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THE OFFICIAL PUBLICATION OF TRAINING MAGAZINE NETWORK
141,000 MEMBERS SINCE 2008
www.trainingmag.com
2020 MEDIA KIT
media kit 2020
Align with the industry’s most authentic resource TABLE OF CONTENTS:
With a brand legacy spanning 55 years, Training magazine and Unparalleled variety and measurable ROI through a full suite of
Training Magazine Network are the gold standard for practical advertising, lead generation, and content marketing offerings:
advice, expertise, breakthrough thinking, and connection for the
I’m happy to endorse the Training
worldwide training community. Our mission is to provide the magazine and media brand. We ❚ Audience Overview and Profile.............................3 – 6
complete array of resources to support training and learning have partnered with Training on a
executives at every stage of their career. ❚ Editorial Overview.................................................. 7 – 8
number of initiatives which have
Training covers the entire spectrum of training, successfully accomplished great ❚ Editorial Calendar................................................9 – 10
learning, and talent development
results for both of our key Digital ❚ Print Ad Rates........................................................... 11
A decision-making audience that’s looking for your solutions,
products, and expertise:
Learning Solutions brands — Adobe
❚ TrainingMag.com Banners...................................... 12
• Business Skills Development
Captivate and Adobe Captivate
• Health and Safety Training
Prime LMS.” ❚ Training Weekly eNewsletter Banners.................... 13
Gourav Sinha, Sr. Product
• Leadership Development
Marketing Manager, Adobe
❚ Webinars: Training Magazine Network.............14 –17
• Learning Technology/Systems
❚ Native and Sponsored Content........................18 – 19
• Management Training
• Regulatory/Compliance Training ❚ HTML emails.............................................................20
• Sales/Customer Service Training ❚ Content Syndication/
White Paper Campaigns.................................. 21 – 22
• Soft Skills Training
• Talent Development and Management ❚ Banner Retargeting..................................................23
• Technical Training
❚ Events and Event Sponsorships.......................24 – 27
• Training/L&D Professional Development
❚ Training Magazine Network Choice Awards...........28
❚ Production Spec Sheet............................................29
❚ Contacts....................................................................30
trainingmag.com 2
audience overview and profile 2020
Magazine Total Circulation Print Only Digital Only Print & Digital
Training 40,010 20,293 9,782 9,935
COMPANY SIZE BY EMPLOYEE
E-Newsletter Active Subscribers Membership (Webinar Audience) Active Members
50,000+
Training Weekly 52,644 Training Magazine Network 141,792
0 – 249 12%
10,000 –
TrainingMag.com Monthly Average Training Community Engagement Total 30% 49,999
Sessions 116,905 Facebook Likes 6,655 15%
Unique Visitors 97,226 Twitter Followers 22,590
Page Views 153,938 Linked-In Group Members 31,316
16% 27%
1,000 –
DEPARTMENT 250 – 999 9,999
Training/Development/Learning/Education 66%
11% HR/Personnel PRIMARY BUSINESS
7% General/Corporate Management Health/Medical Services 14%
5% Sales/Marketing Educational Svc/Academic Institution 13%
2% Finance/Operations Finance/Banking 11%
9% Other Departments Government & Military 10%
0 10 20 30 40 50 60 70 80 Consulting 10%
Manufacturing 10%
JOB TITLE Business Services 9%
Director and Above 21% Real Estate/Insurance 7%
Manager/Supervisor 22% Transportation/Utilities 4%
Training Specialist 27% Retail 4%
Instructional Designer/Developer 13% Hospitality 3%
Coordinator/Asst. 6% Communications 3%
Other 11% 2% Wholesale/Distribution
0 5 10 15 20 25 30 0 3 6 9 12 15
Source: Publisher's Own Data, September/October 2019
trainingmag.com 3
audience overview and profile 2020
READER FAST FACTS1
Types of training/learning readers are involved in1
Soft skills................................................................ 58%
Leadership development..................................... 52%
79% 75% 67% Customer service.................................................. 52%
have had a training provide training are in organizations
Technical training................................................... 51%
responsibility for to 500 or more with a sales volume of
5+ years employees $50 million or higher Business skills....................................................... 50%
Product training...................................................... 46%
THE SOURCE FOR PROFESSIONAL DEVELOPMENT
www.trainingmag.com Management/Supervisory.................................. 43%
$10
Regulatory/Compliance....................................... 38%
MAY/JUNE
2019
Specialized job skills............................................ 33%
Applications (Word, Excel, etc.).......................... 33%
Health and safety.................................................. 27%
44% 43% Sales........................................................................ 26%
have been in their manager+ titles Full-Circle Feedback
current position (supervisor, director, 360° reviews and coaching for leaders can foster
a culture of openness and engagement
IT Training................................................................ 24%
for 4+ years CLO, SVP, CEO) PLUS: Training 2019 Show Wrap-Up | Leadership Development Survey Results | Training to Build Trust
TRG Cover0519 mech_.indd 1 4/20/19 8:52 AM
1
Annual Salary Survey; May 2019
Source: Publisher's Own Data, September/October 2019
