2021 Totally Hayward Member Benefits - hayward-pool ...

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2021 Totally Hayward Member Benefits - hayward-pool ...
2021 Totally Hayward
                   ®

   Member Benefits
2021 Totally Hayward Member Benefits - hayward-pool ...
Catch their eye,
                                                                      every time.
                 Pull your customers in with intriguing,
                 educational point-of-purchase displays that’ll
                 keep your sales moving in the right direction—
                 forward. From large showroom setups to small-
                 space solutions, we have a variety of options to
                 suit your needs, including:
                 » Lightboxes with                                                                                                                                                                          »     Counter mats
                                           duratran options                                                                                                                                                 »     Counter cards
                 »                         Banners                                                                                                                                                          »     Product cards
                 »                         Posters                                                                                                                                                          »     Hang tags
                 »                         Product cutaways                                                                                                                                                 »     Promotional videos
                 »                         Window decals                                                                                                                                                    »     Interactive sales tools

 UNLOCK THE NEXT
 LEVEL OF BACKYARD
 LIGHTING CONTROL.
  When you pair ColorLogic LED lights and water features                                                   ®

  with Omni controls, OmniDirect mode gives you additional
  color options, dimming and more—right from your phone.

  Visit hayward.com/colorlogic to see amazing pool transformations.

                                                                                             ONLY FROM                               3+ YEAR              PARTS & LABOR
                                                                                             POOL PROS                               WARRANTIES           COVERAGE

 Hayward, Hayward & Design, the H logo and ColorLogic are registered trademarks of Hayward Industries, Inc. © 2020 Hayward Industries, Inc.

DURATRAN

                                                                                                                                                                                                ONLY FROM       3+ YEAR       PARTS & LABOR
                                                                                                                                                                                                POOL PROS       WARRANTIES*   COVERAGE

                                                                                                                                              *When purchased from a Totally Hayward® Partner                                                 POPEXRTBAN20

                                                                                                                                   RETAIL BANNER
2021 Totally Hayward Member Benefits - hayward-pool ...
MERCHANDISING
                                                                                                                                                                                                                                                                                                                                                                                                                                                               Hayward, Hayward & Design and the H logo are registered trademarks and VS Omni is a trademark of Hayward Industries, Inc. All other trademarks not owned by Hayward are
                                                                                                                                                                                                                                                                                                  VS OMNI. UPGRADE YOUR PUMP.

                                                                                                                                                                                                                                                                                                                                                                                                                                                               the property of their respective owners. Hayward is not in any way affiliated with or endorsed by those third parties. © 2018 Hayward Industries, Inc.
                                                                                                                                                                                                                                                                                                                                              ™

                                                                                                                                                                                                                                                                                                  TRANSFORM YOUR POOL.
                                                                                                                                                                                                                                                                86˚F

                                                                                                                                                                                                                                                                                     VS Omni is the easiest way to add smart
                                                                                                                                                                                                                                                                                     control to new or existing pools & spas.*

                                                                                                                                                                                                                                                                                                                                                                                                                   PUMPS DESIGNED FOR
                                                                                                                                                                                                                                                                                                                                                                                                                   PEACE OF MIND
                                                                                                                                                                                                                                                                                                                                                                                                                   » Save up to 90% on energy costs
                                                                                                                                                                                                                                                                                                                                                                                                                   » Significantly quieter
                                                                                                                                                                                                                       PUMPS                              HEATER                              LIGHTS                        SALT SYSTEM           CLEANER    WATER FEATURES            SPA                           high-speed operation
                                                                                                                                                                                                                       Control                           Adjust                          Change colors                     Monitor salt &         Schedule   Control lighting        Switch to                     » Extended warranty included
                                                                                                                                                                                                                       speed                          temperature                        & set themes                     set chlorination        cleaning     & themes              spa mode                        (up to 4 years)

                                                                                                                                                                                                                                                                                                                                                                                                              To learn more, visit Hayward.com/VSOmni
                                                                                                                                                                                                                                         “ALEXA, ASK HAYWARD® TO TURN ON THE SPA.”
                                                                                                                                                                                                                                         VS Omni works with popular home automation systems like Amazon® Alexa, Elan®, Nest, Control4® and Creston®.

