2021 For your perfect online presence - www.fleischwirtschaft.de/online-mediadaten - FLEISCHWIRTSCHAFT international
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For your perfect online presence. Online Media Kit 2021 www.fleischwirtschaft.de/online-mediadaten
Media Kit 2021 Content 2
3 Media Portfolio fleischwirtschaft.com
fleischwirtschaft.de
4 Brief Description
29 Homepage and News-Website
fleischwirtschaft.de
30 Prices
6 Homepage and section packages
Desktop
7 Prices 31 Superbanner
Desktop 32 Skyscraper
8 Superbanner 33 Content Banner
9 Skyscraper 34 Medium Rectangle
10 Content Banner 35 Text Ad
11 Medium Rectangle 36 Hockey Stick
12 Text Ad 37 Web Skin
13 Hockey Stick 38 Billboard
14 Web Skin 39 Billboard Pushdown
15 Billboard 40 Floor Ad
16 Billboard Pushdown 41 Video Ad
17 Floor Ad 42 Poster Ad
18 Counter Newsletter
19 Video Ad 43 Newsletter
fleischwirtschaft.com
20 Poster Ad
21 Online Suppliers Guide
44 Technical Data / Handling
Newsletter / Specials 45 Contact
22 Newsletter / Standalone Newsletter
24 Digital Dossier Supplement to afz advertisement price list No. 70 and
25 Mobile Website FLEISCHWIRTSCHAFT advertisement price list No. 71;
26 Digital Specials – Sponsored Posts / Podcast valid from January 1, 2021.
27 Digital Specials – Lead Studio
Media Kit 2021 Media Portfolio 3
fleischwirtschaft.de
Fleischwirtschaft.de + com –
The news portal of the meat industry
The digital reporting focuses on exclusive news from the meat
industry, crafts and trade – edited promptly and up-to-the-minute by
afz and FLEISCHWIRTSCHAFT journalists. Here we combine the pace
of a news service with the depth and professional expertise for which Benefits for you at fleischwirtschaft.de and fleischwirtschaft.com
we have been standing for 134 years now.
fleischwirtschaft.com
Visible & relevant
The latest up-to-date news provides a rapid overall picture of the The websites fleischwirtschaft.de and fleischwirtschaft.com reach a target
industry, while the fascinating background reports go into detail and group with above-average interest in market-focused communication
allow deep insights into what is happening in the sector, as well as within the meat industry – along the entire production chain at home and
supplying practical advice on specific issues. Relevant additional abroad. And all with minimal waste coverage.
services, such as the picture galleries documenting tours of shops
or plants and the provision of market data, rankings and special Opinion-forming & image-promoting
publications as e-papers, fittingly round off the range of services Contents of fleischwirtschaft.de and fleischwirtschaft.com influence
furnished by fleischwirtschaft.de and the internationally oriented decision-making and opinions and are part of everyday working life,
website fleischwirtschaft.com. so that they are consciously noted and used.
Media Kit 2021 Brief Description 4
fleischwirtschaft.de
Brief characteristic
fleischwirtschaft.de – the German-language portal for meat crafts,
the meat trade and the meat industry. Pooled expertise and always
up-to-date on one website.
fleischwirtschaft.com satisfies the information needs of players in the
industry who operate on a global scale and reports on international
market developments.
Target group:
User data
ompany owners, qualified personnel and sales staff
C fleischwirtschaft.de + com
from the butcher’s trade
Ø per month, according to IVW 01.01.19 - 30.06.20
Responsible persons and decision makers in slaughterhouses,
meat processing industry and meat wholesale 235,965
Page Impressions + 35%
Executives from retail food trade
Visits 142,073 + 73%
Supply industry Newsletter
Subscibers | Opening Rate, Ø per month
Average number of Page Impressions 4,000 I 58.4 %
fleischwirtschaft.com
fleischwirtschaft.de
and Visits fleischwirtschaft.de fleischwirtschaft.com 4,000 I 28.5 %
Page Impressions Visits Mobile User
2020 ** 235,965 142,073 Ø per month, according to Google Analytics July 20
48,700
2019 * 174,405 85,512
Social Media as of 27.07.20
Source: IVW-online (German Audit Bureau of Circulation), July 2020 Twitter 836
* From January until June 2019
** From January until June 2020
Facebook 2,425
fleischwirtschaft.com fleischwirtschaft.de
Media Kit 2021 Homepage and Section Packages 6
fleischwirtschaft.de
Packages
All the advertisement formats presented below can be booked optionally in the following packages at fleischwirtschaft.de:
Homepage package: Section package:
Includes all index and search pages as well as further selected sub-categories Includes overview pages of the following sections: politics, economy,
alongside the homepage. production, sales and management. In addition, your advertisement
can be seen in all the articles of the so said sections.
All advertisement formats bookable at fleischwirtschaft.com are displayed on all pages.