trainingmag.com 4
audience overview and profile 2020
TRAINING MAGAZINE NETWORK
WEBINAR COMMUNITY MEMBER FAST FACTS
COMPANY SIZE BY EMPLOYEE
50,000+
67%
100 – 999 of Training Magazine
16% Network members
33%
work in companies
25,000+
8% of 1,000 or more
employees
10,000+ 11%
32% 29,000+
1,000+
members
MEMBERS BY JOB TITLE are in companies of
5% President/CEO 10,000 or more employees
9% CLO/COO/VP/Director
Manager/Supervisor 26%
Training Specialist 32%
Instructional Designer 19%
6% Coordinator/Assistant
3% External Consultant
0 5 10 15 20 25 30 35
Source: Publisher's Own Data, September/October 2019
trainingmag.com 5
audience overview and profile 2020
Learning professionals and leaders from the world's top organizations turn to Training
as their trusted source for valuable insights, expertise, trends, and best practices
Business Services Barclays Health/Medical Sanofi US Foods Heineken USA Pfizer Retail Publix
Adecco BMO Financial Services Trinity Health Wyndham Worldwide Hewlett Packard Procter and Gamble 7 ELEVEN INC QVC
ADP BNY Mellon Abbott Labs UnitedHealth Group Honda of America RollsRoyce Ace Hardware Ralph Lauren
Banner Health Manufacturing
Allied Universal Capital One Honeywell Saint Gobain Adidas Safeway
Bausch & Lomb Hospitality 3M
Amazon Web Services Chase Ingersoll Rand Samsung ADT Sally Beauty Holdings
Baxter Healthcare Corp American Dairy Queen AnheuserBusch
Aramark Citigroup Intel Shaw Industries Group Albertsons Companies Sams Club
BayCare Health Systems Arby’s Restaurant Group Apple
Experian CUNA Mutual Group International Paper Shell Oil Amazon Stabucks
Blue Cross Blue Sheild Best Western Hotels BAE
G4S Secure Solutions Deloitte and Resorts Janssen Pharmaceuticals Sherwin Williams American Eagle Outfitters Staples
Cerner Corp BASF
Kelly Services Edward Jones Bob Evans John Deere Stanley Black and Decker AutoNation Swarovski
Christiana Care Boeing
Lenovo Software EY Caesars Entertainment Johnson Controls The Coca-Cola Company Best Buy Target
Health System Boston Scientific
Oracle Fidelity Celebrity Cruises Keurig Dr Pepper Toyota Motor Corporation Big Lots TJX Companies
Cigna Healthcare BristolMyers Squibb
Robert Half International Goldman Sachs Choice Hotels International Kiewit Corporation TYCO Bridgestone Ulta Beauty
CVS Caremark Campbell Soup Company
SAP H&R Block Cracker Barrel KimberlyClark Tyson Foods Costco Wholesale Walgreens
Davita Cargill
Sodexo HSBC Darden Restaurants Kohler Whirlpool Dollar General Corporation Walmart
Express Scripts Caterpillar
Thomson Reuters John Hancock Dunkin Brands Lenox Dollar Tree Stores
Genentech Cisco Systems Real Estate/ Transportation
UNISYS JPMorgan Chase Golden Corral Corporation Lexus International Insurance Great Clips
GlaxoSmithKline ColgatePalmolive Air Canada
Xerox KPMG HGV Sea World LG Electronics Aflac HEB
Health Care Service Conagra Brands American Airlnes
Metlife Hilton Worldwide Lockheed Martin AIG Home Depot
Communications Corporation Corning BNSF Railway
Morgan Stanley HMS Host Mars Incorporated Allstate Insurance Hudson Group
AT&T Humana Cummins Cathay Pacific
PNC Holland America Group MasTec Anthem BCBS HyVee
CenturyLink Johns Hopkins Health Dell Computers Delta Air Lines
PricewaterhouseCoopers Systems Hyatt Hotels MercedesBenz Century 21 Real Estate JCPenney
Charter Communications Dow Chemical DHL
Raymond James Associates Kaiser Permanene Intercontinental Hotel Manufacturing Chubb KFC
Comcast DuPont Diversified Transportation
Scotiabank Magellan Health Group (IHG) Merck and Co Famers Insurance Kohls
DISH Network Eaton Corporation Emirates Airlines
SunTrust Bank Mayo Clinic Landrys Michelin GEICO Kroger
Sprint Eli Lilly and Company FedEx
TD Bank McKesson Marriott International Micron Technology Keller Williams Lowes Companies
Time Warner Cable Emerson Qatar Airways
U.S. Bank Medtronic McDonald’s Corporation Mohawk Industries Mutal of Omaha Macys
T-Mobile USA ExxonMobil Southwest Airlines
UBS Memorial Sloan Kettering MGM Resorts Nestle Nationwide Meijer
Turner Ford U-Haul International
Vanguard Novartis Norwegian Cruise Line Newell Brands New York Life Nike
Verizon Frito Lay Union Pacific Railroad
Wells Fargo Bank Novo Nordisk Regal Entertainment Group Nissan Northwestern Mutual Nordstrom
General Dynamics United Airlines
Finance/Banking Westpac Optum Healthcare Royal Caribbean Cruises Nokia Progressive Insurance Office Depot
General Mills UPS
American Express Company Philips Healthcare Sysco Corporation Panasonic O’Reilly Auto Parts
Georgia Pacific State Farm
Ameriprise Financial Quest Diagnostics The Walt Disney Company ParkerHannifin Planet Fitness
Goodyear Tire and Rubber Sun Life
Bank of America Roche Diagnostics Universal Orlando PepsiCo
Halliburton The Hartford
Source: Publisher's Own Data, September/October 2019
trainingmag.com 6
editorial overview 2020
Training magazine has been THE source of industry DEPARTMENTS
insights, best practices, and case studies for Look for these columns in every issue of How-To: Tips and tricks to train effectively
learning & development professionals since 1964 Training magazine, both online and in print:
Learning Matters: Musings on business,
• Leadership Development • Talent Management Training Today: News, stats, and business innovation, learning, and technology by
• Coaching/Mentoring • Training Technology intel, plus columns by Bruce Tulgan (Sticky Tony O’Driscoll, Professor at Duke
Notes), Founder, Rainmaker Thinking; Jason University’s Fuqua School of Business and a
• Onboarding • Evaluation & Metrics Womack (Productivity Coach’s Corner), Co- research fellow at Duke Corporate Education
• Employee Engagement Founder/Head Coach, www.GetMomentum.
