20 years of Somfy's Expert Retail Network! - Window ...
←
→
Page content transcription
If your browser does not render page correctly, please read the page content below
W FA
I S S U E 77 MARCH 2021
Celebrating
20 years
of Somfy’s Expert
Retail Network!
MARCH 2021
IS S U E 7 7
D I G I TA L M A R K E T I N G | I N D U S T R Y R I S I N G S TA R | T R E N D I N S I G H T S
Nylon hooks that have already been added to the tape during curtain manufacture, are now ready for install. Being made of durable yet flexible nylon, the hooks catch easily and gently to the track, making it a quick and painless process - it’s an installers’ dream come true.
ISSUE 77 | MARCH 2021
Zepel fabric from I Love Curtains
36
W FA
I SSU E 7 7 M AR C H 2 0 2 1
Celebrating
20 years S OMFY EXPER T R E TA I L
N ETWOR K TU R N S 2 0 !
of Somfy’s Expert
Retail Network!
Somfy’s Expert Retail Network is recognised throughout the industry as one of
the leading partnership programs. From humble beginnings in 2001 as the Somfy
Automation Specialist network, the Somfy Expert Network now has almost 250
M A RC H 2 0 2 1
members covering all internal and external window coverings segments.
ISSUE 7 7
D I G I TA L M A R K E T I N G | I N D U S T R Y R I S I N G S TA R | T R E N D I N S I G H T S
08 PRODUCT NEWS A run-down of the latest Window Furnishings product news
42 INDUSTRY RISING STAR
Brandon Rigby has been in the industry for 16 years,
66 MOTORING ALONG – WFH DRIVES SALES
In 2020 COVID-19 forced over half the workforce to
having first entered the world of window furnishings utilise their homes as offices, schools, entertainment
as an installer in his family business, a role that stood areas and more, resulting in more money available to be
him in good stead to take on his current position at spent on DIY home improvement as many other product
Norman Australia. and service industries closed down. New products were
also launched over this period, we look at these and the
40 DIGITAL MARKETING MASTERCLASS
With millions of businesses out there vying for the
impact of the wireless revolution.
same attention, online marketing is essential to
promote your products or services. WFA spoke to two
78 COMMERCIAL CASE STUDY
Renson screening enhances refurbished Brussels site
industry experts in the digital marketing space to find A renovated heritage site in Brussels, Belgium,
out more. necessitated expertise from Renson, with the supply
screening to ensure shading, temperature control and a
44 ASK THE EXPERT
Tony Cassar interviews Andrew Lebeter, National
healthy interior environment.
Wholesale Manager, Skins2Go about dealing with
COVID-19 his passion for business and golf, and more.
PA G E 0 1
W E L C O M E editor & publisher
James Boston
associate editor
Belinda Smart
advertising manager
Liana Treadwell
art director
Rizla Herdaru
Kate Noseda
print
Southern Colour
editorial submissions
james@bostonpublishing.com.au
JAMESBOSTON front cover image
Alpha
Editor & Publisher
head office
This issue should have been filed from R+T This edition we look at two areas of the
Stuttgart, where the 2021 edition of the show industry that are booming, external blinds 237 Swan Street, Richmond
VIC 3121, Australia
would have just drawn to a close. Instead it (page 58) and motorisation. Spending
has been postponed to 2022 where hopefully summer at home has motivated people to
telephone
the industry will be able to reconvene again improve their backyards while the Work From
1300 838 280
in some sort of vaccinated, socially distanced Home (WFH) movement has exposed many to
manner. As far as super spreader events go, an the pitfalls of glare in their recently adapted
international trade fair would have to be high places of business. With WFH unlikely to wfaus.com.au
on the list. So here’s hoping that the vaccines disappear any time soon for many workers,
do their job and the industry can meet again motorisation is kicking goals with easier home
next year. integration and wirefree motors offering
easier installation than ever. However, wirefree
R+T Stuttgart ran a digital trade fair during does come with some downsides including
the time it was supposed to be running the the need to recharge batteries. Should
physical show and whilst there were a few retailers be more cautious about where they
interesting features (including the innovation recommend wirefree to customers, and to
award see page 26), and the live streamed certain customer types, such as the more
content was very professionally produced, vulnerable or senior among us? I’d hate to see
I found the format and content itself a bit my mother or father up on a ladder changing
underwhelming. Likewise, with the “virtual batteries over on a motorised product. We
trade fair”. The booths weren’t always manned look at the wirefree revolution and more on
during my visits, which can be forgiven given page 66.
the time zone, but also it was hard to get
a sense of the product and spot new and
interesting things on a stand as you would in
person. Of course the elephant in the virtual
meeting room was that the main reason most
people head half way across the world for this Printed by Southern Colour.
The printer and paper used to produce this publication have
show is for networking, an element that was Forest Stewardship Council® (FSC®) and ISO 14001 environmental
certification. FSC® is a Chain of Custody (COC) process.
markedly absent. Can this truly be replaced by This publication is printed using vegetable based soy inks.
a digital or virtual format? I don’t think so, at
least for our generation.
Window Furnishings Australia is a
publication of Boston Publishing Pty Ltd
PA G E 0 2 | w f a us. c o m. au
Paris timber venetians are perfect
for your work-from-home office.
50mm and 63mm slat choices provide optimum light
control to maximise comfort with style.
New palette featuring 8 on-trend colours
Glace Verdo Rivera Victor
Fume Concorpe Colette Noir
Blindware Pty Ltd
Unit 1/3 Dunlop Crt, Bayswater 3153
Tel: (03) 9876 0400 Fax: (03) 9720 2746
Email: sales@blindware.com.au
www.blindware.com.au
N E W S
INS I D E G A G P U T S
LO U VO L IT E FAB RIC
T O THE T E S T
What began as a joke the big hole in the ozone layer in The awning has now been on “It simply looks as good as
between a retailer and a sales Tasmania, UV is a major concern. display outside Launceston the day it was installed, all
representative has uncovered Blinds & Canvas showroom for
testament to our brand and
the true capabilities of a “In Summer we are in the mid- around 12 months with no signs
Louvolite internal blind fabric. 20s with some days over 30 of cracking, discolouration. manufacturing,” David added.
degrees. We are also in a high
Dale and Kerry Arnold owners rainfall area. In winter we range in
of Launceston Blinds & Canvas temperature from minus four to
thought they would surprise their the low teens with several days in
Louvolite sales representative the single digits. Last winter we
David Kennedy by using some got four inches of snow on the
leftover internal blind fabric showroom roof.”
externally.
