About 700 participants expected at the SingapoReimagine MICE Virtual Show, a platform for local and international MICE players to connect and ...
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About 700 participants expected at the SingapoReimagine MICE Virtual Show, a
platform for local and international MICE players to connect and showcase their
offerings
Singapore, 9 February 2021 – The Singapore Tourism Board (STB) today announced the
launch of the SingapoReimagine MICE Virtual Show, the first such collaboration between
STB and local MICE players. Organised by STB, the two-day event will be held from 3 to 4
March 2021 and is part of Singapore’s efforts to catalyse the MICE industry’s recovery
and generate business opportunities for our partners. About 700 participants are
expected at the show.
The event will feature a locally curated programme that includes live-streamed cultural
and leisure tours, culinary masterclasses by celebrity chefs, and a live panel discussion
with industry leaders on organising pilot events in Singapore. It will also facilitate 1-on-1
virtual meetings between participants and up to 40 leading suppliers like hotels,
convention centres and tour operators.
Within the virtual 3D environment, participants can navigate the virtual tradeshow floor
easily with their mobile devices and connect with exhibitors, such as Gardens by the Bay,
Singapore Airlines and Sentosa Development Corporation. They can also catch up on
various event programmes on demand and take part in trivia quizzes to win prizes. The
top 5 voted buyers will each win a hosted trip to Singapore on Singapore Airlines, inclusive
of a hosted stay and exclusive experiences.1
To bring the SingapoReimagine MICE Virtual Show to life, STB has partnered established
local event organisers (EO) MICE Neurol, Aspen Event Planners and TLC Events. The EOs
1 Subject to prevailing international travel restrictions and travel protocols.
have organised over 48 digital events between them in the last eight months, including providing production and event management services for the 2020 Alzheimer’s Disease International Conference, a 3-day event with over 1,000 delegates. Dr Edward Koh, Executive Director (Conventions, Meetings & Incentive Travel), Singapore Tourism Board, said: “Singapore has started its journey to reimagine the future of business events, and we are doing so in partnership with our MICE industry to push new boundaries using technology and creativity. The SingapoReimagine MICE Virtual Show demonstrates how we are transforming industry models to seize new opportunities, and underlines our reputation as a safe, trusted and innovative destination for business events. We look forward to having delegates from around the world join us in this journey of exploration and reimagination.” Kenny Goh, founder of MICE Neurol, said, “We are excited to partner STB for the SingapoReimagine MICE Virtual show, not just to deliver a platform to connect buyers and sellers, but also to co-curate experiences and gamification to enhance the Singapore destination experience. Singapore has both the physical and digital infrastructure to be the centre of global events and we hope to do our part to reignite the MICE industry and continue to brand Singapore as a leading MICE destination.” Innovation in a time of disruption The SingapoReimagine MICE virtual show aims to bring like-minded industry stakeholders together. It also presents an opportunity for local MICE industry players and tour operators to showcase their creativity, as they transform their businesses in the new COVID-19 environment. STB has partnered MICE Depot to deliver the event’s digital content and live panel discussion. The event agency pivoted its business last year, tapping on STB’s Business
Improvement Fund (BIF) 2 to develop its digital capabilities and cater to the strong demand for virtual and hybrid events. Francis Tan, Director of MICE Depot said, “Partnering STB for this event has allowed us to showcase our technical know-how in creating digital content for events and also enabled us to sharpen our skillsets. With the COVID-19 pandemic, we saw a need to pivot and adapt our business. As such, we invested in the development of our own in-house event studio and created internal training programmes to equip our employees with skillsets for broadcasting events in order to create quality virtual and hybrid events.” Participants can also look forward to 7 unique experiences exclusively curated for them, including live cultural tours at Waterloo Street and Little India; masterclasses by homegrown distillery Brass Lion Distillery and Malcolm Lee, chef-owner of the world’s first Michelin star Peranakan restaurant Candlenut; and a behind-the-scenes tour of one of Singapore’s oldest coffee shops, Killiney. To further enhance the experience, experience kits will be sent to selected participants, allowing them to participate alongside the sessions or enjoy the activities at their own pace. Jamie Koh, founder of Brass Lion Distillery, said,” For this event, we’ve created a gin- tasting followed by a hands-on cocktail making session for participants to learn about the Brass Lion brand in a more engaging way. We are excited to share our brand story, and we hope that it will help us to bring the Singapore Dry Gin to more people beyond Singapore.” Chef Malcolm, Candlenut, said, “I am happy to be able to connect with local and international foodies through this platform. For this culinary masterclass, I will be whipping up one of my simplest dishes and sharing a slice of the Peranakan culture in Singapore in the way I know best - food.” More information on the virtual tours can be found in the ANNEX. 2 The Business Improvement Fund (BIF) aims to encourage technology innovation and adoption, redesign of business model and processes in the tourism sector to improve productivity and competitiveness.