Example Homepage package: Superbanner Example Section package: Hockey Stick
Skyscraper right
Skyscraper left
Billboard Billboard
(also possible as (also possible as
superbanner) superbanner)
Medium Medium
Rectangle Rectangle
fleischwirtschaft.com
Content Banner | VideoAd
Text Ad | Poster Ad
Content Banner /
VideoAd
Counter
Floor Ad Floor Ad
Media Kit 2021 Prices 7
Prices
fleischwirtschaft.de
Advertising formats Size (W x H) in pixels Price per package/€* Page
Superbanner 980 x 150 1,165.- 8
Superbanner on Billboard Position 940 x 150 1,165.- 8
Skyscraper left or right 160 x 600 1,129.- 9
also as Sticky 160 x 600 1,749.- 9
Content Banner 617 x 250 1,489.- 10
Medium Rectangle 300 x 250 1,369.- 11
Hockey Stick 980 x 150 + 160 x 600 2,239.- 13
Web Skin 980 x 150 + 2 x 160 x 600 3,089.- 14
Billboard 940 x 250 2,329.- 15
Billboard Pushdown 940 x 500 4,490.- 16
Floor Ad 980 x 90 1,619.- 17
Video Ad 300 x 250 1,859.- 19
Poster Ad 940 x 850 3,600.- 20
Text Ad Short max. 350 characters + picture 120 x 120 pixels 1,489.- 12
Text Ad Long max. 650 characters + picture 120 x 120 pixels 1,979.- 12
Special Placements
fleischwirtschaft.com
Counter* 300 x 150 1,619.- 18
All prices refer to a period of four weeks.
* Only bookable in the Homepage package
** Valid for one year and only on fleischwirtschaft.de homepage
Visibility throughout all channels:
Book your banner (except skyscraper) on fleischwirtschaft.de and
fleischwirtschaft.com and your advertisement will also be displayed
on all mobile devices.
Media Kit 2021 Superbanner 8
fleischwirtschaft.de
Example Homepage package Example Section package /Articles
The Superbanner is always placed directly above
Superbanner Superbanner
the header fleischwirtschaft.de and so appears in
the direct field of view of the user. It can be also
placed on the billboard position. Thanks to the
Superbanner on large format of the advertising space, there is
Billboard Position Superbanner on
Billboard Position sufficient space for your advertising message.
Size (W x H) 980 x 150 pixels
940 x 150 pixels
(Billboard Position)
300 x 120 pixels
(AMP – Mobile Format)
File format jpeg, gif, Flash (swf), png, HTML
max. 150 KB
Placement period four weeks
Rotation max. 2
fleischwirtschaft.com
Price € 1,165.-
Media Kit 2021 Skyscraper 9
fleischwirtschaft.de
Example Homepage package Example Section package /Articles
The Skyscrapers appear on the left or right
Skyscraper right
Skyscraper right
page margins of fleischwirtschaft.de and touch
Skyscraper left
Skyscraper left
the editorial content. The striking vertical format
allows an eye-catching design that reaches the
user without being intrusive.
Size (W x H) 160 x 600 pixels
File format jpeg, gif, Flash (swf), png, HTML
max. 150 KB
Placement period four weeks
Rotation max. 2
Price € 1,129.-
fleischwirtschaft.com
Also bookable as Skyscraper Sticky - even
when scrolling the content, the advertisement
remains visible next to the editorial content.
Price € 1,749.-
Media Kit 2021 Content Banner 10
fleischwirtschaft.de
Example Homepage package Example Section package /Articles
The Content Banners are placed between
the editorial content of fleischwirtschaft.de.
In the homepage package, there are two
position options for you to choose (under the lead
stories stage or under „fleischwirtschaft aktuell“).
In the section package the Content Banner is
placed in the article or at the end of the article.
As it is integrated in the editorial content it is
directly noticed by the user without interrupting
the reading flow.
Size (W x H) 617 x 250 pixels
300 x 250 pixels
(AMP – Mobile Format)
File format jpeg, gif, Flash (swf), png, HTML
max. 150 KB
Placement period four weeks
fleischwirtschaft.com
Content-Banner Rotation max. 2
Content-Banner
Price € 1,489.-Media Kit 2021 Medium Rectangle 11
fleischwirtschaft.de
Example Homepage package Example Section package /Articles
The Medium Rectangle is placed within in the
editorial content of fleischwirtschaft.de. In the
Homepage Package it is positioned in the lead
stories stage.
In the section package the banner is displayed
directly beside the lead photograph
of an article. Through its integration into the
editorial content, the Medium Rectangle is
Medium
directly noticed by the user while reading.
Medium Rectangle
Rectangle Size (W x H) 300 x 250 pixels
File format jpeg, gif, Flash (swf),
png, HTML
max. 150 KB
Placement period four weeks
Rotation max. 2
fleischwirtschaft.com
Price € 1,369.-Media Kit 2021 Text Ad 12
fleischwirtschaft.de
Example Homepage package Example Section package /Articles
Text Ads are placed at the same positions as
the content banners which are integrated into
the editorial content. Unlike to all other adverti-
sing formats described previously, the content
does not only consist of a picture, but of a text
and an image. This means that the Text Ad is
similar to the editorial content and receives
similar attention by the user.
