2022 Cajun All-Star Bowl - Provost Umphrey Stadium February 9th -12th, 2022 Beaumont, TX

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2022 Cajun All-Star Bowl - Provost Umphrey Stadium February 9th -12th, 2022 Beaumont, TX
2022 Cajun
All-Star Bowl
Provost Umphrey Stadium
February 9th –12th, 2022
Beaumont, TX
2022 Cajun All-Star Bowl - Provost Umphrey Stadium February 9th -12th, 2022 Beaumont, TX
OUR PURPOSE

        Designed To Bring Scouting Exposure To
          Overlooked Players In The Country
                           The Cajun AllStar Bowl gives select college seniors an
                           opportunity to be fully evaluated by NFL Pro Personnel

                                                                            “This game gives players a
                                                                             chance at all divisions of
       Head Coach:                                                                 NCAA Football,
       Melvin Spears                                                          including HBCU's where
       2005 National Champions
                                                                                players normally go
       Grambling State
                                                                           overlooked just depending on
                                                                             their Pro Day to happen."
2022 Cajun All Star Bowl
2022 Cajun All-Star Bowl - Provost Umphrey Stadium February 9th -12th, 2022 Beaumont, TX
“
                                                                    OUR PURPOSE

    Bryan K. Beasley couldn’t simply stand by and watch talented
    college football players get stuck in the shadows and not get the
    opportunity to become professional athletes.

    That’s why he’s helping to launch a new college football all-star
    game to showcase players from smaller schools, including
    historically Black colleges and universities, Division II schools,
    Football Championship Subdivision programs and Division I
    prospects who could otherwise fall through the cracks and not
    get the exposure they need from NFL, CFL, XFL and Spring League
    scouts and coaches.

    -- Aaron Wilson

    Baltimore Ravens, Tennessee Titans and Jacksonville Jaguars. He has
                                                                        “
    Aaron Wilson has covered the NFL for 20 seasons, including the Texans,

    previously written for The Houston Chronicle and The Baltimore Sun. He’s
    on Twitter: @AaronWilson_NFL and Instagram: @aaronwilson7128.

     2022 Cajun All Star Bowl
2022 Cajun All-Star Bowl - Provost Umphrey Stadium February 9th -12th, 2022 Beaumont, TX
Bringing The
Myles Adams DT
Rice Owls
                                                                   Excitement Of
Drafted: UDFA: Carolina Panthers                                   The NFL Draft
                                                                   Process For The
                                   Tyshun Render DT – Middle       Ark-La-Tex
                                   Tennesse
                                   Drafted: UDFA– Miami Dolphins

    2022 Cajun All Star Bowl
2022 Cajun All-Star Bowl - Provost Umphrey Stadium February 9th -12th, 2022 Beaumont, TX
2022 Cajun All Star Bowl
2022 Cajun All-Star Bowl - Provost Umphrey Stadium February 9th -12th, 2022 Beaumont, TX
INTRODUCTION

2022 Cajun All Star Bowl
2022 Cajun All-Star Bowl - Provost Umphrey Stadium February 9th -12th, 2022 Beaumont, TX
Event Planning
                           • Hilton Garden Inn on Walden Road​
                           • ​Conference Center at Holiday Inn & Suites for
                              NFL Interviews​
                           • Provost Umphrey Stadium​ LIVE Broadcast on
                              National TV (Sinclair Broadcasting “Bally’s
                              Sports)
                           • Task Force Planning with Lamar University
                              Campus Police​
                           • Stadium Gates & Ticket Sales through Lamar
                              Athletics Office
                           • Crawfish fest & Tailgate with sponsors tent
                              village of Montague parking lot (Free to public)
                           • Lady Cardinal Girl’s Basketball Game at 2pm –
                              4pm on ESPN 3
2022 Cajun All Star Bowl
2022 Cajun All-Star Bowl - Provost Umphrey Stadium February 9th -12th, 2022 Beaumont, TX
Date                             Location
                            Saturday, February 12, 2022   Beaumont, TX - Provost Umphrey Stadium