Best Practices: Deep dive into cross-cultural
and Recognition com, and Co-Founder/CEO, The Jason Womack
and diversity training and global leadership
Company; and Ashley Prisant (Front-Line
coaching by Neal Goodman, President, Global
Management 101), President, Square Peg
Dynamics, Inc.
Solutions
Training Magazine Events: Preview of a
topic that will be covered during our Training
Conference & Expo and TechLearn Conference
events
Trainer Talk: Practical tips to help trainers
train better and employees learn better by
Bob Pike, the “Trainer’s Trainer,” Chairman/
Founder, CTT Newsletters, LLC
Talent Tips: Teaching leaders how to
give “real recognition for real results” by
Roy Saunderson, Chief Learning Officer,
Rideau Recognition Solutions
Soapbox: Training trends, case studies, and
Last Word: Food for thought on training-
survey analysis
related topics by Dawn J. Mahoney, who
owns Learning in The White Space LLC, a
From TrainingMag, we see people What the Tech?: A look at new and emerging
training technology by Phylise Banner, a freelance talent development and instructional
downloading our assets every day.” learning experience design consultant with design consultancy.
Trent Howell, VP of Marketing, more than 25 years of vision, action, and
eLearning Brothers leadership experience in transformational
learning and development approaches.
trainingmag.com 7
editorial overview 2020
No one covers the state of training like Training.
The Annual Industry Report
Training, learning, and talent development leaders and
professionals rely on this report as a statistical gauge for
The Annual Salary Survey
measuring their own training functions against industry norms.
With data representing a cross-section of industries and For a pulse of the average training salaries across roles and
company sizes, the Industry Report presents a comprehensive regions, Training’s exclusive research can’t be beat. Training
view of the current environment as well as historical trends, professionals at all levels turn to the Annual Salary Survey for
including: the latest analysis of industry compensation and to find out how
their own salary stacks up against the broader marketplace.
• Training expenditures
• Types of training intended to purchase
• Expenditures per learner
• Hours of training per employee
• Training staffing
• Budget changes, including by
industry and company size
• Role level of trainees
• Projected funding for learning
areas over the next year
• Delivery methods
• Technology usage
• Extent of outsourcing
trainingmag.com 8
editorial calendar 2020
ISSUE JANUARY/FEBRUARY MARCH/APRIL MAY/JUNE
Ad Close: 11-22-19 Ad Close: 1-17-20 Ad Close: 3-27-20
Materials: 11-27-19 Materials: 1-21-20 Materials: 4-1-20
Mail Date: 12-30-19 Mail Date: 2-21-20 Mail Date: 5-5-20
ISSUE FOCUS Innovation Training Top 125 Leadership Development
FEATURES • 2019 Emerging Training Leader • 2020 Training Top 125 (Winner • Using Apps to Manage Employees
Profiles List, Top 5 Profiles, Best Practices • Growing C-Level Talent in Biotech
• Using Neuroscience to Create and Outstanding Training Initiative
• Global Leadership Development
Training Programs Award Winners)
Survey Results
• 2020 Training Top 10 Hall of Fame
• Training 2020 Conference & Expo
(2020 Inductees, Hall of Fame
Wrap-Up
Outstanding Training Initiatives)
* Training Top 125/Hall of Fame
Learning & Development Best
Practices
* Training Top 10 Hall of Fame
Outstanding Training Initiatives
BONUS Training 2020 Training 2020 ATD
DISTRIBUTION Conference & Expo Conference & Expo May 17 – 20, 2020
February 24 – 26, 2020 February 24 – 26, 2020 Denver, CO
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SHRM
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March 15 – 18, 2020 San Diego, CA
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Dates subject to change and are current as of August 2019 * Learning & Development Best Practice articles are written by Training
Top 125ers and Top 10 Hall of Famers, and Training Top 10 Hall of Fame
Outstanding Training Initiative articles are written by Training Top 10
Hall of Famers; we do not use outside sources for these articles.
trainingmag.com 9
editorial calendar 2020
ISSUE JULY/AUGUST SEPTEMBER/OCTOBER NOVEMBER/DECEMBER
Ad Close: 5-22-20 Ad Close: 8-5-20 Ad Close: 9-25-20
Materials: 5-27-20 Materials: 8-10-20 Materials: 9-30-20
Mail Date: 6-30-20 Mail Date: 9-11-20 Mail Date: 11-10-20
ISSUE FOCUS Talent Management Technology Research
FEATURES • Reskilling and Upskilling in the • Technology that Reinvigorates • 2020 Industry Report
Digital Age Classroom Training • 2020 Salary Survey
• Training Generation Z • Training Employees to Work
• Best Practices for Training Subject
with AI
• Does L&D Need a Behavioral Matter Experts
• The Future of the LMS
Scientist? • 2020 TechLearn Conference
* Training Top 125/Hall of Fame
* Training Top 125/Hall of Fame Wrap-Up
Learning & Development
Learning & Development * Training Top 125/Hall of Fame
Best Practices
Best Practices Learning & Development
* Training Top 10 Hall of Fame
* Training Top 10 Hall of Fame Best Practices
Outstanding Training Initiatives
Outstanding Training Initiatives * Training Top 10 Hall of Fame
Outstanding Training Initiatives
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THE SOURCE FOR PROFESSIONAL DEVELOPMENT
Dates subject to change and are current as of August 2019 Training to Prevent
www.trainingmag.com at Medxcel. Historically, industry-wide, only physicians and Additionally, Taylor says, approximately 20 states allow
WORKPLACE VIOLENCE
nurses were trained to de-escalate situations. Starting De- firearms to be stored in parked cars even though the employ-
cember 2015, Medxcel extended that training to the entire ers may ban firearms from the premises. She recommends
health-care team by also training psychiatric aides, emer- taking these so-called parking lot laws into account when
gency medical services personnel, and nursing assistants. crafting a violence prevention plan.