                                                                                                                                                                                                                    *Purchase of two additional Smart Relays may be required for additional control
                                                                                                                                                                                                                    **Save up to $1500 per year on energy costs versus single-speed pumps                                                                                                                                                               POPVSOMCM18

                                                                                                                                                                                                            COUNTER MAT

    PRODUCT CUTAWAYS

                                                                                                                                                                                                                                                        NEW

                                                                                                                                        Forget the net, leave                      You choose, we clean.    Cleans carefully                                   Easy management of
                                                                                                                                        the skimming to us.                       Skim the top surface or   and completely.                                      dirt and debris.
                                                                                                                                                                                  clean the bottom/walls.

                                                                                                                         TriVac700_DisplayHeadSign_16.indd 1                                                                                                                                               1/12/16 8:29 AM

                                                                                                                                                                                                                                                                                                                                                                                                 SAVE UP TO

                                                                                                                                                                                                                                                                                                                                                                                                 90%
                                                                                                                                                                     SAVE UP TO
                                                                                                                                                                 $
                                                                                                                                                                  1,300  PER YEAR
                                                                                                                                                                                                                                                                                                                                                                                                 ON ENERGY COSTS
                                                                                                                                                                     ON ENERGY COSTS

            Super Pump VS                                                       ®
                                                                                                                                                                                                                                  TriStar VS 950                      ®

                   »»»    Variable-Speed Pump                                                                                                                                                                                              Variable-Speed Pump

                                                                                                                                                                       Touch pad                                                                                                                                                                                                                        Touch pad
                                                                                                                                                                     control can be                                                                                                                                                                                                                   control can be
                                                                                                                                                                     wall mounted                                                                                                                                                                                                                     wall mounted

          SIMPLE, AFFORDABLE                                                          BEST IN CLASS ENERGY                                    QUIET OPERATION
          UPGRADE                                                                     EFFICIENCY
                                                                                                                                                                                                                                  UNMATCHED RELIABILITY                                                              ENERGY-EFFICIENT DESIGN                                    WORKS WITH ANY
          » Easy, drop-in upgrade                                                    » Super Pump VS 115V is the most energy-                 » Superior hydraulic design                                                                                                                                                                                                       AUTOMATION SYSTEM
                                                                                       efficient variable-speed pump of its kind                makes Super Pump VS pumps
                                                                                                                                                                                                                                 » Chemical-resistant                                                               » Sized for any application,
          » Operates in standalone                                                                                                                                                                                                 Viton® seal                                                                        including upgrading most single-                          » Operates in standalone
            mode or connected to any                                                   according to EPA ENERGY STAR testing                     incredibly quiet, especially at
                                                                                                                                                                                                                                 » 4-year standard warranty                                                           speed high performance pumps                                mode or connected to any
            automation system                                                        » Available in both 230V and 115V models                   lower energy saving speed
                                                                                                                                                                                                                                                                                                                      up to 3 HP                                                  automation system
 Hayward and Super Pump are registered trademarks of Hayward Industries, Inc. © 2018 Hayward Industries, Inc.                                      » hayward.com » 1-888-HAYWARD
 ENERGY STAR is a registered mark owned by the U.S. government.
                                                                                                                                                                                                                     Hayward and TriStar are registered trademarks of Hayward Industries, Inc. © 2017 Hayward Industries, Inc.                                                   » hayward.com » 1-888-HAYWARD
                                                                                                                                                                                                                     ENERGY STAR is a registered mark owned by the U.S. government. All other trademarks not owned by Hayward are
                                                                                                                                                                                                                     the property of their respective owners. Hayward is not in any way affiliated with or endorsed by those third parties.