Characters max. 350 or 650 characters
(incl. blank space)
+ 1 image
Image size 120 x 120 pixels
Placement period four weeks
Rotation max. 2
Price 350 characters € 1,489.-
fleischwirtschaft.com
Textanzeige
Textanzeige 650 characters € 1,979.-Media Kit 2021 Hockey Stick 13
fleischwirtschaft.de
Example Homepage package Example Section package /Articles
The Hockey Stick connects the position of a
Hockey Stick Hockey Stick
Superbanner and a Skyscraper to form a
continuous advertising space in the homepage
package and the section package. This unusual
format allows a particularly offbeat and striking
motif design.
Size (W x H) 980 x 150 pixels +
160 x 600 pixels
File format jpeg, gif, Flash (swf),
png, HTML
max. 150 KB
Placement period four weeks
Rotation max. 2
Price € 2,239.-
fleischwirtschaft.com
Note for the Hockey Stick creation:
The Hockey Stick is adjoining the Superbanner from the right.Media Kit 2021 Web Skin 14
fleischwirtschaft.de
Example Homepage package Example Section package /Articles
The Web Skin connects the two skyscrapers
Web Skin Web Skin
and the superbanner to form a continuous
advertising area. This means that the Web Skin is
one of the ad options with the largest advertising
space on fleischwirtschaft.de. The format frames
the homepage and thus reaches the user in a
special way.
Size (W x H) 980 x 150 pixels +
2x 160 x 600 pixels
File format jpeg, gif, Flash (swf),
png, HTML
Placement period four weeks
Rotation max. 2
Price € 3,089.-
fleischwirtschaft.com
Note for the Web Skin creation: The banner is adjoining the
Superbanner/Billboard from the left and the right side.Media Kit 2021 Billboard 15
fleischwirtschaft.de
Example Homepage package Example Section package /Articles
Beside the Web Skin, the Billboard is the largest
advertising option on fleischwirtschaft.de.
It is placed between the top topic bar and the
lead article. Thanks to the generous dimensions,
you have lots of space for creation and
Billboard information. This advertising format cannot
Billboard
be ignored.
Size (W x H) 940 x 250 pixels
300 x 120 pixels
(AMP – Mobile Format)
File format jpeg, gif, Flash (swf),
png, HTML
max. 150 KB
Placement period four weeks
Rotation max. 2
fleischwirtschaft.com
Price € 2,329.-Media Kit 2021 Billboard as Pushdown 16
fleischwirtschaft.de
Example Homepage package Example Section package /Articles
The Billboard that can do more! The Pushdown
Billboard is placed in the upper field of view and
it expands by mouse-over to twice the height.
Eye-catchingly placed and with a special effect!
Billboard as Pushdown Billboard as Pushdown Size (W x H) 940 x 250 pixels /
940 x 500 pixels
Only one image file necessary.
Please create the Pushdown
Billboard with the knowledge,
that the 940x250 image is
seen first.
300 x 120 pixels
(AMP – Mobile Format,
without Pushdown effect)
File format jpeg, gif, Flash (swf),
png, HTML
max. 150 KB
fleischwirtschaft.com
Placement period four weeks
Rotation max. 2
Price € 4,490.-Media Kit 2021 Floor Ad 17
fleischwirtschaft.de
Example Homepage package Example Section package /Articles
The Floor Ad is a strip banner at the end of the
Homepage. The Floor Ad becomes visible to the
user after scrolling down the Homepage for a
couple of centimetres. As of this point the ad
follows the scrolling action and so remains
permanently in the user‘s field of view.
Size (W x H) 980 x 90 pixels
300x120 pixels
(AMP – Mobile Format)
File format jpeg, gif, Flash (swf),
png, HTML
max. 150 KB
Placement period four weeks
Rotation max. 2
Price € 1,619.-
fleischwirtschaft.com
Floor Ad Floor AdMedia Kit 2021 Counter 18
fleischwirtschaft.de
Example Homepage package
The Counter counts down the days, hours and minutes until
your event or product launch. Exclusive and attention-grabbing
in the upper part of the website near the lead story.
Size (W x H) 300 x 150 pixels
File format jpeg, gif, png, HTML, max. 150 KB
Bookable packages only on the fleischwirtschaft.de homepage
Placement period 4 Wochen
Rotation none
Price € 1,619.-
fleischwirtschaft.com
CounterMedia Kit 2021 Video Ad 19
fleischwirtschaft.de
Example Homepage package Example Section package /Articles
The Video Ad makes it possible to integrate
advertising films on fleischwirtschaft.de.
Like the Rectangle Banner, the film is
positioned directly in the editorial content.
The combination of sound and moving
images promises very high attention.