$10 “Our first step was to identify workplace violence events,
In this day and age, violence prevention
MAY/JUNE
2019 including ‘near misses,’ such as when someone throws a Form Threat Assessment Teams
drills
plans and drills are as important as
punch that doesn’t connect,” Cormier says. “In our first year, Threat Assessment Teams (TATs) are vital to a robust program.
we saw a 300 percent increase in reported events (as staff At Medxcel, these multidisciplinary teams identify, evaluate,
a
for fires and earthquakes. Make them learned about their options). Another year later, we think and address threats of violence to ensure warning signs ob-
*Learning & Development Best Practice articles are written by Training Top part of your organization’s emergency
and
business contingency plans, and practice,
incidents are still underreported.”
Legally, Morgan observes, “if there were a legal claim, all
those incidents would come out in discovery.” It’s better, there-
fore, to analyze patterns in your facilities, in your industry, and
served by multiple people don’t slip through the cracks. Team
members include trained administrators, counselors, employ-
ees, medical professionals, and law enforcement personnel.
Once the risk is assessed, “look at controls: policies, physical
practice, practice. BY GAIL DUTTON in similar types of locations globally to identify any serious security, and implementation. Match previous incidents with
125ers and Top 10 Hall of Famers, and Training Top 10 Hall of Fame problems before an incident occurs in your organization.
Compliance Issues
If an incident escalates to a legal case, Morgan says attorneys
the controls and identify any gaps,” Morgan advises.
Medxel’s team then performs “a holistic analysis of changing
and relevant behaviors (such as any family and work issues)
and identifies strategies to manage them, such as counseling
will examine the situation in terms of: or law enforcement intervention. The team also may identify
Outstanding Training Initiative articles are written by Training Top 10 Hall of s OSHA’s general duty clause: Keeping the workplace free from
recognized hazards. That includes workplace violence.
s Negligent security: Not securing the workplace against an
outside threat. “While the employer isn’t responsible for a
potential victims,” Cormier says. “Of course, for the program
to be effective, our employees must recognize the behavior
and have a simple process to report it to the TAT.”
Drill to Instill
Famers; we do not use outside sources for these articles.
criminal act, there could be legal action if that act was rea-
sonably foreseeable,” Morgan says. Prepare by analyzing Once threats are identified and a policy is developed, employ-
trends in your region and industry, and act accordingly. ees at all levels need to be trained to effectively implement
s Negligent hiring, retention, or supervision: Overlooking or those policies and to respond to violent situations.
disregarding tangible evidence, such as threats or criminal “It’s important not only to know what to do, but to practice
convictions. “Legal cases look for such tangible indica- it,” emphasizes Norman Ford, VP of Compliance Products at
tors. Employers have a right to check employees’ records to Skillsoft. “Studies show that when people are stressed, they
uncover this,” Morgan notes. throw knowledge out the window and just react.” Therefore,
train them until the proper reactions become second nature.
W
OSHA Guidance in a Nutshell Unfortunately, drills are rare. A 77-company survey con-
hen Medxcel, a health-care services provid- The Cardinal Rule Although OSHA has no regulations governing workplace ducted by University of Iowa researchers in 2017 found that
er, launched a violence prevention program “The cardinal rule in workplace violence violence prevention, it does have guidelines. Jodi Taylor, an less than half the companies that have violence prevention
prevention training is that if you see some- employment attorney with Baker Donelson, summarizes the policies trained their employees or managers about them.
for its 141 U.S. health-care facilities, it un- thing, say something,” stresses Charlie OSHA guidance as recommending strong: More recently, Taylor says, “of the 300 attendees at my recent
derstood that violence is four times more Morgan, partner in Alston & Bird’s labor 1. Management commitment: Enact a zero-tolerance plan active shooter Webinar, only 30 percent had a safety plan that
prevalent in health care than any other industry. But that’s not and employment group. “Take each threat with a system of accountability and a safety committee. “De- included an active shooter. Of those, only 10 percent had con-
to say other industries are safe. As this article was being writ- of violence seriously. Assume the person will tails will vary by demographic and location, but the plan ducted drills. Their concern is that drills bring up emotions
carry it out. should include an active shooter scenario, track claims and and can be frightening. Yet, policy is only as good as imple-
ten, an active shooter incident was underway inside YouTube.
“The area where companies are most near misses, and monitor trends in the news,” Taylor says. mentation,” and good implementation requires practice.
After steady declines between 1994 and 2014, workplace likely to fall short is in not addressing red-flag behaviors, 2. Employee participation: “There should be no retaliation Some of the anxiety can be mitigated by preparing employ-
homicides are increasing. In 2015—the Bureau of Labor such as a series of threats,” he continues. “Communica- or discrimination for reporting concerns,” Taylor explains. ees beforehand. “When you conduct a drill, especially for an
Statistics’ most recent reporting year—9 percent of all tion is key. Employees should elevate any concerns about “Active shooter scenarios often include misdiagnosed or as- active shooter, be clear this is a drill and there is no active
Full-Circle Feedback
fatal workplace incidents were homicides. Burglary was the workplace violence, even if they are small concerns.” sumed mental illness, so beware of a witch hunt that could shooter,” Taylor emphasizes. Drills are to help people know
most common trigger, and retail supervisors were the most When caught early enough, supervisors may be able to expose you to Americans with Disabilities Act claims.” what to do, where to go, and how to respond, so if they ever
frequent victims. solve the problem through employee assistance programs 3. Threat assessment: Form a team to conduct worksite face that situation, they have some training to fall back on.