PRODUCT CARDS
                                                        Robotic Pool Cleaners
                                     AquaVac 6 Series

                                                                                                                           MAINTAINS CONSTANT
                                                                                                                           SUCTION POWER
                                                                                                                           SpinTech filterless
                                                                                                                                        TM

                                                                                                                           technology eliminates clogs

                                                                                                                           EASILY NAVIGATES
                                                                                                                           ANY POOL SURFACE
                                         ®

                                                                                                                           HexaDrive adaptive
                                                                                                                                         TM

                                                                                                                           traction expertly
                                                                                                                           climbs and thoroughly
                                                                                                                           scrubs walls
                                                         »»»

                                                                                                                           EMPTIES AND RINSES
                                                                                                                           ITSELF
                                                                                                                           A TouchFree debris TM

                                                                                                                           canister means youʼll
                                                                                                                           never have to touch
                                                                                                                           the mess

                                                                                                                                         Wi-Fi App
                                                                                                                                         (650 model only)

                                                                                                                           POPAV6HT18

                                                                                        HANG TAG                                                                                                                                             INTERACTIVE SALES TOOLS
2021 Totally Hayward Member Benefits - hayward-pool ...
Open a folder.
     Close the sale.

Package sales materials in a professional,
personalized way with custom folders your
sales team can leave with prospective
customers. With lots of designs to choose
from, it’s easy to find a look-and-feel that fits
your brand. The ordering process is simple:
just choose your design, provide us with your
logo and we’ll ship them directly to you.
2021 Totally Hayward Member Benefits - hayward-pool ...
Dream          a little dream for
                                                                                                                            you.

                                                                           ristine
                                                                            POOL SERVICSerenity
                                                                                        E & REPAIR PoolINC.& Spa is a family owned business that has
                                                                                      provided the best selection and services for all your pool and spa
                                                                                         needs. Our goal at Serenity Pool & Spa is not to simply build a fine
                                                                            www.pristinepo
                                                                                           olserviceinc.com
                                                                                         Swimming   Pool but build a relationship for life! A Swimming Pool is
                                                                                                   only as good as the materials and workmanship that go into it. We

                                                                                                                                                                                                                                                                                                                                                                             BRANDING
                                                                                                   will use the finest components available when we build your
                                                                                                   beautiful new Swimming Pool, and our workmanship is
                                                                                                   unsurpassed in the industry. Ask any of our referrals; you will be
                                                                                                   pleased with what they have to say. We hope you choose to reward
                                                                                                   us with your trust.

                                                                                                   Thank you for your interest in Serenity Pool & Spa,
                                                                                                   Tommy & Amanda Myrtle

                                                                                                                                                                                                                                     Serenity Pool & Spa
                                                                                                                                                                                                                                             340 W. Reservoir Road, Woodstock, VA 22664
                                                                                                                                                                                                                                                        540-459-POOL (7665)
                                                                                                                                                                                                                                                     www.poolsbyserenity.com

                                                                                                                                                                                        A HAYWARD COMPANY

                    ©2006 Hayward
                                  Pool Products,
                    HSPP-TDPF-06                 Inc.

                                                                                                                                                                                                                                                                                                  SWIM KING                                      of Ulster

                                                                                                                                          SERENITY
                                                                                                                                           POOLS &
                                                                                                                                                               OUTDOOR
                                                                                                                                                                                       LIVING

                                                                                                                                                                                                                Builder
                                                                                                                                                                                 & Outdoor Living
                                                                                                                                                         d Swimming Pool
                                                                                                                                    Custom In-Groun
                                                                                                                                                        832-900-7946                                        m
                                                                                                                                                                         oolshouston.co
                                                                                                                                               www.serenityp

