4D FOCUS HOTEL PERSPECTIVES 2020-21 - FCM Travel Solutions
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4D FOCUS HOTEL PERSPECTIVES 2020-21 June 2020
The results of this
4D FOCUS survey gathered
general sentiment
HOTEL PERSPECTIVES and views of
hotel managers and
2020-21 owner operators.
In an environment where business travel conditions ABOUT THE SURVEY The ‘Hotel Perspectives 2020-21’
have changed dramatically, 4D have undertaken a survey was designed to identify future trends post
‘Hotel Perspectives 2020-21’ survey with hotel properties Covid-19 relating to ten core themes of corporate
to understand the impacts of Covid-19 and the going accommodation :
forward position of corporate hotels and guests for COUNTRIES
• Property Availability
2020-21.
4D, part of the Flight Centre Travel Group, conducted the
•
•
Readiness for returning Corporate Guests
Cleaning Protocols
33
• Adjustments to Guest Experience
survey with both independent and chain
• Diversification of Guests and Market Segment shifts
accommodation providers, across major locations in key
• Competing forces in Increased Supply and Rising
global corporate markets during May 2020. Operating Costs HOTELS CHANGING
OPEN GUEST UX
62%
• Room Rate Pricing Structures and Inclusions
63%
The global 4D FOCUS report is Part 1 of a summary of
• Distribution of Room Sales
research being undertaken by 4D Business Consultants.
• Readiness for Meetings & Conferences
• Enhanced Protocols for Event Management
Disclaimer It should be noted that the survey responses provided to
4th Dimension Business Travel Consulting are an information guide and
is current as of 6 June 2020
UX = User Experience
2020-21
THE RETURN OF
CORPORATE GUESTS
100%
90%
80%
70%
60%
50%
40%
30%
20%
10%
0%
Maintained Within 30 One to Three Three to Six Six to 12 Over 12
Guests Days Months Months Months Months
through
Covid-19
Asia AU/NZ EU LATAM MEA NAM2020-21 Rate Hold on Rate Decrease
HOTEL RATE 2019 Volume
STRATEGIC SHIFTS
CORPORATE
HOTEL RATE
STRUCTURES
2020-21
Mix of Fixed
& Dynamic
Rate Increase
Europe
NAM -4.6%
-6.3%
MEA
-3.0%
Asia
-4.5%
LATAM
-3.8%
AU/NZ
-4.5%HOTEL CONTRACTING RATE
HOLD
WHAT HAS CHANGED? 55%
SIGNS OF
RETURN
As corporate travellers gradually shift towards resuming travel there are key
REDUCING
factors to review. Corporations are looking to reshape their hotel program
RATES RATES
32%
due to significant changes.
HOTEL CHANGES
IN 2021
CLIENT REQUIREMENTS
• Health & Safety Assurance • Covid-Safe Protocols
• Travel Patterns Changes • Rising Operating costs
• Reduced Budgets • User Experience Changes
CORP GUESTS SUPPLY SPECIAL
• Booking Consolidation • New Rate Conditions
& DEMAND DEALS
Jun-Aug 3-6mnths
• Hibernation or extended Black-outs
50%
• OBT Preferencing & Ratings
• Traveller Tracking • Diversified Guest Occupancy
Creating a supplier strategy with clarity on the new travel pathway is
critical for corporations and their travellers. Going to market for a new RISE OF
DOMESTIC GUEST
2020-21 hotel program opens up the opportunity to review
CAPABILITY, READINESS and COMPLIANCE. CriticalTravellers will
experience changes at
the hotel. Their usual
journey through the
HOTEL CONTRACTING hotel is adjusting
and developing.
GETTING READY?
What Corporate Clients
Are Doing Right Now? LESS SLOW RETURN
Preparing for the gradual return to travel is well IN HOTEL Contact Sep-Nov
underway and a lot is being considered from policy,
process, suppliers to traveller confidence and safety. 4D
clients globally are now starting to review their potential
MORE MORE RE-BUILDING
new demand on travel and the readiness of their travel
suppliers.
When preparing 2021 hotel programs there is a lot that
Parking Cleaning 14% MEETING
& EVENTS
has changed and more questions need to be asked in the
hotel RFP. In the past month many corporate clients
have started to prepare their hotel RFP with a target to NEW REGULATED MEETING UX
launch early to market. There is no set RFP season any
more – so the first RFP’s being released are now for 1 Training Distancing 43%
October 2020 programs.ABOUT 4D
4D recommend using a Hotel Sourcing Triumvirate
strategy to align programs to new conditions in 2021:
FOR MORE INFORMATION ON THIS REPORT CONTACT :
1. Negotiated Contracts Rates
2. Negotiated Hotel Chains with Dynamic Rates
Felicity Burke, 4D General Manager-APAC felicity.burke@4dconsulting.com.au
3. Aggregated Promotional Content Juan Antonio Iglesias, 4D General Manager-Europe juanantonio.Iglesias@uk.fcm.travelYou can also read
