
3 opportunities at
$ 1,000 each
$ 250 per exhibiting company
For more information, please contact
Ace Conventions at conventions@acehardware.com or 630-990-2706.
Images used do not represent final products. 2018 FALL SHOW
SPONSORSHIP OPPORTUNITIESBranding Digital Food & Beverage Interactive Signage Print
Get a head start on generating and increasing your brand awareness to 15,000+ industry professionals
and retailers leading up to the Ace Hardware Fall 2018 Convention.
Registration Webpage Registration Confirmation Email
Visited by every attendee, don’t miss the opportunity to get your brand front Reach thousands of potential customers with a hyperlinked ad that connects directly to
and center prior to the show by placing an ad on our Registration landing page. your website. This traffic-driving ad will go out as part of the Registration Confirmation
Your ad will appear on ALL interior pages of the online registration process on sent to over 15,000 show attendees. You simply can’t get better exposure than that!
the Ace Fall 2018 Convention website.
3 opportunities 3 opportunities
$ 4,000 each
$ 6,000 each
YOUR AD
YOUR AD
YOUR AD YOUR AD YOUR AD
YOUR AD
For more information, please contact
Ace Conventions at conventions@acehardware.com or 630-990-2706.
Images used do not represent final products. 2018 FALL SHOW
SPONSORSHIP OPPORTUNITIESBranding Digital Food & Beverage Interactive Signage Print
End-of-Day Reception
Treat our retailers to a complimentary beverage at the end of a long,
productive day on the show floor. Become the sponsor of the End-of-Day
Reception, and we’ll provide you with multiple opportunities to promote
your brand. Call us for more details.
3 opportunities
$ 15,000 each
YOUR AD
YOUR
LOGO
LOGO
YOUR
For more information, please contact
Ace Conventions at conventions@acehardware.com or 630-990-2706.
Images used do not represent final products. 2018 FALL SHOW
SPONSORSHIP OPPORTUNITIESBranding Digital Food & Beverage Interactive Signage Print
Beverage Breaks General Session Beverages
There’s nothing more refreshing than coffee in the morning or lemonade in Beverages prior to General Session are always a top request, and our
the afternoon, and our retailers will be thanking you for all of it! Placed at the attendees will be thanking you for getting their day off to a great start.
entrance to the exhibit hall, extend your brand outside of your booth space and
hand out products or conduct demonstrations. Be the business everyone is
talking about at the Ace Convention!
4 opportunities 2 opportunities
$ 12,000 each
$ 10,000 each
For more information, please contact
Ace Conventions at conventions@acehardware.com or 630-990-2706.
Images used do not represent final products. 2018 FALL SHOW
SPONSORSHIP OPPORTUNITIESBranding Digital Food & Beverage Interactive Signage Print
NEW
Airport Shuttle Relaxation Station (Ace Oasis)
Send our retailers back to the airport with your company at the top of their This networking lounge offers attendees a relaxing environment on the show floor.
minds! Become the sponsor of the Airport Shuttle, and we’ll provide you with Ace Oasis includes comfortable couches and massage therapists. The sponsor
multiple opportunities to promote your brand. Call us for more details. may place brochures or giveaways, provide branded shirts to massage therapists
and place a representative to welcome/greet guests. The sponsor is encouraged to
provide light food and beverage.
exclusive 4 opportunities
$ 15,000 $ 15,000 each
YOUR
LOGO
YOUR
BROCHURE
For more information, please contact
Ace Conventions at conventions@acehardware.com or 630-990-2706.
Images used do not represent final products. 2018 FALL SHOW
SPONSORSHIP OPPORTUNITIESBranding Digital Food & Beverage Interactive Signage Print
NEW TOP SELLER!
Photo Booth Passport for Prizes
Make memories happen with this opportunity that sends retailers home with a This fun promotion will have show attendees taking a special trip right to
branded keepsake from the show. Photo booths will be placed on the show floor your booth. You’ll engage in face-to-face conversations to sell your brand
and provide a complimentary printed image for attendees to bring home, share while giving retailers a chance to win high-value, exciting prizes. Passport
on social media or just laugh about! This fun opportunity is a great way to help cards are sent directly to retailers in their badge mailings and will also be
create long-lasting memories of the show. available on-site.
2 opportunities 15 opportunities
$ 7,500 each
$ 5,000 each
ENTER TO WIN
Visit each exhibitor and get your card stamped. Turn card in
at the Ace Welcome Place, Booth #301 for your chance to win! CHICAGO
$25,000
Deflecto
Booth #339 or #2881
Jandorf Electric
Booth #225
Sandler Bros
Booth #2260
IN PRIZES
Get a stamp from each of the
exhibitors listed on the back to
be entered into the drawing.
(1) Grand Prize
Jack Link’s Kronos Stump Chunks
Booth #2089 Booth #4258 Booth #4308 $5,000 Store Credit
(40) $250 Gift Cards
Open to Retailers only. Certain restrictions apply.
Ali Industries Amerock Company X-Rite
Booth #2280 Booth #3667 Booth #1477
Print your information below and drop this card
at the Ace Welcome Place, Booth #301. Drawings will
be held at random throughout the day on Friday,
August 18 and Saturday, August 19.
AUTO FARM & PET Name _______________________________________________________________
Store Number _______________________________________________________
Sureheat Dept 8Z/9H Epicor Clorox
Booth #3287 Booth #4220 Booth #4263 Booth #2753 On-site Phone Number ________________________________________________
Email _______________________________________________________________
(Please print)
LOGO
NO PURCHASE NECESSARY TO ENTER OR WIN.