                                                                                                                                                                                                                   olstx
                                                                                                                                                                                                      m/serenitypo
                                                                                                                                                                                        –Pinterest.co
                                                                                                                                                                     olsOutdoorLiving      lsHouston.WordPress.com
                                                                                                                                                        m/SerenityPo          –SerenityPoo
                                                                                                                                          –Facebook.co                lsTX
                                                                                                                                             –Twitter.com/SerenityPoo

                                                                                                                                                                                                                                                                                                           1885 Hwy. 99
                                                                                                                                                                                                                                                                                                                        N.
                                                                                                                                                                                                                                                                                                      Tel: 541.688.1090 Eugene, OR 97402
                                                                                                                                                                                                                                                                                                                        • www.emerald
                                                                                                                                                                                                                                                                                                                                      pool.com

                                                                                                Industries, Inc.
                                                                                ©2010 Hayward

                                                        www.hayward.com

                                                                                                                                                                                                                                                                                                      Poole&than dreams,              Spa
                                                                                                                                                                                                                                                                                               Building mor    tionships!
                                                                                                                                                                                                                                                                                                 building rela

                                                                                                                                                                                                                                                                            Industries, Inc.
                                                                                                                                                                                                                                                            ©2010 Hayward

                                                                                                                                                                                                                           www.hayward.com

                                                                          SUNKISS POOL                                                                                                                                                                                                                                                                        recls isio
                                                                                                                                                                                                                                                                                                                                                             PPoo       n
                                                                                                                                                                                                                                                                                                                                                                    & Spas
                                                                                      S
                                                                                “Not Just Another
                                                                                                                   Pool…It’s Your
                                                                                                                                  Pool”

Pools
..It's Your Pool"
096
18
                                                                                                                                                                                                                                             YOUR POOL IN PERFECT HARMONY
2021 Totally Hayward Member Benefits - hayward-pool ...
Turn information
     into inspiration.

The best collateral does more than just explain—
it engages and empowers. Marketing materials
from Hayward® are a fun and effective way to
continue the sales conversation even after your
customers leave the store. Some of our most
popular items include:

»   Consumer brochures
»   Product brochures
»   Doorknob hangers
»   Statement stuffers
»   Lead-generation tools
»   Referral rewards
»   Thank you notes

                               DOOR HANGERS

                  REFERRAL REWARD
2021 Totally Hayward Member Benefits - hayward-pool ...
MARKETING
                   CONSUMER BROCHURE

PRODUCT BROCHURE

                   THANK YOU NOTE
2021 Totally Hayward Member Benefits - hayward-pool ...
Sportswear that
                                            means business.
                 With our wide selection of branded swag, it's
                 easy for your team to represent your business
                 proudly and professionally. From t-shirts
                 to sweatshirts, polo shirts to hats, there’s a
                 perfect option for everyone. Want your logo
                 on more than just wearables? You can also
                 use your points or co-op dollars toward yard
                 signs, vehicle wraps, door hangers and more.

                                                                            Lighting Pools and Pavers V2.pdf   1   4/14/16   11:49 AM

                                                                       C

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                                                                                                                                        License number CPC1458401
                                                                       Y

                                                                      CM

                                                                                                                                    (727) 587-1261
                                                                      MY

                                                                      CY

                                                                      CMY

                                                                       K

                                                                                           “Complete Pool Remodeling”
      Dynamic Pools Yardsign B V2.pdf   1   3/1/19   10:02 AM
                                                                                               “New Construction”

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                                                                                                                                        Lic # 1023199

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                                                                                                       YARD SIGNS
2021 Totally Hayward Member Benefits - hayward-pool ...
WEARABLES
2021 Totally Hayward Member Benefits - hayward-pool ...
Ads that make them
  stop and stare.
Attracting eyes and ears is a struggle for
every business, but with our variety of
advertising materials, getting noticed gets
a lot easier. No matter where your
customers are, meet them there with
exciting, engaging executions that showcase
all the best parts of owning a pool. Plus,
using co-op dollars for advertising makes
your efforts cost-effective, too.