Violence isn’t always life threatening or physical, how- or professional counseling. analysis and implement prevention and control mecha- In this day and age, violence prevention plans and drills are
ever. Workplace violence—including incidents that occur nisms. The team should include managers from throughout as important as drills for fires and earthquakes. Make them
360° reviews and coaching for leaders can foster during work commutes—more often take the form of bul-
lying, intimidation, and assault. While the perpetrators
Medxcel Draws a Baseline
In the health-care industry, 80 percent of the violence is
the company, and they should develop a good working
relationship with law enforcement.
a part of your organization’s emergency and business contin-
gency plans, and practice, practice, practice. Qt
a culture of openness and engagement
may be strangers, they often are coworkers, clients, pa- caused by patients. Recognizing that, “we needed a com- 4. Safety and health training: “In my practice, I conduct the
tients, and family members. Now, employers are taking a prehensive approach to identify the indicators of escalating training with HR,” Taylor notes. “I give a blanket statement and Learn more by listening to this Training Magazine Network Webinar
stand by developing violence prevention plans and training anxiety and potential violence,” says Scott Cormier, VP, HR adjusts for local situations.” For active shooter training, she recording, “Workplace Violence: Develop a Culture of Preparedness”:
to stop violence before it escalates. Emergency Management, Environment of Care and Safety suggests bringing in law enforcement to lend their insights. https://www.trainingmagnetwork.com/events/998
PLUS: Training 2019 Show Wrap-Up | Leadership Development Survey Results | Training to Build Trust 48 | JULY/AUGUST 2018 training www.trainingmag.com www.trainingmag.com training JULY/AUGUST 2018 | 49
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2 | MAY/JUNE 2019 training www.trainingmag.com
trg_0519_onli toc mhdLFFINAL.indd 2 4/15/19 5:23 PM
trainingmag.com 11TrainingMag.com banners 2020
Training’s powerful digital presence — 728 × 90 TOP LEADERBOARD
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substantial investments we’ve made in the
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TrainingMag.com: TrainingMag.com:
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unique METRICS
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visitors • 20,000 impressions/month, 20% SOV
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trainingmag.com 12Training Weekly eNewsletter banners 2020
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TOP LEADERBOARD
Every week, this popular eNewsletter provides relevant news and
business intelligence to 52,000+ training and L&D leaders and
professionals. Featuring proprietary Training magazine content not
found anywhere else, this is the savvy choice for building brand
exposure with a targeted, highly engaged audience every week.
CLICK to view a live sample METRICS
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• Average open rate: 9%
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trainingmag.com 13webinars: Training Magazine Network 2020
Thank you Gary and the TMN team for your creative thinking to boost
our numbers. We would love the opportunity to work with you again.
See you in February at the conference.”
Fill your sales pipeline Anna Strasshofer, Mursion
with continual weekly leads
Training Magazine Network (TMN) is Training
magazine’s one-of-a-kind community where
learning and development professionals go
to find the expertise, information, and
support to do their jobs and grow their
careers. With more than 141,000 members,
this is a highly engaged network that’s
hungry for knowledge and continual learning.
It is the official host site for Training’s vast
array of live and on-demand Webinars — and
that’s where you come in.
Click to view a live calendar of
upcoming webinars
trainingmag.com 14webinars: Training Magazine Network 2020
SPONSORED WEBINARS:
Bring in your experts to demonstrate even greater authority
and marketplace visibility
Training Magazine Network’s sponsored webinars are Training’s most popular
content marketing channel — and for good reason. There’s no better way to
showcase your expertise or share your latest research, as well as generate
thousands of ongoing, targeted leads for your sales pipeline.
Webinars are promoted to our entire community, including: Training’s subscribers
& event attendees (53,000+); Training Magazine Network members (141,000+);
and Training’s social channels (Twitter, Facebook, LinkedIn).
RATES METRICS
WEBINAR RATES • TMN sponsored
1× $9,500* webinars typically see
between 900 – 1,200
2× $9,000 each
registrants, with
3× $8,500 each 20% – 30% day of
4× or more (quarterly) $8,000 each participation.
*ISA Members: Ask about exclusive ISA rates.
Extras included with your webinar:
• Provide a 300×250 banner for bonus clicks
• Provide a white paper, eBook, or similar ADDITIONAL
LEAD-GENERATING BANNER
content asset (PDF) and we will promote this
in conjunction with the webinar for potentially
100s of extra leads ($3,000 bonus value).
Ask your rep about custom webinar packages.
trainingmag.com 15webinars: Training Magazine Network 2020
TURNKEY WEBINARS:
No Speaker? No Problem. Turn to us for help
Training Magazine Network’s turnkey lead-generating webinars are
the easiest, most effective path to thousands of high-quality leads,
offering immense exposure for your brand in front of a targeted audence
of corporate training decision-makers.
We promote, organize, manage, and facilitate a professional,
expert-led webinar, while you sit back and collect all the leads.
RATES
WEBINAR RATES
Turnkey Webinars: $5,000 (flat fee)
AD PODS:
Webinar Ad Pods: $1,495 each (flat fee)
An ad pod is a hyperlinked image that
appears on attendees’ screens during
METRICS a webinar to communicate your call to BONUS 300×250 BANNER
action and enable participants to click
• Provide your sponsor branding, and any extra through to any URL you’ve set up to
special offers or links facilitate even more engagement.
• You’ll be promoted as the sponsor in all pre- Learn more and check out sample
webinar marketing efforts, and on the live ad pods here:
webinar
• You’ll receive the complete list of registrants
and any leads from the on-demand recording,
the same as if it were your own content and Our Sponsor
speaker.
• Expect a minimum of 500 leads, plus 100s of Your Hotlinked Logo
bonus leads from any accompanying content
you provide, such as a white paper, infographic,
SPONSOR BRANDING
or eBook. (TMN webinars typically see between
900 – 1,200 registrants.) Your sponsor PPT slide will be displayed
at the beginning and end of the webinar
trainingmag.com 16webinars: Training Magazine Network 2020
DEMO WEBINARS:
It’s time to show ’em
what you’ve got!