Size (W x H) 300 x 250 pixels or
617 x 250 pixels
Video Ad
Video Ad File format mp4 max. 60 MB
Placement period four weeks
Rotation max. 2
Price 300 x 250 pixels € 1,859.-
617 x 250 pixels € 1,990.-
fleischwirtschaft.com
Video Ad
Video Ad
Media Kit 2021 Poster Ad 20
fleischwirtschaft.de
Example Homepage package
The Poster Ad appears immediately on
the homepage after the lead stories stage
and becomes fully visible by scrolling.
Size (W x H) 940 x 850 pixels
File format jpeg, gif, Flash (swf), png, HTML,
max. 150 KB
only on the fleischwirtschaft.de homepage
Placement period four weeks
Rotation max. 2
Price € 3,600.-
fleischwirtschaft.com
Poster AdMedia Kit 2021 Online Suppliers Guide 21
fleischwirtschaft.de
Online Suppliers Guide
Your entry in the Online Suppliers Guide on
fleischwirtschaft.de is placed under the keyword of
your choice and is made up of a standardised entry
that is structured as follows:
Company logo
Contact details (company name, address, telephone,
fax, email, website)
Detailed company profile without character limit
Three product photographs for presentation purposes
Download function for a company or product folder in
PDF format
Your benefits:
Inexpensive and effective presentation of your company
365 days a year / 24 hours a day online
Accessible by anyone on fleischwirtschaft.de
fleischwirtschaft.com
Product photographs and product folders can be
replaced at any time free of charge
Through random selection your company logo is also
shown on the homepage of fleischwirtschaft.de.
Prices & conditions:
Price per keyword / booking period: 1 year: € 299.-Content-Banner
Media Kit 2021 Newsletter, Special Newsletter and Standalone Newsletter 22
fleischwirtschaft.de
Newsletter
The fleischwirtschaft.de newsletter is published with the following topics:
Tuesday: A brief overview of the week’s top 10 news
Wednesday: Additional Snacks Newsletter
Friday: Helpful and practical tips on topics such as sales, promotion
and production
Coverage: With the newsletter of f.de you can reach
Standalone Newsletter
4,000 receivers 2 times a week.
Special Trade Fair Newsletters
fleischwirtschaft.de
Newsletter SÜFFA 1 Newsletter anuga 1
OD 02.09.21 | DD 09.09.21 OD 20.09.21 | DD 27.09.21
Newsletter SÜFFA 2 Newsletter anuga 2
OD 09.09.21 | DD 16.09.21 OD 27.09.21 | DD 04.10.21
Newsletter Fachpack
OD 16.09.21 | DD 23.09.21
fleischwirtschaft.com
Standalone Newsletter
Address potential customers exclusively with this large advertsining space
format. You provide us with your advertising message – we take care of the
layout and the design so that it looks like a Newsletter by fleischwirtschaft.de
& fleischwirtschaft.com and send it to about 4,000 German or international
receivers in the branch.
Price per Newsletter € 3,100.-
Dispatch days Monday, Tuesday
and ThursdayMedia Kit 2021 Newsletter 23
fleischwirtschaft.de
Newsletter
Position “Header“ Billboard
Reserved for Billboard Size (W x H) 728 x 250 pixels
Billboard Rotation none
File format jpeg, gif, max. 150 KB,
static format
Price € 949.-
Superbanner
Size (W x H) 728 x 90 pixels
Rotation none
File format jpeg, gif, max. 150 KB,
static format
Price € 499.-
Superbanner
Text Ad
Characters max. 350 / 650 characters
Possible on all + 1 photo (jpeg, gif)
positions in Image size 120 x 120 pixels,
the content: static format
fleischwirtschaft.com
Superbanner, Rotation none
Text Ad or Text Ad Photo
Lorem ipsum dolor sit amet, consectetu
adipiscing elit, consequat. Duis autem
Mehr Infos finden Sie HIER Price 350 characters € 639.-
Medium Rectangle 650 characters € 749.-
Medium Rectangle
Size (W x H) 300 x 250 pixels
Medium Rotation none
Rectangle File format jpeg, gif, max. 150 KB, Please note, only static banners
static format can be displayed optimally as of
Price € 599.- Outlook version 2007.
The stated prices apply to the whole week’s placement
in the newsletter of fleischwirtschaft.de (2 issues, Tuesday + Friday).Content-Banner
Media Kit 2021 Digital Dossier 24
Digital Dossier
fleischwirtschaft.de
Desktop Mobile Newsletter
The Digital Dossier contains the latest news, rankings
2 1 Superbanner 3 1 Superbanner 1 Superbanner
and picture galleries on the top issues of the meat
Skyscraper rights
sector. Each Digital Dossier looks at a single topic!
Skyscraper left
Bundled and continuously up-to-date on a landing
Logo 1 Logo 2 Logo 3
page, 2 times per booking period, the highlights will
be sent via Special Newsletter.
