2018 BRAND BOOKINGS - Mall Maverick
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Find yourself
downtown
2018 BRAND BOOKINGS
1
WE WANT
TO SHARE OUR
SPACE WITH
YOUR BRAND.
The CORE is Calgary’s only major downtown shopping center located in the heart of Calgary’s
commercial core. We are dedicated to urban and luxury style and have a passion for partnership.
As a mixed-use property, the CORE is connected to the historic Lancaster Building as well as
three of Calgary’s major office towers: the TD Canada Trust Tower, the Home Oil Tower and the
Dome Tower. The Plus 15 Pedway System connects the CORE to Calgary’s downtown
high-rises with over 80 bridges, allowing corporate Calgary to enjoy a thriving retail environment
without ever stepping outside.
The CORE offers great opportunities to showcase your brand in your own space,
featuring gorgeous architecture and direct exposure to the city’s most discerning and affluent shoppers.
It captures the heart of Calgary’s vitality – a vibrant city ranked as the fifth most liveable in the
world according to The Economist’s Global Liveability Report 2017.
THE CORE: OUR BRAND 2
WE’RE LOCATED
WHERE YOUR
AUDIENCE IS.
The CORE is fortunate to have a built-in traffic of downtown professionals
Monday to Friday during peak times of 11:00am to 2:00pm and 4:00pm to 6:00pm.
In 2017 the CORE In 2017 the CORE
saw a saw
+ 1.7% 16,823,610
increase in overall traffic, people walk-through the doors,
and a and a
+ 5.96% + 7.0%
increase in weekend traffic. increase in sales over 2016.
THE CORE: TRAFFIC 3
CUSTOMER PROFILES
WHO SHOPS
AT THE CORE?
The CORE’s shoppers have been classified into Prism Clusters purchase the latest fashions and electronics. They also have
(market segments) to define our shoppers based on their values made their health and wellness a priority and take fitness classes.
and behaviours. But they’re not simply acquisitive materialists, many are globally
conscious consumers who support the arts and are actively
The top three segments in our total trade area that are shopping
involved in their communities.
in The CORE and spending the most are:
PETS & PCS
•• Urban Digerati
•• Pets & PCs •• 7.7% of CORE Shoppers
•• Street Scenes •• Average monthly spend at The CORE: $665.00
•• Average household income: $137,272
Pets & PCs represents younger families with pre-school
children in the new suburbs surrounding larger cities. Half of
the children in this segment are under the age of 10, and many
of the maintainers are under 45. Pets & PCs includes a strong
presence of immigrants from China, the Philippines and India.
Few segments have more new housing and most residents have
settled into a mix of single-detached, semi-detached and row
house developments. With upscale incomes, segment members
have crafted an active, child-centered lifestyle. These families
participate in many team sports, including baseball, basketball, and
hockey, and they shuttle kids and gear to games in spacious SUVs
– typically newer models. On weekends they head to kid-friendly
destinations such as zoos, aquariums, and amusement parks.
URBAN DIGERATI They fill their homes with an array of computers and electronic
•• 6.3% of CORE Shoppers gear, including video games systems, tablets and just about
•• Average monthly spend at The CORE: $774.40 anything that will occupy their children while the moms and dads
•• Average household income: $109,091 grab the occasional date night at the movies or dinner at their
The most urban of all the segments, Urban Digerati is a collection favourite seafood restaurants.