David Kennedy told WFA that
“We used the Bloom fabric on Louvolite is often asked if our
one of our outside Auto Awnings fabrics will or can indeed handle
as it was left over from one of the harsh Australian climate.
our previous internal jobs. David
was coming over so we did it to “There is no better way than
wind him up. However, COVID-19 having a customer test our fabrics
hit and he didn’t make it. So to see first-hand how robust they
he didn’t see it for another 12 actually are – even better when
months,” Dale told WFA. that customer decides to do this
without prompting.”
”We have had so much great
feedback from our customers, “The Bloom fabric which is
they love it. It makes it easy typically used for internal blinds
for customers to see that we is one of Louvolite’s digitally
can offer internal and external printed designs and mainly used
window furnishings for their for bathrooms, kitchens or where
homes and still think outside the customers want an easy care
box. Big smiles all around - it’s a material,” explains David.
fixture now.”
“We have never seen this used
Tasmania is well known for being externally before, but this is proof
able to have four seasons in one that all of our in-house testing
day very much like the UK, but that we conduct in our state of
on that very rare occasion they the art manufacturing facility
do have extreme temperatures in the UK allows us to have the
in excess of 30 degrees. Dale confidence in Louvolite fabric
and Kerry explained that, given performance.”
PA G E 0 4 | w f a u s . c o m . a u
Global Threat.
Current projections are, at the current rate of increase of
Sustainable.
marine plastic pollution, by 2050 the weight of plastic In the
oceans will exceed the total weight of all marine life.
Weinor Innovation.
Weinor’s specialist team has worked with industry experts to
develop a unique & exclusive technology and manufacturing
process enabling it to ‘Upcycle’ & create - from 85% waste
328 Old PET Bottles Made Into:
re-cycled PET bottles, 16 x high-quality outdoor fabrics.
21m
The Weinor Modern Basics | Blue ® Collection. 2
Fabric = 7m x 3m Awning
Unique & Exclusive Offer.
You’re now able to offer your clients the - only - sustainable &
environmentally responsible range of outdoor fabrics available
in Australia. The Blue ® Collection can be ordered for the
majority of Weinor products, and takes Weinor’s unique selling
points to another level - for you and your clients.
There simply is no competition to this Collection.
Sustainabilty Savings | Modern Basics | Blue ®
60% Less | Energy Consumption approx.
85% Recycled PET
Standard PET
45% L ess | C02 Emissions approx.
85% Recycled PET
Standard PET
90% Less | Water Consumption approx.
Spinneret
Piece Dyeing
Just Announced!
2021 Winner
Technical Textiles | Silver
Special Solutions | Sustainability | Special Prize
Scan QR Code | See the Upcycle process!Modern Basics | Blue
85% RECYCLED PET | Upcycled Into 16 Luxury Fabrics
®
World’s 1st sustainable outdoor fabric range
Exclusive innovation + technology
Provides you a totally competitive edge
Blue
Offers clients a responsible fabric choice
Unique & Exclusive.
Head O ffice + S h o w ro o m
25 Richm ond Rd Home b u s h N S W
F r e e c a l l A u st: 1 800 254 631 NZ Phone: +64 9 3 0 2 2 4 9 9
Blinds S I N C E
www. peterm ey erblin d s . c o m . a u
Join t he We inor t e am!
by Peter Meyer 1987
B ecome a dealer today! C all Simon.
Q U A L I T Y + D E S I G N E X C E L L E N C EN E W S
TO I N F I NI T Y A ND B E YO N D:
DI C KS O N CONS TAN T L A UN C HE S
E XT RA W I D E FA B R IC S
In what is a major leap for the Infinity adapts perfectly to time and ensures optimal Dickson Constant says Infinity
acrylic fabric market, Dickson existing systems, whatever tension despite all the can be adapted to all solar
Constant has launched its Infinity their size, without the need for stresses to which it is subject protection systems including:
program offering wide widths additional adjustments,” the (motorised system, bad retractable systems, fixed
with exceptional performance. company said in its release. weather). This prevents any awnings, drop-arm awnings,
poaching.” Dutch awnings, pergolas,
Available in four widths - 165 cm, “The ‘Extra Wide’ program shade sails, blinds with a
200 cm, 250 cm and 320 cm - and reduces the need for stitches “Infinity is a highly resistant zip guidance system and
woven from exclusive “resilient” and limits often unsightly fabric, usable in both weft and umbrellas
solution-dyed acrylic yarn, Infinity overthickness - a cause of warp directions depending on
offers category leading resistance folds and waffling.” your production requirements. “Available in 19 colours
and stability over time. This use optimizes cutting which suit all tastes and
“Our unique ‘Dickson and saves time in production requirements and are ideal for
“With a weight and thickness Resilient System’ technology times for a premium, durable residential use,” the company
equivalent to standard fabric, maintains fabric stability over and attractive result.” added.
PA G E 1 6 | w f a u s . c o m . a uD RS
DICKSON
RESILIENT
SYSTEM
Adapted to all types of sun protection systems,
INFINITY is available in 4 widths (165, 200, 250
and 320 cm) and 19 colours. Multipurpose fabric
Based on an exclusive technology (DICKSON
RESILIENT SYSTEM), INFINITY is woven with
a high resilience solution dyed acrylic yarn, for Folding arm Vertical Drop-arm Dutch
awning canopy
an unequalled stability in both warp and weft. blind awning
INFINITY will maintain an excellent durability,
even under repeated stress, for a premium and
long-lasting aesthetic result. Umbrella Fixed
Shade Pergola
sail awning
*
DICKSON-CONSTANT.COM
*See general warranty conditions on www.dickson-constant.com
Edition January 2021 – SAS DICKSON CONSTANT - capital 12.640.000 euros - 381 347 970 R.C.S. Lille Métropole - Photos : Les EnchanteursN E W S
RO LL E A S E
ACMEDA
L AUN C H E S
VERSA AC
AND PUSH15
With the new Automate Versa mounted into ceiling pockets for
AC module supporting the a truly hidden premium aesthetic.
existing Battery module, you
can now power your motorised The Automate motorised
Curtains your way, and control curtain solution can be paired
them with our latest Push15 with the new Push15 remote
remote. which embodies the design and
function of the Push5, with the
The Automate Versa drapery addition of a large LCD and
motor can power curtains up intuitive levelling control. The
to 11 metres wide with fabrics Push15 still carries the tactile
weighing just over 50 Kg’s. easy button control and favourite
This versatile motor easily positioning functions, but now
connects to two different power features triple the channel
sources – either a rechargeable support, an additional five
lithium-ion battery or now an dedicated group channels and
AC power module, providing an integrated battery key.
greater flexibility at installation.