Showcase your product, tool, or training
solution like never before with a Training
Magazine Network (TMN) demo webinar.
TMN provides a producer to help develop,
deliver and introduce your 30-minute
educational demo webinar. Help listeners
roll up their sleeves and get hands-on with a
virtual tour of your latest product, upgrade,
or integration.
RATES
Demo Webinars:
$8,000 each (flat fee)
• Include a white paper or similar
content marketing asset and we'll
promote in conjunction with your
demo ($3,000 value-add).
• Include a 300 × 250 banner on the
webinar landing page for bonus clicks.
trainingmag.com 17native and sponsored content 2020
Become an Industry Solutions
contributor
Integrate your thought leadership into
the next edition of Training magazine YOUR
with an Industry Solutions sponsored ARTICLE
content package. Includes:
• 2-month/60- day digital + social
marketing campaign
• Minimum 200 leads
• Layout and proofing services for your
article (600-800-word single page;
1,200-1,400-word 2-page spread)
• Editorial assistance available
• Reprint services available (turn your
article into an exclusive handout
“as seen in Training magazine”)
• Perfect for a synopsis of your latest
research; to promote your latest book
or ebook; or to showcase your area of
expertise
RATES Your article will be posted
in the main newsfeed on
1-page Article:$5,900 www.trainingmag.com for
2 months/60 days, and will
2-page Article:$7,900
be used to generate leads.
Additional editorial/content
collaboration services available.
Ask your rep for pricing/specifics.
trainingmag.com 18Salary Survey and Industry Report sponsorships 2020
Salary Survey and Industry Report:
EXCLUSIVE sponsorships RATES
Be the FIRST to sponsor one of Training magazine’s Sponsorship: $9,900 (flat fee)
premier annual research endeavors:
I’ve found Training’s Annual Industry Report
Includes:
to be a great resource for insights into the
Training’s Annual Salary Survey
What does a learning professional earn, and
corporate training and learning and • Lead Gen campaign (minimum 200 leads)
utilizing the exclusive Salary Survey and/or
are salaries increasing or decreasing? How do gender development space.”
Industry Report to generate your leads
and geography play into career opportunities? The Patrick Hainault, Vice President,
Corporate Business Development, Inc. • Your sponsor branding on the Salary Survey/
industry turns to this annual survey for answers.
and Fast Company Industry Report supplement
Training’s Annual Industry Report • Full-page display ad for your company on both
Now in its 38th year, the Industry Report is recognized the supplement, as well as the back page
as the training industry’s most trusted source for (cover 4) premium position for the Nov/Dec
data on budgets, staffing, and programs. issue, which features the Salary Survey/
Industry Report
• HTML email promoting your sponsorship and
Click to see the digital supplement
the 2018 • Opportunities to receive printed supplements
Salary Survey featuring your branding for use as a trade show
& Industry or sales team handout (pricing TBD based on
Report quantities).
Doing webinars with Training?
This would be an excellent lead
generation for net new leads,
co-branded with Training magazine
for your next webinar!
trainingmag.com 19HTML emails 2020
Your message to 1,000s of targeted professionals
Get valuable brand exposure with the decision-makers looking for your products and
services, delivered from a source they know and trust. Co-branded with Training for
optimum open rates, each HTML email delivers your graphically enhanced, custom-
crafted message and web links to 5,000 (minimum) targeted professionals.
Click here
for HTML
demographics
METRICS menu
• Average open rates: 12%
• Average CTR: 1 – 3%
RATES
HTML RATES
1× HTML email: $2,900
2× HTML emails: $2,700 ea
3× HTML emails: $2,500 ea
4× or more HTML emails: $2,200 ea
Click here
for HTML specs/
instructions
trainingmag.com 20content syndication/white paper campaigns 2020
Leads in your inbox, ASAP
Simply provide a completed White Paper, eBook, or
other valuable content marketing piece in PDF format, Easy As 1-2-3
and we will provide a full marketing campaign to
promote downloads. Here’s how easy it is to get your white paper online
and start collecting leads:
Your white paper will get exposure throughout the
Training brand’s assets:
• Link to white paper from TrainingMag.com home
1 Submit your asset via e-mail as a PDF file.
page and Training Weekly eNewsletter: reach
250,000+ 2 Submit your logo and an abstract. Both will
appear on the landing page where readers
download your white paper.
• Direct e-mail marketing to Training’s lists: reach
3
approx. 53,000 each Your white paper will be posted on
• Social media marketing on Training’s Twitter, www.TrainingMag.com within 48 hours.
LinkedIn, and Facebook pages
RATES
Standard/introductory campaign:
$30 CPL /100 leads guaranteed: $3,000
For White Paper/eBook/
Infographic campaign specs
and instructions, click here.
trainingmag.com 21content syndication/white paper campaigns 2020
Want a more turnkey solution for leads?
Join Training’s leads subscription program
Drive a consistent flow of leads to your inbox with a monthly white
paper subscription, and put your content to work for you on a
continual basis.
Here’s how it works: Send us your white paper or similar content
asset, and we’ll provide ongoing marketing efforts for continuous The Latest Content
and Resources from
weekly leads. White papers in the subscription channel are promoted
to Training Magazine Network’s 141,000+ member network, as well
as Training’s subscribers & event attendees (53,000+). Provide
updated assets depending on length of campaign. Totally turnkey.
RATES &
METRICS
3 months: $4,000
(Minimum 200 leads)
6 months: $6,000
(Minimum 400 leads)
12 months $9,900
(Minimum 800 leads)
trainingmag.com 22banner retargeting 2020
Travel with them
Retargeting campaigns allow you to deliver your banner ads to
our website visitors AFTER they have left our website! Once
visitors have been to TrainingMag.com, they become a
member of our retargeting lists. This NEW program allows you
VIP access to market directly to this highly qualified audience!