– Sponsoring package
sign e
– ut de
–
sign e
sign e g
Layo t to chan
ut de g
Layo to chan
ut de g subje
ct The sponsoring package includes an online presence
Layo t to chan s u b j e c
on our Dossier Homepage (desktop and mobile) and
c
subje
in the Special Newsletter.
Exclusive: A maximum of three customers can
Logo 1 Logo 2 Logo 3
sponsor one Digital Dossier.
2 Superbanner
Superbanner 1
Desktop 980 x 150 px
Logo 1 Logo 2 Logo 3
2 Superbanner Mobile 414 x 64 px
Newsletter 728 x 90 px
fleischwirtschaft.com
Skyscraper/Superbanner 2+3
3 Superbanner Desktop 160 x 600 px
3 Superbanner
Mobile 414 x 64 px
Placed as Placed as Placed as Newsletter 728 x 90 px
Superbanner or Skyscraper Superbanner + Logo Superbanner + Logo
In addition: Logo presence in the Digital Dossier
Homepage and in the Newsletter. Max. logo size:
Content teaser and banner on our Homepage and in our newsletters and posts 250x170 px
and also in our social media channels ensure more attention.
Duration: 3 months Website +2 Dossier Newsletter
More Information at www.fleischwirtschaft.com/mediakit-dossier Price: € 4,490.-*/ Exclusive Sponsoring: € 11,490.-Media Kit 2021 fleischwirtschaft.de Mobile Website 25
fleischwirtschaft.de Mobile Website
fleischwirtschaft.de
The reach multiplier everyone has always Additional ad format for the mobile website
with them. From apprentices to top managers.
The perfect complement for your campaign.
Automatic display of the advertising formats Splash-Screen**
Covers the screen. Opens when the mobile
mentioned on page 7 (except Skyscraper). website is started, and disappears by
actively closing.
Mobile User
Format (W x H) 320 x 416 pixels
Ø 48.000
Splash-Screen Price: € 1,049.- /four weeks
on average per month, according to
Google Analytics July 2020
For comparison:
Mobile User
** F
or Android and iOS.
Ø 18.000
Technical details: jpeg, gif, png.
Splash Screen max. 40 KB
fleischwirtschaft.com
on average per month, according to
Google Analytics October 2019Media Kit 2021 Digital Specials – Podcast, Sponsored Post 26
fleischwirtschaft.de
FLEISCHWIRTSCHAFT Podcast Sponsored Post
at fleischwirtschaft.de
The new monthly Podcast of FLEISCHWIRTSCHAFT offers an overview
and fleischwirtschaft.com
of the current topics and main focuses of the related issue. The series
is supplemented by specific Podcast Specials in which topics are The Sponsored Post will be
discussed in depth with industry experts. You have the opportunity to placed in the style of an editorial
sponsor issues of your choice with a 45-second jingle. In addition, you article in the news stage of the
will receive a logo visability in the banners promoting the Podcast and homepage and additionally
in the Special Newsletter informing about the Podcast release. promoted through banner
placements on the website
Price: € 2,690.-
and in the newsletters.
More Information at
Price f.de: € 3,800.-
www.fleischwirtschaft.com/mediakit-podcast
Price f.com: € 2,600.-
More Information at
www.fleischwirtschaft.com/
mediakit-sponsoredpost
fleischwirtschaft.comMedia Kit 2021 Digital Specials – Lead Studio 27
fleischwirtschaft.de
Lead Studio
You are an expert in your field. Use your know-how to score points
with your potential customers and generate new, high-quality leads
with genuine interest in your services and solutions.
The fleischwirtschaft.de Lead-Studio offers you real, qualified leads
in your target group.
You deliver a whitepaper on a topic of your choice, the related ad-
vertising banners and the content of your landing page. We provide
you with direct access to our users and the necessary framework,
embedded on fleischwirtschaft.de or fleischwirtschaft.com.
Availability: 6 weeks incl. landing page and online advertising
placements.
Price: € 3,990.-
fleischwirtschaft.com
More Information at
www.fleischwirtschaft.de/lead_studio_enfleischwirtschaft.com fleischwirtschaft.de
Media Kit 2021 Homepage and News pages 29
fleischwirtschaft.de
Example Homepage Example News
Superbanner Hockey Stick
Skyscraper right
Skyscraper left
Billboard Billboard
(also possible as (also possible as
superbanner) superbanner)
Medium Medium
Rectangle Rectangle
The placements shown refer to the example pages„Homepage“ & „News/Articles“.