of younger, tech-savvy singles concentrated in downtown
apartment buildings. Reflecting two emerging demographic
trends – the increasing urbanization of Canada and the growth
of high-rise neighbourhoods – Urban Digerati live in a vibrant
vertical world, with bedrooms in the clouds and a lively social
scene on the ground. Upper-middle-income, highly educated and
culturally diverse, Urban Digerati neighbourhoods are typically
filled with recently built high-rise apartments and condos located
near fitness clubs, clothing boutiques, and all types of bars – from
wine to coffee to microbrew. Because many residents have yet
to start families they have the time and discretionary income to
pursue active social lives, going dancing and bar-hopping, and
hitting film festivals and food and wine shows. A group that likes
to be viewed as trend-setters, they turn to on-line shopping to
THE CORE: SHOPPERS 4
STREET SCENES want to catch a game on TV, they relax in family rooms outfitted
•• 9.4% of CORE Shoppers with smart TVs, personal video recorders, tablet computers and
•• Average monthly spend at The CORE: $379.00 gaming devices. Still in the asset accumulation phase of their
•• Average household income: $121,368 financial lives, these families score high for investing in stocks,
Located on the fringe of the downtown core, Street Scenes RESPs and mutual funds, and many choose their investments with
represents younger singles and families living on well-kept streets the help of financial planners.
in houses, duplexes and semi-detached houses. Many residents
are well educated - 40 percent graduated from a University
with white collar jobs and active leisure lives. While they have
above-average incomes, their spending power appears greater
because so many households are childless. They open their
wallets for music, books, health and beauty items and consumer
electronics. Many engage in athletic activities such as football, golf,
swimming, and health club activities. And they frequent stores
offering sporting goods and athletic wear. Living close to city
entertainment districts, they have high rates for going to bars,
nightclubs, art galleries, theaters, pop music concerts and film
festivals. They’re big fans of professional sports, attending
basketball and football games at high rates. Status conscious, they
score high for the value of Ostentatious Consumption, which they
GRADS & PADS
demonstrate by acquiring the latest fashion, food and wine.
•• 8.5% of CORE Shoppers
KIDS & CAREERS •• Average household income: $69,574
•• Average monthly spend at The CORE: $354.00
•• 6.6% of CORE Shoppers
•• Average household income: $171,043 The youngest segment in Canada, Grads & Pads is a collection
•• Average monthly spend at The CORE: $316.20 of young city dwellers living near universities. Present since 2004,
segment members have become slightly younger, less affluent
One of the wealthiest suburban groups, Kids & Careers is known
and more likely to be living in low-rise apartments than in the
for its sprawling families – more than 40 percent include four or
past. But it’s still a progressive mix of well-educated singles and
more people. Parents are middle-aged with children between
couples, students and recent grads, white-collar professionals and
10 and 24 years old. 85 percent live in single-family homes –
service workers all living in apartments within a short commute
typically spacious affairs built after 1980. Nearly 30 percent of
to work by public transit or foot. Their incomes aren’t as high, but
households contain immigrants who have achieved success and
these young adults just entering the workforce enjoy freedom
moved to the suburbs. With average incomes around $171,000,
of spending their first paycheque solely on themselves. With
residents lead flourishing lifestyles, belonging to golf and fitness
two thirds of the adults unattached, Grads & Pads residents are
clubs, shopping at upscale malls and big-box stores, and attending
nightowls who frequent bars, nightclubs and art galleries. They
pro sporting events. Fans of team sports as both participants
stay active by jogging, doing yoga and pilates, participating in
and spectators, Kids & Careers households exhibit high rates
adventure sports and working at health clubs. They’re also the
for playing ice hockey, soccer, football and basketball. When they
kind of young consumers who, to balance their alcohol-fueled
partying, are health-conscious foodies who prefer organic veggies
and patronize grocery stores that offer sustainability sourced
products. As shoppers, they are willing to spend more money on
products and services that align with their progressive values and
on-the-go lifestyles.
THE CORE: SHOPPERS 5
OUR NUMBERS
SPEAK VOLUME.
3,700 175,000
businesses operate people live and
in the downtown core work nearby
135
head offices are located
137,603
people live within
in the downtown core three kilometers
32
million annual shopping visits
THE CORE: KEY STATS 6
PARKING LEVEL GROUND LEVEL 2ND LEVEL (+15) 3RD LEVEL 4TH LEVEL
, ENTRANCE 5TH STREET SW
! WATERMARK TOWER
ESCALATOR
A
ELEVATOR P P P
HOLT RENFREW P P %
$
I GUEST SERVICES BUILDING
ACTIVATION SPACE 1
m
m n
4TH STREET SW
8TH AVENUE SW (STEPHEN AVENUE)
ACTIVATION SPACE 2 !