Reshaping the future of travel The SingapoReimagine MICE Virtual Show comes under the umbrella of the SingapoReimagine initiative launched by STB in November 2020 to reimagine travel for Singapore and the rest of the world, and to collectively shape the future of our tourism sector. With health and safety as our top priority during COVID-19, Singapore has resumed MICE events in a gradual and calibrated manner, leveraging on technology to reimagine the future of business travel in Singapore. For more information on the SingapoReimagine MICE Virtual Show, please visit https://www.miceneurol.com/singaporeimagine. For media queries, please contact: Evelyn Lim Singapore Tourism Board Email: evelyn_lim@stb.gov.sg DID: (65) 6831 3834 About the Singapore Tourism Board The Singapore Tourism Board (STB) is the lead development agency for tourism, one of Singapore’s key economic sectors. Together with industry partners and the community, we shape a dynamic Singapore tourism landscape. We bring the Passion Made Possible brand to life by differentiating Singapore as a vibrant destination that inspires people to share and deepen their passions. More: www.stb.gov.sg or www.visitsingapore.com | Follow us: facebook.com/STBsingapore or twitter.com/stb_sg
ANNEX
Culinary Masterclass with Chef Malcolm
Candlenut, the world’s first Michelin-
starred Peranakan restaurant takes a
contemporary yet authentic approach to
traditional Straits-Chinese cuisine. The
restaurant serves up refined Peranakan
cuisine that preserves the essence and
complexities of traditional food, with
astute twists that lift the dishes to a new
level. Helmed by chef Malcolm Lee,
Candlenut is committed to continually
create Peranakan dishes using the
freshest seasonal produce available. Join
us in this session as Malcolm chats and
demonstrates how you can whip up one of
his signature dishes right in the comfort of
your own home.
Bake-at-Home Demonstration by Asia’s Best Pastry Chef, Chef Janice Wong
Singaporean Janice Wong has learned
from some of the world’s best chefs,
including US luminaries Thomas Keller
and Grant Achatz, virtuoso Spanish
chocolatier Oriol Balaguer, and prodigious
French pastry chef Pierre Hermé. She has
been named Asia’s Best Pastry Chef for
the second year running by the prestigious
San Pellegrino Asia’s 50 Best for 2013 &
2014. Janice Wong also won the title of
Pastry Chef of the Year from the World
Gourmet Summit Awards in 2011, 2013
and 2015. In this session, chat with her as
she shows you how you can easily bake at
your own abode, celebrity-style.
Behind the scenes tour and cocktail masterclass with Jamie Koh
The first of its kind in Singapore, Brass
Lion Distillery is a full-fledged working
distillery in the Lion City and home to the
Singapore Dry Gin. A curiosity for gin
distillation, combined with a desire for
creating a uniquely Singaporean spirit,
became the catalyst for the inception of
Brass Lion Distillery in 2012. Let founder
Jamie Koh take you through the
inspiration behind the Singapore Dry Gin
– a union of 22 botanicals, made with
passion followed by a virtual cocktail-
mixing session.
Killiney Kopitiam: From Coffeeshop to Factory
In this live stream curated by Tribe
Tours, visit the Killiney Kopitiam - one of
Singapore’s oldest coffee shops. Its
Killiney Road outlet has even been
recognised in Singapore Book of
Records 2008 as the ‘Oldest Existing
Hainanese Coffeeshop’. Catch a glimpse
into Hainanese culture; the ‘secrets’ of
Killiney’s coffee, kaya and paste; and go
behind-the-scenes and experience
virtually how the instant coffee is truly
Made-In-Singapore!
Explore the sights and sounds of Little India
Feast your senses on the wonders of
Indian culture as we explore the ethnic
enclave of Little India. Learn about the
origins of the Indian community in
Singapore, their cultural habits and
various traditional occupations they
were involved in. Visit a Hindu temple to
understand their religious practices, as
well as festivals that will leave you in
awe. With all the sights and sounds of
this colourful district, you can be sure
there will never be a dull moment on this
immersive journey of discovery curated
by Monster Day Tours.
Home dining with a “Peranakan”
The word “Peranakan”, meaning
“descendent”, is colloquially used to refer
to descendants of the early Chinese
community that settled in the Malay
Archipelago around the 17th Century. In
Singapore and Malaysia, the term
Peranakan refers primarily to Chinese
who are born in the former Straits
Settlements (specifically, Singapore,
Penang, and Melaka) or in the former
British Malaya (now Peninsular Malaysia)
and their descendants. Join this specially
curated tour by SingExpress Travel DMC
and delve into Peranakan culture and
heritage, and experience Peranakan
home hospitality, where you will get to
meet a “Bibik”– the matriarch of the
family.
Streets of Harmony @ Waterloo
Waterloo Street, a microcosm of
Singapore's social fabric, is a street that
is often overlooked by locals. How did
different religious temples and churches
come to be on this street? What were the
‘ingredients’ that contributed to harmony
between the religions? Why is there a joss
stick urn in front of a Hindu temple? How
much do you know about each religion?
Through this learning journey, Tribe Tours
will reveal more about these uniquely
Singaporean customs, cultures and
norms that make our street of harmony.
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