                                   Network                      Stadium Capacity
                           STADIUM TV (BALLY’S SPORTS)                   15,000

  Event                          Game Time                         Title Sponsor
  Overview                         7 PM (CST)                  El Bandido Yankee Tequila

2022 Cajun All Star Bowl
                                  www.CajunAllStarBowl.com
2022 Cajun All-Star Bowl - Provost Umphrey Stadium February 9th -12th, 2022 Beaumont, TX
SCHEDULE & Demographics

                                                              EVENT OVERVIEW
10                                                                                         THE CAJUN ALL-STAR BOWL TARGET AUDIENCE:

February
THURSDAY
                                                                          12
                                                                          February
                                                                                       *
                                                                                           Expected game attendance

DAY 1 PRACTICE                                                                                                     7000 to 12,000 fans
[2] Practices 11am to                                                     SATURDAY
3:15pm with lunch at                                                      ALL-STAR GAME
Stadium                                                                   1:00 PM CST      College football fan stats

   11
   February
                                                                                           63.2           18-49           58.7%        42.4%
   FRIDAY
                                                                                            Male           Age            Married    Professional
   DAY 2 PRACTICE
                                                                                                                                     Occupation
   [2] Practices 11am
   to 3:15pm with lunch                                                                    Currently talking with: ESPN
   at Stadium
                                                                                           Exposure to elite members of the NFL,CFL , USFL and
                                                                                           XFL Franchises
     2022 Cajun All Star Bowl
    Source: NFL Football Operations & National Football foundation
    (https://footballfoundation.org/news/2020/5/27/2019_Attendance_and_Ratings.aspx)
2022 Cajun All-Star Bowl - Provost Umphrey Stadium February 9th -12th, 2022 Beaumont, TX
89%                    25.5%              3rd
                                                                                                                                     College football’s rank in
                                                                                                                                     fan excitement (behind the
                                                                                   College football TV viewers    House income       NFL and NASCAR)
                                                                                        are 21 or older.          of $150,000+

                                        AUDIENCE DEMOGRAPHICS
                                                                                             61%
                                        EVENT                                                                      29.2%
                                        OVERVIEW                                      Of college football fans
                                                                                     said they would consider
                                                                                     switching to companies      Average household
                                                                                     who support bowl games      income of $75,000
2022 Cajun All Star Bowl
Source: NFL Football Operations & National Football foundation
(https://footballfoundation.org/news/2020/5/27/2019_Attendance_and_Ratings.aspx)
PERKS

2022 Cajun All Star Bowl
Week—Long Activities
  Private Dinner                                               Cajun Bowl Sponsor Appreciation                         Friday Night Agents
  for the players and the attending                          Private Dinner with:                                      Correspondence Dinner
  NFL & CFL & XFL pro personnel                              • Autograph footballs
                                                             • Raffles
                                                                                                                       Signage & reserved seating will
                                                             • Photo Ops
                                                             From former & current NFL                                 be provided complimentary
  Wednesday February 9th                                     & CFL Players from area                                   Friday February 11th
                                                             Thursday February 10th

                                Cajun Crawfish Fest & Tailgate                           Staff Party
                                Reserved table in sponsors' tent                         Hilton Garden INN
                                village & own custom tent by stage
                                                                                         Sponsor of the Cajun Bowl Staff
                                + 3lbs Crawfish @ $25 Sale                               Party
                                Saturday February 12th                                   Saturday February 12th