HOW TO PLAY: To participate in the Passport for Prizes, you will need the “Passport” mailed to you with your Ace Hardware Corporation (“Ace”) 2017 Fall Show
YOUR
(“Show”) registration materials. Fill out your name, contact information and the Store number of the Store you are representing. If you are representing multiple
Stores, please use the parent Store number. Visit all of the exhibitors’ booths listed on the back of your Passport to receive a stamp from each booth. No order
or purchase is necessary. If you did not bring your “Passport” to the Show, additional “Passports” will be available at the Ace Welcome Place, Booth #301.
A “Passport” with all stamps present constitutes a valid entry form. Submit your entry form at the Ace Welcome Place.
There will be multiple drawings at random on Friday,August 18 and Saturday,August 19. Entry forms must be submitted between the opening of the show and 3:00
P.M. on Saturday,August 19.All drawings will be cumulative.Ace is not responsible for lost, late, misdirected, illegible, incomplete, or damaged entries. Entries not in
conformance with these Official Rules will be disqualified. Official Rules will be posted at the Ace Welcome Place. Limit one entry per person.
ELIGIBILITY: Passport for Prizes is only open to individuals who are registered to attend the show as representatives ofAce member stores (“stores”). Employees of
vendors or ofAce Hardware Corporation are not eligible. The prizes will be awarded to the individual who submitted the entry form, and only individuals are allowed
to claim the prizes. Individuals participating must be 18 years of age or older. The Grand Prize(s) will be awarded to the store number listed on the entry form and only
that store may claim the Grand Prize.
For more information, please contact
Ace Conventions at conventions@acehardware.com or 630-990-2706.
Images used do not represent final products. 2018 FALL SHOW
SPONSORSHIP OPPORTUNITIESBranding Digital Food & Beverage Interactive Signage Print
Hanging Banners
Lift up your brand with hanging banners located throughout the entrance/lobby
and inside the exhibit hall. Multiple locations are available in each area.
multiple opportunities
VARIABLE PRICING
Call us for more information and specific pricing on each opportunity.
YOUR AD
YOUR AD
For more information, please contact
Ace Conventions at conventions@acehardware.com or 630-990-2706.
Images used do not represent final products. 2018 FALL SHOW
SPONSORSHIP OPPORTUNITIESBranding Digital Food & Beverage Interactive Signage Print
NEW NEW
Shuttle Drop-Off Door Decals Entrance Lobby Column Wraps
Welcome each attendee to the convention with your company’s graphic decals on Take advantage of this eye-level branding opportunity that is sure to grab attendees’
the front doors outside of the South Hall, where the shuttle buses will drop off. attention. The lobby of South Hall has a handful of columns that are waiting for your
company’s graphic. Make your brand and booth number the last thing the retailers see
before they enter the exhibit hall.
2 opportunities
$ 4,000
3 opportunities
per entrance
$ 2,500
YOUR AD
YOUR AD
YOUR AD YOUR AD
YOUR YOUR YOUR
AD AD AD
For more information, please contact
Ace Conventions at conventions@acehardware.com or 630-990-2706.
Images used do not represent final products. 2018 FALL SHOW
SPONSORSHIP OPPORTUNITIESBranding Digital Food & Beverage Interactive Signage Print
Escalator Side Glass Decals Aisle Danglers and Floor Decals
Get your company noticed by placing branding on the glass of the escalators used by Everyone at the show will be looking up to YOUR business when you sponsor our
all attendees to access the show floor or the cafe. Contact us for more information and aisle signage. As thousands of attendees consult these directional signs to navigate
specific pricing (based on location of decals). the show floor, greet them with your brand logo and booth number either hanging
overhead or on the floor.
multiple opportunities 2 opportunities per aisle
VARIABLE PRICING $ 1,000
YOUR
A D
Y
O
U
R
A
D
YOUR AD
For more information, please contact
Ace Conventions at conventions@acehardware.com or 630-990-2706.
Images used do not represent final products. 2018 FALL SHOW
SPONSORSHIP OPPORTUNITIESBranding Digital Food & Beverage Interactive Signage Print
Convention Directory Ads
Invite attendees to your booth with the only official print convention
Ad Type/Placement Rate
publication, the Ace 2018 Fall Convention Guide. Used by retailers as
a pre-show planner, the Convention Guide is also a valuable on-site
Inside Front Cover $3,975.00
resource tool that includes a map of the Exhibit Hall.
Included in the mailing to all registered retailers before the show, First Right-Hand Page $3,975.00
multiple options are available for ad placement for maximum visibility
before, during and after the convention. Back Cover $4,500.00
Inside Back Cover $3,200.00
Tabbed Divider 1/S $3,650.00
Full Page Ad $2,775.00
1/2 Page Ad $1,950.00
1/4 Page Ad $775.00
Product Spotlight $395.00
Product Category Ad $475.00
Highlighted Listing w/Logo $275.00
For more information, please contact
Ace Conventions at conventions@acehardware.com or 630-990-2706.
Images used do not represent final products. 2018 FALL SHOW
SPONSORSHIP OPPORTUNITIESBranding Digital Food & Beverage Interactive Signage Print
Big Visibility for Less
Product Spotlight Product Category Ad Highlighted Listing with Logo
$ 395 each
$ 475 each
$ 275 each
YOUR AD
YOUR AD
YOUR AD
For more information, please contact
Ace Conventions at conventions@acehardware.com or 630-990-2706.
Images used do not represent final products. 2018 FALL SHOW
SPONSORSHIP OPPORTUNITIESYou can also read