The Versa AC can be vertically www.automateshades.com/au
PA G E 1 8 | w f a u s . c o m . a uN E W S
L OC K D OW N P R OJ ECT L EADS TO
N E W BRA N DIN G FOR BM BL INDS
Determined to use the however it was looking dated enough to be a valued supplier placed, and flows seamlessly in to
downtime during the first so we hired a design team to to our customers is an ongoing production to being notified as
COVID-19 lockdown, Michael come up with concepts and are commitment over the coming soon as an item is dispatched or
Shaw, director of bm Blinds thrilled with the result. With all years. We review our product ready for pick up. Our customers
has used it wisely to focus the the growth over the past couple and fabric ranges constantly are kept updated which gives
business. Here WFA spoke of years, we wanted our logo to and ensure that we partner with peace of mind and ensures that
to him about the reasoning reflect the vibrancy and energy of like-minded suppliers that are they are then able to pass on this
behind the name change and our new work culture and the red committed to offer products information to their customers.
rebrand to bm Blinds. and grey colour scheme fitted that are functional, trouble free
perfectly. The understated lower coupled with our outstanding Have you changed anything
Can you tell us a bit about the case ‘bm’ was a nod back to the quality and service. We have been about the products you are
reason behind the new name past (Boronia Blinds), adding the members of the BMAA for many supplying?
and branding? “m” for manufacturing gives a years and have supported WFA. Our product range has been
During April 2020, when better understanding of the true With a passion for this industry modified to better suit our
lockdowns first started, we nature of the business in 2021 that runs deep, it’s clear that we customers’ requirements. We
figured that it was a great time and beyond. are always looking at ways to have the more traditional items
to review the business and start continually improve. It’s just in our that we manufacture ourselves
looking to the future. When What are the plans for the nature. at our Riverstone NSW facility
everyone else was talking about business as a whole for the such as Vertical, Rollers, Panels
doom and gloom, I looked for next five years? How have customers received Glides, Honeycombes and Veri
the silver lining. A meeting was We are excited about the future the new name and look? Shades and at our Windsor ESR
held between myself (Michael), and are continuing to plan for Our customers have embraced facility the focus is on bespoke
Michelle (bm Blinds Sales ongoing growth. The importance the new look and are loving the timber venetians including Cedar
Manager) and supplier & friend of keeping the majority of our changes that we are making. & realwood venetians together
Robert (Flying Pig) discussing range manufactured here in They are seeing the benefits of with the ever popular New York
marketing and sampling and Australia by Australians has always the changes, both with internal style venetians. We also offer
evolved into a flurry of ideas and been a mission for us. Although efficiencies as well as the updated the very best in various awning
concepts. last year’s pandemic may have marketing. We see our customers types including Auto’s, System
highlighted the importance of more as partners, and the 2000’s, Convertibles as well as
What are the strategic goals this for all Australians, it has changes we are making are to Rollease Acmeda Wireguides
do you hope to achieve by been the driving force behind benefit us all. They understand and Zipscreens. We also source
rebranding? bm Blinds since its inception in that this isn’t just a cosmetic products such as Sheerlights,
We wanted to capture the true 1987. Keeping jobs local, helping change, it is far deeper than Aluminium Venetians and Shutters
identity of the wholesale nature the community and appreciating this. Our customers are not so our customers can offer the
of the business and highlight our the value that caring staff have only seeing the changes, they full range of internal and external
mantra of “Quality, Service and to a business is at the forefront are experiencing a whole new window coverings. We really are
Excellence”. Our original logo of everything we do. Being commitment in everything we a one stop shop for bespoke
had served us well for many years small enough to care, and large do. From the moment an order is wholesale window furnishings.
PA G E 1 9N E W S
Norman is set to open its third suggests Norman partners
showroom on the eastern with their retailers to provide
seaboard. an end to end service that is
NORM AN
second to none. With innovative
The company has just opened a market leading sampling,
new showroom in Melbourne to printed material, point of sale
S HOWROOM
add to its original showroom in displays, banners and online
Brisbane and will soon open a resources are just some of the
third in Sydney. benefits Norman’s Retail Partners
ROLLOUT
receive,” says Steven Payne,
“Norman calls its distributors, Marketing Manager for Norman
Retail Partners. As the name Australia.
PA G E 2 0 | w f a u s . c o m . a uN E W S
“To help even further Norman Made, one of the world’s largest
has invested in state of the manufacturers of window
art showrooms for their Retail furnishings. Norman’s Retail
Partners to use. Showrooms Partners have access to a globally
which showcase Norman’s recognised, trusted and trouble-
unique features. Whilst not a free brand, including showrooms
retailer itself, Norman provides a to bring their customers to.”
retail experience for their Retail
Partners and their customers. Payne says plantation shutters are
“indisputably the flagship product
“Norman’s direct wholesaling for Norman”, with more than one
strategy for the Australian million Woodlore shutters sold
market, allows retailers around around the world last year.
Australia to buy Norman
products directly from Nien www.normanaustralia.com.au
H EI M T E X T I L P OS TP ON E D U N TI L 2 0 2 2
Heimtextil has been involved to forgo any physical “Events are effectively are satisfying this demand with
postponed for a second events at our home base in banned in Germany, and our digital offerings during
time due to the coronavirus the first quarter of 2021. Now, ongoing international travel this volatile time. As you know,
pandemic. The show had following close consultation restrictions mean that it is we are also continuing to do
already been moved once to with customers, it has become impossible to make any trade everything in our power to
May from its usual January necessary to postpone the fair plans for April or May make safe and successful trade
dates but will not take place international physical trade 2021,” said Braun. fairs possible, because nothing
in 2021 as bans on events and fairs planned for April and as can take the place of face-to-
border closures continue. a result of the regulations and “The ongoing shutdown face encounters.”
travel restrictions that have been of retailers in our visitor
“Back in September 2020, a imposed,” said Detlef Braun, countries has made relevant As a result, Heimtextil will
decision was reached by Messe Member of the Executive Board up-to-date information and now take place from 11 to 14
Frankfurt and the industries of Messe Frankfurt. solutions essential, and we January 2022.