2022 Cajun All Star Bowl
2022 Cajun All Star Bowl
MAGNOLIA Hospitality Sponsorship = $25,000

                           • Sponsor logo included on all national and regional
                           media and communication releases
                           • Two (2) 15 second promos (supplied by sponsor)
                           edited into LIVE TV broadcast production (01/14/22)
                           • Sponsor logo and link published on Sponsors web
                           page
                           • Corporate Banners (Supplied By Sponsor) at all
                           Sponsor Hosted Events
                           • Host of the Friday Night Dinner
                           • Photo Op with players from both teams
                           • One Athletic Director’s Suite for 8 to 10 people at
                           Game
                           • Vendor Table & Sponsor Tent at Tailgate
                           • [4] VIP Field Passes @ practices / Game

2022 Cajun All Star Bowl
HALFTIME Show Sponsorship = $20,000
                           • Sponsor logo included on all national and regional media and
                           communication press releases
                           • Fly-On & Fly-Off of the Cajun Bowl’s official Halftime Show on
                           LIVE Broadcast
                           • Sponsor logo and link published on Sponsors web page
                           • Corporate Banners (Supplied By Sponsor) on sideline during
                           Game
                           • [4] Sponsor badges with Field Access on Practice & Gameday
                           • Vendor Table & sponsor tent at the Cajun Bowl Crawfish Fest &
                           Tailgate
                           • [2] twenty second commercial spots between 1|2 quarters &
                           3|4 quarters

2022 Cajun All Star Bowl
TEAM Sponsorship = $5,000
                                                  • Sponsor logo included on all national and regional
                                                  media and communication releases
                                                  • Three (3) 20 second promos (supplied by sponsor)
                                                  edited into internet broadcast production
                                                  • Sponsor logo and link published on Sponsor's web
                                                  page
                                                  • Individual Team Name after Sponsored By Sponsor
                                                  • Photo Op with Individual Team Being Sponsored
                                                  • Team Name Mentions during entire game broadcast
                                                  • Vendor Table at the Crawfish Fest & Tailgate

                           MEAL SELECT Sponsorship = $3,000
                           • Signage up at designated eating area for meal
                           • Can be Breakfast, Lunch, or Dinner
                           • Sponsor logo on banner ad and link published
                           on Sponsor's page on website
                           • Sponsor's name announced per occurrence
                           during national broadcast and in stadium
                           • Autograph Ball by players
2022 Cajun All Star Bowl
                           • Business card / advertisement included in
                           players swag bags.
DIAMOND Level = $12,000
                           • Sponsor logo included on all national and regional
                           media and communication releases
                           • Three (3) 20 second promos (supplied by sponsor)
                           edited into broadcast production
                           • Sponsor logo and link published on Sponsor's web page
                           • 4 corporate banners around game stadium
                           • Vendor table & sponsor tent in the Cajun Bowl Crawfish
                           Fest & Tailgate

                                         GOLD Level = $8500
                           • Sponsor logo included on all national and regional media and
                           communication releases
                           • Two (2) 15 second promos (supplied by sponsor) edited into
                           broadcast production
                           • Sponsor logo and link published on Sponsor's web page
                           • 1 corporate banners around game stadium
                           • Vendor table & sponsor tent in the Cajun Bowl Crawfish Fest
                           & Tailgate
2022 Cajun All Star Bowl
Players Seminar Sponsor = $10,000

                           • Two (2) - 1 Hour Seminar Sessions with each
                           team regarding your company/service
                           • Two (2) 20 second promos (supplied by sponsor)
                           edited into broadcast production
                           • Sponsor logo and link published on Award /
                           Sponsors web page and Awards Banquet page
                           • 2 Sponsored HTML Emails per month

2022 Cajun All Star Bowl
Bryan K. Beasley
                            Executive Director
                           Marketing & Strategy

2022 Cajun All Star Bowl
THANK           YOU!
                                                            Cajun All-Star Bowl, Inc
                                                                              13101 Preston Road
                                                                                 STE 110512
                                                                                Dallas, 75240
                                                                           INFO@CajunAllstarBowl.com

2022 Cajun All Star Bowl   This confidential share is to provide an event overview for the Cajun All-Star Bowl. Copyright ©2021
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