The placements may differ for other sub-categories.
fleischwirtschaft.com
Content-Banner | VideoAd
Content-Banner | VideoAd
Text Ad | Poster Ad
Text Ad | Poster Ad
Floor Ad Floor AdMedia Kit 2021 Prices 30
Prices
fleischwirtschaft.de
Advertising formats Size (W x H) in pixels Price per package/€* Page
Superbanner 980 x 150 1,165.- 31
Superbanner on Billboard Position 940 x 150 1,165.- 31
Skyscraper left or right 160 x 600 1,129.- 32
also as Sticky 160 x 600 1,749.- 32
Content-Banner 617 x 250 1,489.- 33
Medium Rectangle 300 x 250 1,369.- 34
Hockey Stick 980 x 150 + 160 x 600 2,239.- 36
Web Skin 980 x 150 + 2 x 160 x 600 3,089.- 37
Billboard 940 x 250 2,329.- 38
Billboard Pushdown 940 x 500 4,490.- 39
Floor Ad 980 x 90 1,619.- 40
Video Ad 300 x 250 1,859.- 41
fleischwirtschaft.com
Poster Ad 940 x 850 3,600.- 42
Text Ad Short max, 350 characters + picture 120 x 120 pixels 1,489.- 35
Text Ad Long max, 650 characters + picture 120 x 120 pixels 1,979.- 35
All prices refer to a period of four weeks,
Visibility throughout all channels:
Book your banner (except skyscraper) on fleischwirtschaft.de
and fleischwirtschaft.com and your advertisement will also be
displayed on all mobile devices.Media Kit 2021 Superbanner 31
fleischwirtschaft.de
Example Homepage Example News
The Superbanner is placed directly above the
Superbanner Superbanner
header fleischwirtschaft.com and so appears
in the direct field of view of the user. It can be
placed on the Billboard position too. Thanks to
Superbanner on Superbanner on the large format of the advertising space, there
Billboard Position Billboard Position is sufficient space for your advertising message.
Size (W x H) 980 x 150 pixels
940 x 150 pixels
(Billboard-Position)
300 x 120 pixels
(AMP – Mobile Format)
File format jpeg, gif, Flash (swf),
png, HTML
max. 150 KB
Placement period four weeks
fleischwirtschaft.com
Rotation max. 2
Price € 1,165.-Media Kit 2021 Skyscraper 32
fleischwirtschaft.de
Example Homepage Example News
The Skyscrapers appear on the left and right
Skyscraper right
Skyscraper right
Skyscraper left
Skyscraper left
page margins of fleischwirtschaft.com and
touch the editorial content. The striking vertical
format allows an eye-catching design that
reaches the user without being intrusive.
Size (W x H) 160 x 600 pixels
File format jpeg, gif, Flash (swf),
png, HTML
max. 150 KB
Placement period four weeks
Rotation max. 2
Price € 1,129.-
fleischwirtschaft.com
Also bookable as Skyscraper Sticky – even
when scrolling the content, the advertisement
remains visible next to the editorial content.
Price € 1,749.-Media Kit 2021 Content-Banner 33
fleischwirtschaft.de
Example Homepage Example News
The Content Banner on fleischwirtschaft.com is
placed directly under the lead stories stage or
within an article. As it is integrated in the editorial
content it is directly noticed by the user without
interrupting the reading flow.
Size (W x H) 617 x 250 pixels
300 x 250 pixels
(AMP – Mobile Format)
File format jpeg, gif, Flash (swf),
png, HTML
max. 150 KB
Placement period four weeks
Rotation max. 2
Price € 1,489.-
fleischwirtschaft.com
Content Banner
Content BannerMedia Kit 2021 Medium Rectangle 34
fleischwirtschaft.de
Example Homepage Example News
The Medium Rectangle is contained in the
editorial content of fleischwirtschaft.com.
On the homepage the banner is placed in the
lead stories stage. On the news pages the
Medium Rectangle is displayed directly beside
the lead photograph of an article. The Medium
Rectangle when integrated into the editorial
content is directly noticed by the user while
reading.
Medium Medium Size (W x H) 300 x 250 pixels
Rectangle Rectangle
File format jpeg, gif, Flash (swf),
png, HTML
max. 150 KB
Placement period four weeks
Rotation max. 2
fleischwirtschaft.com
Price € 1,369.-Media Kit 2021 Text Ad 35
fleischwirtschaft.de
Example Homepage Example News
The Text Ad is placed on the same positions
as the Content Banner – directly under the lead
stories stage on the homepage and within the
editorial content on the news pages. In contrast
to all other advertising f ormats described previ-
ously, the content does not only consist of a pic-
ture, but of a text and an image. This means that
the Text Ad is similar to the editorial content
and receives similar attention by the user.
Characters max. 350 or 650 characters
(incl. blank space) + 1 image
Image size 120 x 120 pixels
max. 150 KB
Placement period four weeks
Rotation max. 2
fleischwirtschaft.com
Price 350 characters € 1,489.-
Text Ad 650 characters € 1,979.-
Text AdMedia Kit 2021 Hockey Stick 36
fleischwirtschaft.de
Example Homepage Example News
The Hockey Stick connects the position of a
Hockey Stick Hockey Stick
Superbanner and a Skyscraper to form a
continuous advertising space on the homepage
and the news. This unusual format allows a
particularly offbeat and striking motif design.