S
C-TRAIN THE
C
B
P %
FOOD COURT CORE $ TD CANADA
TRUST TOWER
ENTRANCE I
WASHROOMS V
n
3RD STREET SW
!
FAMILY ROOM
NURSING ROOM DOME TOWER
ENTRANCE
E
PARKING PAY STATION
D
$ , % BANKER’S BANKER’S
HALL HALL
HOME OIL
P ELEVATOR TO PARKING TD TOWER
ENTRANCE FIRST
SQUARE &
S SECURITY CONTOL CENTRE SIMONS
, % CANADIAN
CENTRE
LANCASTER
CORE VALET PARKING
7TH AVENUE SW
V BUILDING
F
ENTRANCE
G
, % DEVONIAN
GARDENS
,
m
2ND STREET SW SCOTIA CENTRE SCOTIA CENTRE
AN ACTIVATION LANCASTER
BUILDING
LANCASTER
BUILDING
LANCASTER
BUILDING
SPACE TO
FIT YOUR NEEDS.
SIZE OF SPACES •• You may use only the space allotted to you.
•• 3rd St. Bridge: 36 x 24’
•• All cords, equipment and display materials must be secured
•• 4th St. Bridge: 30 x 24’ at all times.
RATE PER DAY OF SPACE
•• All displays must be pre-approved by the
•• Prices are dependent on the day of the week and time of CORE’s Marketing Director and must appear professional
year being requested. Please contact the CORE’s Marketing at all times.
Director, Allison Onyett at allison.onyett@cushwake.com for
more information. •• Proof of Insurance with the following listed as additionally
insured must be received one week prior to the first day
RULES & REGULATIONS OF SPACE of the activation:
•• Retailers may not sell product in the space
• Cushman & Wakefield Asset Services
•• Only product available at a CORE retailer may be promoted Suite 900, 333 -7th Avenue SW, Calgary Alberta T2P 2Z1
(unless otherwise stated)
• 1260642 Alberta Ltd. and AIMCO Re GP Corp
•• You may not solicit CORE shoppers by stopping them in the as general partner for and on behalf of AIMCO Realty Investors Inc.
hallways or interrupting them. CORE shoppers must approach • 516 – 8th Avenue SW Property Inc. and AIMCO Re GP Corp
the activation space at their own free will. as general partner for and on behalf of AIMCO Realty Investors LP.
• CEC Leaseholds Inc.
THE CORE: ACTIVATION SPACE DETAILS 7
YOU’RE IN
GOOD
COMPANY
Just some of the brands the CORE worked with in 2016/2017.
THE CORE: ACTIVATION SPACE DETAILS 8
RETAILERS
YOU’LL FIND
AT THE CORE.