PA G E 2 1N E W S
W EI NO R L AUN C HE S N E W
S US TAI NA B LY PR O DUC E D
AW NI NG FABR I C
In what is claimed as a world uses around 60 percent less methods. An additional benefit makes the fabric oil, water
first, Weinor has launched a energy and causes around 45 of the dyeing process is that it and dirt-repellent as well as
range of awning fabrics made percent less CO2 emissions than ensures deep embedding of preventing rot. As all the fabrics
from recycled PET. the production of other polyester the pigment, meaning fibre is in the awning cloth collection
fabrics. consistently dyed throughout are made of Tempotest
The modern basics blue and the resulting fabric is Starlight blue, they are certified
sustainable collection from The ‘spinneret’ dyeing used also permanently brilliant in colour. according to Oeko-Tex Standard
Weinor is made from 85 percent consumes around 90 percent less 100 and block around 98
recycled PET, and its production water than conventional dyeing A high-quality Teflon finish percent of UV radiation with an
PA G E 2 2 | w f a u s . c o m . a uN E W S
Ultraviolet Protection Factor The 16 patterns in the new
(UPF) of 50+. collection add to Weinor’s
extensive collection of 143
“The new awning fabrics Acrylic and Polyester designs.
impress not only with their They include modern plain
sustainability, but also with fabrics in subtle shades of
their contemporary look,” grey and sand, plus grey block
Simon Meyer - managing stripes with coloured accents
director, Blinds by Peter and modern interpretations
Meyer, told WFA. of creative stripes in bright
sunshine colours. The popular
“328 old bottles would be Weinor block designs in
used to make up an awning shades of grey with contrasting
seven metres by three pinstripes are now available in
metres. On top of that there four versions as a 30 cm repeat.
is huge savings in energy As a result, they are also ideal
consumption, water use and for large systems.
CO2 emission.”
Meyer said that the new
“Weinor are quite innovative modern basics blue sustainable
as always, and very on point collection is available now for
with colour trends as there Weinor’s folding arm awnings,
are some great greys but retractable roof systems,
also Yellow and Grey stripe Vertitex exterior rollers and
launched and designed prior Paravento Side screens
to Pantone releasing their products.
trends highlighting Yellow
and Grey.”
CREDI T O R S O WE D $ 6 0 0 K AS
RA I NB O W B L IN D S GO E S I N T O
LI Q UI D AT IO N
Dozens of creditors have been various types of blinds and Island home of Rainbow Blinds People clicking on Rainbow
caught up in the collapse of shutters to residential and director Anthony Driene is the Blinds’ website are now
a Brisbane blind and shutter commercial customers in principal place of business of directed to the Oz Shades
retailer with liquidators now southeast Queensland. a company called Oz Shades site, which operates from the
investigating how and why the Qld, selling shades, blinds and residential address.
company went bust. He says company director shutters to customers across
Anthony Driene has informed southeast Queensland. Several customers of
Travis Pullen, of B&T Advisory, was him the company has less than Rainbow Blinds have lodged
appointed liquidator of Capalaba- $200 in the bank. The director of Oz Shades reviews at productreview.
based Rainbow Blinds and Shutters Qld, which was registered com.au in the last six months
in late November and estimates it Rainbow Blinds also had an in July this year, is Driene’s stating that they have
owes creditors more than $600,000. overdraft facility with the partner Michelle Colligan, complained to the Office
National Australia Bank. who is also listed as the of Fair Trading that the
Pullen says the company had sole shareholder of the company accepted deposits
operated from a residential The Courier Mail reports that company. Colligan also was a but had not delivered the
address at Capalaba, selling ASIC records show that the Hope shareholder in Rainbow Blinds. promised services.
PA G E 2 4 | w f a u s . c o m . a uThe original and trusted track-guided blind system with a patented
design that glides smoothly and stops at any height.
Need help with Ziptrak products?
enquiry@ziptrak.com.au 1300 77 00 65 www.ziptrak.com.au
Images from: Opening Roof SpecialistsN E W S
INNO VAT IO NS
AWA R DED AT
R+T DI G ITA L
With coronavirus restricting Director Technology at Messe Association for Manufacturers automation; Internal sun
events and international travel Stuttgart. of Roller Shutters and Sun protection systems; Outdoor;
R+T Stuttgart has gone digital Protection (BVRS), the National Gathering blinds/Roman
with a number of Innovation “Digital event formats will not Federation of Door and blinds; Roller shutters; Special
awards announced during the and cannot replace live trade Gate Manufacturers (BVT), solutions; Technical textiles;
hybrid event program. fairs. R+T is and will remain the the Industrial Association Textile sun protection systems
highlight event of the roller for Technical Textiles, Roller and Doors/gates. The coveted
Running from 22 to 25 February, shutters, doors/gates and sun Shutters and Sun Protection Award was presented for the
R+T Digital (https://www. protection systems sector. With (ITRS), and Messe Stuttgart, first time this year in Gold,
messe-stuttgart.de/r-t/en/r-t- R+T digital, we have developed honours innovative technical Silver and Bronze. Special
digital-2021/) was designed to a new format, complementary to developments. Awards were also presented in
complement the physical trade the physical meeting at R+T 2022 the areas of energy efficiency,
show that would normally be in Stuttgart, and we would thus 38 nominations from 10 sustainability and design.
running. like to bring the sector together countries emerged from
virtually already in 2021.” around 100 entries that were Below are some of the top
“With R+T digital, we want admitted for prejudging. From winners as judged by Window
to provide our exhibitors and The centerpiece for the online these nominations, the R+T Furnishings Australia.
partners with digital access to exhibition is the R+T Innovation Innovation Awards have now
our world visitor network, so that Awards, with winners announced been presented in 11 categories: A full list of winners can be
in this framework the product on the second day of the fair. Drive and control systems for found here https://www.messe-
novelties developed for 2021 roller shutters and sun protection stuttgart.de/r-t/en/visitors/r-
can be presented in detail,” says The R+T Innovation Award, systems; Drive and control t-innovation-award-2021/
Sebastian Schmid, Department which is awarded by the Federal systems for doors/gates; Building winners/
Winner Roller Shutters
– Winsol SolarBox
The SolarBox roller shutters,
which run on solar power, are
the newest Winsol Innovation.
This built-on system is perfect for
renovations thanks to the quick
installation and the fact that they
are fully sustainable, due to the
2 integrated solar panels. These
roller shutters are available with
4 finishes: Standard Symmetrical,
Standard Asymmetrical, Black
Belt (with a black band between
the solar panels) and Colour
(tinted solar panels). An option
is XSmax-technology, which
provides 40 cm of extra roll-up
capacity.