Size (W x H) 980 x 150 pixels +
160 x 600 pixels
File format jpeg, gif, Flash (swf),
png, HTML
max. 150 KB
Placement period four weeks
Rotation max. 2
Price € 2,239.-
fleischwirtschaft.com
Note for the Hockey Stick creation:
The Hocky Stick is adjoining the Superbanner from the right.Media Kit 2021 Web Skin 37
fleischwirtschaft.de
Example Homepage Example News
The Web Skin connects the two skyscrapers and
Web Skin Web Skin
the superbanner to form a continuous advertising
area. This means that the Web Skin is one of the
ad options with the largest advertising space on
fleischwirtschaft.com. The format frames the
homepage and thus reaches the user in a
special way.
Size (W x H) 980 x 150 pixels +
2x 160 x 600 pixels
File format jpeg, gif, Flash (swf),
png, HTML
Placement period four weeks
Rotation max. 2
Price € 3,089.-
fleischwirtschaft.com
Note for the Web Skin creation, the banner is adjoining the
Superbanner/Billboard from the left and the right side.Media Kit 2021 Billboard 38
fleischwirtschaft.de
Example Homepage Example News
The Billboard is the largest advertising option
on fleischwirtschaft.com alongside the Web Skin
format. It is placed between the top topic bar
and the lead article. Thanks to the generous
dimensions, you have lots of space for graphics,
Billboard Billboard images and information. This advertising format
cannot be ignored.
Size (W x H) 940 x 250 pixels
300 x 120 pixels
(AMP – Mobile Format)
File format jpeg, gif, Flash (swf) ,
png, HTML
max. 150 KB
Placement period four weeks
Rotation max. 2
fleischwirtschaft.com
Price € 2,329.-Media Kit 2021 Billboard Pushdown 39
fleischwirtschaft.de
Example Homepage Example News
The Billboard that can do more! The Pushdown
Billboard is placed in the upper field of view and
it expands by mouse-over to twice the height.
Eye-catchingly placed and with a special effect!
Billboard as Pushdown Billboard as Pushdown Size (W x H) 940 x 250 pixels /
940 x 500 pixels
Only one image file necessary.
Please create the Pushdown
Billboard with the knowledge,
that the 940x250 image is
seen first.
300 x 120 pixels
(AMP - Mobile Format,
without Pushdown Effect)
File format jpeg, gif, Flash (swf),
png, HTML
max. 150 KB
fleischwirtschaft.com
Placement period four weeks
Rotation max. 2
Price € 4,490.-Media Kit 2021 Floor Ad 40
fleischwirtschaft.de
Example Homepage Example News
The Floor Ad is a strip banner at the end of the
Homepage. The Floor Ad becomes visible to the
user after scrolling down the Homepage for a
couple of centimetres. As of this point the ad
follows the scrolling action and so remains
permanently in the user‘s field of view.
Size (W x H) 980 x 90 pixels
300 x 120 pixels
(AMP – Mobile Format)
File format jpeg, gif, Flash (swf) ,
png, HTML
max. 150 KB
Placement period four weeks
Rotation max. 2
Price € 1,619.-
fleischwirtschaft.com
Floor Ad Floor AdMedia Kit 2021 Video Ad 41
fleischwirtschaft.de
Example Homepage Example News
The Video Ad makes it possible to integrate
advertising films on fleischwirtschaft.com.
Like the Rectangle Banner, the film is positioned
directly in the editorial content. The combination
of sound and moving images promises very high
attention.
Size (W x H) 300 x 250 pixels or
617 x 250 pixels
File format mp4 max. 60 MB
Video Ad Video Ad
Placement period four weeks
Rotation max. 2
Price 300 x 250 pixels € 1,859.-
617 x 250 pixels € 1,990.-
fleischwirtschaft.com
Video Ad
Video Ad
For detailed information regarding integration of your Video Ad
on fleischwirtschaft.com, please see at:
www.fleischwirtschaft.com/online-specificationsMedia Kit 2021 Poster Ad 42
fleischwirtschaft.de
The Poster Ad appears immediately on
the homepage after the lead stories stage
and becomes fully visible by scrolling.
Size (W x H) 940 x 850 pixels
File format jpeg, gif, Flash (swf), png, HTML
max. 150 KB
Bookable package only on the fleischwirtschaft.com homepage
Placement period four weeks
Rotation max. 2
Price € 3,600.-
fleischwirtschaft.com
Poster AdMedia Kit 2021 Newsletter 43
fleischwirtschaft.de
Newsletter The Newsletter by Billboard
fleischwirtschaft.com is Size (W x H) 728 x 250 pixels
Position “Header“
Reserved for published 5 times a week Rotation none
Billboard
Billboard from Monday to Friday with File format jpeg, gif, max. 150 KB,
static format
the latest news and deve-
Price € 1,859. -
lopments of the global meat
world. Superbanner
Size (W x H) 728 x 90 pixels
It is targeted to receivers in Rotation none
the meat industry worldwide. File format jpeg, gif, max. 150 KB,
static format
Coverage: With the Price € 1,059.-
Newsletter of f.com you can
Text Ad
reach 4,600 receivers five
Characters max. 350 / 650
times a week. characters + 1 photo
Superbanner
(jpeg, gif)
Possible on
all positions Image size 120 x 120 pixels,
in the content: Special Trade Fair Newsletters static format
Superbanner, Lorem ipsum dolor sit amet, consectetu
Rotation none
Text Ad or Text Ad Photo adipiscing elit, consequat. Duis autem
Mehr Infos finden Sie HIER
Newsletter anuga Price 350 characters € 1,119.-
fleischwirtschaft.com
Medium Rectangle OD 27.09.21 | DD 04.10.21 650 characters € 1,239.-
Medium Rectangle
Medium Size (W x H) 300 x 250 pixels
Rectangle Rotation none
File format jpeg, gif, max. 150 KB,
static format
Price € 1,219.-
The stated prices apply to a whole week‘s placement in the
newsletter of fleischwirtschaft.com (5 issues, from Monday to Friday).