When your banners are placed in our retargeting program,
your ads “follow” our visitors while they perform Google
searches and visit other partner websites within Google’s
expansive Search and Display Networks. Google Search is the
gold standard of internet search engines. The Google Display
Network reaches 90% of internet users worldwide and includes
more than 2 million publishers, including websites like
Your banner will
nytimes.com and weather.com and Google-owned websites
“follow” visitors to
like Gmail, Blogger, and YouTube and more.
other Google-related
Retargeting campaigns are an excellent way to “nudge” sites, after they visit
Training’s qualified audience by remaining relevant in their TrainingMag.com.
online activity, thereby building brand awareness and
shortening the amount of time necessary for conversion.
RATES
• Pricing/Cost: $5 CPC
• Minimum quantity: 400 clicks ($2,000)
• Maximum quantity: none
• Availability: first come
Retargeting banners are sold on a cost-per-click (CPC) basis.
Purchase as many clicks as you need — your ads will run
until your order has been met.
Accepted formats are GIF, JPG and PNG banners (no tags);
most standard IAB sizes are available.
trainingmag.com 23events and event sponsorships 2020
Elevate your brand, make meaningful connections Total 2019 Attendance
2,035
With a variety of opportunities to fit every budget or set of marketing objectives, sponsorship of our events will give
you brand recognition and valuable exposure with your top prospects and clients. Get in touch with your account
executive for help customizing a package that delivers the greatest return on your conference investment.
Total 2019 Exhibitors
90
February 24 – 26, 2020
Click here for a sneak peek
Disney’s Coronado Springs Resort
of the conference
Orlando, FL
RATES
SAMPLE SPONSOR PACKAGE: Click here to check out
• Gold Show Sponsor Status
the full Conference Prospectus
• Full-page ad in the Official
Show Directory
• Full-page ad in the March/April Thank you to everyone at Training
Training Top 125 Issue magazine for making the conference a
• 728 × 90 top leaderboard on wonderful experience. I have been
www.TrainingMag.com
singing your praises and look forward
• Banner retargeting with
guaranteed 400 clicks to continuing our partnership.” This was my second time attending the
Sharon Steeley, Director, 2019 Attendees by Job Titles Training Conference & Expo and I would
PLUS: high-visibility extras, like show
Marketing & Communications, CLO/COO/VP/Director or above 21% recommend it to anyone in the training
bag inserts, on-site Meterboard SCRIMMAGE
signage, and participation in the Manager/Supervisor30% field. There are so many sessions to
Expo Hall passport game!
Training Specialist 26% go to that are extremely beneficial.”
For budgets from April Smith, Training Coordinator,
Instructional Designer/Developer 11%
$750 to $15,000, let’s talk! Yankee Farm Credit, ACA
Other12%
trainingmag.com 24events and event sponsorships 2020
Training Top 125
Black-Tie Gala RATES
Monday, February 24, 2020
Disney’s Coronado Springs Resort SPONSORSHIPS STARTING WITH:
Orlando, FL • Two (2) complimentary tickets
to the Black-Tie Gala
Now in its 20th year, the Annual
• One (1) post-Gala HTML blast sent on
Training Top 125 Black-Tie Gala is
sponsor’s behalf by Training magazine to
the “main event” of the Training 2020
all Top 125 Gala attendees
Conference & Expo, in which the
• Website and on-site branding
2020 Top 125 Honored Companies
find out where they rank on this • A toast from the stage with Training’s
coveted list that showcases editor and the Top 10 Hall of Famers
Fortune 1000 companies’ best • Opportunity to provide a special prize
practices in learning & development. giveaway, or provide a small gift item at
each place setting (600)
Contact your rep for pricing.
Be part of the industry’s premier awards program Past Gala sponsors include:
2019 Training Top 125
companies include:
1. Dollar General Corporation, LLC
2. Leading Real Estate
Companies of the World
3. Best Buy
4. Nationwide
5. BNSF Railway Co.
Click here for the full list of 2019
Top 125 companies. Are your
clients and top prospects here?
trainingmag.com 25events and event sponsorships 2020
SPONSO
R OPPO
RT U N IT IE S
WHERE TECHNO
LO
EMPOWERS LE GY
ARNING
formerly On
line Learning Co
nference
Certificate
Programs
October 13 – 15, 2020 Conferen
ce ... ... ...
pt. 17 (pm
... ... ... ..
... ... ... ...
Sept. 16 –
. Se
17
Hilton New ) – 19
AT&T Executive Education and Orleans
Riverside
Conference Center, Austin, TX Showcase
your BIG
IDEAS
in the BIG
Where Technology Empowers Learning E ASY
Innovative and interactive sponsorship options, along
with unique competitions and opportunities to demo
your best products, allow you to keep your brand top
of mind with the eLearning industry’s forward-thinking
influencers, decision-makers, and trendsetters. Co-Locat
ed Events:
Innovatio
Sept. 15 (pm
) – 17
ns
www.Tech Sept. 19 (pm
LearnCon ) – 21
ference.c
om
Anticipated Attendance #TechLea
rn
450 – 550 TechLearn 2020 prospectus
will be available in Spring 2020
RATES
SPONSORSHIP OPTIONS INCLUDE:
• Demo sessions
• High-visibility on-site signage
• Full-page print ad in Sept/Oct issue of Training magazine
• Full-page print ad in Official Event Guide
Demo your hottest • 728x90 top leaderboard on www.TechLearnConference.com
• Post-show mailings and emails to attendees
learning tech! Contact your rep for full sponsorship details.
trainingmag.com 26events and event sponsorships 2020
Innovations
In the past three days, I’ve felt like a kid in a
candy store. This has been absolutely
Curated expeditions into the future of fantastic — all these tools and ways to use
learning at work
simulations and virtual environments.”