PA G E 2 6 | w f a u s . c o m . a uN E W S
Winner outdoor
– Markilux Pergola Stretch
The new markilux pergola stretch
opens up new possibilities for
solar and wet weather protection
as well as outdoor living. The
cover is perfectly integrated
into the minimalistic, high value
awning system. The space-
saving cover folding technology
makes it possible to shade large
areas and creates a special and
impressive atmosphere. Manifold
customisation options mean that
the markilux pergola stretch will
invariably catch your eye and
they demonstrate that it is well
prepared for a comfortable and
relaxed season – al fresco.
Winner Interior Sun protection
– Kadeco Felt Blind Oslo
The Oslo Venetian blind collection,
Innovation Award winner Kadeco
brings design felt to the window
for the first time in the spirit of
Scandinavian interior influences.
The traditional look of the material
is reminiscent of real natural felt and
is underlined by the fine melange
effects in restrained color nuances.
The blind also assists in controlling
room acoustics. It can be cleaned
easily by simply vacuuming the slat.
The Oslo collection includes four
colors: a dark anthracite, a stone
gray, a delicate light gray and a
light beige.
Textile sun protection
– MHZ Solix Exterior Roller Blind
The MHZ Solix exterior roller
blind with battery drive is easy
to install from the inside. This
lightweight, battery-operated
external sun protection roller
blind offers reliable protection
against heat and - in the version
with insect protection - against
insects at the same time. It fits
in almost all types of windows,
can be retrofitted very easily and
is therefore ideal for existing
properties, rental apartments
and heritage listed buildings.
Installation takes place from the
inside, without scaffolding or
cable work.
PA G E 2 7N E W S
SCR EEN WELDIN G MA C H IN ERY
- T HE NEXT G EN E R ATIO N
The new Smart Welder from smart device or loaded using the section which is dual sided and is “This machine also has a remote
CNC Design Solution has now touch screen,” says Michael. available to suit various systems access module to allow remote
solved the issues of producing in the market. Additional Zip / support if required.”
quality welds on hard to weld “The Smart Weld unit has a Spline holders are available.
fabric with just one machine. unique dual anvil design, this The Smart Weld unit operates off
allows both sides of a skin to be The Smart Weld also has a a 240-volt 15 Amp supply, using up
Launched in December 2020, processed without the material database to refer to ensure the to 75% less power than similar sized
the Smart Welder series from leaving the table, so reducing the correct settings are chosen to get machines.
CNC Design Solution has been chances of a Workcover claim.” the ideal result every time.
developed to suit the needs of “The machine has a full safety
the Australian manufacturer and “The welder can weld up to 20mm “The Ultrasonic unit is system which includes emergency
the wide range of materials they wide welds in a range of four manufactured in Germany and is stops, all electrical circuits are
must deal with. formats to ensure the strongest the most advanced and efficient protected by circuit breakers and all
weld possible. This also allows you unit in the market at present, able control voltages are only 24-volt DC,
Michael at CNC Design Solutions to weld a wide range of zip types to perform this type of welding and a series of lights including a
says this machine totally removed and to be able to position the with ease,” Michael said. safety buzzer to notify the operator
the dependency of the operator weld in the correct location, level, of any issues.”
skill to get a perfect weld, first flat and straight every time.” “The PC is able to adjust the
time every time. strength of the ultrasonic weld, “The machine will also ‘chirp’ before
“This model also has the “stich” allowing the Smart Weld to the gantry starts to weld and retract
The Smart Weld table is able function, which when doing a join achieve the correct setting for to ensure the operator is clear.”
to weld a zip or spline on either and lining up long lengths to be each fabric type the first time.
sides of the table in either a 4.0m, welded, allows you to do a part “The welding head also has a
6.0m, 8.0m, 10.0m, 12.0m and weld to check alignment before “The PC can also adjust the unique integrated safety switch
14.0m format. doing the final weld. This weld welding pressure from the data which stops the welding function
can be separated, and the skin base to achieve the correct from commencing until in its
The table is supported using a re-aligned to ensure its correct setting for each fabric type.” ‘weld position’. It will retract if any
sub frame made of 150 x 80 mm before final weld.” obstruction is detected before it
extruded aluminium section to Michael says this unit has access reaches its weld position such as an
provide rigidity, has an overall Smart Weld is also able to crease to the CNC Design Solution Web operator hand with no risk of harm.”
width of 1.4m and table height of and weld a wide range of pocket supported database which has
900 mm. sizes, starting at 20mm for splines a list of over 600 fabrics from Michael added that the Ultrasonic
and up to 100mm. most major suppliers and the system eliminates the chances of
The welding gantry runs down suggested setting to weld both burns as the operator is not using
both sides of the table and is “There are several weld options, weld zip, splines and to join fabric an ‘element type’ welding system
concealed inside an extruded which includes being able to scan panels. with the associated heat and risks.
140 x 140 mm aluminium section the table once the skins you wish
and parks at the far end of the to weld are positioned on the
machine when not in use, so table. The length of the table is
making skin loading and removal scanned, skins located and the
straight forward. The tabletop has welding zones identified.”
a laminate top ensuring a ridged
base and ease of cleaning. “Once the required weld type is
selected, the welding gantry will
The Smart Weld range has an then perform these welds in the
industrial grade PC control system one process on multiple skins.
from Beckhoff in Germany at the The top of the central fence has a
centre of the control system for series of air cylinders which then
the machine. release the zip / spline clamp
once welded.”
“The order entry system is
extremely user friendly and can be The spline / zip holder is a full
done either using our App on a length extruded aluminium
PA G E 2 8 | w f a u s . c o m . a uPA G E 2 9
N E W S
COUL ISSE LAUN C HES MO TO R R A N GE
W ITH APPLE HOME K IT TEC HN O L O GY
Coulisse has used the R+T “As the blinds connect via is eliminated, and the most applications, all data and
Digital 2021 trade fair to Bluetooth, the set-up does installation time drastically intelligence are stored locally
launch a range of motors with not require any gateway or reduced. Combined with the on the motor, which means
Apple HomeKit technology, bridge. By simply scanning fact that you don’t need a hub data exchanged in the home
in collaboration with smart a QR code, the blinds are anymore this offers major cost stays in the home.”