Please note, only static banners can be displayed optimally as of Outlook version 2007.Media Kit 2021 Technical Data | Handling 44
Prices and booking period The publisher will request replacements for evidently unsuitable or
fleischwirtschaft.de
damaged data. If any defects in the data supplied are not immediately
Prices vary depending on form of advertisement and validity between one
evident, but only become evident during processing, the commissioning
week (7 days) and four weeks (28 days). The booking period is Monday to
party/customer must bear the extra costs resulting from this.
Sunday.
Conditions of payment
Booking deadline
Net payment within 30 days of invoice date.
One week before placement starts.
Agency Commission 15%
Data delivery
The General Business Terms as well as special information for
Up to one week before the start of the placement by e-mail to
advertising in online media can be found here:
elisabeth.hooge@dfv.de. The client is responsible for content,
www.fleischwirtschaft.com/generalterms
production, and timely delivery of the data.
Data formats
Common formats up to a file size of max. 150 KB will be accepted: HTML5,
.gif, .jpg, .png. Pay attention to scalability, (especially HTML5), for playout
on different devices. Complete https-support of all promotional materials
and their contents (e.g. HTML5 resources, 3rd party tags, tracking pixels)
is obligatory.
fleischwirtschaft.com
HTML5 and .swf formats are not possible for banner ads in the
newsletters. For certain mail clients, only the first frame of the
animated .gif file is displayed.
Details at: www.fleischwirtschaft.com/online-advertisement
In the case of non-observation of the technical specifications and/or the
delivery conditions, there may be a delay start of the campaign. This
does not justify any claims for compensation on the part of advertising
customers.For domestic regions and abroad In our office
Hesse, North Rhine, Westphalia, Editor-in-chief Editor-in-chief
Rhineland-Palatinate, Saarland East Germany, afz - allgemeine FLEISCHWIRTSCHAFT +
Nicole Bartwicki Austria fleischer zeitung FLEISCHWIRTSCHAFT international
T +49 (0) 69 7595-1845 Petra Lorry Jörg Schiffeler Renate Kühlcke Gerd Abeln
T +49 (0) 69 7595-1840 T +49 (0) 69 7595-1848 T +49 (0) 69 7595-1554 T +49 (0) 69 7595-1551 T +49 (0) 69 7595-1571
nicole.bartwicki@dfv.de T +49 (0) 69 7595-1840 F +49 (0) 69 7595-1550 F +49 (0) 69 7595-1550 F +49 (0) 69 7595-1570
petra.lorry@dfv.de joerg.schiffeler@dfv.de renate.kuehlcke@dfv.de gerd.abeln@dfv.de
Advertising International Sales
including Switzerland, Schleswig-Holstein, Publication Manager Advertising Manager Marketing + Distribution
Liechtenstein Hamburg, Bremen, Christian Schnücke Christine Contzen Eva Haegelen
Irem Caner Lower Saxony, T +49 (0) 69 7595-1961 T +49 (0) 69 7595-1852 T +49 (0) 69 7595-1851
T +49 (0) 69 7595-1854 North Rhine-Westphalia F +49 (0) 69 7595-1960 F +49 (0) 69 7595-1840 F +49 (0) 69 7595-1960
T +49 (0) 69 7595-1840 Matthias Sittinger christian.schnuecke@dfv.de christine.contzen@dfv.de eva.haegelen@dfv.de
irem.caner@dfv.de T +49 (0) 69 7595-1847
F +49 (0) 69 7595-1840
Bavaria, East Germany matthias.sittinger@dfv.de
Baden Wurttemberg
Christine Contzen
T +49 (0) 69 7595-1852
F +49 (0) 69 7595-1840
christine.contzen@dfv.de
Deutscher Fachverlag GmbH
Office Address
Mainzer Landstraße 251 | 60326 Frankfurt am Main, Germany
Your contact
T +49 (0) 69 7595-01 | F +49 (0) 69 7595-2999
P. O. Box
60264 Frankfurt am Main, GermanyYou can also read