Media options eligible for purchase with
co-op dollars include:

»   Print ads
»   Billboards
»   Direct mail
»   Vehicle wraps
»   Social media
»   Business directories
»   Websites/SEO
»   Wearables
»   Radio ads
»   In-theater promotions

See our Marketing e-Toolkit at hayward.com/download
for more information.
BILLBOARD

                                                                                                 ADVERTISING

                                                  NOW IS THE TIME
                                                  TO SAVE BIG ON A
                                                  NEW POOL.
                                                  » Retail » New Pools » Service » Maintenance

                THE ONLY PUMPS
DISCOVER        SMART ENOUGH TO                       Your Logo Here
BACKYARD ZEN.   CONTROL YOUR
                ENTIRE POOL.            ®
                                  VS OMNI PUMPS

DIRECT MAIL

VEHICLE WRAP
Industry-leading products
 with warranties to match.
Totally Hayward® Partners get access to our best
customer support initiatives—and one of our very best
is the 3-year Totally Hayward Extended Warranty.
Available only on Expert Line™ products, it’s an exclusive
way to give your customers the peace of mind that
comes with an extended warranty along with access to
the comprehensive network of Hayward® Authorized
Service Centers across the USA. With the specialized
expertise of these service professionals, your
customers will get efficient, effective (and often free!)
solutions for covered equipment concerns.

       3+
        YEARS

     EXTENDED
    WARRANTY*
®
                     As a 2020 ENERGY STAR
                     Partner of the Year, Hayward
                     is committed to the program’s
mission of protecting the environment through
superior energy efficiency. Join us, and help your
customers protect the environment and their
budgets at the same time.

                    NOT SOLD ONLINE

                    3+ YEAR PARTS & LABOR
                    WARRANTIES*

                                                                                      WARRANTY

*When sold by a Totally Hayward Partner. Exclusions, other terms and conditions may
apply — visit hayward.com/expert for details.
Online info you can
 tap into anytime.

         Haywardrewards.net
         lets our Totally Hayward®
         Partners access important
         account information like
         points earned and co-op
         availability. You can redeem
         earnings any time of day.

         Totally Hayward rewards
         offers a one-stop shop
         for amazing products and
         destination rewards—
         and with exclusive
         haywardrewards.net access
         for Totally Hayward Partners,
         it’s never been easier to enjoy
         membership benefits.

         The Hayward® Pool Solutions
         app puts your business at
         your fingertips with easy
         access to customer profiles
         and equipment options. You
         can even create and send a job
         quote or initiate a warranty
         claim. Visit hayward.com/
         poolsolutionsapp to learn
         more and download the app.
ONLINE ACCESS
Local utility rebates are available in
many areas across the country and are
a great incentive for consumers looking
to purchase ENERGY STAR® certified
variable-speed pumps. Ask our Totally
Hayward team how to get your business
on your local utility rebate site. Visit
hayward.com/utilityrebates for more
information.
More fun for them.
  More leads for you.

Envisioning their dream pool gets people excited
to build. At mydreampool.com,™ prospective pool
owners can upload a picture of their backyard and
start planning in real time. The best part? Their
information gets sent to Totally Hayward® Partners
like you, so you can reach out and start the process.
To start receiving these leads, contact your
Hayward® sales rep today.
                                                        LEAD GENERATION

Make mydreampool.com work even harder for
you by creating a builder microsite within the
experience. You’ll be able to showcase your
portfolio of work to a select group of people
already looking to build a pool. The process is
simple: just log in to totallyhayward.com, click
the link under the mydreampool.com logo (lower
right) and follow the link to the Microsite Program
(in the left navigation menu).
Get easy access to the
HomeAdvisor® network.

Totally Hayward® Program members receive
special offers when joining HomeAdvisor, a service
that matches homeowners with pool pros in the
same geographic area. Home Advisor's ProFinder
platform makes it simple to get leads based on your
specifications.