Innovations in Training (IIT) events are interactive, Rick McNamara, Senior Manager, Siemens
experiential and immersive events that kick off after Training’s
two main conferences — Training 2020 and TechLearn
Conference 2020. And new for this year — we’re introducing
an overseas IIT event in Dublin, Ireland, in November 2019!
Training’s IIT events showcase how organizations are applying
cutting-edge approaches to improve learning and
engagement in the digital enterprise. With our host city as the
learning lab, participants imagine, engage and create a new
future of learning for their organizations. In this “on-the-road”
format, participants see how training is being innovated today
through site visits to state-of-the-art centers, Immersive Labs
(on VR, AR, AI, IoT, etc.), thought-leader presentations, Applied
Innovation Workshops, and Debrief Dialogues.
These exclusive experiences are limited to 50 attendees
per event.
I flew down just for Innovations in Training! It’s very, very
RATES interactive. We had lots of fun. I felt like a kid on a field trip.
SPONSORSHIPS:
We saw a lot of simulations and great work. We did a lot of
Contact your rep for innovative
collaboration. It was a very perfect space for learning. The
sponsorships that incorporate your small group was very helpful because we were all focused.
tools and solutions into the overall
learning experience.
I look forward to coming back soon!”
Hima Jasti, Program Manager, eBay
trainingmag.com 27Training Magazine Network Choice Awards 2020
Introducing the all-new Training Magazine Network Choice Awards!
Training recently launched the industry’s first crowd-sourced awards program, where
Training Magazine Network’s 141,000+ member community can cast their votes for their
favorite supplier partners and the products/tools/solutions that they find most effective,
in five categories:
• Gamification
• Learning Portal/LMS
• Custom Content/Program Development
• Measurement, Testing & Assessment
• Authoring Tools
Supplier partner winners in each category will be publicly honored at the Training 2020
Conference & Expo and can showcase their award-winning status with an official
category winner emblem.
View the current categories and listed partners online here or by clicking the images below.
Gamification Learning Portal/LMS Custom Content/ Measurement, Testing Authoring Tools
Program Development & Assessment
Is your company missing? Would you like to recommend/
suggest an additional category for 2020? We want to hear
from you, because we want YOU to be a part of the program
and have the chance to WIN. So contact us!
trainingmag.com 28production spec sheet 2020
Advertising Material & Production Information trainingmag.com
(Run-of-site and retargeting banners)
Print • Web Site • eNewsletter • HTMLs
Ad Dimensions
Print: Ad Dimensions: Magazine trim: 8˝ × 10.75˝ Run-of-site: 728 × 90 pixels leaderboard
or 300 × 250 pixels premium square
Retargeting: any standard IAB size
Magazine
• .GIF, .JPEG, & .SWF (Flash) files only.
Trim size:
8 x 10.75 inches. • 40K max file size for run-of-site; 150k max file size for
retargeting.
Keep all critical • Flash Files: 15 scene, unlimited looping allowed, with
text and graphics 40K initial size and up to 500K in additional files.
2-Page Spread Full Page, no bleed Full Page with bleed
0.5 inch from all edges. Trim size 8 × 10¾ inches Bleed size 8¼ × 11 inches • Third-party ad serving allowed.
Provide 2-page spreads
as single-page files Live area 7 × 10 inches Live area 7 × 10 inches
• File and/or ad tags to be provided 5 business days prior to
scheduled start date.
• Activation of web advertising is reliant on timely submission
of acceptable ad files by the advertiser.
Training Weekly eNewsletter
Material Requirements: SWOP
standards apply. Digital materials only. Ad Dimensions
Preferred file format is PDF (PDF ⁄ X-1a Leaderboard: 728 × 90 pixels
1/2 Horizontal 1/2 Horizontal Spread 1/2 Island 1/2 Vertical or greater) files created for 300 dpi with
7 × 4⅞ inches 15 × 4⅞ inches 4½ × 7½ inches 3⅜ × 10 inches Premium Square: 300 × 250 pixels
a total density of 300%. A SWOP proof is
recommended for color ads. Files can be • GIF or JPEG files only.
submitted via email or by FTP download, • No active content allowed (ie: Flash, iFrames, Javascript,
or uploaded to publisher’s FTP. Publisher forms, etc.)
accepts no responsibility for errors
• 40K maximum file size.
resulting from materials submitted that do
not meet the above criteria or arrive after • Third-party ad serving allowed.
the material due date. For production- • File and/or ad tags to be provided 3 business days prior to
2/3 Page 1/3 Vertical 1/3 Square 1/4 Square scheduled start date.
related questions, contact Bethany Lewis
4½ × 10 inches 2⅛ × 10 inches 4½ × 4⅞ inches 3⅜ × 4⅞ inches
at: bethany@trainingmag.com or • eNewsletter advertising is reliant on timely submission of
612-723-1222. acceptable ad files by the advertiser.
2020 Print Production Key Dates
Issue Ad Close Material Due Mail* Delivery & Contact Information HTML Opportunities
Jan/Feb 11/22/19 11/27/19 12/30/19 For FTP instructions, contact HTMLs are graphic e-mails, co-branded with Training
All dates are
March/April 1/17/20 1/21/20 2/21/20 current as of
Bethany Lewis by phone or email: magazine, and sent to selected demographics from the
8/21/19. bethany@trainingmag.com or Training database.
May/June 3/27/20 4/1/20 5/5/20
612-723-1222 Materials are due 3 business days prior to transmission date.
July/August 5/22/20 5/27/20 6/30/20 *Mail dates are
approximate PDF files under 10MB email to:
Sept/Oct 8/5/20 8/10/20 9/11/20
bethany@trainingmag.com Please send all ad files to Bethany@trainingmag.com
Nov/Dec 9/25/20 9/30/20 11/10/10
trainingmag.com 29You can also read