home specialist Eve Systems automatically and securely advantages. It opens up the
from Munich, Germany. The set-up, ready to be controlled way to make motorised blinds With the integration of
range, which includes wireless by app or voice. In just a few available to a broad audience Thread, Gackel said Coulisse
motors for roller blinds, seconds you are done,” said and widely embraced as a and Eve take a head start in
Venetian blinds, cellular shades Jerome Gackel, CEO of Eve product that brings joy and the connected home future
and curtains, aims at making Systems. value to everyday life in the that awaits the blinds industry.
motorised blinds accessible as home.”
a mass-product. The range, the Software-updates for “Not only is Thread the
first in the market, including activation of the latest “The blinds seamlessly and third native protocol
the new home connectivity features and user-experience securely interact with other used by Apple HomeKit,
standard Thread, will become improvements appear HomeKit certified accessories, complementing Bluetooth
available over the course of automatically in the Eve app. like for example light bulbs, and WLAN. It will also be a
this year, starting with a roller As a result, limited to no thermostats, movement corner stone of project CHIP
blind motor in the second service or support is required detectors and other sensor- (Connected Home over IP),
quarter of 2021. after installation. based accessories. Once the smart home standard of
connected, the blinds the future that is currently
The new range is an extension of “Thanks to the Eve software, instantly are part of a smart being developed by Google,
the Coulisse automation concept, this new motor range is a home ecosystem, in which Amazon, Apple and numerous
called MotionBlinds, and the game changer in the interior smart devices automatically IoT-manufacturers. Thread
result of the collaboration with window coverings market,” interact in creating the is sure to become the new
Eve Systems, a leader in the said Christiaan Roetgering, desired ambiance, safety and standard in low-power home
development of accessories for the owner and CEO of Coulisse. comfort at any time of day. networking which makes our
Apple HomeKit ecosystem. The The motor range is designed new motors a future-proof
motors allow for easy installation, “The simplicity of both to safeguard user privacy in choice.”
programming and control of the installation and use is every step of the way. Instead
blind with your iPhone. unmatched. All complexity of relying on a cloud, like www.coulisse.com
PA G E 3 0 | w f a u s . c o m . a uSMART WINDOW COVERINGS
Discover
more
motionblinds.com
PA G E 3 1N E W S
B L I N D S I N STY LE AWARD E D NATIONAL
SMA L L B U SINESS CHA MPIO NS
Blinds in Style, a Hurlstone Owners of Blinds in Style in The judges are representatives received messages from some
Park (NSW) retailer has been Sydney, Kirk Fitis and Greg from a variety of industries who of the community groups we
named the Champion Home McKenzie said that they have relevant experience or an support.”
and Garden Improvement at entered the awards hoping to understanding of the operations
the Australian Small Business be recognised for our teams’ of a small business. “As the only national recognition
Champion Gala Dinner and ongoing commitment to program for small businesses we
Awards Ceremony held on customer value and quality which The awards are open to all small have been able to successfully
Saturday 27th February at underpinned our successes businesses in Australia within the compete with other innovators
during 2019 and 2020. retail, service with 40 employees and committed operators of
the ICC Sydney with around
or less and manufacturing small businesses across Australia.
1000 guests in attendance.
“It’s a real honour to be industries with 100 employees or Reviewing the finalists across our
recognised for our achievements less. category as well as the wider list of
The Australian Small Business
particularly as this was the first successful finalists we were amazed
Champion Awards is a
time we entered the Awards. We “We will be using the by the variety and exclusiveness of
respected and wide-ranging
have been recognised in the past announcement of our win as a key the types of businesses specialising
program that supports and
at the local level but to now have message in future promotional in both services and products that
recognises Australia’s most
national recognition feels pretty activity but the initial reaction exist around the country.”
outstanding small businesses.
special and raised the bar for us.” we have received has been so
The awards aim to recognise supportive. We’ve used social “Our success is a testament to
the hard work that business Entry into the awards is based on media to get the initial message the great teamwork involved in
owners contribute to the local the completion and presentation out and received wonderful the operation of our company
community in generating of a series of responses to feedback from our industry and the opportunity this gives
employment for millions of questions which are evaluated by peers like our great mates at us to continue succeeding and
Australians, as well as their a judging panel who are looking Blinds by Peter Meyer; our developing great relationships with
contribution to the Australian to assess standards of excellence friendly competitors; customers not only our customers but our
economy. and overall success in business. and suppliers alike. We’ve even suppliers as well.”
PA G E 3 2 | w f a u s . c o m . a uAUSTRALIAN MADE
SHUTTERS By Viewscape
Very short manufacturing lead times
Superior quality of construction and materials
Competitive Australian FIS pricing
Ample raw materials stocked at Viewscape
For further enquires please contact sales@viewscape.com.au
or contact customer support on 03 9739 9900. www.viewscape.com.au
PA G E 3 3N E W S
D O L L A R C URTAINS A N D B L I N D S CE LE B RAT E S
O V E R 50 YEAR S O F A U S T RA LI A N M A D E
Australian owned and family “We know that window coverings “With locally-manufactured “Our success is in our network
operated, Dollar Curtains + for a new or existing home are products you can be sure of a of showrooms. We can offer our
Blinds says it is a passionate an investment purchase, and much more ‘hands-on’ approach, customers an expert design service
supporter of Australia’s therefore our customers need to resulting in a high standard of through a one on one consultation
manufacturing industry. Since seek out an expert in their field quality, more variety and better in the largest network of window
its establishment in 1967, to advise on the design, colour service - all vital advantages covering stores in Australia. Our
they have been manufacturing and most appropriate solution given the significant investment free design, measure + quote
all of their curtains, blinds for their windows. DC+B is that entailed in choosing your service is also a vital part of our
and awnings locally at two expert.” window coverings. Every product service. We do everything in
large manufacturing sites manufactured by DC+B goes
house - designing, measuring,
located in Kilsyth, Victoria. through rigorous quality control.
Designing and manufacturing in manufacturing and installing our
From fabric inspections and
Australia allows our production range of indoor and outdoor
“We are very proud of our quality stations, throughout the
team to maintain a high level of window coverings.”
long-standing heritage as an production line to a final quality
quality control, which ensures
Australian owned company and control station where every
DC+B’s products will stand the “2020 may be the hardest thing our
manufacturing locally for well product is hoisted and visually
test of time. generation has ever encountered,
over 50 years,” said Marketing inspected by our controllers to
and to succeed will require the
Manager, Danielle Crosby. give the final go-ahead.”