CHOOSE YOUR PROJECTS
HomeAdvisor lets you set your project types,
location preferences and target spend. Change
these settings whenever you want by accessing
your account online or by calling HomeAdvisor and
having them make the updates for you.

CHOOSE YOUR PROSPECTS
Don’t waste time on projects that won’t pan out. With
HomeAdvisor, you’ll get connected with only those
homeowners who match your project specifications,
capabilities and geographic preferences.

MANAGE IT ALL ONLINE
HomeAdvisor puts everything online, so it’s
available anytime. From account management to
original content, it’s what you need, wherever and
whenever you need it.
GREAT BENEFITS FOR NEW
HOMEADVISOR MEMBERS
» 50% off ProFinder leads for the first 30 days
» 10% quarterly rebate on all lead spending

GETTING STARTED
» Phone: Call your HomeAdvisor enrollment
 specialist at 1-844-875-8773
» Online: Visit homeadvisor.com/hayward
» Email: hayward@homeadvisor.com

ALREADY A HOMEADVISOR PRO?
Continue to enjoy:
» 10% discount on all ProFinder leads
» No long-term contracts or commitments
» Co-op funds that may be applied to:
        » Membership fees
        » Leads on pool builds, installs and/or
          equipment
                                                  HOMEADVISOR
Let us be your social
   media support.

You probably know social media is important for
promoting your business, but with everything
else you’re responsible for as a pool professional,
keeping up online can feel like a losing battle.
That’s why our teams of social media experts
are here to give your online presence (and your
business!) a boost.

From best practices to new platforms to general
profile questions, we offer a wealth of knowledge
about Facebook,® Instagram,® Twitter,® Pinterest®
and more. We’ll dissect your content and strategy,
make recommendations for growth—and
make sure you know how to manage it all.

Whether you’re new to social networks or already
posting like a pro, we're your one-stop resource for
social media success. See our Marketing e-Toolkit
at hayward.com/download for a list of social media
professionals who can help you address your needs.
SOCIAL MEDIA
AQUAVAC® 650                AQUAVAC® 250 LI

                   VS OMNI® SMART POOL & SPA CONTROL

HYDRAPURE ™

                                HEATPRO® VS

              OmniPL™
Here's to you, Partner.
The last few years have been full of change, in both
the pool industry and the world. And if these changes
have taught us anything, it's the true importance of
great partnerships. We wouldn't be here if it weren't
for the dedication of our pool-pro partners, and you
inspire us to be even better. Whether it’s coming out
with new, innovative, trade-exclusive Expert Line™
products or offering business support through the
Totally Hayward® Partner Program, we're constantly
renewing our commitment to come through for you.

Remember: We're here to make these benefits work
for you. If you have questions about growing your
business with Hayward® or about anything related
to the Totally Hayward program, don't hesitate to
contact us at any time.

We wish you and your business the best in 2021,
and we can’t wait to see what the future holds.

THANK YOU!
Contact Information + Sales Team
                            Phone: 1-888-HAYWARD
                         Email: USSales@hayward.com

                           Marketing Fulfillment Services
                              Phone: 1-877-850-4900
                     For ordering merchandising materials
                     Email: THPPmaterials@hayward.com
                  For merchandising and/or co-op questions
                      Email: coop@haywardrebates.com

» hayward.com » 1-888-HAYWARD

Pumps » Filters » Heaters » Cleaners » Sanitization » Automation » Lighting » Water Features » White Goods

Hayward, Hayward & Design, H logo, AquaVac, HeatPro, HydraPure, VS Omni and Totally Hayward are
registered trademarks and Expert Line, mydreampool.com and OmniPL are trademarks of Hayward
Industries, Inc. ENERGY STAR is a registered mark owned by the U.S. government. HydraPure is a
trademark of GSG Holdings, Inc. (“GSG”). All other trademarks not owned by Hayward are the property
of their respective owners. Hayward is not in any way affiliated with or endorsed by those third parties.
© 2020 Hayward Industries, Inc.

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