WOMEN’S STYLE ELECTRONICS & ENTERTAINMENT SHOES & ACCESSORIES SERVICES & CONVENIENCE
ARITZIA BELL ALDO FLIGHT CENTRE
BANANA REPUBLIC FIDO BENTLEY GUEST SERVICES
BROOKS BROTHERS IPHIX CELL PHONE REPAIR CENTRE BROWNS SHOES SHEFIELD EXPRESS
BURBERRY | IN HOLT RENFREW KOODO CELINE | IN HOLT RENFREW TD CLEANERS
CELLADORA SWIM RECREATION WORLD AT THE CORE CHANEL | IN HOLT RENFREW THE PRINTING HOUSE
CLEO ROGERS GEOX
CLUB MONACO TBOOTH WIRELESS HARRY ROSEN RESTAURANTS & SPECIALTY FOODS
ECHO EVENINGS TELUS PLAYGROUND HERMÈS | IN HOLT RENFREW
CACAO 70 | COMING 2018
FEMME DE CARRIERE THE SOURCE HOLT RENFREW CACTUS CLUB CAFE
GAP KIXS CAFFE TRIESTE
GUCCI | IN HOLT RENFREW FINE JEWELLERY LE CHATEAU COOKIES BY GEORGE
H&M LITTLE BURGUNDY
BIRKS DIRTBELLY
HOLT RENFREW LOUIS VUITTON | IN HOLT RENFREW
HOLT RENFREW ÈVE CAFÉ | IN SIMONS
HUGO BOSS | IN HOLT RENFREW MICHAEL KORS
ROLEX | IN BIRKS HY’S STEAKHOUSE
JNBY MIU MIU | IN HOLT RENFREW
SWAROVSKI JUGO JUICE
JUDITH & CHARLES NATURALIZER
TIFFANY & CO | IN HOLT RENFREW KERNELS POPCORN
LA SENZA NINE WEST MONPLAISIR DELICACIES
LA VIE EN ROSE/AQUA PAYLESS SHOES
LE CHATEAU MEDICAL & DENTAL PRADA | IN HOLT RENFREW
MR. PRETZELS
PURDY’S CHOCOLATES
LOLË CORE ANTI-AGING CLINIC ROGER VIVIER | IN HOLT RENFREW SECOND CUP
MASKA MODE CORE DENTAL SIMONS STARBUCKS
MICHAEL KORS CORE EYE CARE | IN LENSCRAFTERS SOFTMOC THE METROPOLITAN
RICKI’S EATON CENTRE MEDICAL CLINIC SPRING WISE & WRIGHT
ROOTS MAYFAIR DIAGNOSTICS THINK STUNNING
SIMONS TOWN SHOES
SIRENS CHILDREN FOOD COURT
SUZY SHIER FLOWERS, GIFTS, TOYS & HOME FASHIONS A&W
BROOKS BROTHERS
TONI PLUS BENTO SUSHI
CALENDAR CLUB EDITIONS GALLERY
TRISTAN CULTURES
ENFANCE | COMING 2018 LAND & SEA CREPE DE LICIOUS
GAP KIDS/BABY GAP SIMONS
HEALTH & BEAUTY FROSHBERG GELATO
H&M THINGS ENGRAVED GO GRILL
ANGLES HAIR & AESTHETICS URBAN KIDS
KFC
CHATTERS EYEWEAR KORYO KOREAN BBQ
ESCENTS AROMACHOLOGY MEN’S STYLE BRASS MONOCLE KOYA JAPAN
EVELINECHARLES ACADEMY BANANA REPUBLIC MANCHU WOK
HOLT RENFREW
EVELINECHARLES SALON & SPA BROOKS BROTHERS MANGOLAND
LENSCRAFTERS
GRATIAE BURBERRY | IN HOLT RENFREW NEW YORK FRIES
SIMONS
HOLT RENFREW CELLADORA SWIM QUIZNOS
SUNGLASS HUT
L’OCCITANE EN PROVENCE CLUB MONACO RIPE TOMATO
MAC COSMETICS GAP
OCEANE STATIONERY, CARDS, BOOKS & MUSIC SUBWAY
GUCCI | IN HOLT RENFREW TACO BELL
Q NAILS | COMING 2018 INDIGO SPIRIT
HARRY ROSEN TANDOORI
ROCKY MOUNTAIN SOAP CO. PAPYRUS
H&M THAI EXPRESS
SEPHORA HOLT RENFREW TIM HORTONS
SHOPPERS DRUG MART HUGO BOSS | IN HOLT RENFREW FINANCIAL SERVICES VILLA MADINA
THE BODY SHOP ROOTS FIRST CALGARY FINANCIAL
TOMMY GUN’S SIMONS TD CANADA TRUST
ORIGINAL BARBERSHOP TIP TOP TAILORS CONVENIENCE CENTRE
TD CANADA TRUST
THE CORE: RETAILERS 9
LET US KNOW
HOW WE
CAN HELP.
BOOK YOUR BRAND ACTIVATION
Allison Onyett
Marketing Director
(403) 441-4960
allison.onyett@cushwake.com
THE CORE: BOOKING 10You can also read