“Making a DC+B product best of us – from all of us. The
requires time, materials, tools, need to care for and support each
“As the saying goes - we stick to With 33 stores across Australia,
our knitting - window coverings talent, emotion, intelligence DC+B’s design teams can give other has never been greater,
- and we have over 50 years of and skilful hands. We focus on every customer a personalised which is why we feel so strongly
experience and expertise to do what matters to our customers experience. Danielle Crosby about being Australian Made and
it right. We like to think and do – a quality handcrafted product. explained its extensive range of Australian Owned. We are helping
business differently. We ignore It’s in our design DNA. Behind fabric samples, curated choice other Australian families to rebuild
gimmicks and distractions and even the smallest details, there of products and in-store displays by employing and manufacturing
stay focused on the simple is a dedicated person guided by are all there to assist customers locally. The Australian Made logo
things that matter the most – our pride in a job well done,” and confidently choose the best helps us portray this commitment
customer,” Danielle said. said Danielle. option for their home. to our customers,” said Danielle.
P A G E 3 4 | w f a us. c o m. auSoltis Blinds | Awnings | Pergolas
Since 1973 Serge Ferrari products have developed a
reputation across the globe for their ability to withstand
extreme weather conditions. All Soltis® indoor and outdoor
fabrics not only achieve AS/NZ 1530.2 & AS/NZ 1530.3 but
do so with a zero spread of flame rating.
This along with the other Soltis® advantages of superior
thinness, lightness and stability make it the perfect solution
for customer and retailer peace of mind.
Serge Ferrari delivers European manufactured premium
quality fabric, with a consistent quality and proven
durability to suit our harsh Australian conditions.
www.sergeferrari.com.au
Soltis Harmony 88 (Blind) & Flexlight Classic 602 (Roof) Available from Rainbow Shade distributes the Serge Ferrari Tensile
Architecture, Modular Structure and Soltis Solar
Protection ranges across Australia. For over 25 years,
Rainbow Shade has been supplying high quality
solar protection fabrics suitable for use in residential
and commercial shade structure installations.
Précontraint® Technology 10 Year Warranty Contact 07 5580 5366, orders@rainbowshade.com.au or visit www.rainbowshade.com.au.
PA G E 3 5C O V E R S T O R Y P A G E 3 6 | w f a us. c o m. au
SO M FY
E X PE RT
R E TAIL
N ET W O RK
T U RNS 20!
Somfy’s Expert Retail Network expanded and became more
is recognised throughout the complex with the introduction of
industry as one of the leading internal blind automation, Somfy
partnership programs. From recognised the need to provide
humble beginnings in 2001 a new level of support to our
as the Somfy Automation existing partners by connecting
Specialist network, the Somfy with retailers.
Expert Network now has
almost 250 members covering “The Somfy Expert program is
all internal and external a high-value mutually beneficial
window coverings segments. partnership program,” said
Somfy Oceania’s Managing
When Somfy first established its Director, Stephen Eggleton.
Australian subsidiary 34 years ago
the focus was mainly on roller “The key pillars of the program
shutter and awning fabricators include: a trusted European
to establish motorisation in brand, market-leading Industry
One of our first Somfy Expert point of sale boards.
this market. As product ranges Automation training (Somfy
PA G E 3 7C O V E R S T O R Y
The main
objective of the
program is end
user satisfaction
Mohamed Ourdjini
National Retail Manager - Somfy Oceania
National Retail Manager, Mohamed Ourdjini
School) and premium leading- through a Somfy Expert, Somfy Somfy School to include Somfy has always prided itself in
edge technology – Sonesse guarantees that they are the latest knowledge and providing specialised technical
40 RTS, Altus 40, Sonesse receiving the highest quality technology (voice control, support.
30 WireFree RTS, Maestria advice and service. IoT, RS485, etc), resulting in
RTS – all connected via RTS to growth of business and stronger Somfy Oceania recently launched
the Connexoon Window RTS Somfy invests strongly in being partnerships.” Somfy Services, integrating Somfy
smartphone app, if the end a business maker for its Expert Electrical Services into Somfy Pty
consumer desires.” Partners, with an ongoing Somfy’s marketing team is also Ltd, to provide customers with an
comprehensive program of committed to assisting its loyal all-encompassing electrical and
Membership benefits have digital campaigns aimed at customers to promote the technical support team.
continued to grow over increasing automation awareness company’s innovative product
the years, however the and driving business to Expert range. Somfy Services comprises face-
fundamentals at the core Partners. The network is to-face electrical residential and
of the program remain the supported by Somfy’s dedicated “Somfy provides both printed commercial assistance servicing
same. The Somfy Expert Retail sales team bringing and online marketing tools the Sydney metropolitan area, as
program demonstrates Somfy’s a wealth of knowledge and to help customers sell and well as over-the-phone technical
long-term commitment to experience in motorisation and support Somfy solutions,” says support.
working with retailers to grow automation solutions. Mary Ladu, Somfy Oceania’s
their business by providing Marketing Executive. “We Somfy Services specialise in
best-in-class customer and “The main objective of the assist our customers with digital the electrical connection and
technical support, commercial program is end user satisfaction,” marketing including providing programming of remote control
services, marketing and digital says Mohamed Ourdjini, National content for their website and and automated solutions.
tools, and a seamless Somfy Retail Manager for Somfy social media, in addition to tips When Somfy’s team of qualified
experience. Oceania. and exclusive access to digital electricians install, connect and
marketing consultations for our program Somfy branded motors,
The thriving program “Moving forward, we are Somfy Experts.” they will extend the standard
boasts Expert Partners all looking at increasing our market warranty period on Somfy
over Australia who receive coverage, as well as expanding The Somfy team also provides motorised solutions by 2 years*.
specialised motorisation the number of Somfy Expert marketing and sales support
training to ensure they Partners.” when exhibiting at consumer If you are interested in becoming
provide end users with the shows. a Somfy Expert and wish to
best solution to meet their “We are continually enhancing learn more about the program,
individual needs. When end the partnership and available To enhance the support contact your Somfy Regional Sales
users choose to purchase support, including updating provided to its Expert Partners, Manager today.
P A G E 3 8 | w f a us. c o m. auJoin Somfy’s trusted network
of Somfy Expert partners
across Australia.
With a dedicated and professional team of local and international
specialists, Somfy brings the latest knowledge, technology and
innovative solutions to support you to meet your customer’s
motorisation needs.
If you are interested in growing your business with Somfy,
speak to your Somfy Regional Sales Manager about joining
the Somfy Expert program today.
somfy.com.au
1800 076 639
PA G E 3 9F E A T U R E S
DI GITAL M AR K ETI N G
MA STERC LAS S
With millions of businesses results pages though paid search opportunity to create and serve to effectively increase brand
out there vying for the same advertising. Essentially, you are digital ads across the internet. awareness and help with
attention, online marketing paying to rank first when someone By advertising on the Google remarketing objectives.
is essential to promote your searches with a keyword on Display Network, your ads can be
products or services. It is Google. If Google Ads, previously shown on millions of sites, such “Somfy’s approach has been to
increasingly playing a major known as AdWords, rings a bell, as YouTube, eBay and Gumtree. utilise both Facebook advertising
role in the growth and success this is what we are talking about, and SEM to give our audience
of many businesses, it’s easy says White. Somfy Oceania’s Marketing multiple touchpoints, furthering
to set up and manage and Executive Mary Ladu concurs: the buyer’s journey towards
cost-effective. And with BIDDING ON KEYWORDS becoming a paying customer.”
people increasingly reliant on “Google Ads allows you to bid “There are many methods you
the internet for everything, it on keywords so that ads, which can employ to boost your online Marketing experts estimate that
makes sense to connect and look like a link to your website, marketing, but there are two a person has between 7-13 touch
communicate with them where are shown to people searching we particularly love at Somfy – points with a business before
they are most active. WFA online. You bid against other Facebook Advertising and Search converting. Every time they see
spoke to two industry experts advertisers for the right to have Engine Marketing (SEM),” says you on social, in search engines
in the digital marketing space your ad shown when someone Ladu and even in their inbox, you’re
to find out more. searches using a specific reinforcing your brand with that
keyword. You only pay, however, “At Somfy, we’ve found SEM is a individual.
SEARCH ENGINE MARKETING when a user clicks on your ad. By cost-effective method in helping
Charlotte White, Account setting a daily budget, you can the business grow when used in Both mediums give you the
Executive from Barefruit Marketing cap the amount that you spend conjunction with Search Engine opportunity to reach your
says that Search Engine Marketing each day.” Optimisation (SEO), and it can audience at a lower cost.
(SEM) is one of the most important give instant brand awareness in
channels to generate web traffic to MORE THAN JUST SEARCH search engines making it both “We found quite early on that
your website. White says that while SEM is fast and affordable.” using digital mediums was more
great for attracting those who are cost-effective because we were
“It’s the process of increasing searching for particular keywords, SEM also works hand-in-hand able to advertise to Somfy’s exact
website visibility on search engine Google Ads also provides the with Facebook advertising target audience.”
P A G E 4 0 | w f a us. c o m. auF E A T U R E S
Instead of paying a large sum to White says that approximately wasting precious marketing tracked on their mobile device
reach thousands of people within 83% of Australians (aged 13+) budget on people who couldn’t and across the web. By opting
a broad demographic as you have an active social media care less about your business out, Apple’s proposed changes
would with TV advertising, you account. And so, no business offering.” will limit the ability to effectively
can specify a narrow audience to can afford to ignore Facebook reach, understand and engage
increase your conversion rate. as a channel for advertising. “What we love the most about people on Apple devices. Over
“Facebook ads are simple to Facebook ads is that you can time, you may see an overall
“When an ad is not working, it’s set up, easy to manage and select your ads to be shown to decrease in ad performance and
very easy for us to quickly change editable at any time. You can be people who are more likely to personalisation and an increase
and optimise it to get better so responsive and creative with click on a link, add a product to a in cost per action.
results,” says Ladu. advertising when ads can be cart or even make a transaction.
quickly put live, edited or turned Essentially, Facebook has so “To ensure your Facebook
“Google Analytics gives us the off. What’s more, you can set much data on each individual advertising isn’t affected too
ability to directly attribute a campaign and daily budgets to user, that it is now possible to greatly by this change, it is
conversion to a specific Somfy manage media spend, and you target people based on how they important to verify your domain
ad, so we know exactly what’s only pay when someone clicks on are predicted to act when served in Facebook Ads Manager.
working and what isn’t. You can your ad.” your ad,” White says. Facebook has videos and
see how many people clicked instructions to help you verify
the ad, the journey they took WHY FACEBOOK ADS THINGS TO KEEP IN MIND your domain,” White says.
through our website, how much ARE GREAT Last year Apple announced
time they spent on the website “The most impressive feature product and policy changes that “We’ve seen how online
and even which page they exited of Facebook Advertising is the will affect how data is shared marketing has increased sales
the website from. There is a ability to target ads to Facebook across iOS, coming into effect for clients, time and time
fountain of knowledge about users based on their aged, in January 2021. The new iOS again. It’s an essential part of
your customers available right at location, interests and online 14 update will force people any marketing strategy for any
your fingertips.” behaviour. This way, you’re not to opt-in for their data to be business.
TOP T I P S FOR ONL INE
tracked in your analytics tool and complete the goal i.e. submit an
will quickly help you see which enquiry, download a brochure or
M A R K E T I NG FROM ads are working and which need
to be removed or optimised.
give you a call.
S OM F Y ’ S MA RY L A D U Analyse and optimise – These
Update your website – Ensure two actions are crucial in all
Research your audience and can then be split into daily ad your audience is having a aspects of business and are
your competition – Learn how spend will keep you on track and seamless experience from search particularly easy to do with
your potential customers and your prevent your ads overspending results, to Facebook, to your digital marketing. “With so
competitors are using Facebook on your behalf,” says Ladu. website. Your landing page copy many analytics tools available,
and search engines. This will help Both Facebook advertising and and design is just as vital as the it’s simple to review your ad
you determine your ad content, SEM make it easy for you to ad content. It is the final step in performance and make quick
including your keywords (both start small, test a few things out the journey in influencing them. tweaks such as adding new
positive and negative). Analyse and see what works until you Have a clear Call to Action and keywords, changing ad copy or
data on your existing customers get the right formula for your make it easy for your audience to adjusting your keyword bids.”
and target an audience similar to business. As ROI increases, you
them to ensure your ads are only can increase your daily ad spend,
being shown to the most relevant remove ads that aren’t working
audience and that you’re not and refine existing campaigns.
wasting ad spend. You can layer
in filters for your target audience Set clear goals – The easiest
including interests, demographics way to find out if your campaign
and geographic location to target is working is to set clear goals
local customers. before you start. Do you want
people to submit an enquiry?
Set a budget – “It sounds like Download a brochure? Purchase
a no-brainer but ensuring you something from your online
set a realistic budget which store? All of these goals can be
PA G E 4 1You can also read
